Are you a business owner looking to kickstart your growth, scale up your operations, or overcome the challenges of lead generation? Join Athena Captain, the expert in generating referrals and mastering the art of sales, as she delves into the world of successful entrepreneurs and business leaders. Athena sits down with industry rainmakers who have achieved remarkable success in various sectors. Together, they unveil the tried-and-tested lead generation secrets that have propelled their busin ...
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A podcast hosted by Kate Stewart featuring interviews with extraordinary military women from around the world who push their limits on and off duty. ------- Merchandise: https://shoot-like-a-girl-podcast.square.site Instagram: @shootlikeagirlpodcast Contact: shootlikeagirlpodcast@gmail.com
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Episode 42: Audrée Dufresne (A.T.H.E.N.A Program Head Coach)
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Audrée Dufresne is an Athletic Therapist and a reservist in the CAF. She is also the head coach for the @athenaprogram. This online training program is the first of its kind for female veterans in Canada and it is completely subsidized by Veterans Affairs Canada and The Quebec Veterans Foundation. In this episode, we talk about Audrée’s athletic ba…
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Pivoting Your Target Market: The Worthwhile Fear with Emily Strickler
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30:10
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Show notes: Success Revolution: daily.athenacaptain.com/blog LinkedIn Study: http://www.linkedin.com/pulse/why-entrepreneurs-target-everyone-how-its-hurting-business-de-luna Emily Strickler’s business website: https://www.toastoklahoma.com/ Emily’s personal Instagram: https://www.instagram.com/emstrick__ Toast Oklahoma’s Instagram: https://www.inst…
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Staying Relevant: How to Adapt to Evolving Customer Preferences
18:52
18:52
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Show Notes: Success Revolution: daily.athenacaptain.com/blog Statistics: https://www.globaltrademag.com/customer-preferences-are-constantly-changing-you-can-either-listen-or-get-left-behind/ https://www.customerservice.ae/resources/featured/what-consumer-behavior-can-teach-us-about-customer-service https://blog.hubspot.com/marketing/biggest-consume…
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Creating Content that Resonates: Serving Your Target Audience
39:56
39:56
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Show notes: Success Revolution: https://daily.athenacaptain.com/blog Statistics: https://www.semrush.com/blog/content-marketing-statistics/ https://blog.hubspot.com/marketing/state-of-video-marketing-new-data Book: They Ask You Answer by Marcus Sheridan https://amzn.to/40dpIVi Turner & Son Homes website: www.turnerandsonhomes.com Turner & Son Homes…
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Building Trust with your Target Market: Reviews and the Customer Experience Matters
20:48
20:48
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If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog If you'd like to connect with me, you can find me here: https://www.athenacaptain.com/ Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/a…
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Finding Your Niche: Where your business fits in the market
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21:07
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If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog If you'd like to connect with me, you can find me here: https://www.athenacaptain.com/ Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/a…
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Customer Centric Business: Your Path to Prosperity with Taylor Richardson
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32:21
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Success Revolution - Our weekly blog: daily.athenacaptain.com/blog Statistics: https://www.forbes.com/sites/blakemorgan/2019/09/24/50-stats-that-prove-the-value-of-customer-experience/?sh=204d07074ef2 https://smith.ai/blog/customer-experience-statistics#:~:text=89%25%20of%20consumers%20have%20switched,after%20a%20poor%20customer%20experience.&text=…
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Social Media & Your Target Markets: The Winning Combination with Kyle Draper
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29:40
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Resources: Success Revolution: https://daily.athenacaptain.com/blog Link statistics: https://business.linkedin.com/sales-solutions/social-selling https://www.cyclewerxmarketing.com/blog/social-selling-how-social-media-can-improve-your-sales#:~:text=92%25%20of%20B2B%20buyers%20are%20willing%20to%20engage%20with%20a%20sales%20professional%20who%20is%…
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What Makes People Buy; Unlocking Customer Behavior
23:12
23:12
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Resources: Statistics Weekly Blog - The Success RevolutionBy Athena Captain
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The Gold Mine of Target Markets You Already Have
25:37
25:37
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Resources: Success Revolution; our weekly blog: https://daily.athenacaptain.com/blog Link statistics: https://www.nar.realtor/sites/default/files/reports/2016/2016-profile-of-home-buyers-and-sellers-10-31-2016.pdf https://offers.hubspot.com/state-of-customer-service?hubs_signup-url=blog.hubspot.com%2Fservice%2Fcustomer-loyalty-trends&hubs_signup-ct…
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How to Identify & Connect with Your Target Market
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23:31
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Resources: Statistics Weekly Blog - The Success Revolution Course on Target Markets If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog If you'd like to connect with me, you can find me here: https://www.athenacaptain…
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Episode 41: Chief Warrant Officer Lisa Kachanoski (Canadian Army Reserve)
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Chief Warrant Officer Lisa Kachanoski has served in the Canadian Army Reserve for 25 years and this past fall she made history by becoming the first female appointed to Regimental Sergeant Major in the 5th (B.C.) Field Regiment’s 140-year history. She has numerous international deployments to places like Bosnia, Jordan, and Latvia, and she has also…
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Episode 40: Lance Corporal Renee Hopcroft (New Zealand Army)
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Renee joined the Intelligence branch of the New Zealand Army before transferring to Military Police and finishing at the top of her class. She then completed the mentally and physically demanding assessment and subsequent course to become a Conduct After Capture Instructor. In this episode, we dive into her career and explore key themes like confid…
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Goal Setting for Life, Not Just Business!
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28:10
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Show Resources: Facts from Virtual Hand Weekly Blog Sign up for the virtual Goal Setting Bootcamp on January 24th at 9am If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog If you'd like to connect with me, you can fi…
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Episode Resources: Psychology Today statistics Psychology Today research Harvard Business Review research Weekly Blog Lindsey's testimonial (last one half way down on page)By Athena Captain
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Episode Resources Research cited Weekly Blog Captain's Club If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog If you'd like to connect with me, you can find me here: https://www.athenacaptain.com/ Athena's Prospecti…
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Emotionally Intelligent Living: Uncoding EQ
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22:02
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Episode Resources: Benefits: Effective Communication: Clear and empathetic expression. Strong Relationships: Skillful in building and maintaining positive connections. Conflict Resolution: Calm and constructive problem-solving. Adaptability: Resilience and positive mindset in the face of change. Leadership Effectiveness: Inspires and motivates othe…
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Research cited: https://www.forbes.com/sites/forbesagencycouncil/2020/06/10/why-helping-others-without-expected-return-should-be-standard-in-business/ Real Talk & Real Strategies - why should we do it? Enhances reputation & brand image Increased customer loyalty & retention Attracts top talent to work for you/your company Builds referral partnershi…
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Emotional Navigator: Steering Your Emoship Through Life’s Storms
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27:57
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Episode Resources: Research cited: https://online.uwa.edu/news/emotional-psychology/ Real Strategies: Awareness, Identify & Label without judgement or shame, Accept that we are all moved by our emotions, Seek help, and Take time to reflect. Lisa Harper's podcast Living Beyond Your Feelings by Joyce Meyer Athena's weekly blog: Success Revolution If …
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Episode Resources: Dr. Hannah S. Pakiam's research A few "monkey's" to be aware of: “All-or-nothing”: Thinking in extremes, that things are either all good or all bad “Less-than”: Comparing yourself and your situation to others and seeing yourself as less-than “Just-the-bad”: Seeing only the bad in a situation “Guilt-bearing”: Thinking in words lik…
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Episode Resources: Benjamin Franklin's daily/morning routine Steve Job's morning routine Dr. Oz's morning routine Benefits of a morning routine: Increased productivity and focus. Improved mental and emotional well-being. Enhanced physical health. Better time management and goal achievement. Most common components of an effective morning routine. Wa…
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Episode Resources: Short video - developing a growth mindset with Carol Dweck: https://www.youtube.com/watch?v=hiiEeMN7vbQ Carol Dweck's book Mindset: https://amzn.to/3QmquMO Marc Sparkes book They Can't Eat You: https://amzn.to/3Odg9Ao Subscribe to Athena's weekly blog, the Success Revolution, fueled by relationships, referrals, & revenue: https:/…
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Mindset Matters - Welcome to the Referral Roadmap!
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It's the debut of the Referral Roadmap with your host Athena Captain! Stanford Report: https://news.stanford.edu/report/2021/09/15/mindsets-clearing-lens-life/ If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog If yo…
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Introducing Referral Roadmap Hosted by Athena Captain!
1:44
1:44
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Are you a business owner looking to kickstart your growth, scale up your operations, or overcome the challenges of lead generation? Join Athena Captain, the expert in generating referrals and mastering the art of sales, as she delves into the world of successful entrepreneurs and business leaders. Athena sits down with industry rainmakers who have …
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Although she earned her civilian pilot's license at a young age, Captain Erin Edwards started her military journey as a Naval Warfare Officer in the Canadian Naval Reserve. Later, she transitioned to the Regular Force, where she realized her dream of becoming a CH-146 Griffon pilot, ultimately being selected as a member of 427 Special Operations Av…
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Episode 38: First Sergeant (Retired) Tiffany Myrick-Woodley (U.S. Army)
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First Sergeant (Retired) Tiffany Myrick-Woodley served 20 years in the United States Army’s Military Police Corps. She completed two combat tours to Afghanistan 2004-05 and 2011-12 and two tours to Korea in 2003 and 2018. She played an essential role in the gender integration of the Army’s Combat Arms occupations where she served as a member of Cul…
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Episode 37: Lieutenant-General Jennie Carignan (Culture Change in the Canadian Armed Forces)
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A graduate of the Royal Military College of Canada in Engineering, Lieutenant-General Jennie Carignan was commissioned into the Canadian Military Engineers in 1990. Since then, she commanded two Combat Engineer Regiments, Royal Military College Saint-Jean and the 2nd Canadian Division, where she led more than 10,000 soldiers and spearheaded crisis …
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WO1 Jen Davidson started her career as a Medic in the US Army Reserve, but soon transferred to become a 37F, Psychological Operations Specialist. She started skydiving in college and quickly became addicted. She spent over 13 years on the US Army Parachute Team, the Golden Knights. She has been on the podium many times at various World Championship…
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Episode 35: Captain Meg Kilbride (CANSOFCOM Training Development Officer)
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Captain Megan Kilbride is a Training Development Officer with the Canadian Special Operations Forces Command. Prior to joining the Canadian Armed Forces, Meg was a school teacher in Nova Scotia. She initially enrolled as a Medical Technician prior to taking her commission through the Special Commissioning Program.…
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Episode 34: LTC Marissa Chierichella (U.S. Army)
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U.S. Army Lieutenant Colonel Marissa Chierichella visited West Point on a school field trip when she was 10 years old. From that moment on, she knew she wanted to attend the United States Military Academy and join the U.S. Army. She went on to have a pretty awesome career serving as a Military Police Officer and as a Human Intelligence Officer in U…
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Episode 33: OCdt Janice Oh (Royal Military College of Canada)
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OCdt Janice Oh s a student at the Royal Military College of Canada, a member of their Combat Weapons Team, and a CISM Basketball player. She recently completed an exchange semester at the US Air Force Academy in Colorado, and during that time completed her freefall jump course. The future is bright for this young woman! ------------------- Merch: …
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Afton David was born into a military family in Valcartier, Québec. She grew up in typical “army brat” fashion, moving from base to base throughout her younger years. Throughout high school, she played Rugby and wrestled, which carried over to her post-secondary career as a varsity Rugby player at the University of Ottawa. She played provincial Rugb…
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Episode 31: Liz McConaghy, Chinook Crew 'Chick' (RCAF)
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Liz McConaghy was the longest-serving female crewman on the Royal Air Force Chinook Fleet spanning a 17-year career flying on the aircraft. Originally from a small town in Co. Down Northern Ireland she attended RAF Cranwell on her 19th birthday to begin her exciting career thereafter on Chinook Helicopters. She was the youngest aircrew to deploy to…
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Episode 30: Major Sidney Jaques (US Army)
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Major Sidney Jaques is an Adjutant General Officer in the US Army. She attended the University of Scranton on an ROTC scholarship, where she played basketball and received a degree in communications. She has attended Airborne School and served at the 82nd Airborne Regiment, and she has also attended Ranger School and served at the 75th Ranger Regim…
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Episode 29: Deployed Women of the Canadian Armed Forces
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This podcast features mini-interviews with 5 different women in 3 different countries who are currently deployed with the Canadian Armed Forces. During this episode, you will gain insight into their roles on deployment and back home, as well as what their day-to-day life is like while deployed. Petty Officer 1st Class Frances Bartoch - Senior Human…
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Episode 28: LCol (Retired) Shelley Peters (Canadian Armed Forces)
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Lieutenant-Colonel (Retired) Shelley Peters is a trailblazer for women and the Black community. In 1982, she became the first Black woman to serve in the Royal Canadian Mounted Police. Shelley joined the RCAF in 1986 as a Military Police Officer, retiring in 2012 as the highest-ranking black woman. From April to October 2002, Lieutenant-Colonel Pet…
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Amy Forsythe began her career as an enlisted military journalist in the U.S. Marine Corps and she currently serves as a Public Affairs Officer in the U.S. Navy Reserve. Her career has included five combat deployments and several other overseas assignments. For more about Amy and how to purchase a copy of this book please visit www.heroesliveheroesl…
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Mandi Thomas is a US Army veteran. She was trained as an interrogator, and also attended language school to learn Russian. After leaving the Army, Mandi spent 12 years as a stay-at-home mom. She attended school, started personal training, and then moved on to become a firefighter. She is a fierce mental health advocate and hopes to one day work ful…
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Stephanie is a former active duty, now reserve officer in the United States Marine Corps. She is an Amphibious Assault Officer and she has a very long list of accomplishments. She wrestled in high school but began boxing at the United States Naval Academy. At the academy, she was also a member of the Glee Club and Captain of the Track and Field Tea…
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Episode 24: Major Melissa Marshall (Canadian Army)
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Major Melissa Marshall joined the Canadian Army as an Artillery Officer after attending University in 2007. Throughout that time, she has completed qualifications such as Forward Observation Officer and has held various positions including Battery Commander. in 2013, she deployed on Operation ATTENTION in Kabul, Afghanistan as the Task Force adjuta…
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Episode 23: Major Lesley Quinlan, Canada Army Run Director
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Major Lesley Quinlan is the Director of the Canada Army Run. In addition to being an Officer in the Canadian Armed Forces, she is also an accomplished triathlete. In 2019, she was named the CAF Female Athlete of the Year. She won Individual silver and mixed team gold at the CISM World Military Games in triathlon in China that year, and two golds ba…
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Lisa Jaster is a Lieutenant Colonel in the US Army Reserve. She was one of the first women to complete Ranger School. She has a BS in Civil Engineering from West Point, and an MS in Civil Engineering from Missouri University of Science and Technology. She has been stationed in Korea, and has deployed to Afghanistan and Iraq with the US Army. Lisa a…
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Episode 21: The Women of the SkyHawks
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The Canadian Armed Forces Parachute Team, the SkyHawks, is Canada's only military parachute demonstration team. The team consists of both permanent members and temporary members from the Regular and Reserve Forces. They act as ambassadors for the Canadian Forces at special events, airshows and events. They are easily recognizable because their para…
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Episode 20: In Memory of Captain Nichola Goddard
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This episode is a reading from the book "Fifteen Days" by Christie Blatchford. Captain Nichola Kathleen Sarah Goddard, MSM (May 2, 1980 – May 17, 2006) was the first female Canadian combat soldier killed in combat, and the 16th Canadian soldier killed in Canadian operations in Afghanistan. Nichola’s death in 2006 hit Canada hard. A “daughter of Can…
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Episode 19: Danielle Westcott (Canadian Armed Forces Veteran)
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Danielle Westcott was one of only a few women in her trade when she joined the Royal Canadian Navy as a Boatswain. Despite the “old school” attitudes and male-dominated atmosphere at the time, she kept pushing forward. She remustered to Medic and attended civilian paramedic school. She was eventually medically released from the CAF due to a spinal …
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Episode 18: 1st Lt. Haley McClain Hill
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1st Lieutenant Haley McClain Hill is a United States Air Force Officer, NFL Cheerleader, and entrepreneur. She attended Penn State on an ROTC Scholarship where she was also a member of the cheerleading team. Following University, she worked full time as a USAF Officer while also Cheerleading for the NFL.Haley is also the Founder and CEO of TORCH Wa…
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Episode 17: Lieutenant Andrea Howard
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Lieutenant Andrea Howard has an insanely impressive resume. She is a Nuclear Submarine Officer in the U.S. Navy. She was not only a student at top-notch schools including the United States Naval Academy, Kings College London, and Oxford; but she was involved in many activities, societies, and athletics. Andrea was also named one of the “Twenty-Five…
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Episode 16: Captain Megan McDougall
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Captain Megan McDougall is a Personnel Selection Officer in the Canadian Army. Before joining the Canadian Armed Forces in 2015, she completed a BA in Sociology and Psychology, a Master of Human Kinetics (with a Concentration in Consultation and Intervention), and a Masters Cert in Leadership. She also owned a yoga studio, and worked as PSP Fitness…
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1st Lieutenant Riley Compton attended George Washington University on a Softball scholarship before joining the United States Marine Corps as a Logistics Officer. After being inspired by Elana Meyers Taylor (a Team USA Bobsled member who also played softball at GW) she decided to submit her combine scores in hopes of becoming a bobsled athlete. She…
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A former US Army Engineer, Sarah Apgar is an Iraq War veteran, a mom, and a former volunteer firefighter. She is the founder and CEO of FitFighter, which uses a weight called a Steelhose made from firehoses and recycled steel. On November 13th 2020, Sarah appeared on Shark Tank to pitch her idea, and received a deal from Daniel Lubetzky. https://ww…
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