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Our marketing lecturer Jessy is hosting #MarketingTalks , a new series of podcasts, that we are launching at the Suliman S. Olayan School of Business (OSB)|AUB. During the talks, the guest and her will tackle various marketing-related topics, practices, applied strategies, future trends, and successful campaigns... even students are joining to discuss some big brands' failures and stories! Stay tuned every week for a new exciting topic and you could watch it too on our Youtube Channel https: ...
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With wings for a logo and adrenaline-pumping sponsorships, Red Bull's marketing nails the "genius" part from the stratosphere jump to mind-bending music festivals, Red Bull paints its brand on boundary-pushing experiences, aligning with youthful thrill-seekers. ⚡️ Think epic YouTube stunts, eye-catching social media, and engaging brand storytelling…
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L'Oreal, beauty, e-comm & everything in between
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22:58
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Ramzi Abaza, the digital & e-commerce manager at L'Oréal, shares with us lots of current insights about the beauty e-comm and the upcoming trends: from AI models to AI beauty apps… We discussed as well the impact of social media influencers, sustainability, in addition to the role of L’Oreal when it comes to empowering women… Tune in now! #loreal #…
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Boycott Impact & Public Relations in 2024
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In this episode, we talked about boycotts and their impact on big brands like Starbucks & Coca Cola... Don't miss this episode with Saada Hammad as she reveals as well all the public relations trends in 2024 including Influencer Marketing! #starbucks #boycott #boycottstarbucks #cocacola #mcdonalds #marketingpodcast #marketingpodcasts #businesspodca…
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What is the connection between brand awareness, branding, and brand equity?! Join this episode of Marketing Talks as Akram Badreddine, a transformative growth leader and marketing consultant, reveals all the elements of brand equity that help brands grow. In addition, discover compelling examples of renowned brands with high brand equity and insigh…
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AI Unleashed: Transforming Digital Marketing Strategies
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Ready to supercharge your agency with AI? Dive into our podcast where we crack the code on #AI4Marketing! ✨ Zein Khalifeh, the founder & manager director of the Tinker Hub marketing agency, shares with us all the AI software and processes used in their daily operations. From saving time to analyzing data with AI, we'll explore it all. Join us, lear…
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Lynn Sidani, marketing manager at Lemonade Fashion, shares with us the latest challenges of fashion e-commerce, influencer marketing and social media analytics. Then, walks us through the NEW social commerce app “Lemonade” in which users can buy any tagged product seamlessly! Watch out, a new disruptive platform is announced at #MarketingTalks and …
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Unfolding Marketing opportunities during challenging times
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27:10
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Nader alMaleh, marketing consultant, shares with us case studies about Canon in KSA and “YallahJeeb” in Lebanon and how they both unfolded marketing opportunities during challenging times! Nader shares lots of marketing tips to businesses along with the importance of thinking outside the box. Join this episode for a marketing boost on both YouTube …
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If you're still not familiar with the term Omnichannel, its importance, and how it is applied...then this podcast is for you! The digital marketing strategist, Roland Aoun, discusses all about it along with his favorite companies that are excelling in Omnichannel Marketing. Join our interesting #MarketingTalk on both OSB YouTube Channel and Spotify…
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Helping social media beginners & entrepreneurs with their online presence to grow organically.. tips and tricks from Vera Al Ashkar , the Digital Scholarship Specialist at AUB. This marketing talks' episode is dedicated to all those who wish to grow their online presence with effective strategies and tools, join our talk today on both OSB Youtube C…
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Are you ready to hear golden advice from a senior marketer?! Emmanuelle Sab, the head of marketing at Henkel Levant, enlightens us on what is important and what is crucial in a modern marketing world! Don't miss this episode of marketing talks, link in bio! #marketingadvice #seniormarketer #marketeer #freshmarketer #ai #businessmindset #marketingst…
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A new episode of Marketing Talks to guide you over the steps of a modern marketing plan! Lara Stephan is the Sales Enablement & Business Development Manager at Indevco Flexible Packaging, and discusses this interesting topic all the way from creating specific goals till controlling the plan after the implementation phase. Join our talk on both OSB …
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Memac Ogilvy Deputy General Manager, Mariella Abdo , shares with us all the "behind the scenes" of an Advertising and PR agency life! From brainstorming an award-winning campaign to empowering interns in the team... If you would like to join such an agency or even create yours, this marketing talks episode is for you! Join us on both OSB YouTube Ch…
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The AI Expert Rudy Hachache discusses the latest trends and highlights of AI and technology... He even shares with us amazing apps that digital marketers and designers could use to save time! Don't miss this episode of Marketing Talks on both OSB YouTube Channel and Captivate Podcast to find out more. #ai #artificialintelligence #voicecloning #spee…
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The strategic branding consultant, Mireille Nasr Aoun, explains to us the branding concepts and all about logos revamp reasons, ways and timings... She also shares with us her opinion about the new logos of Pepsi, Burger King and Porsche... Join this episode of Marketing Talks on both OSB YouTube Channel and Captivate Podcast to find out more. #bra…
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Our OSB MBA students share with us the stories of Starbucks during their entrance to Australia and China. Challenges were around culture and local preferences... Did Starbucks adapt and expand successfully? Join this episode of Marketing Talks on both OSB YouTube Channel and Captivate Podcast to find out more. #starbucks #coffee #starbuckscoffee #b…
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How can businesses make social media a better place?
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Tina Rousse, the renowned marketing consultant & lecturer, discusses how businesses can make social media a better place. Join our Talk on both OSB YouTube Channel and Captivate Podcast to find out more. #influencer #influencers #influencermarketing #socialmedia #socialmediaworld #socialmediaimpact #businessesonline #betterplace #podcast #marketing…
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Jean Nakhoul discussing the importance of Personal Branding for Fitness Trainers
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In this episode of Marketing Talks by OSB, Jean Nakhoul, personal branding lecturer, discusses the importance of personal branding for fitness trainers along with amazing tips & tricks to reach a wider audience. Join our Talk to find out more. #personalbranding #fitnesstrainer #personaltrainer #marketing #marketingtalks #marketingpodcast…
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