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Freelance Cake

Austin L. Church

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This podcast helps ambitious freelancers get better results with less effort. We reveal the specific beliefs, principles, and practices that give you better leverage. Every episode contains no-hype, non-expiring ideas that you can use right away to make the freelance game more profitable and enjoyable.
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The Content Byte

Rachel Smith and Lynne Testoni

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Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.
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Deliberate Freelancer

Melanie Padgett Powers

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The show for those who want to build a successful freelance business. We are NOT about the hustle. We are NOT about the feast-or-famine cycle. We are about building a business. Deliberately.
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Elevate and Expand is a podcast where small business owners can find the community, guidance, and accountability needed to grow a successful business. As an entrepreneur, you have responsibility for pretty much everything in your business – but that doesn't mean you have to figure out everything on your own. In each episode, we’ll dive into the hard-earned experience of emerging and experienced business owners to keep you from having to re-invent the wheel. Meet our host: Terry Rice is a hus ...
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The Work Seminar is the podcast for people with liberal arts advanced degrees considering work outside their fields of study. Join me for unscripted conversations with MAs, MFAs, PhDs, and the like who made the leap to adjacent or (seemingly) unrelated work after grad school. You'll hear about life's unexpected turns, what guests have learned along the way, their thoughts and advice for finding enjoyable work, and work's role in their lives.
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This week on the podcast, Rachel and Lynne are chatting with Austin L Church. Located in Nashville, Tennessee, Austin is a writer, marketer, and coach - and is one of the keynote speakers at The Content Byte Summit later this year. Austin chats about his background and his amazing $300k flywheel concept, which is all about how to earn good money, w…
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This week on the podcast, Rachel and Lynne are chatting with Virginia Jen, subeditor, writer and now editor. Virginia has worked on some of Australia's most prestigious publications, including Vogue Living, Gourmet Traveller, Home Beautiful and InsideOut. Now at The Local Project, she shares her journey from print to digital and how the two mediums…
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Travel writer, editor and journalist Akash Arora is living the dream - and this week Lynne and Rachel chat to him about what it takes to be a travel writer, what it really means to be on the road almost all the time, and how to get a pitch over the line with him. Akash was actually in the Maldives in an over-the-water villa during our recording, wh…
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This week on the podcast, Rachel and Lynne chat with freelance writer and author Rachelle Unreich. Rachelle talks about the journey to publication of her compelling memoir, A Brilliant Life, about her mother's story of surviving the Holocaust. She talks about how she used writing to help her through the grieving process, and what it was like to hav…
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This week, Rachel and Lynne chat with agency content director, Vanessa Keys. Vanessa shares her career journey from work experience in glossy magazines, to securing feature writing roles before travelling to London and working in large agencies. Now the head of content and strategy at Slice, her Adelaide-based content agency established with collea…
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This week Lynne and Rachel chat with Justine McLean, who is on a mission to help small business owners and freelancers understand their finances. Her new book, Business Money Magnet, is all about how to master your money, boost profitability, and be the boss of your financial destiny. Justine talks about: How to be less anxious about money How to m…
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This week, Rachel and Lynne chat with writer Siobhan O'Brien, who has just released her first novel to much acclaim - All the Golden Light - details here: https://www.harpercollins.com.au/9781460762004/all-the-golden-light/. Siobhan talks about the writing process and how writing fiction was so different from her previous non-fiction projects. She …
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This week on the podcast, Lynne and Rachel are speaking with Cathy Anderson, a senior editor at LinkedIn Australia. Cathy shares her inside knowledge on how LinkedIn works, and how to make the most of the platform. It's a valuable and revealing conversation. We talk about: The special courses available for journalists through the platform How to in…
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I will be on summer hiatus from June to September. This episode gives you a quick update about my summer plans and provides a sneak peek into what I’m looking forward to talking about in September. Resources: Support Deliberate Freelancer at Buy Me a Coffee Deliberate Freelancer Facebook group Connect with Melanie on Threads @MelEdits_DC Connect wi…
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This week, Rachel and Lynne chat with the Pricing Queen, Jasmine Parasram, and talk all things pricing, an issue that we know freelancers, both new and experienced, struggle with. Jasmine talks about: How to price your work Hourly pricing vs value and project-based pricing When (and if) to discount Charging with confidence How to attract high-payin…
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Today’s guest is Austin L. Church, who returns to the show to talk about his book “Free Money.” Austin lives in Knoxville, Tennessee. He helps e-commerce founders stand out online with their brand strategy. Lately, he’s been working as a fractional chief marketing officer, consulting for creator economy companies. He also coaches freelance creative…
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This week Rachel and Lynne welcome investigative journalist Louise Milligan to the podcast hot seat. Louise talks about her work on Four Corners and her previous non-fiction books, Cardinal, The Rise and Fall of George Pell and Witness, An Investigation into the Brutal Cost of Seeking Justice, as well as Pheasants Nest, her newly released novel. Th…
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Today’s guest is Rachel Meltzer. Rachel lives in Massachusetts after doing the “van life” thing for a few years. She is a freelance writer for software as a service companies or SaaS. She’s written for Lenovo, Grammarly, Loom, FarOut, Six Moon Designs and more in the tech and outdoor recreation industries. She’s also a coach. She’s coached over 100…
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We just love to meet freelancers who have managed to combine different types of writing into a successful career. This week, Rachel and Lynne chat with Caroline Riches, a news journalist for 25 years who works in the SBS newsroom part time and then does freelance writing work for the rest of the week. We talk about: Balancing the two roles Why she …
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This week, Rachel and Lynne are doing something different! They have turned the microphone over to some of their listeners. In this great compilation episode, listeners and former guests share some of their stories about difficult times as freelancers and how they recovered. It's all about real-life experiences and resilience - and learning from ou…
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Today’s guest is Louis Tinsley, a DC-based commercial photographer. Louis has been working in the industry professionally for more than 10 years and sits on the board of the DC chapter of American Photographic Artists, where he runs the annual Photo Assistant Workshop. He also recently joined the Northern Virginia Community College Photography & Me…
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This week Rachel and Lynne have a return guest - Jessica Mudditt. A journalist and author, Jessica has embraced risk and adventure to start her own publishing business, Hembury Books, which provides coaching and ghostwriting services to non-fiction authors. Jess talks about what helped her decide to make this career shift, how and why self-publishi…
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This week on the podcast, Rachel and Lynne are chatting with Natasha Dickins, a former magazine editor who has carved out a great career creating content for DIY clients. Natasha talks about her love of good tools and DIY projects and how she has turned this into a career. She talks about: Her career writing in magazines Her love of being 'on the t…
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Today’s guest is Kelly McSweeney, a content marketing writer. Kelly works from her home office in Massachusetts with a small dog by her side. She has been a self-employed writer for nearly eight years, with clients that include research institutions, big tech companies and marketing agencies. Kelly explains cutting-edge science and emerging technol…
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This week on The Content Byte, Rachel and Lynne have one of the founders of Content Bistro, Prerna Malik. Prerna and her husband Mayank are copywriters and specialists in the area of evergreen marketing. In a fascinating chat, Prerna talks about: Mistakes freelancers make with their marketing How to create a constant flow of work The power of story…
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This week, Lynne and Rachel are chatting with TV journalist turned media trainer, Theresa Miller. Theresa has a great story of creating a new career in media training and coaching, working with corporates and training senior executives in how to deal with the media. Her story is fascinating and inspiring and covers: How to use journalism skills as …
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We all know that a powerful story can move a follower from casual onlooker to repeat customer – but how do you get started building a brand that attracts and converts raving fans? Digital Ready instructor Elizabeth Lewis joins us to share her insight. 0:54 – Answering an audience question 1:45 – Introducing the guest 3:54 – The difference between a…
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Today’s guest is Annemie Tonken. Annemie lives in Chapel Hill, North Carolina. She has been a professional photographer since 2010 and is the owner of Megapixie Photography. She also teaches creative entrepreneurs how to run profitable, sustainable businesses they love, by focusing on how they can develop helpful business systems and strategies. An…
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This week on the website, Rachel and Lynne are chatting with Lisa Almond, a copywriter and paramedic. We thought it was such an intriguing combination that we just had to get her on the podcast! We chat about: Her background in writing and journalism What appealed to her about being a paramedic Training in a new career while balancing existing work…
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On today's episode, Susanne Mariga shares how we can set up the financial side of our businesses for success – including tips for how to work with a bookkeeper, and how to stick with your budget. 1:38 – Not being on top of finances can cost you 2:28 – Meet Susanne 3:04 – Using physics to create a profit 7:01 – Starting small 8:03 – First steps 11:2…
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Today’s guest is Abby Nieten. Abby lives in the Indianapolis, Indiana, area, with her husband and three sons. A year ago she launched her freelance business, Shining Waters Editorial, where she is a copy editor and proofreader specializing in business content and nonfiction manuscripts. Abby also recently launched a monthly newsletter called Stream…
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Today’s guest is Brionna Ned, a former big-law lawyer and in-house counsel for tech companies. She is now a legal educator and a writer. Her company, The Everyday Lawyer, is a legal education and consulting service for small business owners that provides you with the legal knowledge you need to create solid foundations in your business. She also ha…
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Almost every business needs a team to scale. In this episode, Surabhi Lal shows us the power of fractional team members and how to build trust with our team. 1:43 – Answering an audience question 3:45 – Intros 6:14 – How to prepare to hand off work to a team member 8:49 – Setting expectations 11:24 – How to find your new team member 16:00 – Your fi…
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This week Rachel & Lynne are chatting with media expert and publicist Nicole Webb. Now based in Singapore, Nicole has had a diverse and exciting career and she talks about her new service of book publicity, the challenges of modern publishing and how it came about. In our chat, we cover: Nicole's career as a TV journalist, presenter and producer Tr…
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On today’s show, I discuss the current state of freelancing, which includes massive layoffs and shuttered clients in the media and tech world. But even if that isn’t affecting you — maybe you’re even having your best year yet — you need to be prepared for the lean times and to set up your business to lessen the risk of feast-or-famine. That include…
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Deciding what to charge for your service or product is at the core of your business –– so why does it feel so complicated? Austin L. Church joins Terry to walk through his pricing framework. 1:50 – Being an entrepreneur in the internet age 5:20 – Introductions 7:56 – Handling the mindset piece that makes you lowball your prices 12:10 – Start with w…
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This week Rachel and Lynne are chatting with the founder and head of product at Rounded - our sponsor. A former freelancer, Grant tells the story of how the company was founded and what it's like dealing with sole traders as customers. His inside tips are valuable! During our conversation, he talks about: How businesses often ignore the potential o…
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