A podcast for HR professionals with expert opinions & advice on the most important topics in HR to help you evolve and push your human resources strategy forward.
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Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potent ...
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432: How to Successfully Transition into the CMO Role with Sun Lee, CMO of BigPanda
33:51
33:51
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Sun Lee is a seasoned marketing leader with over a decade of proven business success. She started her career on the agency side, working with small start-ups as a brand and digital designer in Silicon Valley during the e-commerce boom. She went on to get her Masters Degree, then reenter the workforce on the client side, heading up marketing and com…
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431: Advocating for Yourself and Branding B2B’s with April Moh, CMO of Kyriba
36:44
36:44
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April Moh immigrated from Singapore to the US for love in her 20s and restarted her life and career from scratch. The first third of her career in the US was spent in PR agencies, learning the importance of impactful storytelling. She started to develop a curiosity about how the different parts of a company work together to fuel growth and decided …
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430: Bantam Bagels, Shark Tank, and Lessons in Entrepreneurship with Founder and Author of A Shark Ate My Bagel, Elyse Oleksak
40:08
40:08
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Elyse Oleksak is the author of A Shark Ate My Bagel and co-founder of Bantam Bagels. Elyse has always been competitive and incorporated the concepts she learned as a D1 lacrosse player, such as time management, hustling, and perseverance, into her entrepreneurship. She began her career in advertising as an Account Associate at JWT. From there, she …
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429: How Do You Market a Place? With Invest Puerto Rico CMO, Nicole Vilalte
44:47
44:47
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Nicole Vilalte was born and raised in Puerto Rico, went to college on the island, and started her career there as an account executive at DDB LATAM. She eventually moved to New York to work for JWT before becoming an account supervisor at The Vidal Partnership for Sprint Wireless. She relocated to Portland for a few years to take over the Target ac…
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Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
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428: Are CMO’s Stuck in a Revolving Door? Trends and Predictions from the CMO Tenure Report with Richard Sanderson of Spencer Stuart
51:49
51:49
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Richard Sanderson started his executive search career as a summer intern at Russell Reynolds Associates in London, then transitioned it into a full-time position as a research consultant with them, which brought him to the States. After five years in that role, he left the world of executive search and went to business school. He then worked at a m…
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427: The Fifth Estate: What It Is and How to Leverage It with Marian Salzman, SVP and Chief Corporate Citizenship Officer for Philip Morris International
32:18
32:18
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In this episode, you'll learn: What is the role of the Chief Corporate Citizenship Officer? Key takeaways from the global survey Rethink Disruption: The Rise of the Fifth Estate What is the Fifth Estate, and how do we leverage it? Marian Salzman is a global trend spotter, the first person to do market research in cyberspace, and the author of the b…
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426: Cortland’s New Approach to Branding Multifamily Housing with EVP of Revenue Operations, Tim Hermeling
43:11
43:11
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In this episode, you'll learn about: The role of Revenue Operations Cortland’s unique approach to branding, awareness, and rethinking marketing as an investment rather than an expense The importance of peer-to-peer recommendations and how Cortland manages their online brand reputation Tim Hermeling is EVP of Revenue Operations at Cortland. He is a …
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425: Marketing Strategies to AVOID Repeat Customers with the CMO of National Debt Relief, Jeff Biesman
39:49
39:49
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Jeff Biesman grew up in Texas with dreams of being an NFL GM. While those dreams didn't pan out, he learned a lot along the way and decided to heed the advice he received to separate his hobbies from his career and went on to grow his marketing skill set in a very purposeful way. His path started in CPG product marketing with Converse, LA Gear, and…
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424: Frustrated with 3rd Party Data Quality? Intuit SMB MediaLabs is Offering a New Solution with Dave Raggio, VP of Marketing
29:52
29:52
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Dave Raggio holds dual roles as Vice President of QuickBooks Acquisition Marketing and Intuit SMB MediaLabs. He began his studies in aerospace engineering at Auburn, but found his passion for marketing while running a triathlon team and helping athletes at this school secure scholarships. After graduation, he started off in the agency world, seekin…
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423: How Affirm is Competing with Credit Cards and Driving Growth with VP of Marketing & Communications, Erika White
44:09
44:09
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44:09
Erika White is the Vice President of Marketing and Communications at Affirm. While she has experienced great success in her career, as a child, she was a rambunctious and highly social student who was told she was wasting her potential. However, one special teacher believed in her, challenged her, and got her to see the potential in herself. That l…
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422: Asking the Right Question and Staying Relevant on Social Media with Hootsuite CMO, Elina Vilk
35:52
35:52
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Elina Vilk has been the Chief Marketing Officer at Hootsuite since August 2023. She has more than two decades of experience in the industry, but her love of marketing started years before that, when she was a 12-year-old refugee immigrant who had to raise money to get to her 8th grade graduation by being the top candy salesman at her school. Elina …
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421: Important Findings from the CMO Survey with Christine Moorman, Sr. Professor of Business Administration at Duke University
42:52
42:52
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42:52
Christine Moorman is the T. Austin Finch Senior Professor of Business Administration at the Fuqua School of Business at Duke University, where her research explores how consumers, managers, organizations, and financial markets learn about and use marketing knowledge. Christine tells us she didn't set out to become a professor, but through the encou…
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420: How to Find and Use Reputation Data with Liz Carter, CMO at Reputation
35:11
35:11
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Liz Carter has been in marketing for over 20 years and has been a CMO for the past four years. First at ServiceMax and now at Reputation. Liz grew up in a small town in North Carolina, where her family runs a hosiery manufacturing company. Eager to venture out, she moved to Atlanta, where she began doing gig work to pay the bills. Eventually, in 20…
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419: The Fundamentals of Great Leadership with Mark Miller, former VP of High-Performance Leadership at Chick-fil-A and WSJ bestselling author
45:34
45:34
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45:34
Mark Miller is a Wall Street Journal and international best-selling author with over one million books in print in more than twenty-five languages. He is a storyteller, photographer, lifelong learner, and the embodiment of a servant leader. For almost 45 years, he was the Vice President of High-Performance Leadership at Chick-fil-A, and today, Mark…
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418: How to Market Effectively Without Third-Party Data with Jeremy King, Founder and CEO at Attest
44:38
44:38
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Jeremy King is an ocean creature enthusiast as well as the founder and CEO of Attest, a highly successful consumer research SaaS company. Jeremy started his career as a scientist, focusing on genetics, ecology, and animal behavior. He worked for McKinsey & Company for nine years and holds an MBA from Harvard Business School. Attest has headquarters…
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417: How to Improve Customer Engagement and Rethink Your Channel Mix with Spencer Burke, SVP of Growth at Braze
38:28
38:28
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Spencer Burke is a girl dad to two young daughters, an experience that has helped him hone the patience and listening skills he needs as the senior vice president of growth at Braze. Spencer got his master's degree in information systems from the London School of Economics and started his career at PwC as a management consultant before joining Braz…
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416: A Masterclass in Design with Mauro Porcini, Chief Design Officer at PepsiCo
53:19
53:19
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Mauro Porcini is a widely known design thought leader, author, and first-ever Chief Design Officer at PepsiCo. He is also a presenter and judge on the TV shows New York by Design and America by Design on CBS and Amazon Prime Video. Mauro is from Italy, where he studied design in Milan and did his thesis on wearable technology with Philips Design. A…
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415: How ETS is Rebranding and Evolving with Michelle Froah, Chief Marketing and Innovation Officer
43:48
43:48
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On the show today, Alan and Michelle talk about her career journey, the ETS rebrand, the uniqueness of her current role, and why more organizations should be thinking of a similar structure at the leadership level. ETS's focus on people and mission of driving human progress forward is what drew Michelle to the company. As Chief Marketing and Innova…
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414: Bubble Goods is Offering a New Avenue for Food Brands with Founder and CEO Jessica Young
28:43
28:43
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28:43
In this episode, Alan and Jessica talk about Bubble Goods, who it serves, and how they are helping emerging food brands and unique consumers alike. Jessica Young is a fan of Fufu and the founder and CEO of Bubble Goods. With 10+ years in the food and wellness industry, Jessica saw a gap in the market: food brands were innovating (specifically in th…
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413: Creative Destruction at Calendly with Chief Revenue Officer Jessica Gilmartin
28:15
28:15
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28:15
In this episode, Alan and Jessica talk about the evolution of Calendly from serving solopreneurs to enterprise organizations, the success factors that have made that shift possible, how she thinks about the RIO and effectiveness of marketing spend, and balancing the need to drive results and be creative through “creative destruction.”. Jessica Gilm…
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412: How can we Trust AI? with Jacqueline Woods, CMO at Teradata
48:08
48:08
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Jacqueline Woods is the Chief Marketing Officer for Teradata, the cloud analytics and data platform for AI, headquartered in San Diego, California. Jacqueline joined Teradata from NielsenIQ, where she was a member of the executive leadership team and Global Chief Marketing and Communications Officer. She also spent nearly 10 years as CMO of the IBM…
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411: How citizenM Hotels are Disrupting the Hospitality Industry with Chief Marketing Officer Robin Chadha
38:32
38:32
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38:32
In this episode, Alan and Robin discuss his path from Wall Street to citizenM, their focus on affordable luxury, the innovations they are bringing to the hospitality industry, and who they are working to serve. Robin also tells us about their unique citizensOf campaign and how it is helping them integrate into communities, as well as their partners…
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410: Circle has Community Building Down to a Science with Andy Guttormsen, Co-Founder and Chief Revenue Officer
45:34
45:34
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45:34
In this episode, Alan and Andy discuss his path to creating Circle, how to build community, best practices and takeaways for community builders, how to build a great member experience, how to find the right members for your community, and much more! Andy Guttormsen is the co-founder and chief revenue officer of Circle, an all-in-one community platf…
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409: Offering Solo Travel as a Solution for Loneliness with Lee Thompson, Co-Founder & CMO of Flash Pack
37:30
37:30
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Lee Thompson is the co-founder and CMO of Flash Pack, a travel brand dedicated to small group adventures rooted in friendship that he founded with his now wife and CEO, Radha Vyas. Lee’s career merged with his passion for adventure as a self-employed photojournalist. He met Radha on a chance first date between gigs, and they immediately started pla…
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