Best B2b Refine Labs Podcasts (2024)

1
Refine Labs B2B Marketing Roundtable: 2025 Planning and Goal Setting 56:19

2h ago56:19

56:19

CEO Megan Bowen and VP of Marketing Evan Hughes hosted VP Of Demand Generation Ciara Hopkins, and Senior Director of Demand Generation Matthew Sciannella to dive into the 2025 planning process. Through the event, they addressed significant trends in the digital marketing space, emphasizing the need for adaptability and smart investment. Key topics …

1
Cofounder Relationships, Content & Money with Rob Moore of Progressive Property 31:06

42m ago31:06

31:06

Rob Moore on LinkedIn Rob Moore on X (formerly Twitter) Rob Moore on Facebook Rob Moore on Instagram Rob Moore’s Website Disruptors Rob Moore on X (formerly Twitter) Progressive Property on LinkedIn Progressive Property on X (formerly Twitter) Progressive Property on Facebook Progressive Property on Instagram Progressive Property on TikTok Disrupto…

1
7 ways to use generative AI in PPC to boost revenue | Kerri Amodio SMX Masterclass 57:26

1d ago57:26

57:26

Kerri Amodio, Director of Demand Gen, delivered a Keynote and Q&A session for SMX Masterclass. She focused on how businesses can leverage AI tools like ChatGPT to optimize their marketing campaigns. She emphasized the importance of using AI not merely to save time but to enhance the quality of marketing efforts, improve messaging, and boost revenue…

1
RV219 - MUST LISTEN: How Your Pipeline Problem Costs You $50MM+/Quarter | Go To Market Live Episode 36 53:00

5d ago53:00

53:00

In this week’s live event, Chris discusses the insights he gained from attending the Pavilion Go-To-Market 2024 conference. He critiques the prevalent issues plaguing current marketing and sales strategies, emphasizing the importance of efficient pipeline creation as a determinant of successful business operations. He reflects on the conference's a…

1
Snacks 33: Choosing the Right Creative Package 12:32

7d ago12:32

12:32

Triana Mills, VP of Creative, joins Steph Crugnola on Stacking Growth Snacks to break down the differences between a Creative Strategy Package and a Creative Execution Package. She details what's included, who would benefit most, and the timeline investment you'd be looking at for each package. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You…

1
Building a Podcast: Roles That Influence B2B Growth Strategy | Feat: Evan Hughes and Steph Crugnola 33:38

9d ago33:38

33:38

Evan Hughes and Steph Crugnola joined Corey Kossack of Aspireship on the Startup Skills Podcast to talk about the four essential roles in building a podcast. From Startup Skills Podcast: The second episode of the Startup Skills Podcast, Corey engages with Evan Hughes and Steph Crugnola from Refine Labs to discuss podcasting as a growth strategy for…

1
Anatomy Of A Viral LinkedIn Post 15:41

14d ago15:41

15:41

Tom Hunt on LinkedIn Tom Hunt on X Link to Tom Hunt's 70k Likes LinkedIn Post Link to Tom Hunt's 300k Likes LinkedIn Post Copywriting Resources: Matt Barker’s Business Page on LinkedIn Luke Matthew’s AI WRITING made EASY on LinkedIn Lara Acosta’s Literally Academy on LinkedIn Confessions of a B2B Entrepreneur is handcrafted by our friends over at: …

1
Snacks 32: Data Democratization - Communicating to Leadership 8:02

14d ago8:02

8:02

Ragen Dodson joins Steph Crugnola on Stacking Growth Snacks to cover Data Democratization. In this episode, she guides listeners through specific talk tracks that can help convince leadership to make the change. She highlights the most important benefits of switching to a Data Democracy to make it attractive to your C-Suite and stakeholders. See th…

1
RV218 - Aligning Marketing and Finance for Growth | Go To Market Live Episode 35 46:40

15d ago46:40

46:40

In this week’s live event, Chris is joined by Tom Wentworth, CMO of Recorded Future, to discuss the intricate collaboration between marketing leadership and finance. They dive deep into the often-overlooked aspect of bringing business acumen into financial planning, emphasizing the importance of marrying marketing metrics with business objectives t…

1
Expert Session: Paid YouTube Strategy with Malin Wijenayake 45:00

16d ago45:00

45:00

Our September Expert Session, featuring Malin Wijenayake and Chris Walker, focused on YouTube Ad Strategy! Through the session, they covered: tools for measuring impact most efficient targeting options for each ad type options for developing ad creative successful examples of current ads benchmark metric goals and examples ...and more! If you want …

1
RV217 - MUST LISTEN: How to Fix Your Pipeline Problem via Marketing ROI | Go To Market Live Episode 34 48:04

19d ago48:04

48:04

In this week’s live event, Chris is focused on reinforcing the importance of unified metrics and financial acumen. He also covers marketing efficiency, effective brand marketing strategies, and the role of ROI in driving business success. Addressing listener feedback and industry misconceptions, Chris provides a comprehensive analysis of marketing …

1
RV216 - GTM Efficiency | Go To Market Live Episode 33 45:28

23d ago45:28

45:28

In this week’s live event, Chris is joined by finance expert David Spitz to dig into the intricacies of go-to-market efficiency, a crucial metric for SaaS companies. As businesses navigate 2025 planning and budget setting, understanding key performance indicators is indispensable. David provides a detailed exploration of how public SaaS companies a…

1
Expert Session: Repurposing Website Content for Ad Creative with Matthew Sciannella 44:49

26d ago44:49

44:49

In our August Expert Session, Chris Walker and Matthew Sciannella spent an hour delivering detailed analysis, actionable feedback, and tips on repurposing website content for ad creative. Key takeaways include: The transition from paid search to paid social requires a deep understanding of platform user behavior and creative messaging strategies. E…

1
RV215 - Fixing Your Broken Marketing ROI | Go To Market Live Episode 32 54:32

27d ago54:32

54:32

In this week’s live event, Chris starts by discussing the misconceptions surrounding marketing ROI within the B2B space. He criticizes the conventional wisdom that overly focuses on attributing ROI at the campaign level and stresses the necessity of examining ROI from an entire department perspective. This shift, he argues, allows for more creative…

1
Trolling, LinkedIn & Cold Calling with Jack Frimston of We Have a Meeting (WHAM) 29:53

27d ago29:53

29:53

Jack Frimston LinkedIn Jack Frimston X WHAM LinkedIn WHAM Website WHAM -A SALES COMMUNITY LinkedIn WHAM Community on SKOOL WHAM Linktree Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants O…

1
Snacks 31: Data Democratization - How to Organize Your Data 9:19

1M ago9:19

9:19

Ragen Dodson joins Steph Crugnola on Stacking Growth Snacks to cover Data Democratization. In this episode, she talks about the important tools to refresh and rely on when building a Data Democracy. She covers how to make sure your self serve data tools and CRM are user friendly and accessible, aligning measurement and metrics between sales and mar…

1
RV214 - Marketing Strategies to go From $1MM to $10MM ARR | Team8 Accelerate Founders Workshop 47:16

29d ago47:16

47:16

Chris joined moderator Asaf Azulay and a group of founders and CEOs on Team8 Marketing’s Acceler8 Workshop. Chris covers the most common B2B Marketing mistake that he sees companies make when it comes to scaling: financial planning process relating to GTM programs. He talks about how this leads to overlapping costs and nobody focused on creating ne…

1
Expert Session: GTM Programs & Marketing ROI with Tom Wentworth 46:04

1M ago46:04

46:04

In our July Expert Session, Chris Walker was joined by Tom Wentworth, CMO @ Recorded Future, to talk about GTM programs and Marketing ROI. Their discussion focused on guiding marketers aspiring to senior roles, offering rich insights into account selection, demand creation, and the relationship between marketing and finance. Tom emphasizes the impo…

1
[Greatest Hits] The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable 40:01

1M ago40:01

40:01

Justin Rowe LinkedIn Impactable - B2B LinkedIn Ads Agency LinkedIn Impactable - LinkedIn-Ads Agency YouTube Impactable Website Check out our awesome sponsor Ahrefs Webmaster Tools Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeie…

1
Snacks 30: Data Democratization 7:02

1M ago7:02

7:02

Ragen Dodson joins Steph Crugnola on Stacking Growth Snacks to cover Data Democratization. In this episode, she talks about what Data Democratization is, what it looks like within a company, and the benefits it can bring for your teams. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay on top of all Refine Lab…

1
RV213 - Transforming Your GTM Strategy into a Revenue Factory | Go To Market Live Episode 31 53:40

1M ago53:40

53:40

In this week’s live event, Chris is joined by Jacco van der Kooij, founder of Winning by Design, to discuss the nuances of running your Go-to-Market strategy as a revenue factory. The session kicks off with discussions on the pivotal role of GTM and how the focus has shifted towards growth, efficiency, and sustainability in today's economy. Jacco d…

1
Demand Gen Playbook to Scale Your Company From $1M - $10M | Evan Hughes on Rev Genius 1:00:23

1M ago1:00:23

1:00:23

Evan Hughes joined Stacey Danheiser and Sarah Breathnach on a live Rev Genius event focused on delivering effective strategies for scaling companies. They address how to stand out in competitive markets, define ideal customer profiles, leverage content creation, and harness AI in marketing. Packed with actionable advice on aligning sales and market…

1
Private Equity Marketing Secrets with Shiv Narayanan of How To SaaS 29:39

1M ago29:39

29:39

Shiv Narayan’s LinkedIn How To SaaS on LinkedIn How To SaaS Website Shiv’s new book: Post Acquisition Marketing (How to create enterprise value in the first 100 days) Shiv’s another book: Exit-Ready Marketing (The 9-step Framework to Maximize Your Valuation) Shiv's 120 signatured drawings: SaaS Marketing Simplified Shiv’s C-Level Marketing Training…

1
Snacks 29: Remarketing Experimentation 12:14

2M ago12:14

12:14

Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to deliver a masterclass on remarketing and retargeting. In this episode, they cover Experimentation - how to stay ahead of the game, create new campaigns with existing content, playing with format and where they see things heading in the future. See the video on our ⁠⁠…

1
RV212 - From Solo Consultant to Industry Leader: Chris Walker on the Leader Leverage Podcast 19:52

1M ago19:52

19:52

Chris joined Andrew Kappel, host of the Leader Leverage Podcast, to talk about his transition into a leadership role and how that’s affected his perspective on GTM strategies. Chris outlines the critical leverage points in early-stage businesses and emphasizes the significant impact of engaging with actual customers to refine products and services.…

1
The CEO LinkedIn Playbook | Megan Bowen on The Founder-Led Marketing Show 50:04

2M ago50:04

50:04

From the Founder-Led Marketing Show: “Megan Bowen is the CEO at Refine Labs. Refine Labs allows you to launch, optimize, and scale digital strategies to improve key metrics: pipeline, revenue, and reduced customer acquisition costs. In this episode we are talking about: - The Biggest Challenge from COO to CEO - The CEO LinkedIn Playbook - How to Co…

1
How To Build A Marketing Agency with Max van den Ingh of Unmuted 30:37

2M ago30:37

30:37

Unmuted's Website Max van den Ingh's LinkedIn Jonas van de Poel LinkedIn Paolo Campagnoli LinkedIn House of Demand Podcast Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How…

1
Snacks 28: Remarketing Measurement & Budget Allocation 15:39

2M ago15:39

15:39

Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to deliver a masterclass on remarketing and retargeting. In this episode, they cover Measurement - how to keep an eye on analytics and what trends to learn from, Budget allocation - what percentage to typically invest in each ad type, and Experimentation - different tes…

1
RV211 - MUST LISTEN: The Complete Go-To-Market KPI Stack | Go To Market Live Episode 30 47:43

2M ago47:43

47:43

In this week’s live event, Chris covers the optimization of go-to-market efficiency, presenting practical examples using realistic data. He explores the critical importance of KPI stacks and revenue breakpoints, spotlighting real company scenarios and offering strategic insights. Highlights include combating poor unit economics, balancing marketing…

1
Do This Before Starting Paid Ads in B2B| Megan Bowen on Breaking B2B 45:08

2M ago45:08

45:08

From Breaking B2B: ► Is it really possible to start paid ads too soon as a b2b company? Sam talks to Megan Bowen, CEO @ Refine Labs. They cover: 👉 5 milestones to nail before investing in paid ads 👉 How to nail each with a step-by-step 👉 Setting yourself up for success with b2b paid ads See full videos and more on our YouTube channel Stay on top of…

1
From Corporate Cubicle to Podcasting Powerhouse - Bootstrapping a $3.6M ARR Business (Resume Assassin presents Recruiting Insider) 29:19

2M ago29:19

29:19

Mary Southern LinkedIn Mary Southern Website Mary Southern Calendly Resume Assassin presents Recruiting Insider Podcast Tom Hunt on LinkedIn Tom Hunt on X Fame Website Companies Mentioned: Ernst & Young Accenture Upwork Intercom Workday Zendesk Ramp Circle LeanData Signify People.ai Confessions of a B2B Entrepreneur is handcrafted by our friends ov…

1
Snacks 27: Remarketing Objectives & Process 12:46

2M ago12:46

12:46

Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to talk about Remarketing campaigns. They cover the main objectives to consider when launching a campaign, and how to tailor your audiences most effectively. They also cover the basic process on building the campaign. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube…

1
RV210 - How GTM Efficiency Impacts Revenue Multiple and Enterprise Value | Go To Market Live Episode 29 34:00

2M ago34:00

34:00

In this week’s live event, Chris shares invaluable insights into how SaaS companies can strategically optimize their marketing and sales spend to enhance their enterprise value. This episode focuses on the correlation between go-to-market efficiency and revenue multiples, presenting findings that challenge the conventional wisdom of growth-at-all-c…

1
RV209 - High-Efficiency Outbound Strategy Secrets | TLDR: The B2B SaaS Growth Podcast 28:49

2M ago28:49

28:49

Chris joined Ishaan Shakunt, founder @ Spear Growth, on the TLDR podcast to talk about outbound marketing, offering a stark contrast to traditional high-volume approaches. Chris emphasizes the importance of strategic, personalized outreach over sheer quantity, focusing on the sender's credibility, the specificity of the offer, and the optimal timin…

1
What Bridgewater Associates Can Teach Us About Management with Dave Kline of MGMT Accelerator 30:59

2M ago30:59

30:59

Dave Kline LinkedIn Dave Kline X MGMT Accelerator LinkedIn MMGT Playbook Newsletter Limelight LinkedIn Limelight Website Invisible LinkedIn Invisible Website Invisible YouTube SkillScouter LinkedIn SkillScouter Website Bridgewater Associates LinkedIn Bridgewater Associates Website Ray Dalio LinkedIn Ray Dalio X Principles: Ray Dalio Books Website B…

1
RV208 - Revenue Planning and KPIs for 2025 | Go To Market Live Episode 28 43:19

2M ago43:19

43:19

In this week’s live event, Chris covers revenue planning for 2025, the fundamental differences between KPI metrics and attribution, and the importance of clear segmentation in go-to-market strategies. Chris highlights the crucial distinction between key performance indicators (KPIs) and attribution metrics in business planning. He offers actionable…

1
Incorporating Founder-Led marketing & Sales Into Your BizDev Strategy | Megan Bowen on Becoming a Hiring Machine 49:12

2M ago49:12

49:12

From Becoming a Hiring Machine “In this episode, Sam is joined by Megan Bowen, CEO at Refine Labs, to talk about the power of founder-led marketing and sales. Refine Labs is the definition of a founder-led company, with founder and former CEO Chris Walker's persona being the building block. Throughout the conversation, Sam and Megan discuss founder…

1
RV207 - Chris Walker’s LinkedIn Playbook 51:25

2M ago51:25

51:25

Chris Walker joins Erik Jacobson, CEO at Hatch, to host a LinkedIn strategy masterclass, covering strategies, evolving trends, and practical tips. Chris starts by reflecting on his LinkedIn journey, from starting in his living room to becoming one of the highest producing content creators on the platform. Chris and Erik discuss how LinkedIn's algor…

1
LinkedIn Jail and the $4M ARR Flywheel Lessons in Resilience (Confessions of an EOS Implementer) 47:55

2M ago47:55

47:55

Ryan Hogan on LinkedIn Talent Harbor Website Talent Harbor on LinkedIn Tom Hunt on LinkedIn Tom Hunt on X Fame Website Confessions of an EOS Implementer Website Ryan x Tom on Confessions of an EOS Implementer: Episode 20 Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How…

1
Snacks Episode 26: Copywriting Dos & Don'ts 4:49

3M ago4:49

4:49

Senior Copywriter Erik Sena joins Steph Crugnola on Stacking Growth Snacks to talk about Establishing a Unique Brand Voice. In this episode Erik digs into the do's and don'ts of copywriting, how to approach a style guide, and staying ahead of the competition without sacrificing your why. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠…

1
RV206 - Enhancing Unit Economics for Optimal Revenue Growth | Go To Market Live Episode 27 52:03

2M ago52:03

52:03

In this week’s live event, Chris discusses the complexities of unit economics, pipeline coverage, and go-to-market efficiency. He starts the session with a deep dive into the concept of revenue breakpoints and how they serve as critical metrics for analyzing business scalability from $20 million to $100 million ARR. Chris stresses the importance of…

1
Stop Wasting Money on Marketing | Megan Bowen on the Unpolished MBA Podcast 34:55

3M ago34:55

34:55

From Unpolished MBA Podcast: Megan Bowen, CEO of Refine Labs, joined us to discuss innovative marketing strategies. Megan, a recognized figure in the marketing industry with a 17-year career in B2B SaaS companies, shares insights on common marketing leadership mistakes under pressure for revenue targets, the necessity of organizational alignment, a…

1
RV205 - Building Content Momentum 40:26

3M ago40:26

40:26

Chris joined Adam Kitchen live to talk about building momentum with content marketing in the B2B space. Chris shares his expert insights on setting the right KPIs and metrics, distributing content effectively, and ensuring it differentiates in a competitive landscape. He offers a fresh perspective on creating net new knowledge and leveraging techno…

1
LinkedIn Growth, Inbound Hiring, and Scaling a Service Business (Innovators Can Laugh) 25:12

3M ago25:12

25:12

Eric Melchor LinkedIn Innovators Can Laugh LinkedIn Innovators Can Laugh Website B2B PodPros - B2B Podcast Ads LinkedIn B2B PodPros - B2B Podcast Ads Website Tom Hunt LinkedIn Tom Hunt X (Formerly Twitter) Tom Hunt Website Fame LinkedIn Fame Website Dragons’ Den - Male leggings? Song recommendation: Deadbeat Gospel by Barry Can't Swim Relaxation To…

1
Snacks Episode 25: Staying Consistent in Your Brand Voice 6:07

3M ago6:07

6:07

Senior Copywriter Erik Sena joins Steph Crugnola on Stacking Growth Snacks to talk about Establishing a Unique Brand Voice. In this episode Erik covers how to stay consistent with your brand's voice while finding ways to stand out and break through the noise in saturated markets. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

1
RV204 -The 12 Revenue Breakpoints | Go To Market Live Episode 26 46:19

3M ago46:19

46:19

In this week’s live event, Chris starts with detailing essential strategies for sustaining business growth and optimizing go-to-market efficiencies. Chris emphasizes the importance of leveraging the slow month of August to build momentum for the end of the year, advocating for relentless dedication and a willingness to perform tasks others avoid. M…

1
Expert Session: Marketing in Competitive Categories with Kyle Coleman 45:56

3M ago45:56

45:56

In our June Expert Session, Chris Walker was joined by Kyle Coleman, as they talk about Marketing in competitive categories. Chris and Kyle explore the vital strategies companies need to adopt to stand out in saturated markets, focusing on the power of differentiation, effective positioning, and leveraging novel technologies like generative AI. The…

1
RV203 - B2B Essential Mindset 21:37

3M ago21:37

21:37

Chris joined David LaCombe to talk about essential mindsets for B2B marketers. David applauds Chris for his insightful teachings and delves into the critical role of mindset for marketers aiming to succeed in the B2B space. The discussion explains how understanding business objectives leads to crafting effective marketing strategies, changing marke…

1
Changing The Working World with Tony Jamous of Oyster 25:24

3M ago25:24

25:24

Tony Jamous LinkedIn Tony Jamous X Oyster HR Website Oyster HR LinkedIn Oyster HR X Vonage SMS API (formerly Nexmo) Website Nexmo LinkedIn Nexmo X Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most …

1
Snacks Episode 24: Finding Your Unique Brand Voice 5:42

3M ago5:42

5:42

Senior Copywriter Erik Sena joins Steph Crugnola on this episode of Stacking Growth Snacks to talk about Establishing a Unique Brand Voice. In the episode Erik covers how to find your voice as a brand - the factors to consider, strategies to employ, the importance of finding your 'why', and the research that will help support your journey. See the …

Podcasts Worth a Listen

B2b Refine Labs Podcasts

Podcasts Worth a Listen

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