In this episode, I'm sharing my top 7 secrets for thriving in the natural personal care industry. From boosting Amazon sales by 29% to building loyal customer communities, I'll reveal strategies that have helped countless brands succeed. Whether you're just starting out or scaling up, tune in for actionable tips on eco-friendly marketing, product i…

Unlock the secrets to successful online marketing for natural personal care brands in this illuminating episode. On this episode we share five essential truths that can transform your digital strategy and boost your brand's online presence. Drawing from real-world experience with struggling brands, we explore why many marketing efforts fall short a…

In this episode, we explore how to turn the challenge of Amazon FBA returns into an opportunity for profit. Learn essential tips on optimizing listings, educating customers, and leveraging Amazon’s tools for effective return management. Discover strategies to boost your brand's profitability and ensure customer satisfaction. Tune in for actionable …

In today's episode, we uncover the critical reasons why your products might not be flying off the virtual shelves and, more importantly, how to fix these issues. We'll start by exploring why having a presence on Amazon is crucial for your brand's success. Then we will discuss dynamic pricing strategies and how to set competitive prices that attract…

In this episode of The Natural Personal Care Marketing Podcast, I reveal top Amazon SEO secrets to boost your product's visibility. Discover how Amazon's A9 algorithm works, the importance of keyword research, and tips for optimizing product listings. Learn about the power of high-quality images and videos, leveraging Amazon ads, and the impact of …

In today's episode I'm diving into the explosive growth of the personal care products market, projected to soar from 2024 to 2031. Based on the latest report by CMI, I'll explore how rising health consciousness, increased disposable incomes, and the booming e-commerce sector are driving this trend. I'll discuss the surge in demand for natural and o…

In this episode, I discuss the complexities of Amazon suspensions, diving into the various types and common triggers that sellers may not be aware of. I provide insights on preventing these issues and managing account health effectively. Recognizing the substantial impact suspensions can have, especially for brands that rely heavily on Amazon, I al…

In today’s episode, I’ll guide you through everything you need to know to make the most of Prime Day 2024. We’ll cover key eligibility criteria for Prime Exclusive Discounts and answer some common questions about this huge sales event. Plus, I’ll share my top strategies to boost your sales, attract new customers, and ensure your listings are ready …

In today's episode on our Amazon Marketing Success Strategy series, I'm diving deep into advanced strategies to boost your natural personal care brand's Amazon sales. This episode covers crucial topics such as gaining control over your listings, preparing your listings for effective ads, leveraging Amazon ads for scalable growth, and utilizing Amaz…

In this episode of the Amazon Marketing Success Strategy series, I dive into the essential reports every brand should be analyzing to stay ahead in the ever-changing Amazon marketplace. Learn which key reports to download and the crucial data points to focus on for optimizing your product listings and boosting your sales. I will guide you through a…

Most natural personal care brands have products that are consumable, so in today's episode, I will be sharing step 5 in the Amazon Marketing Success Strategy which is how to retarget to gain new subscribers for your products on Amazon. I will share with you ways specific to Amazon, on how you can start gaining new subscribers for your products so t…

If you are driving external traffic to your Amazon listings or storefront then you won't want to miss today's episode. You will learn how to get Amazon Attribution set up inside your Seller Central account and also how much profit you can expect to add back to your pocket by properly setting this up. If you've ever struggled with margins on Amazon …

Today's episode will share with you how to drive advertising on Amazon for more sales growth for your brand. It is POSSIBLE to align your Amazon ad goals with how you run your ads and I'll share with you what you need to look at know to make sure you're running your ads in a way that is effective and getting you results. Want to grow your Amazon sa…

Today's episode is all about your product listings on Amazon and how to maximize your sales on Amazon through listing optimization. I'll dig into the essentials you need on your product's listing to make sure it sells more and converts better. Before you drive traffic to your listings on Amazon, it's important to make sure your listings are set up …

In today's episode I'm answering a common problem for brands who have products selling on the Amazon sales channel- unauthorized sellers. Most brands want to gain control over their listings on Amazon and if this problem isn't addressed it can lead to bigger issues and headaches for the future. If you aren't dealing with this issue then consider yo…

In today's episode I am sharing the why behind this podcast and will go into detail about our first series where I will share with you our Amazon Marketing Success Strategy. Online marketing can be done right for your natural personal care brand and in future episodes I will share with you insights on what you need to know for your niche. Marketing…

Welcome to the Natural Personal Care Products Podcast, where passion meets purpose, and where your mission to revolutionize personal care gets the spotlight it deserves. Every week, we dive deep into the heart of the natural personal care industry, bringing you insights, strategies, and real success stories from the frontlines of eco-conscious comm…