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Join us Behind the Cubicle as we shine a spotlight on the founders and their exceptional strategies for nurturing company culture, connecting with their team members, and delivering unparalleled value to their clients. Get firsthand insights from company executives and frontline staff about what sets their organization apart. These engaging conversations are set to reshape your perspective on entrepreneurship, offering an intimate glimpse into the inner workings of these dynamic enterprises.
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We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
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show series
 
We all know running ads during Black Friday may leave your business in the dust when corporations are funneling cash to their campaigns. So what can you do to set your business apart this holiday season? Stephanie Paradiso of Inspired Social is a certified master social media strategist who is giving us the insider scoop on how to make Q4 your bigg…
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Reducing risk is a huge lever scaling startups can use to their advantage. This was a big theme in my conversation with Match.com co-founder, and current CEO of BabyQuip, Fran Maier. BabyQuip is the world’s largest baby gear rental marketplace, empowering thousands of independent contractors around the country to build successful side hustles, whil…
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We talk to Rick Meints, the President of Chaosium, about the return of the original box set of Elfquest: The Official Roleplaying Game. We talk about the transition of the game to a digital platform, what is inside the box, their Kickstarter plans and more! ★ Support this podcast ★By Really Dicey
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Ultraviolet Grasslands and The Black City roleplaying game is a very wonderful and unique system. I talk to creator Luka Rejec about how much I love this roleplaying game, as well as the creation process and why it needed a second edition. You can purchase a PDF copy of Once Upon here: https://www.drivethrurpg.com/en/product/447868/uvg-2e-ultraviol…
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Today’s case study is a testament to how impactful nurturing your past client relationships can be! Copywriter Katie Peacock is the founder of Post Sale Profit Studio, where she helps 7 figure coaches seamlessly add 5-6 figures to their bottom line through strategic backend email automations that prioritize the often-overlooked post-sale phase. Lev…
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We discuss the origins and creation process behind Steve Jackson Games' newest Munchkin game, Shadowrun Munchkin, based on the Shadowrun roleplaying game, with Devin Lewis, Munchkin Associate Developer and Will Schoonover, Munchkin Line Editor. ★ Support this podcast ★By Really Dicey
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Manny talks to Luke Gygax about Wrath of the Sea Lich for the Shadowdark roleplaying game based on his Okkorim setting. In this interview, we discuss also about the future of Okkorim, dungeon master tips and how he created his setting. You can find out more about the project here: https://www.kickstarter.com/projects/gaxxworx/wrath-of-the-sea-lich …
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Our Q3 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content - sharing what's working in our business, what we've learned, and what we're celebrating. For more in-depth, behind the business case study episodes (including episode 8 documenting our experimentation with pop-up offers…
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Manny talks to Kenneth Hite & Gareth Ryder-Hanrahan about why they are returning to Trail of Cthulhu and why they are creating a second edition of the popular horror roleplaying game, as well as sharing their favorite aspects of the cosmic horror mythos. You can find out more about the project here: https://www.backerkit.com/c/projects/pelgrane-pre…
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When you’re overworked in your business, the last thing you want to do is add an after-hours commitment. But a strategic evaluation process completed in the evenings over a 2 week window is exactly what allowed this week’s guest to cut her weekly working hours from 45 down to 15! Serial entrepreneur and founder of the Pursuit Company, Amanda Moffet…
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Manny interviews Andrew Peregrine about everything dealing with Space 1999: The Roleplaying for Modiphius Entertainment, as well as their favorite parts of the quick start guide and why Space 1999 the tv series still holds up to this day. You can download the free quickstart guide with the pre-order of the Core Rulebook here: https://modiphius.us/p…
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We talk to author John Houlihan about his latest novel, Shadow of the Serpent, about a soldier involved in the Napoleon Wars in the early 1800s dealing with eldritch horror. This is the third book of the "Mon Dieu Cthulhu!" series. You can purchase a copy here: https://www.drivethrufiction.com/product/489699/Mon-Dieu-Cthulhu-Shadow-of-the-Serpent?a…
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We hear it all the time: location, location, location. But what if this concept didn’t just apply to real estate and could actually impact the success of your business? Imagine having answers to where to move to support your next big uplevel, what city to host your conference in, or what geographic area your dream clients are most concentrated. Ast…
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We talk to Alex Cahill, Editor at Cubicle 7, about A Life Well Lived. We discuss how this book helps create well detailed and interesting background information for your Dungeons & Dragon characters, as well as other story-driven ideas. You can purchase a PDF copy of A Life Well Lived here: https://www.drivethrurpg.com/en/product/464636/vault-5e-a-…
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We’ve had a few guests on the show who have sold their businesses, but this case study is the first time we’ve explored what it looks like to buy your business back post-exit. After building BestSelf Co. to $45 million in sales, Cathryn Lavery sold her company to private equity in 2022 for 7 figures. She remained involved in the company as a brand …
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Steve Jackson of Steve Jackson Games, Chris O'Neil of 9th Level Games and Irene Zielinski, game developer for Steve Jackson Games an 9th Level Games were part of a panel at Granite State Comicon 2024 called "How To Make A Roleplaying Game." If you were ever curious or wanted to know how to make your own roleplaying game, this is your chance to know…
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Manny interviews Al Spader about the roleplaying game, Once Upon, a roleplaying game that opens the door for you and your players to explore the many worlds of myths and fairy tales. You can purchase a PDF copy of Once Upon here: https://www.drivethrurpg.com/en/product/491235/once-upon-a-storybook-rpg?affiliate_id=360040 ★ Support this podcast ★…
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Did you know there's a link between flossing habits and cognitive diseases like Alzheimer’s and dementia? Learning this from Brynn Snyder, Co-founder and CEO of Slate Flosser, literally had me reaching for a floss post-interview. Today’s case study is a real-time example of how prioritizing problem education over product education can drive action …
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We talk to writer Banana Chan about her contribution to the Pathfinder Second Edition's Tian Xia World Guide sourcebook, particularly The Great Flood, a level 20 monster! We discuss the origins of this creature as well as what makes the Tian Xia World Guide a "must-buy" for fans of Pathfinder and high fantasy rpgs. ★ Support this podcast ★…
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Manny interviews Dr. Lynne Hardy about her work in "The Order of the Stone," the latest adventure sourcebook for the Call of Cthulhu roleplaying game, published by Chaosium. This is a non-spoiler discussion, but we talk about the overall plot, interesting details that will intrigue Keepers and Investigators, and we talk about the future of "Rivers …
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Manny talks to Project Manager Alan Miranda of Ossian Studios about their latest Kickstarter for Pathfinder: The Dragon’s Demand, the first video game that uses the Pathfinder Second Edition Remastered rules system. You can find out more about the Kickstarter here: https://www.kickstarter.com/projects/ossianstudios/pathfinder-the-dragons-demand ★ S…
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Today’s case study is a lesson in using customer feedback to evolve your brand. Despite uniquely positioning themselves as frameless prints for 15 years, Fracture recently made a surprising move. When Meredith English, who led teams at well-known consumer brands like Crocs and Daily Harvest, became the new CEO of Fracture, she recognized the custom…
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Manny interviews Keith Baker about everything dealing with Frontiers of Eberron: Quickstone, an adventure sourcebook for Fifth Edition Dungeons & Dragons, including new ancestries and player options! You can purchase the PDF here: https://www.dmsguild.com/product/493112/Frontiers-of-Eberron-Quickstone?affiliate_id=360040 ★ Support this podcast ★…
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Imagine if 4-day work weeks didn’t only occur when a holiday weekend rolls around. Beyond more free time, do shorter work weeks also create financial gain? Today’s case study explores that question with Erin Diehl, founder of B2B professional development company, Improve It and best-selling author of “I see You! A Leader’s Guide to Energize Your Te…
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We talk to writer Eduardo Carabano about his fantastic setting sourcebook for the Old School Essentials roleplaying game. Including new player options where you play "insect humanoids" and stress rules, Eduardo Carabano shares with us some great setting information that will excite anyone looking for new original setting for their OSR games. You ca…
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We talk to writer Sarah Madsen about what it was like to write an adventure for Beadle & Grimm's newest adventure sourcebook for Dungeons & Dragons 5E called "Faster, Purple Worm! Everybody Dies, Vol. 1" based on the popular RPG play-through TV series. You can check out the Kickstarter for Beadle & Grimm's Faster, Purple Worm! Everybody Dies, Vol. …
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This is a replay of episode 117, one of our team-picked top 10 case studies that we felt deserved an encore. We’re dissecting the case study of how Kim used creative negotiation tactics to turn a “no, we can’t afford you” response into a client paying $15,000 more than what they initially offered. If negotiating makes you sweat, Kim’s advice will g…
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This bonus episode is the perfect resource if you're trying to figure out ways to overcome your ideal clients' objections to your offer. Jocelyn Montemarano - founder of Scale Your Resonance - walks us through the 5 main objections your buyers may have, and how to overcome them. Jocelyn doesn't believe in coercion as a sales method, so listen in to…
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Feeling bored of doing the same launch over and over in your business, but not the ambition of starting and selling a new offer from scratch? Today’s case study is a test of the perfect in between solution: selling a live cohort of an existing digital course with a low lift launch. Candice Ward, food photographer and monetization coach for other fo…
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We talk to writer and rules development director Matt John about the new Conan roleplaying game, called Conan: The Hyborian Age, from Monolith Board Games. We discuss everything, from beginning stages of dvelopment, to the free Quickstart Guide, and what fans can expect from the coming core rulebook and Kickstarter. You can get a free PDF copy of C…
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In this episode of Behind the Cubicle, Elayne Walker, co-owner of Bard and Glass, and PeggyLee Wright, founder of The Company You Keep, discuss their respective journeys as business owners and the importance of relationships in their work.Peggy shares her background, including her military career, moving to Huntsville in 2011, and eventually transi…
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When is the right time to exit your business? For Suneera Madhani, it was after taking her fintech startup, Stax, from idea to unicorn - a moniker coined for the rare privately-held company that reaches a billion dollar valuation. After selling to private equity and finding a new CEO to lead the company’s next stage of growth, Suneera knew she want…
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We talk to writer Gareth Ryder-Hanrahan about the Moria campaign sourcebook, for the One Ring 2E and Dungeons & Dragons 5E systems, published by Free League Publishing. Some of the topics we discussed includes creating new monsters, landmarks, a new playable race, and exploring one of the most famous dungeons in literature. ★ Support this podcast ★…
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I always say, the best business ideas come from looking outside your own industry. Today’s case study affirms just that. In 3 short years, this CEO has 3Xed her revenue without increasing her marketing spend AT ALL. In fact, she’s spending a fraction of what her competitors’ are, with greater success. The client acquisition engine that grew her bus…
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Is it ever a good idea to work for free? Many entrepreneurs wouldn’t consider it, especially after being in business for years, but this CEO makes a solid case for why selective pro bono work pays off - sometimes more than you would have even netted from charging for the original service. Tracy Marlowe, founder of marketing agency Creative Noggin, …
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This bonus episode on securing brag-worthy bylines pairs perfectly with Monday's case study on creating viral content for major publications using AI. Ericka Andersen - founder of Pitch and Publish Writing Co. - walks us through exactly how to pitch and get paid by media outlets to write content for them in your area of expertise or interest. Erick…
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Just in time for the release of the new Deadpool & Wolverine movie, you’ll love the story of how our guest caught the attention of Entrepreneur Magazine with a Wolverine costume and has since built a 9 years-strong content partnership with their publication. Ben Angel is an award-winning and bestselling author, entrepreneur, and influencer with ove…
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Manny and RJ review Free League Publishing's Moria campaign and setting sourcebook for the Lord of the Rings Roleplaying 5E and The One Ring 2E and discuss why this book may be the best dungeon exploration sourcebook published today. You can purchase a PDF copy of The One Ring's Moria Through The Doors of Durin here: https://www.drivethrurpg.com/en…
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RJ and Manny explore the Dragonbane Bestiary, the first collection of monsters from Free League Publishing for the Dragonbane roleplaying game. They discuss the highlights of the book, including their thoughts on the new race options you can play, and how this bestiary is different from other monster manuals. Warning: There will be spoilers. You ca…
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Our Q2 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content - sharing what's working in our business, what we've learned, and what we're celebrating. For more in-depth, behind the business case study episodes from within our business, check out the C-Suite: https://ellenyin.com/c…
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We talk to Ben Alexander, main artist for the popular Shiver horror tabletop roleplaying game for Parable Games, about his solo mech TTRPG adventure called ION Heart. In ION Heart, you "explore a post-war galaxy with your mech best friend." We talk to Ben about this project and the inspirations behind it. Link To Their BackerKit: https://www.backer…
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We talk to Alex Cahill, game producer and developer at Cubicle 7, about their latest crowdfunding project involving the Victoriana RPG. Victoriana is a steampunk fantasy roleplaying game that lets players explore an alternative historical version of the Victorian era that is filled with sorcery and unleashed horrors. Cubicle 7 is crowdfunding this …
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Today’s case study embraces experimentation on several fronts - new audience, new content platform, and new offer. Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to …
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We talk to Ian Stuart Sharpe, writer and mastermind behind the Vikingverse novels and games, about "When The Wolf Comes." "When The Wolf Comes" is a science fiction roleplaying game set in an alternative timeline of "what-if" viking culture survived into the far future (based on the Vikingverse novels). We talk to Ian Stuart Sharpe about the inspir…
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We’re rounding up our 8 best tips and guest insights on all things hiring, from pre-hiring essentials, to successful delegation, to finding the right people to bring on your team. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen to the full interview. All referenced ep…
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We interview Line Editor David Larkins and Creative Director Jeff Richard about their work in the creation of the Pendragon Core Rulebook, the first book of the 6th Edition Pendragon RPG from @ChaosiumInc . We speak about the highlights of the book, Arthurian mythology and how this book stands out from other fantasy roleplaying games. ★ Support thi…
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The media tends to portray women as over-spenders who are bad with money, causing Kickstart Accounting founder Danielle Hayden to notice that many of her new clients would come in asking “where can I cut back?” But Danielle, who runs a 7 figure bookkeeping and accounting agency, challenges that narrative by examining where women are actually unders…
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