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Slow & Steady

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Slow & Steady

Brian Rhea, Benedikt Deicke, and Benedicte Raae

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Join us as we share what it's like to build and launch a bootstrapped startup while working for yourself full-time. Benedikt is working on Userlist with two other co-founders, Brian is running solo, and Benedicte is establishing herself as a Gatsby expert while spinning up POW! on the side.
 
Bootstrapping Saas is a podcast where I document my attempts at getting to $10K in MRR with my Saas products as a one man show (designer, developer, marketer). I cover things like sales strategies, failed attempts, successful outcomes, lessons, and a few personal things here and there. Once in a while I bring in a guest where we talk The show is roughly prepared with bullet points, but mostly a free rain of thoughts with whatever is going on that week. The first 40 episodes have been mostly ...
 
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show series
 
Benedikt fights against spam sign-ups. Benedicte contemplates the next steps for POW! in light of the recent overturn in the U.S. Benedicte’s app, POW! Benedicte’s talk at React Norway Both feeling under the weather lately, things have been a little crazy for both Benedikt and Benedicte. Benedikt’s plan to work on the Stripe integration got deraile…
 
Michael Christofides of pgMustard chats with Benedikt and Benedicte about gardening, pgMustard, PostgreSQL, and doing marketing for SaaS. pgMustard PostgreSQL Talk Python to Me Episode #366 Follow Michael on Twitter While a relatively older database system, many companies still use PostgreSQL for its reliability and flexibility. However, many users…
 
Benedikt finally launches the new pricing. Benedicte talks about their ideas for the next season of the stream. Michael from pgMustard Benedicte had another "boring week" job-wise: regular work, emails, and the stream. On the marketing sales front, she started to follow some of the bigger plugins on GitHub to see what issues will arise. And with th…
 
Benedicte is feeling calm after an ordinary week. She is getting ready for summer and, beyond the routine activities, she has figured out solutions for the Cloudinary plugins. Now that the "fun" part is over, she will implement the solutions over the next two weeks. Oslo has been warm and Benedicte is taking full advantage. Her talk is approaching …
 
Pierre de Wulf chats with Benedikt and Benedicte about ScrapingBee, PricingBot, growing with a small team, and leveraging communities. Scrapingbee.com Microsoft Clarity Nathan Barry on compensation at ConvertKit TinySeed Follow Pierre on Twitter The ScrapingBee Blog It wasn't the best of times, but it wasn't the worst of times. Pierre, co-founder o…
 
We're back! Benedicte waits to hear back on a Gatsby proposal. Benedikt returns from vacation. Norway's Constitution Day Benedicte sent out a proposal for more project-based Gatsby work and is anxious to hear back. She made progress on her article for Smashing Magazine as well and is looking forward to feedback on the draft. She is finding it diffi…
 
Benedicte is anxious about an inbound lead for new Gatsby work. Benedikt is almost done with the new signup flow implementation. Userlist — Now Hiring: Community Advocate Write Useful Books by Rob Fitzpatrick Web Scraping with Pierre of ScrapingBee ScrapingBee — a web scraping tool React Norway Benedicte has an inbound lead for some potential Gatsb…
 
Benedikt closes in on a major feature implementation. Benedicte gets some feedback on 1:1 calls and POW! Rails Autoscale DataCater Using DataCater to connect your app to Userlist Smashing Magazine Person of the Week POW! Reddit thread Gatsby Webinar on Plugins (2019) Unified.js Benedikt and the Userlist team are getting pretty close to finishing th…
 
Anna Maste is the founder of Subscribe Sense, a business she started after exiting Boondockers Welcome. Subscribe Sense — Anna's new business Boondockers Welcome Music video fun Follow Anna on Twitter Smart Subscriber — Shai Schechter's email tool RightMessage — Brennan Dunn's & Shai Schechter's email tool Deploy Empathy — a book by Michele Hansen …
 
Benedikt is working on a new signup flow for Userlist. Benedicte has fun at MicroConf. Adam McCrea of Rails Autoscale Andrew Culver of Bullet Train Dr. Sherry Walling Michael Christofides of pgMustard Llama Life has raised a pre-seed funding round! Benedicte returns from MicroConf ending several weeks of travel. Physically, she's tired. Mentally, s…
 
Benedikt and Benedicte chat with Steve Ruiz about tldraw, art, and slicing pizzas 11 ways. Steve's website Steve's artwork perfect-arrows perfect-freehand globs.design Cuttle Follow Steve on Twitter Steve Ruiz combines art, design, and tech. In his career, he transitioned from an artist to a designer that coded, and then to working with algorithms …
 
Benedikt's productive week included migrating to Google Workspace. Benedicte heads to MicroConf in Minneapolis. Steve is coming soon! tldraw — Steve's app Gatsby ImageCDN stream MicroConf Growth Benedicte is feeling frustrated. While Steve will still be coming on in a future episode, she yearns for more time and energy to do all of the things! Know…
 
Benedicte returns to the show from Athens. Benedikt tackles some complexity in a new feature. The War of Art — a book by Steven Pressfield Seth Godin on "the resistance" pgMustard — review Postgres query plans MicroConf Growth After checking in with Brian last episode, Benedicte is back on the show. Her travel isn't slowing down just yet — after sh…
 
After taking a three month break from the podcast, Brian joins Benedikt for an update episode. After ending their year on the road adventure after seven months, Brian and his family are back in their hometown in Colorado. In a couple of weeks they'll finally be able to move back into their house. Brian's board game project is in the pipeline with t…
 
Benedicte enjoys a serene winter wonderland. Benedikt adds an unexpected integration. Userlist's Better Done Than Perfect podcast UI Breakfast Podcast. Episode 233: Demystifying Product Funnels with Rachel Obstler (of Heap) Benedicte and Benedikt are feeling calm. Benedicte has been staying in the woods outside of Oslo on vacation. Her cell phone a…
 
Marie joins Benedicte and Benedikt to discuss building Llama Life, a productivity app centered around focus and fun, in public. Follow Marie on Twitter Llama Life — work through your to-do list with focus and fun First version of Llama Life www.fidgetpage.com — a small project that drives Llama Life traffic Llama Life is a web-based productivity to…
 
Benedikt asks some tough comparison questions. Benedicte leans on the "engine" and has some fun. Hacker News, Date Comparison Zach Holman: The Kobayashi Maru of Comparing Dates with Times Benedikt's date and time comparison tweet Slow & Steady, on YouTube! Done-for-you Demo Draft You're basically a house plant... Have you weighed in on Benedikt's d…
 
Benedikt and Benedicte chat with Lesley about her product Newsletter Glue. Lesley's website Follow Lesley on Twitter Newsletter Glue — Lesley's product WordPress Gutenberg Benedicte's Tree Top Hut getaway POW! Lesley Sim, co-founder of Newsletter Glue and fan of unique top-level domains, discusses product pivots, finding co-founders and freelancers…
 
Welcome to the new year! Benedicte and Benedikt report on their year-end breaks and share a few goals for the coming year. YearCompass — reflect on the year and plan the next one Benedicte enjoyed a great Christmas holiday and New Year's celebration. Between a trip to the mountains, sledding on toboggans, and watching the fireworks over Oslo, she f…
 
In his last episode before taking a break, Brian gets some great news about his game, Backpack. Benedicte recovers from a few sick days. Benedikt shares some hiring lessons from Userlist. Let's help Mirjam settle on a Data Model #ConferenceBuddy v2.0 with Benedikt Deicke Podcast: The Business of Authority BoardGameGeek — online resource and communi…
 
The gang is all here! In addition to updates, they discuss the "sawdust" metaphor — packaging the byproducts of your primary service and putting them to good use. Brian announces he will be taking a break from the show. Blogging For Devs Community Go Rails — learn Ruby on Rails Benedicte's new plugin Yoga accountability Twitter thread Conference Bu…
 
Not sponsored, but Benedikt and Benedicte rave about Stripe a little. The Userlist team grew by one while Benedikt was on vacation. Benedicte gets a small POW! win. Conference Buddy — an app by Mirjam Aulbach Stream: Use a plugin to accept Stripe donations of any amount Stripe — making payments easy, NOT sponsored :) Smashing Magazine — for web des…
 
Brian is back! He returns from the Grand Canyon trip and reflects on his time spent while disconnected. Benedicte gives a progress update on her Gatsby work and her plans for streaming in the coming months. Queen Raae GitHub: gatsby-plugin-let-it-snow Conference Buddy — an app by Mirjam Aulbach Stream: Use a plugin to accept Stripe donations of any…
 
With Brian away, Benedikt and Benedicte discuss the nuances of why hiring can be difficult. Benedikt shares how the search for open roles at Userlist is going. Benedicte is scheduling the remaining Gatsby bootcamps and is open to experimenting with offerings and formats in the future. The two discuss valuable aspects of different educational conten…
 
Brian starts his role at GitLab and continues to make progress on outsourcing development with JTBD.app. Benedikt recaps the email marketing feature launch and shares open roles at Userlist. Benedicte prepares for the Gatsby mini bootcamp kickoff, discusses pricing strategy, and wonders, "Don’t we all want a successful SaaS?" JTBD.app Now Hiring: C…
 
Matt Wensing joins Benedicte, Brian, and Benedikt to talk about Userlist's new marketing email feature. Brian enjoys vacation and finds development help. Benedicte launches her first bootcamp. Check out Userlist on Product Hunt Matt on Twitter Matt's company, Summit Userlist's Marketing Email feature Benedicte's Gatsby Bootcamp…
 
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