Best benjshap LLC Podcasts (2024)

1
Finding Authenticity In The Creator Economy 17:06

1h ago17:06

17:06

Analisa Goodin, Founder and CEO of Catch+Release, delves into AI's impact on the content creator economy. In the early 2000s, platforms like Flickr, YouTube, and Vimeo were in their infancy, and the concept of user-generated content was just taking shape. Fast forward to today and the hesitations of the past have given way to a market that is not o…

1
AI’s Impact On Content Licensing 21:23

2h ago21:23

21:23

Analisa Goodin, Founder and CEO of Catch+Release, delves into AI's impact on the content creator economy. AI-generated content faces challenges in advertising due to both unclear copyright laws and its inability to convey authentic human emotion. Alternatively, content licensing allows marketers to use content created by real people, enabling scale…

1
Leveraging Local Service Ads (LSA) 14:11

7m ago14:11

14:11

Dipa Gandhi, from 99 Calls, discusses the benefits and strategies of Leveraging Local Service Ads (LSA) for service-oriented businesses. In this episode, Dipa shares her perspectives on how service area businesses can track LSA campaign performance, differences between Google Ads and Local Service Ads for service businesses, optimizing Local Servic…

1
Marketing In The Era Of AI 19:06

19h ago19:06

19:06

Jennifer McAdams, Chief Marketing Officer at Xactly, delves into the realm of marketing in the era of AI. In this episode, Jennifer shares her perspectives on utilizing AI tools in daily operations for sales and marketing, implementing AI chatbots for marketing purposes, and establishing an AI committee with subcommittees for governance. Show Notes…

1
Leveraging Google Business Profile (GBP) For Service Area Business 21:28

2d ago21:28

21:28

Dipa Gandhi, from 99 Calls, discusses leveraging Google Business Profile (GBP) for service area businesses. In this episode, Dipa shares her perspectives on what it takes to run daily podcast shows, communicating your value as a podcast guest, and operational management required for daly podcast shows. Show Notes Connect With: Dipa Gandhi: Website …

1
Bridging The Gap Between Marketing & Sales 20:11

2d ago20:11

20:11

Jennifer McAdams, Chief Marketing Officer at Xactly, delves into bridging the gap between marketing & sales. In this episode, Jeniifer shares her perspectives on the importance of aligning sales and marketing teams, the impact of misalignment between sales and marketing teams, and statistics on increased deal closure with aligned marketing and sale…

1
Carving Out Meaningful SERP Real Estate 14:20

2d ago14:20

14:20

Travis Biechele, from Common Thread, discusses strategies for carving out meaningful SERP real estate. In this episode, Travis shares his perspectives on what the SERP landscape looks like and how it has evolved, the balance between paid and organic SEO, and how to begin an SEO journey as well as how to evaluate SERP. Show Notes Connect With: Travi…

1
The Generational Shift Of Modern B2B Buyers 15:22

4d ago15:22

15:22

Eboni Ryan, VP of Marketing at Digitalzone, a global marketing and demand gen company, delves into the generational shift of modern B2B buyers. She emphasizes the importance of understanding and adapting to the evolving preferences and behaviors of B2B buyers to stay ahead in the market. Eboni discusses how Digitalzone's comprehensive strategy focu…

1
How Website Builders Do A Disservice To SEO Efforts 19:22

3d ago19:22

19:22

Travis Biechele, from Common Thread, discusses how website builders can negatively impact SEO efforts. In this episode, Travis shares his perspectives on how a development of a website plays into SEO and the role of SEO, some signals to avoid choosing the wrong theme or getting engaged with the wrong template, and some of the best ways to avoid pos…

1
Strategic Schema 25:34

4d ago25:34

25:34

Kathy Brown, SEO Consultant at Previsible.io, discusses strategic schema techniques to enhance search visibility for enterprise businesses. In this episode, Kathy breaks down the concept of strategic schema in SEO. She also shares her perspectives on when schema may not be worth the investment, as well as common mistakes in schema investments and h…

1
The Disconnect Between B2B Brand & Demand 19:01

4d ago19:01

19:01

Founder and Fractional CMO of Digitalzone, Eboni Ryan, VP of Marketing, delves into the disconnect between B2B brand and demand. Exploring the importance of aligning brand messaging with demand generation strategies, Eboni emphasizes the need for cohesive marketing efforts to drive successful lead generation and customer engagement. By focusing on …

1
Database Architecture For Future AI 13:03

5d ago13:03

13:03

Brian McKenna, VP of CRM at DMi Partners, delves into artificial intelligence in email and database architecture. As we proceed toward a future where our marketing emails are thoroughly automated by AI, data cleanliness must be a top priority. Ultimately, feeding large language models inaccurate data can lead to misinformed decision-making, reduced…

1
Leveraging AI In Email Tools 13:08

6d ago13:08

13:08

Brian McKenna, VP of CRM at DMi Partners, delves into artificial intelligence in email and database architecture. From optimizing send times to product feed recommendations based on subscriber data, AI is already an integral part of our email marketing efforts. However, the spotlight is on GPT tools, promising an automated content delivery system w…

1
Creating Solid SEO Content Ideas 18:46

7d ago18:46

18:46

Head of SEO at Ramp, Shaun Hinklein, discusses strategies for creating solid SEO content ideas.Content has been a focal point on how search has been evolving. In this episode, Shaun shares his perspectives on content ideas in the SEO space, recommendations on how to identify quality content. Show Notes Connect With: Shaun Hinklein: Website // Linke…

1
Navigating Today’s Marketing Measurement Challenges 19:08

8d ago19:08

19:08

Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. When the same platform that takes your ad dollars also determines the success of its own ads, we have a measurement problem in advertising. While the dollars seem to pay off when the platform is the one grading its performance, this preven…

1
Effective CTV Ad Targeting & Measurement 27:20

9d ago27:20

27:20

Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. CTV can be a valuable channel for B2B marketers, especially if they have a consumerized B2B approach or a large enough customer base to justify the investment. However, some B2B marketers tend to undervalue CTV investments because they pri…

1
Making The Most Of Programmatic SEO 28:57

8d ago28:57

28:57

Head of SEO at Ramp, Shaun Hinklein, discusses making the most of programmatic SEO. In this episode, Shaun shares his perspectives on: foundational elements that lead to SEO initiatives, guardrails for SEOs, and how to ensure that pages are linked within the site. Show Notes Connect With: Shaun Hinklein: Website // LinkedIn The Voices of Search Pod…

1
Structuring Your SEO Team For Scalable Success 20:24

9d ago20:24

20:24

SEO Strategist at Conductor, Zack Kadish, discusses structuring your SEO team for scalable success. In this episode, Zack shares his perspectives on roles that overlap with SEO, considerations when building an SEO team, and recommendations on hiring SEO team members. Show Notes Connect With: Zack Kadish: Website // LinkedIn The Voices of Search Pod…

1
Contribution & Attribution Model Best Practices 20:24

10d ago20:24

20:24

Director of Marketing Strategy & Operations at Indeed, Darrell Alfonso, delves into contribution and attribution model best practices. Discover how understanding the nuances of these models can significantly impact your marketing strategies. Darrell shares insights on optimizing your approach to ensure accurate tracking and measurement of marketing…

1
Attribution Vs Contribution To Value Marketing Growth 18:18

11d ago18:18

18:18

Director of Marketing Strategy & Operations at Indeed, Darrell Alfonso, delves into the nuances of attribution versus contribution to value marketing growth. Unpacking the importance of understanding the impact of marketing efforts on business success, Darrell sheds light on how to navigate the complexities of measuring marketing effectiveness. Tun…

1
Breaking Down Silos Internally To Get SEO Buy-in 20:51

10d ago20:51

20:51

SEO Strategist at Conductor, Zack Kadish, discusses strategies for breaking down internal silos to secure SEO buy-in across departments. In this episode, Zack highlights what silos typically create additional challenges for SEOs. He also goes on to share: tips for SEOs on breaking down silos; how to alter communication between marketing, content, a…

1
Three Reasons Platform Excellence Is Essential To Growth 14:30

12d ago14:30

14:30

Ted Moser, Senior Partner at Prophet, delves into leveraging platforms for business revitalization and growth. In today’s landscape, it’s no longer optional for businesses to adopt a platform approach. In addition to preparing for modern competition, being involved in the customer's use journey is essential for a brand to be considered relevant in …

1
Earned/Organic News Content Syndication As A Growth Strategy 16:49

11d ago16:49

16:49

Kevin Fowler, from Stacker Media Inc., discusses the use of earned/organic news content syndication as a growth strategy. In this episode, Kevin discusses the potential of earned organic news content syndication as a growth strategy for businesses, with a focus on quality metrics and data-driven decision making. He also delves into the challenges a…

1
Revitalizing Your Business Through The Right Platforms 29:34

13d ago29:34

29:34

Ted Moser, Senior Partner at Prophet, delves into leveraging platforms for business revitalization and growth. While the choose journey is a well-known concept in marketing, the true linchpin for business revitalization lies in the use journey. Platforms play a crucial role by offering visibility into these journeys, empowering companies to not onl…

1
The Concept Of Account-Based Everything (ABX) 14:12

14d ago14:12

14:12

Dmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. Marketers have traditionally viewed MQLs as the endpoint of their role in the sales process. However, the reality is that the journey begins when potential buyers express interest, requiring ongoing support throughout the entire lifecycle of t…

1
A Technical Breakdown On How To Generate The Greatest Return On Ad Spend From Facebook Ads 16:29

14d ago16:29

16:29

Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads is a powerful advertising platform that can yield impressive returns on ad spend when used strategically. Furthermore, with features like Performance Max, Google is making it much easier for digital marketers to streamline…

1
Google Ads Vs Facebook Ads: Which Channel Is Right For Your Business 15:52

15d ago15:52

15:52

Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads and Facebook Ads are two powerful advertising platforms, each with its strengths and ideal use cases. By understanding the unique advantages of each platform, you can choose the one that best aligns with your business goal…

1
The Future Of MarTech & ABM 20:42

15d ago20:42

20:42

Dmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. As the industry matures, companies are realizing that no single platform can address all of the aspects of ABM. Increasingly, companies are using multiple platforms to solve different issues, indicating a trend toward specialized solutions lik…

1
How AI Is Impacting Influencer Marketing & Content 16:48

16d ago16:48

16:48

COO at Linqia, Daniel Schotland, delves into the impact of AI on influencer marketing and content. In this episode, Daniel shares his perspectives on the influence of AI on influencer marketing, other ways AI is impacting influencer marketing, and AI versus a human in an influencer marketing campaign. Show Notes Connect With: Daniel Schotland: Webs…

1
Embedding SEO Into Your Product & Engineering Teams 19:30

15d ago19:30

19:30

Head of SEO at Alamy, Roxana Stingu, discusses leveraging image optimization in your holistic SEO strategy. In this episode, Roxana shares her perspective on: what kind of information should a product person or engineering person know about SEO in order for them to be an effective partner in this effort to scale SEO traffic, how to create momentum …

1
Leveraging Image Optimization In Your Holistic SEO Strategy 24:12

16d ago24:12

24:12

Head of SEO at Alamy, Roxana Stingu, discusses leveraging image optimization in your holistic SEO strategy. In this episode, Roxana shares her perspective on: strategies outside the pragmatic strategy to help grow and scale SEO, whether images are a hindrance or benefit to SEO efforts, what criteria marketers should use in thinking of images from a…

1
Influencer Marketing Graduating To The Boardroom 18:18

17d ago18:18

18:18

COO at Linqia, Daniel Schotland, discusses the evolution of influencer marketing and its impact on business strategies. In this episode, Daniel shares his perspective on where we are today with influencer marketing, what is driving the shift of focus toward influencers, and how to evaluate the overall efficacy of an influencer marketing campaign. S…

1
Successful Migrations Without Crushing Your SEO 22:39

18d ago22:39

22:39

Charles Taylor, an expert from Fox Corporation, delves into the complexities of website migrations with a focus on preserving SEO integrity. He shares invaluable insights on how to transition digital assets without losing search engine rankings, emphasizing strategic planning and execution. Taylor's expertise offers a roadmap for businesses aiming …

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