Better Faster Further helps organizations, teams, and leaders accelerate peak performance. Every organization has the capacity to improve. People today want to be a part of something greater than themselves. Effective leadership is the cornerstone of great organizations. Culture is the glue that binds it all together. Each episode features inspiring stories from bright business minds, accomplished athletes, and leaders who are changing our belief in what's possible. We provide insights, tool ...
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The Non Profit Podcast network is a compilation of not for profit businesses, organizations and community entities that are invited to be interviewed on the podcast pro-bono, use the network to find like organizations doing great work in their communities and source a one-stop listening shop of exclusively non profit organizations. This outlet is meant to give each featured non profit an opportunity to tell their story in their words, giving listeners a better and more complete understanding ...
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Sixty Second Strategies are fast, easy to understand, and easy to implement. They are the tactical actions to help you achieve your desired outcomes and goals. Whether that's to be a better leader, team member, or human being. The change is easier and more sustainable when it's incremental.
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Congrats, you’ve spent blood, sweat and tears getting your business past the $2 million mark. There are very few humans on this earth who are as persistent, bullheaded and flat-out talented enough to do what you’ve done. But I know you’re just getting started. Maybe you’ve got $10M in your sights, or maybe its $50M. Whatever your goal, you need proven strategies to take your business to the next level via the shortest, most effective route. Welcome. You’re in the right place. This is NOT the ...
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Equine Assisted Psychotherapy: How Horses Are Healers of Trauma, Abuse, Addiction and More.
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Can horses really sense human emotions? Join me, Jeff Holden, as I uncover the profound mental health benefits of equine assisted therapy with Donna Eckwortzel, Founder and Executive Director of Hearts Landing Ranch. Donna’s unique program at Hearts Landing Ranch allows participants to bond with rescued horses without ever riding them, harnessing t…
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Addressing the Non-Profit Landscape of Sustainability & Leadership with Impact Foundry's Kim Tucker.
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What if nonprofits could thrive with the same professionalism and efficiency as for-profit businesses? Join me as I sit down with Kim Tucker from The Impact Foundry to dissect the evolving landscape of nonprofit business models and capacity building. Kim unpacks the shift from donation-based funding to earned revenue and why nonprofits must invest …
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How Personalized Pathways Yield Better Results for Neurodiverse Adults; The Meristem Story.
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Imagine a world where neurodiversity is not only understood but celebrated for the unique strengths it brings to our society. Erin Schirm of Meristem joins me for a transformative conversation on how this organization is fostering independence and opening doors to employment for adults on the autism spectrum and other neurodiverse conditions. Erin …
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Social Venture Partners: How Collective Philanthropy Supports Impactful Giving.
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Have you ever wondered how your individual skills and resources could make a profound difference in your community? Join me as I talk with Brad Squires, CEO of Social Venture Partners (SVP). He'll explain venture philanthropy, a model where engagement goes far beyond writing checks. In a candid conversation, Brad illustrates how SVP Sacramento harn…
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Substance Use Disorder: How Granite Wellness is Transforming Recovery.
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This episode unlocks the secrets of Granite Wellness Centers' innovative approach to treating substance use disorder as CEO, Victoria Blacksmith takes us behind the scenes of their life-changing programs. Be inspired by the diverse range of services tailored to preempt substance-related challenges, including the organization's deep-rooted commitmen…
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Sowing, Growing and Cultivating Community. The Soil Born Farm Story.
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There's a magical quality to the story of Soil Born Farms, a tale of transformation and community that encapsulates the very essence of urban agriculture's potential. As Sean Harrison takes us back to the early days of his pioneering journey, we can't help but feel the pull of nostalgia and the electric charge of innovation. From his formative year…
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Raley's Food for Families: Quality Nourishment Feeds Hope and Health to Replace Hunger.
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Journey with me down the aisles as I speak with Chelsea Minor, VP, Community Impact and Public Affairs at The Raley Companies and Executive Director of Food for Families. Chelsea shares her inspiring tale of weaving community service into the fabric of business. Our conversation is more than just a reflection; it's a deep connection to the heart of…
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Advocacy in Action: CASA's Relevance & Necessity in the Foster Care System.
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Have you ever pondered the inner workings of the foster care system and the unsung heroes guiding children through it? Carol Noreen, Executive Director of CASA Sacramento, joins me today to shine a spotlight on the Court Appointed Special Advocates (CASA) program, revealing the intricate juggling of compassion and legal advocacy that shapes the des…
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Transforming Lives and Neighborhoods: Rebuilding Together Sacramento's Bonnie Patterson Shares How.
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Listen in as Executive Director Bonnie Patterson from Rebuilding Together Sacramento joins me to share the incredible story of how a modest volunteer initiative blossomed into a robust nonprofit organization, touching countless lives along the way. With a legacy that began as "Christmas in April", the group now offers a plethora of programs aimed a…
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Breakthrough Sacramento: Setting the Stage for Student Success For Over 30 Years.
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Ever wondered how a summer program can transform a child's future? Breakthrough Sacramento's 30th anniversary is a testament to the staying power of education and mentorship. Join me as Faith Galati, the dedicated Executive Director of Breakthrough Sacramento, shares the floor with an energetic eighth grader, Johanna. Their stories intertwine to pa…
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Healing and Hope. How Kids First Empowers Families Through Support & Collaboration
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This episode has a special space in our catalog as Kids First was the very first non profit to have been recorded back during the pandemic. Since that first episode was all about the virtual event, it seemed only fair to bring it up do date to help get the story told of all they do for the community. Listen in as I speak with Debbie Gabelich, CEO, …
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How Sacramento's Hispanic Chamber Cultivates Commerce and Community.
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Unlock the secrets of entrepreneurial growth and community impact with Cathy Rodriguez Aguirre, President/CEO of the Sacramento Hispanic Chamber of Commerce, as she shares the chamber's transformative work. Our conversation spotlights the array of bilingual services provided, from supporting micro-businesses to partnering with corporate giants like…
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#144 Do This to Predict Your Company's Success
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Are you a tortoise or a hare (we hope hare)! In this episode, we dissect the well-known tale of the tortoise and the hare, with a surprising twist that holds the key to unlocking your company's potential. Join us as we explore the crucial difference between business tortoises, who plod along cautiously, and business hares, who boldly innovate, impl…
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Empathy Through Experience. How "A Touch of Understanding" Celebrates Diverse Abilities.
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Join me as as I welcome Meghan Adamski from "A Touch of Understanding". We'll uncover the compassionate journey and profound influence of an organization that has been championing disability awareness for over three decades. Meghan shares with us the heartfelt origins of the program, stemming from the founder's childhood experience that lead to the…
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#143 The Horse, the Acorn & How to Simplify Marketing for Better Results
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Has your company's marketing and methods of lead generation got so complicated that it makes your head spin? Most companies make the mistake of adding, adding, adding to their market (let's do TikTok, let's run more Spotify ads, let's do more webinars). But what exactly is working? And when does it make sense to do a head-to-toe marketing audit of …
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Sacramento Region Community Foundation's Transformational Strategies Unleash Community Giving
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Ever wondered how the spirit of giving is nurtured within a community? Kerry Wood, CEO of the Sacramento Region Community Foundation joins me to shed light on the monumental efforts that drive philanthropy forward. Our conversation pulls back the curtain on the operational magic of community foundations, where donor passions intertwine with communi…
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#142 A Simple Formula To Double Your Customer Base Like Crocs and Spotify
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Do you remember how fun it was to get a piggyback ride? It's just as fun when you use it in your marketing strategy! In this episode, we unveil a simple yet potent formula that industry giants like Amazon and Spotify use to skyrocket their client base without breaking the bank. Use the power of joint venture marketing, where strategic collaboration…
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Hands That Feed and Hearts That Love, Sacramento's SPCA Is So Much More Than An Animal Shelter.
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Imagine the journey from a bustling media career to the tranquil life off-the-grid, and finally to the helm of a once-struggling animal shelter. That's the life of Kenn Altine, CEO of the Sacramento SPCA. He's here to shatter the illusion that animal welfare organizations are solely about the animals, revealing the deep connections between the care…
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#141 The Art and Science Of Getting the Best Buyers
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Unlock the secrets of doubling your sales faster than ever before using the Dream 100 Strategy. In this episode, we discuss the art of working exclusively with your dream clients, those who a) have the greatest need for your products or services and b) can easily afford them . Categorizing and prioritizing your "A clients" over your "B clients" can…
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#140 Can Adding One Small Step Increase Your Sales By 59%?
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Just how influential is the power of (ethical) persuasion? Adding just one small step to your sales process can amplify your success by a staggering 59%. Discover how a seemingly insignificant initial commitment paved the way for monumental increases in compliance and conversion rates. This episode highlights your sales ascension ladder, which form…
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How Big Brothers Big Sisters Collaborate With Luminous Minds to Foster Literacy In Schools.
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Join me today as we explore the powerful partnership between Big Brothers Big Sisters and Luminous Minds, aimed at enriching the lives of children through mentorship and improved literacy. Listen in as my guests, Brenda Frascheur, Jacob Petersen and Chandra Roughton, shed light on the incredible mission of Big Brothers Big Sisters to create life-ch…
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Have you experienced pricing pushback from your clients and are struggling to convey your true value? In this podcast episode, we unravel the secrets to combatting pricing objections and revolutionizing your business strategy. From understanding the psychology behind price objections to crafting compelling messaging that showcases your expertise, t…
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Kicking Off American Heart Month With Dr. Reetu Sharma and The American Heart Association
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As the rhythmic thumping of our hearts often goes unnoticed, so does the silent threat of heart disease that looms over us, especially for women. Dr. Reetu Sharma, a driving force behind the Go Red for Women movement, joins the conversation kicking off American Heart Month, to shine a light on the nuances of women's heart health and The American He…
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From Foster Care to University President: How Dr. Luke Wood's Journey Translates to Student Success
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Join me for a profound journey with Dr. Luke Wood, the trailblazing president of Sacramento State University, as we discuss the stories and struggles that have shaped his dedication to serving students from all walks of life. From his own experiences with food and housing insecurities to his tireless advocacy for vulnerable student populations, Dr.…
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#138 Why Your Affluent Clients Don't Give You More Referrals
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Have you ever wondered why your business isn't flooded with more referrals? After all, your clients love you and they tell you that all the time. So what's the hold-up? Should you be asking them more directly for referrals? Should you get your team to do more follow up with them? Should you be implementing a better referral system so you can really…
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Turn 100 Into 200,000. Evelyn Jensen Explains How Impact 100's Giving Together Empowers Communities
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Discover the story of how women's philanthropy is reshaping our community with Evelyn Jensen, CEO of Impact 100 Greater Sacramento. She illuminates the profound effect of collective giving, where each $1,000 donation unites to award significant grants to impactful nonprofits. Hear how these women leverage their financial might and insight to drive …
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Join Regan and Adam as the recap 2023. They unpack lessons learned, reflect on what's important, and look forward to 2024. This is the last Better Faster Further episode of 2023 and the team is excited about what's to come in 2024. Please reach out to Better Faster Further by emailing bff@betterfasterfurther.com. We want to hear from you. Share wit…
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#137 How to Find the Extra $2M Hiding (in Plain Sight) in Your Business
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As we fast track it to the end of the year, this episode is a great reminder about how you can mine the diamonds in your own backyard. Yes lead generation is vital, but what about the untapped opportunities that are already sitting there in your business, hiding in plain sight? Here's how you can laser focus your marketing efforts and dramatically …
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#136 How a Billion Dollar Elf Can Teach Your Business to Prosper
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Ah Christmas, Hannukah and the holiday season is upon us and this episode is a great reminder how something as simple as creating a Scout Elf with a backstory, can spark extra happpiness in kids, extra stress in grown-ups and a billion dollar empire for its two founders. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published…
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Introducing the Better Faster Further Full Human Performance Program: 3LEVATION
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This conversation dives into a program we developed with a triad of world class partners. Better Faster Further teamed up with Dan Turner, PhD and AthleteBloodTest.com to create a life changing program designed to revolutionize the support and impact for the high performing leader. As a team of high-level athletes and now performance and executive …
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#135 How to Easily Sell Your Product for 3x More Than Your Competitors
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If you've ever felt like your sales team was hitting a pricing brick wall and getting pushback, then this episode will help. The great news is you can free your sales team from having to ever discount again - but only if your marketing can tell the story of why your business is better and different (conveying real brand value) and your marketing ne…
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#134 Dear Chubby Humans ... (A Marketing Secret to Make Your Business Stand Out)
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How often does a company's marketing really grab your attention? I'm guessing that it's hardly ever - unless of course it's advertising something that you're extremely interested in, or something you think is so out of the ordinary it's hard to forget. The company I talk about in this episode is definitely the latter - a fitness app with an attitud…
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Visit Sacramento's Mike Testa Talks Transformation
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Ever wondered how a city's economy thrives on tourism? Imagine if your backyard festival could generate millions of dollars and thousands of jobs. That's exactly what Mike Testa, the CEO of Visit Sacramento, brings to light in our chat about the city's diverse attractions and events. Coverig topics like the annual Aftershock music festival and Sacr…
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#133 What Disney VIP Tours Can Teach You About Marketing to the Affluent
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One of the best ways to attract more affluent customers to your business, is to look at what other successful companies outside your industry are doing and then strategize how you could do something similar in yours. Disney are masters at finding new, and innovative ways to serve their most affluent customers, but it all started with creating a sin…
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Dr. Dan Turner: Founder of Silicea Labs and former high performance manager & lead scientist at Red Bull on the holistic approach needed to perform sustainably, at a high level in sport and business
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This conversation is with Dan Turner, PhD who is nothing short of a legend in his field. Dr Dan Turner is a Founder and Human Performance Specialist with a PhD in Human Physiology. For over a decade Dan has coached thousands of high performing humans helping prepare their body and mind to thrive in extremely demanding environments. This includes wo…
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Marssie Versola and Jeromy Zajonc: Designing 2024 to be your best year yet; a conversation about why your vision matters and the power of commitment
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Join us for this enlightening conversation with Marssie Versola and Jeromy Zajonc as they talk about Vision, why it matters, and the power of commitment. Marssie is the founder of the Impact Table, a powerful network of mission-driving women powering social good, leading for the future, and changing the world. She's also a seasoned business leader …
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Empowering the Homeless: Hope Cooperative's Erin Johansen Explains Their Innovative Approach
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Join me as I explore the critical work of Hope Cooperative, an organization committed to addressing homelessness and offering comprehensive wraparound services, with its CEO, Erin Johansen. Erin shares her journey with Hope Cooperative, which she joined 11 years ago when it had 85 employees and a 6.5 million dollar budget. Today, the organization h…
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Jeff Jones: VP Sales of the Americas for Orange Business and now Moab 240 Endurance Run finisher on what it takes to run 240 miles around Moab
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This is a very special conversation with our friend, Jeff Jones. Some of you may remember Jeff from episode 11. Jeff is a Chicago native, VP of Sales at Orange Business, father, husband, and ultra endurance athlete. We recorded this conversation shortly after Jeff finished his first 200 + mile ultra endurance run, Moab 240. Jeff and Adam recount th…
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Lu-Fong Chua: Chief Marketing Officer at TAE Power Solutions and former officer in the Singapore Navy driving warships on leadership lessons and what he's learned from martial arts
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Lu-Fong is currently the chief marketing officer at a clean energy company, TAE Power Solutions -- promoting electrification in vehicles and energy storage, using technology derived from nuclear fusion R&D. Leading up to his current role, Lu-Fong has spent half his professional life in Singapore, half in the US on both coasts, and also in both the …
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Robin Long: Founder, CEO and "accidental entrepreneur" of the wildly successful online health and wellness community, Lindywell.
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Please join us for the next edition of the Better Faster Further podcast with Lindywell Founder and CEO, Robin Long. Robin took time out of her annual team meeting in Santa Barbara to spend time with us on the pod. Robin went to school for communications and started in commercial real estate after school. This was her first exposure to entrepreneur…
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Crusading Against Domestic Abuse With Beth Hassett from WEAVE, Inc
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October is Domestic Violence Awareness Month, so it seemed appropriate to feature an entity that has served and empowered survivors of domestic violence to grow into healthy, productive people and families. Learn from my conversation with Beth Hassett, CEO and Executive Director of WEAVE, Inc. as she brings to the table her profound insights on the…
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Sacramento Food Bank & Family Services Blake Young on Food Insecurity in Sacramento
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Founded by Father Dan Madigan and a group of volunteers, many of whom were World War II veterans, the Sacramento Food Bank and Family Services has been addressing food insecurity in the community for over four decades. Starting by establishing a soup kitchen at Immaculate Conception Church in Oak Park, it has grown to be the source in the county fo…
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Meghan Phillips: Founder and CEO of female-led creative studio, Honey, being vulnerable about her journey for the last 15 years
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This conversation is with Meghan Phillips, serial entrepreneur based in Sacramento, CA. Meghan started her female-led creative studio, Honey, in 2008 while she was 5 months pregnant with her daughter and her husband was in law school. Fast forward 15 years and Meghan is now thinking about the next evolution for Honey, she’s actively growing her oth…
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Chris Tobin: Former Chief People Officer and now advisor to entrepreneurs and People Leaders in high growth startups on his journey scaling and building teams from 5 to 1000
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Chris is a former Chief People Officer helping early to late stage startups create human-centered organizations that scale and drive business outcomes. Chris has led the People, Talent and Workplace functions at amazing companies like Intercom, Affirm, Flipboard and Say Media. He was the first global head of people at all 4 startups, so in addition…
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Debriefing Bigfoot 200, a 208 mile endurance race across the Cascades, with Adam Odoski
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Hey Everyone, Adam here. Grateful to have the opportunity to talk all things Bigfoot 200 with my colleague and friend, Regan Bach. Debriefing the 200 mile endurance runs I've been fortunate to participate in over the last year has become a ritual. They each have taken on a different meaning and yielded different lessons. This one was fueled by grat…
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Nick Waters: Nationally ranked swimmer from Stanford University and now writer, producer, director & founder of the production company "The Movie House" on the power of persistence & giving back
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Nick Waters is the writer, director & producer, of WORST ENEMY and founder of “The Movie House” which is his production company. Originally from South Florida, Nick was a nationally ranked swimmer growing up, breaking over a dozen state and national records, and was a member of the USA NCSA Junior National Team. Nick went on to earn his B.S. and M.…
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#132 Growth Strategy: Build the Train Tracks First
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Having a clear vision and execution strategy is crucial to achieve business growth. This episode highlights the importance of prioritizing tasks in order to reach your business goals. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from…
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#131 Make Sales Soar with These eCommerce Insider Secrets
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GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how w…
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#130 Financial Advisor Marketing with James Pollard
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In this episode, I have a virtual sit-down with another of my marketing-comrade in arms, James Pollard from The Advisor Coach who teaches Financial Advisors how to get more clients. We dig into financial advisor marketing do's and don'ts, why we love email marketing the most, yes LinkedIn really can work and so much more ... Here's what we cover: 1…
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#129 What To Do When A Prospect Says We Can't Afford You
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Have you had a prospective client say that they love your product or service but just can't afford it? How do you address this issue? You may need to make a simple adjustment to your marketing to assure your client of the value you provide. Your guide to understanding the underlying message behind a prospect's objection and how to focus on attracti…
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