The Merch Drop is your source for inspiration for your own marketing and promotional campaigns. This show highlights brands that use custom merch, branded apparel, and printed goods as integral aspects of their marketing strategies. We’re here to fuel your creativity — so business owners and marketers like you see the full potential of branded promotional products. We’ll show you how various industries use custom branded merch as strategic tools to promote their products and services, engage ...
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Dunkin' x Scrub Daddy, Cheez Its Merch, Ore-Ida Tot Pants are 'Dynamite', Minions Popcorn Buckets
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Cheez-Its has rolled out an impressive line of merch, from Hawaiian shirts to nail polish, perfect for fans of the cheesy snack. They even took over a diner to provide a cheezy distraction to travelers. Ore-Ida celebrates the 20th anniversary of Napoleon Dynamite with tot-protecting pants - supposedly they're 'crush proof' Dunkin Donuts partnered w…
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Cheesecake Factory Merch, Pringles x Crocs, Dunkin' Delays, The Last Barf Bag
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16:22
The Cheesecake Factory has launched a new merch line for rewards members, featuring iconic brand designs on apparel, accessories, and home goods. Pringles and Crocs teamed up for a fun collection including Pringles-inspired clogs, slides, and the standout Crush boot with a snack-holding heel. Dunkin' faced delays with their popular DunKings Super B…
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Jimmy John's Sandwich Scarf, Jollibee Pocket Tees & Moon Pie Eclipse Kit Fail
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15:18
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15:18
Jimmy John's Capri salami pesto sandwich-inspired silk scarf is expensive at $75, but versatile and some proceeds go to their foundation. Applebee's introduced Bacardi tropical rum buckets, though you can't take them home. Jollibee Foods launched a merch line with cool items like an all-over print tote bag and shirts with printed pockets in sizes u…
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Miller High Life & Tie Bar, Movie Popcorn Buckets, Trader Joe's Craze & Dolly’s Cookware Merch
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In this episode of the Big Promo Cast, we explore the innovative use of branded merchandise in marketing, featuring Miller High Life's classy anniversary collection, the unexpected craze of movie promotional popcorn buckets, and the viral Trader Joe's mini tote bag frenzy. - Miller High Life x Tie Bar Collaboration: Tie Bar is celebrating Miller's …
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Dunkin' & Miller Lite Dominate Super Bowl Ads, Stanley Merch, Juicy x Red Robin, LV Bag
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Companies are creatively engaging with their audience with branded merchandise. Dunkin' and Miller Lite had the socials buzzing after the Super Bowl. But what is Louis Vuitton thinking? And now Stanley doing their own branded merch? What's up with these Juicy Couture x Red Robin track suits? These creative campaigns that are making waves. We get a …
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Pringles n' Caviar, South Park Snow Day, Pop Tarts Bowl, Planet Fitness
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17:37
Happy New Year! In the first show of 2024, here's what's on tap: Planet Fitness collaborates with Megan Thee Stallion, releasing fitness-focused merchandise like shirts and water bottles. However, they could have expanded their range to include more diverse fitness gear. Pringles' unexpected partnership with a caviar company demonstrates the effect…
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Outback Koala, White Castle Merch, & Miller Beer Holiday
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13:04
Ep 176 12-16-2023 In this episode, we unpack three compelling case studies: Outback Steakhouse's Social Media Mastery: Discover how Outback boosts customer engagement through a charming koala plush giveaway. This clever social media contest not only captivates audiences but also amplifies brand visibility. Integrating tangible products with digital…
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Holiday Merch from KFC & Tito's, Dunkin Dog Toys, Gold Peak Golden Hour, Matilda Bay Other Merch
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We kick things off with Gold Peak Iced Tea's nifty iPhone accessory: we explore how it transforms everyday moments into the coveted 'golden hour' with a simple clip-on filter. Then, we jet over to Australia where Matilda Bay is shaking things up by giving away merch from more popular brands, cheekily promoting their Hazy Lager as your 'second favor…
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Dunkin Inflatable Spiders, Pepperoni Day, Bean Merch, Gigabier
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Featured Campaigns: Hormel Foods: Launched a pepperoni popup shop in Austin, Minnesota to celebrate National Pepperoni Day. Various pepperoni-themed merchandise were on offer for a limited time. Bush's Beans Introduced merchandise around specific holidays, emphasizing engagement over revenue. They're using social posts on TikTok and Instagram to me…
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Fireball Sympathy Cards, Fanatics FAIL, Hershey Crocs, Snyders Steins
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Fireball Cinnamon Whiskey spices up the conversation with their cheeky sympathy cards for football fans. Snyder's of Hanover brings the festive spirit with their October Fest pretzel-holding contests. Fanatics is under scrutiny for some quality control missteps. Don't miss the delectable partnership between Hershey's and Crocs that promises to make…
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Taylor Swift Movie, Oscar Mayer Hot Dog Promo, Hampton Inn Waffle Merch, Cheetos Macrame
10:53
10:53
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We're dissecting the ingenuity behind the promotional strategies by Oscar Mayer, Hampton Inn, Cheetos Mac n Cheese, and Taylor Swift. Each case study reveals unique branding maneuvers designed to engage customers and promote brand loyalty. Oscar Mayer's silicone hot dog straw, an inventive product that originated from fan interaction at a baseball …
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Crocs x Pop-Tarts, Mustard Skittles, JetPuffed x Kizik, WWE x Igloo
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Merch mash-ups: where creativity knows no bounds! On this episode of the Big Promocast, we're dancing with some delightful and unconventional brand collaborations that will tickle your taste buds and surprise your soles (get it, like shoes?). First, we slip into Crocs' culinary journey, where Pop-Tarts meet edible gummies to decorate your... Crocs!…
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Barbie Collabs, Yeti $400 Skillet, Natty Light x Sperry, Halo Top PintPack
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21:07
Natural Light has an oddly intriguing upcycling collab with Sperry, giving your old boat shoes a new lease on life as...can holders? Yeti releases a scorching $400 skillet that's causing a stir (pun intended). Ever thought you needed a crossbody bag to keep your ice cream cold? Neither did I, but Halo Top seems to think it's an essential accessory …
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Original Berf, KFC Summer, Rao's High Dollar Handbag, Nathan's Hot Dog Observations
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10:01
With National Fried Chicken Day, KFC has dropped a summer merch line that's finger-licking awesome. From beach towels to bucket hats and even fancy Shady Rays sunglasses. Rao's Italian restaurant sauces and their interactive experience? Browse through their virtual shop, filling up your 'passport' with stickers... Sounds fun, right? Just wait into …
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Crocs x Taco Bell, Coors Light Bear, Raising Cane's NYC, Cholula x Uprisers
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10:37
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10:37
In this episode, we dive into exciting collaborations and promotional ideas from top brands like Crocs, Taco Bell, Coors Light, Cholula, and Raising Cane's Chicken Fingers. Crocs and Taco Bell announced a limited-edition Mellow Slide - a perfect blend of the two brands' identities. Crocs leverages partnerships with influential brands, such as Disne…
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Marketing With Merch by Slurpee, Cheez-It, Barilla & Taco Bell
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9:22
In this episode, we spotlight top brands like Slurpee, Cheez-It, Barilla, and Taco Bell are leveraging merchandise for promotional campaigns. 7-11 Slurpee's rebranding campaign "Anything Flows" — where they use unique merch like pool floats and beach towels to reinforce their fresh look. We uncover Cheez-It's inventive promotion in Joshua Tree, Cal…
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Apple WWDC Merch, Big Slick KC, Rolling Stones x Keurig
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10:25
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10:25
We kick off with the collaboration between the geriatric rock band, the Rolling Stones, and Keurig. They launched a 'Start Me Up' iced coffee maker, sadly it's already sold out. The marketing strategy behind it proves the power of unexpected partnerships and limited edition offerings. Apple's latest reveal at the WWDC - not the Vision Pro, but thei…
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AI-Generated Novel, Baileys X Matcha, NBA Merch Oddity, Sonic Summer Swag
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13:19
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Smoothie King's had a unique marketing stunt. They took things to a whole new level by using AI and ChatGPT to create a romance novel. But here's the catch—it's all about promoting their new X-Treme Watermelon Smoothie. The AI even designed the book cover with a model with too many fingers, the book included secret codes for readers to decipher. An…
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Quiksilver Eco-Friendly Merch, Cinemark Swag, IHOP Coffee, Oscar Mayer Frankmobile
10:56
10:56
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Ep 162 05-25-2023 Quiksilver and Pacifico are back with their second beach-themed collection, featuring items made from recycled materials. Cinemark's new movie swag store offers exclusive Guardians of the Galaxy merch and more. IHOP is brewing up something new: pancake-flavored coffee. We're taking a closer look at this unique twist on java and ev…
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Coronation Merch, Domino's Rolex Watches, Miller High Life X Planters
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8:59
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8:59
'Trend Jacking' the Royal Coronation with merch. Fans and businesses celebrated the event with quirky merch, from 'Coronation Flakes' to chocolate busts of King Charles. Heinz Ketchup and Uber cleverly joined the coronation buzz. We also look at the world of collectible branded watches, starting with an unexpected story from Domino's Pizza. Learn h…
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Nebraska's T-Shirt Cannon, Merch from Panera Bread, Sweetgreen, Starbucks, & Succession
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Ep 162 05-01-2023 Creative merch ideas from brands like Starbucks, Panera Bread, Sweetgreen, and HBO's hit show Succession. Discover how these brands are using unique merch to engage their fans and customers and discover how you can apply these strategies to your own marketing campaigns. - Starbucks x Brandon Blackwood: A luxury bottle holder for t…
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Tito's Walktails, Chick-Fil-A Shop, McDonald's TableBags, Aubrey Plaza Wood Milk
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12:14
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12:14
Exciting merch for marketing campaigns Indiana Jones, McDonald's, Chick-fil-A, and more! From innovative packaging designs to movie-themed merchandise, and from quirky promos like Red Lobster's drip bibs for prom to cool collaborations like Aubrey Plaza's "wood milk" spoof, these brands are killing it with their promotional strategies. Don't forget…
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Bud's Vinyl Coasters, Walmart Oops, Jamba Nails & Snoopy Blood Drive Tees
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6:54
🍻 Budweiser is spinning us right round with their coaster-sized vinyl records, promoting underground artists. Don't own a record player? No worries, you can still jam out on Spotify! Go Bud for supporting indie talent! 🤦♂️ Walmart Canada had an awkward moment with an environmentally friendly t-shirt that accidentally spelled something nasty. Oops!…
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Taylor Swift's Merch Fail, Elton's Pricey Merch, King Charles Refuses Crown
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9:03
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9:03
Pizza Hut's collab with Chain is worth a mention - they're selling reversible bucket hats that look like their iconic stained glass table lamps. But you can only get them when they drop. The Future King of England finally got the crown, but he's not down to wear the Burger King crown offered by fans. Elton John's got some pricey tour merch for sale…
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Yankees Hats, Hoop Heads, Montucky Mascot, Pop Tarts Sweater, Benjamin Moore Merch Drop
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14:07
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Ep 158 03-30-2023 The New York Yankees have gone viral in Brazil, where the majority of Brazilians don't even know that the Yankees are a baseball team. Benjamin Moore Paint celebrates painting contractors with its trendy new MA®KET clothing line for young, fashion-conscious painting contractors. Pop-Tarts released a new flavor, Banana Bread, along…
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New Dodge Challenger, Dunkaroos Shoes, Jack Daniels Lawsuit
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18:16
Ep 157 03-23-2023 We've got the return of a 90s snack, Dunkaroos, and they even came out with some cool new sneakers. Jack Daniels is still fighting the battle against a silly dog toy called Bad Spaniel. The NBA is stepping up their email game by making personalized emails, and Northwestern Mutual is trying to reach Gen Z with their Pinterest board…
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Ep 156 03-16-2023 Former employees of Silicon Valley Bank are selling their old company merch on eBay. I mean, sure, a cutting board with the company logo might seem cool, but do you really want to risk a used one? And don't even get me started on the knock-off stuff. I saw a "risk management department pint glass" that's obviously fake. Like, how …
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Pizza Hut Basketballs, Oreo Freezers, Funko Pop Trash
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7:31
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Funko is throwing away $30 Million worth of toys! Oreo is introducing frozen treats and giving away a very 'cool' freezer (see what I did there?). And Pizza Hut is bringing back March Madness Basketballs, and you can use your Big New Yorker box as a hoop! Watch this on YouTube: https://youtu.be/PFxyEJf8Q18 If you have a side hustle, a start-up, or …
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Scream Popcorn Tubs, Ryan Reynolds x Terry Fox, Is Elon A Deadbeat?
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Ep 154 03-02-2023 Twitter isn't paying it's bills. They owe for and private jets, but also for some more lavish expenses - like luxury whiskey and swag! Cinemark has opened up online preorders for a limited edition 'Scream VI' collectible Ghostface Popcorn Tub. Fans want to know where Marvel has hidden their Ant-Man and The Wasp SF Giants hats. Can…
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AI Collabs, Boban's Goldfish Dish, Jameson Unboxing, Smashburger Fail?
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9:24
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Ep 153 02-23-2023 Today I get to unbox my Jameson Whiskey Desk Decoy for St Patrick's Day! Smashburger is offering a macaroni-shaped body pillow to celebrate their new "S'mac N Cheese Burger" - or are they? Boban Marjanović can hold 301 Pepperidge Farm Goldfish in his huge hand. And you can too, with a replica Boban hand/Goldfish bowl. Wanna see yo…
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Fordham Swag, Jameson Whiskey St Paddy's SPTO, Panera's BAGuette
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Ep 152 02-16-2023 Panera wants you to carry your sandwich in a BAGuette Purse, Fordham University "Parody" merch shop is open, and Jameson Whiskey wants you to take some St Paddy's Time Off. Every week join Rich Graham and Amber Jewell as they discuss marketing with swag, merch, apparel, and custom branded promotional products. Watch this episode o…
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Spam Merch with Nom Life, Elixr Coffee Poetry Sleeves and Tees
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Ep 151 02-09-2023 How to use merch if you run an independent coffee shop, and SPAM is doing a collab with some travel and food influencers. A short one today! Every week join Rich Graham and Amber Jewell as they discuss marketing with swag, merch, apparel, and custom branded promotional products. Join us LIVE on Thursdays at noon eastern time. http…
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Chunky Ghost Pepper Soup Waiver, Heinz LVII Fail, Michelob Ultra Caddyshack
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7:57
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7:57
Bushwood is open to new members! Michelob Ultra recruits Tony Romo, Serena Williams, Brian Cox, and lots more for their "big game" commercial. Heinz Ketchup drops the ball on registering a logical version of the domain for their big game promotion. Campbell's Chunky Ghost Pepper Soup is so spicy you have to sign a 'waiver' to try it - but not reall…
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Nike Bagel Dunks, White Castle Valentine's, Taco Bell 'Big Game' Fail
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19:35
Ep 149 1-26-2023 A&W took it up a notch and roasted M&Ms on Twitter. Montrealers braved the cold this winter to line up in a snowstorm for a chance to buy Nike's limited edition Bagel Dunks. Meanwhile, Philly Cream Cheese joined in the fun and got on the 'Bagel Dunk' bandwagon by creating some fake 'Cream Cheese' socks. Valentine's Day is a special…
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McDonald's Arches, Dolly Parton X Duncan Hines, Heineken 0.0 Super Bowl Ad, Jimmy John's Merch Store
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22:04
Ep 148 01-19-2023 Amber found McDonald's new UK campaign to "Raise Your Arches". Rich highlights the Dolly Parton X Duncan Hines collab for some new baking mixes. Other topics include Heineken 0.0's Super Bowl ad starring Paul Rudd as Ant-Man, Jimmy John's Clothing Store, Chex Mix collaborating with hip-hop legend Sir Mix-A-Lot to bring back the ic…
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Timex Bored Ape Watches, Royal Docks Backyard Crusher Chairs
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Ep 147 01-12-2023 American Girl has announced Kavi Sharma as the 2023 Girl of the Year. Timex has developed a line of Bored Ape watches to align with their NFTs. Royal Docks had a cool beer release by hiding Backyard Crusher Lawn Chairs around town. Every week join Rich Graham and Amber Jewell as they discuss marketing with swag, merch, apparel, an…
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TCU Hypnotoad, Equinox Bans New Members, Martha Stewart Dry January
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16:22
TCU is playing in the National Championship Monday night, and their 'hypnotoad' meme mascot will be there in full swing on tie dye hoodies and tees. Martha Stewart has shared her “dry January hacks” for Tito’s Vodka, which encourages abstention from alcohol for the month but still getting your Tito's on and offering TIto's bottle attachments to rep…
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H&M Justin Bieber Collection, Liquid Death Hard To Kill
22:18
22:18
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H&M removed the Justin Bieber collection that he had previously dismissed as "trash". This caused a stir among fans and the fashion industry alike. Triscuit is embracing it's unapologetic side, collaborating with Gordon Ramsay. Liquid Death made headlines when a fan survived a skydiving crash and was rewarded with the "Hard To Kill" tee. Jack Danie…
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Snoop Doggie Doggs, Christmas Brand Merch, Wendy's Frosty Key Tags
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Ep 144 12-22-2022 Snoop Dogg is in the consumer products business: from cereal and snacks to pet products. Hefty released their Snack Scarf to help people smuggle food from holiday parties, while Busch Light created 'Bush Lights' beer can lights for the holiday season. Franzia Wines also launched an inflatable boxed wine lawn decoration, in additio…
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MINI x ICE CREAM for Polar Bears, White Claw x Netflix
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MINI partners with ICE CREAM to help the Polar Bears, White Claw is teaming up with Netflix for the latest 'Knives Out' movie. And HOP WTR wants you to lock away your booze for Dry January. Also BPC friend of the show Liquid Death wins a marketing award for their Georgia Voter Fanny Pack promotion. Every week join Rich Graham and Amber Jewell as th…
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Miller High Life Leg Lamp, Cheez-It's NIL Deal, H-E-B Merch
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Ep 142 12-08-2022 As we head into the holiday season, many brands are releasing their own special merch in order to capitalize on the Christmas cheer. From Miller High Life's leg lamp beer tower to H-E-B's brand store, it seems that just about every company is getting into the act. While some people may be growing tired of all the branded merch, ot…
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Elf Spaghetti Delivery, Corona Palm Trees, Lindsay Lohan Pilk
18:37
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Ep 141 12-01-2022 Chick-fil-A is finally getting into the merch biz, with apparel, accessories, home goods, and more available for purchase. And YES you can order stuff on Sundays! Crown Royal is launching a program to send military care packages to soldiers. Corona is giving away lit palm trees, akin to their iconic, seasonal palm tree commercial.…
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White Castle Holiday Merch, Cheetos Duster, Jameson Whiskey Bottle Tree
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13:44
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A special Thanksgiving episode featuring branded gift ideas for your friends and family! A White Castle Ugly Sweater will make you the hit at your holiday parties. The new Cheetos Duster will make Aunt Nellie's salmon mousse irresistible. A Vlasic Pickle Candle for the pickle lover in you life, and a Jameson Whiskey Bottle Tree you can place on top…
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Velveeta Foodie Call, BTTF Merch, Coor Light Nail Polish
8:44
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Ep 139 11-17-2022 Rich is at it again, bringing you the latest in merch marketing! Velveeta wants you to text them late at night for a "Foodie Call" - va va voom! Marty McFly and DocBrown from Back To The Future have launched a merch line, with proceeds benefitting Parkinson's research. Coors Light is getting cute with color changing Nail Polish. A…
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SoCo Drinking Pants, McD Gaming Chairs, Miller Lite Tree Keg Stands
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Ep 138 11-10-2022 This week Rich is flying solo, bringing you the latest in merch marketing! Southern Comfort has release 'drinking pants' that include a shot glass pocket, and their slogan emblazoned across the ass - kind like the Juicy Mayo pants from last week's episode. McDonalds UK is giving away a 'gaming chair' as part of a sweepstakes. Star…
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Clam-O-Naise Unboxing, Mayo Couture, Beernaments by Miller Lite
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Ep 137 11-03-2022 Miller Lite Beernaments are back, just in time for the holidays! Kraft Mayo is teaming up with Juicy Couture for some blingy, smooth as velvet fashion, Burger King is working with Call of Duty outside the US. And Clams Aclamst Huclamity (Cards Against Humanity) sent in a HUGE box of sweet Clam Merch! Every week join Rich Graham an…
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McRib Farewell Tour, Midnights Clock, Balenciaga x Lays
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Ep 136 10-27-2022 Taylor Swift just dropped a hot record, and has some fun merch to go along with it. McDonald's says it's the McRib's 'Farewell' Tour = we'll see about that. Balenciaga just dropped Ye, but it teaming up with Lay's for a fancy high dollar bag. And there's a trademark dispute over a fake paper company from TV - Dunder Mifflin. Every…
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Clam-O-Naise, Ritz Cookbook, Doggy Parton, NaNoWriMo
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This week AJ announces her new writing endeavor. Papa Johns has a weird halloween promo, and Captain Morgan misses the mark in it's marketing. RITZ Crackers have a holiday cookbook coming out, and Dolly and the dude from KoRn have new pet-based businesses. And would you like to try some Clam-infused Mayo if it came with a Cards Against Humanity pac…
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Martha Stewart x Liquid Death, Happy Meal Fail, Mentos Raccoons
23:28
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Ep 134 10-13-2022 Martha Stewart gets crafty making candles with Liquid Death and some unknowing volunteers. McDonald's is disappointing customers looking for Adult Happy Meals. Mentos has trained racoons to help with recycling efforts. Reese's Peanut Butter Cups have a College tie in, recruiting college players named REESE. Are you making these so…
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Kimmel's Crocs, Gatorade Smart Bottles, Coors Light x Tide Cleaners
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17:12
Ep 133 10-06-2022 Coors Light has teamed up with Tide Cleaners so you can get back to watching college football on Saturdays. Gatorade has created a Smart Gx Bottle with Gx Pods that uses sweatiness to gauge when you need to hydrate. Kohl's is kicking off their holiday season with a number of deals and promotions. Finally, Jimmy Kimmel has released…
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