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Brand Yourself

Blair Badenhop

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If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged ...
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Manu is a yogi, mover and teacher obsessed with the mind-body connection. Her mission is to birth practices that heal emotional wounding, and reconnect you back with your native body- the one that’s free, connected, and flexible. She’s been practicing yoga for 11 years, trained in India and all over Europe, and learned from some of the most brillia…
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If you’re someone who is feeling called to start a side hustle while working full-time for another company, this is 1000% for you. Inside, I share my top 5 tips on how to intentionally and practically build your passion project or business pursuit into your everyday life. Why daily? Well, in order to become the person who has a real business, you h…
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Elena Box is a radiant soul who brings a unique blend of sacred and silly to her work as a shamanic practitioner, a path she embraced following the passing of her father from brain cancer in 2016. With over a decade of experience as a yoga teacher, she seamlessly weaves ancient rituals and spiritual wisdom into her practice. In one hand, she honors…
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If you’ve ever had the thought… “I can’t help anyone until I’m an absolute master at what I do.” Or “I have to be perfect in order to help people.” If yes, this episode is for you. Inside you’ll receive a 5-minute pep talk about why this idea is absolutely false and what belief you can embrace instead. The truth is, it’s so easy to let perfectionis…
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Kathryn Schiff is an Intuitive Healer, Spiritual Teacher, Psychic Guide, and the Founder of Ground & Gold, a platform devoted to making the magic of intuitive healing mainstream. Since 2010, she has been immersed in private healing work, teaching at top wellness centers, and training hundreds of practitioners to activate their gifts. Today, the new…
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Today I’m diving into one of the best ways to serve your clients and potentially scale your business (if that’s your goal!), and that is through GROUP PROGRAMS. So, if you’ve been thinking about creating one, are about to launch one, or are looking to refine the one you’ve been running for years - This episode is for you. Group programs are magic f…
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Today’s topic was inspired by a recent conversation with a client who has spent a decade trying to get her health coaching business off the ground. But, as she shared with me, has had very little success. Just like so many people who start businesses, she knows she’s meant to help people - she yearns to change lives, but can’t figure out why it’s b…
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Lindsay is the founder of Vital-Side, a membership program that empowers those with chronic illness and limbic system impairment to retrain their brain out of the chronic stress response so they can get relief from their symptoms and find freedom in their lives. Her training in medicine as a physician assistant, work as an NLP practitioner, and exp…
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If you’re currently feeling a little lost - or unclear about what to do next as it relates to your business, this episode is for you. My hope is that what I share today will remind you that you always have to powerful resources to support you. Your own inner guidance and the way the world reflects back to you. I know - these two things feel airy fa…
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As a former professional acrobat with Cirque du Soleil, Antonia Dolhaine ran away from the circus to help you come home to yourself. She is a trauma-trained holistic transformation coach who specializes in supporting uncommonly creative, curious, and committed beings to build wildly fulfilling lives and relationships. Her approach is deeply relatio…
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Today, I’m very excited to share one of the core lessons I taught inside The Authenticity Factor Masterclass in December. The 3 Essential Layers That Power Your Authenticity Factor While authenticity isn’t a new topic in the realm of business – I’ve sure been talking about it more than 7 years… It wasn’t until around 2020 that business publications…
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Dr. Romie is a board-certified physician bringing together over two decades of leadership in neurology, integrative medicine, and mindfulness. She is an award-winning speaker working with Fortune 500 companies, professional athletes, & global associations. And her brainSHIFT programs improve mental well-being and help to build a culture of wellness…
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In today’s episode, I talk about the ebb and flow of leveraging social media. Meaning – the periods where you show up consistently and create a lot of visibility and relevancy for yourself… And then the periods where you pull back, do less, and aren’t prioritizing your visibility as much. What does it all mean? What’s the impact? And why do we judg…
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Lauren Chaitoff is the founder and chief visionary officer of Yogi Beans and a certified yoga and Pilates instructor. She created Yogi Beans in 2007, together with her husband Brian, which started as a novel yoga curriculum for children that offered classes to the public at various schools, yoga studios and other venues throughout New York City. Af…
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Happy New Year and welcome to the 7th season of Brand Yourself. It’s hard to believe that I started this show in 2017 when I was a girl living in NYC, newly engaged, and only a few years into running my business. So much has changed, and this show has truly been such a special place for me to use my voice, perspective, and powerful conversations fo…
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Here we are – nearing the end of another year! As a business owner, you may be shifting your focus to planning for 2024. This episode is designed to help you do just that – specifically in planning out the first quarter of the New Year. Inside, I share my signature quarterly planning formula so that you can create aligned intentions, goals, and tas…
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In today’s episode, I’m diving into part two of how to use discovery work to create a solid, authentic, and magnetic business: Developing your brand assets. If you haven’t listened to part one yet (episode 248), go ahead and do that first. It’s a quickie – just 17 minutes. Inside, I share: What brand assets are and why they matter The three essenti…
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Happy November and happy almost winter. In this week’s episode, I share why this time of year is a powerful portal for stillness and self-reflection – and how to best use it. I also offer you one of the most vital pieces of the business creation / evolution process which is: Doing the deep discovery work While it’s not “sexy”, clarifying the founda…
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In today’s episode, I wanted to take a moment to acknowledge how heavy, overwhelming, and horrifying the events in Israel and Palestine have felt for all of us. It can be hard to know what to do in situations like these – when the world seems to be falling apart, when humanity feels lost, and we’re over here safe, comfortable, and able to fully liv…
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Today’s episode is part of a brand-new series inside the Brand Yourself podcast – Mini-Masterclasses, essentially a potent conversation with an expert that will offer you actionable insight that will help you authentically pursue your purpose on the planet and build your business. And today’s topic is a hot one: WEBSITE DESIGN. Our guest today is A…
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In today’s episode, I share what I’ve done recently to keep my business afloat with limited childcare – because, wow, it’s been quite the adventure! If you’re a parent or plan to be one day – my hope is that this peek inside my life recently will help you move through your own! Inside, I share: What’s been happening over here the past month or so a…
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Today, I’m really excited to address something that has come up again and again inside my client conversations and YWB alumni community which is, and that is: SALES. The process of getting potential clients on the phone and in that conversation walking away with a YES. So, if you’re someone who has been struggling to: Feel confident when you’re spe…
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If you’re in a space of second-guessing yourself – wondering if you can really make this business venture work – this is a little pep talk for you. Whether your launch didn’t result in as many sign ups, your engagement on social has tanked for no apparent reason, or you have forgotten why you’re building this business at all, this episode is design…
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In this episode, I dive into one of my FAVORITE topics – thanks to a dear listener. And that is CHOOSING A NICHE. First, I’ll be defining what niche actually means because it’s so important to ground ourselves in why choosing one matters. And then I’ll be answering this week’s question all about how to choose a niche when you feel drawn to multiple…
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If you’re someone who’s been unsure about how to integrate your story or stories into your content – or you’re just curious why storytelling is a powerful tool, this episode is for you! Inside, I share my top three tips for using stories to build trust with your reader, showcase the impact your services have on your clients, and more. I also share …
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In this week’s solo episode, I’m leading you through a grounded guided visualization exercise to help calm your nervous system and help you connect to your inner wisdom. If you’re feeling frazzled from too much information, too much stimulation, or too much stress, this is sure to help you find your center again and clarify what your right next ste…
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If you’ve ever felt like you had to aggressively pursue potential clients in order to sign them or that you need to grow your audience as fast and as big as humanly possible – this episode is for you. As you’ll hear, I used to subscribe to the same way of thinking when I started my business, but I didn’t conform and instead followed my instincts to…
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Lucy Osborne is the owner and CEO at intenSati, a psychedelically joyful method of movement, mantra, and meditation. Through her powerful work, she guides you to use your body, voice, and focus to get high on your own supply, and learn how to change the way you feel without anything external needing to change. intenSati, created by Patricia Moreno …
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In today’s episode I answer a really juicy question from a listener – “How do I best reach my goals? I feel like my head is spinning over here because I’m a one woman show but trying to do all of the things – IG, TikTok, Pinterest, email marketing, blog, Etsy. I’m exhausted!” If you’re someone who is also struggling with “platform overwhelm” and yo…
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Brandi Mechele is a happiness, intuitive, and empowerment coach who currently spends her time guiding others in their pursuit of happiness. She has extensive experience working with high-achieving female entrepreneurs, helping them align with financial success while staying true to their values and purpose. While they might initially come to her to…
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Let’s dive into the art of creating a brand that pulls in perfect-fit clients, shall we? From your website’s message, visuals, and energy to the way you carry yourself as a leader and connect with other humans – all of it plays a role in that attraction power. It’s this beautiful blend of practical and magical ingredients that makes it all happen –…
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Whitney Aronoff is a personal chef, the founder of Starseed Kitchen and High Vibration Foods, and the host of the High Vibration Living podcast. Her platform mixes the practical with the spiritual to help people nourish the 4 bodies - the physical, emotional, spiritual, and etheric. She believes the healthiest meal you can eat is the one you make a…
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Today’s episode dives into one of the core elements of launching and running a business – the creation of your website. Essentially, the online storefront that is home to your brand and the foundation of your business – including: Your core message Your story and mission Your offers Your deeper content like a blog or podcast Your client testimonial…
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Taylor Elyse Morrisson is an author, facilitator, and coach making well-being and personal development more accessible. Through her company Inner Workout and her book of the same name, Taylor supports people’s journey to know, care for, and become their full selves. Ok, so Taylor’s bio does not do her justice – as you’ll hear in the episode, she ha…
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Today, I dive into a topic that isn’t often discussed in the world of entrepreneurship and that is – choosing NOT to scale your business. If you’re thinking…“What??? Who doesn’t want to scale and make more money?” This is definitely a perspective worth listening to, I promise. And if you’re thinking… “Oh, THANK GOD – I was really struggling to figu…
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Nicole Kalil is an in-demand speaker, the author of Validation is For Parking, leadership strategist, respected coach, and host of the “This Is Woman’s Work” Podcast. Her stalker-like obsession with confidence sets her apart from the constant stream of experts telling us to BE confident. She actually shares HOW you build it and gives actionable too…
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Ever worry about being cancelled? Even though the online space is less tense than it was in 2020, it’s normal for so many of us to still carry that fear around. Because, well, it was traumatic to not only witness people being torn down, but to also see it happen to people we know. But here’s the thing – this fear is stealing something so important:…
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Joann Zehenni is the founder of Gemini Beauty, a skincare brand dedicated to helping individuals become more comfortable and confident in their own skin. She was inspired to craft her own natural, plant-based formulations after she couldn’t find a solution for her & her family's extremely sensitive skin due to Lupus. She launched her company at jus…
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Ever suspect that your own thoughts and beliefs are holding you back from making progress in your business? When we have around 60,000 thoughts a day with the majority of them being carried over from the past, it makes sense that we all need to take inventory of what we’re telling ourselves. Especially since we know our thoughts influence our actio…
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I’d like to officially welcome you to a brand-new series inside the Brand Yourself podcast --- Mini-Masterclasses, essentially a potent conversation with an expert that will offer you actionable insight that will help you authentically pursue your purpose on the planet and build your business. And today’s topic is a hot one: SOCIAL MEDIA. Social me…
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In today’s episode, I jump back into my Biz Wisdom series where I offer you a slice of insight as it relates to pursuing your purpose and mindfully growing a business. And today’s topic is all about building community IN REAL LIFE. There are a few reasons I wanted to address this: I’m seeing more and more people reduce their social media usage for …
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Amy Duncan is a healthcare industry veteran with 15 years of experience ranging from biotech and medical device sales to telegenetics and psychedelics. She is the founder of both Mowellens, a CBD company, and the recent co-founder of EDIT, an LA-based regenerative healthcare company and clinic that offers a variety of therapies including ketamine, …
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Brand Yourself is BACK after a 5-month break – I’m just now emerging from the baby bubble after giving birth to our Jack. It has been a wild ride being in the newborn phase again, healing from childbirth, adjusting to life to life as a mama of two, and creating space to reconnect with myself and my work again. In this kickoff episode of the 2023 se…
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Here we are – nearing the end of another year! And as a business owner, you may be shifting your focus from the here and now to planning for 2023. This episode is designed to help you do just that – specifically in planning out the first quarter of the New Year. Inside, I share my signature quarterly planning formula so that you can create aligned,…
  continue reading
 
Elizabeth Earnshaw is a renowned Gottman therapist, Licensed Marriage and Family Therapist (LMFT), Clinical Fellow of The American Association of Marriage & Family Therapy (MA), and influential Instagram therapist who has helped transform countless relationships. She is a co-founder of OURS, where she works to make couples counseling mainstream and…
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Jadah Sellner is a bestselling author, business coach, international keynote speaker, TEDx presenter, poet, and host of the Lead with Love® podcast. She's the author of SHE BUILDS: The Anti-Hustle Guide to Grow Your Business and Nourish Your Life. She’s also the co-author of the best-selling book Simple Green Smoothies where over one million people…
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Now that we’re officially approaching the end of the year, and the chaos of the holiday season is just weeks away, now is truly the perfect time to reflect on the past 10 months. So, I want to offer you a little exercise to do to slow down and take a look at everything you’ve accomplished – lessons learned, business wins, noteworthy moments, and mo…
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Africa Brooke is a globally recognized consultant, mentor, speaker, and writer who specializes in helping people in and out of the public eye move through self-censorship, and other forms of self-sabotage. Her work takes a close look at the complexity, mess, and glory that is the human experience, and she makes a strong case for why we need to acce…
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France Brunel is a Hatha yoga teacher, an in-training Ayurvedic practitioner and the founder of Yoom: a wellness company that helps you personalize your diet & self-care using Ayurveda. Yoom takes the guesswork out of wellness by offering services like virtual tongue readings, customized wellness plans, Ayurvedic consultations and functional foods …
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