))
Excited about creating a strong brand? The Talk Like a Brand podcast is the place for actionable tips, thought-provoking ideas, and transformative strategies where you'll gain insights on branding, business, and the entrepreneurial journey. Hosted by Peachi Williams, the Brand Voice Builder®️ Subscribe now for a dose of fun and inspiration! Connect with us: Sign up to stay tapped in: bit.ly/colormail Join the FB group: https://www.facebook.com/groups/brandbuildingbasics Instagram: @talklikea ...
…
continue reading
A betaworks podcast highlighting the people who are making a dent in the universe. New episodes every Tuesday. Hosted and Produced by Laila Oweda. Support this podcast: https://podcasters.spotify.com/pod/show/betaworks-builders/support
…
continue reading
On The Construction Leadership Podcast, Bradley Hartmann (author of 12 construction-focused books and founder of the consultancy, Hartmann & Co.) interviews leaders throughout the industry to share ideas and insights to help you lead more effectively.
…
continue reading
1
410 :: Zac Elenchin on His Journey from Kuwait and Afghanistan to 84 Lumber
45:00
45:00
Play later
Play later
Lists
Like
Liked
45:00
In episode 410, Zac Elenchin, a former combat medic in the US Army, shares his leadership journey and experiences with post-traumatic stress disorder (PTSD) —as well as post-traumatic growth. Zac discusses how to develop poise under pressure, the power of servant leadership, and a highly tactical word-for-word phrase leaders can use to acknowledge …
…
continue reading
1
409 :: Ryce Elliott, President at Benning Construction Co.: Construction Work Doesn’t Have to Suck
42:47
42:47
Play later
Play later
Lists
Like
Liked
42:47
In episode 409, Ryce Elliott, President at Benning Construction Co. in Atlanta joins the Construction Leadership Podcast discuss to career development, leadership, and risk management in the construction industry. Elliott shares insights on everything from the pros and cons of growing up in a town named Santa Claus to effective communication and it…
…
continue reading
1
408 :: Dr. Kofi Asare of the University of Oklahoma: The Incredible Promise—and Current Branding Failure—That Is Digital Twin Technology
54:26
54:26
Play later
Play later
Lists
Like
Liked
54:26
In episode 408 of the Construction Leadership Podcast, Dr. Kofi Asare and Bradley Hartman discuss the concept of digital twins and their potential impact on the construction industry. They explore various analogies and metaphors to explain what digital twins are and how they differ from other technologies like BIM. They also discuss the promise of …
…
continue reading
1
407 :: The SBI Framework and Billy Cornelius of TAL Building Centers
35:57
35:57
Play later
Play later
Lists
Like
Liked
35:57
In episode 407, host Bradley Hartmann shares the most effective communication framework he's ever learned: the SBI Framework that originated within The Center for Creative Leadership. It was shared with Bradley by Jamie Dabbs of TDIndustries. SBI stands for Situation, Behavior, and Impact. The framework is so powerful because it removes emotion fro…
…
continue reading
In this episode, we're discussing how partnering with the right social media influencers can elevate your brand. Learn how to identify influencers that align with your brand's vibe, build genuine relationships for long-term collaborations, the importance of creating compelling content, boosting your brand's growth, and understanding why tracking ke…
…
continue reading
1
406 :: Persuading Prefontaine: How Bill Bowerman—Track GOAT and Co-Founder of Nike—Coached Steve Prefontaine to Maximize His Potential
26:40
26:40
Play later
Play later
Lists
Like
Liked
26:40
In episode 406 of the Construction Leadership Podcast, host Bradley Hartmann discusses leadership and persuasion techniques that can be applied in the construction industry. Hartmann shares a story about legendary track coach, Bill Bowerman, and how he persuaded his star athlete, Steve Prefontaine, to wear a new lightweight shoe design cobbled in t…
…
continue reading
1
405 :: The Alaskan Origins of Our Battle Cry: You Are Owed Nothing. Deliver Value First
14:09
14:09
Play later
Play later
Lists
Like
Liked
14:09
Through 404 episodes of the Construction Leadership Podcast, host Bradley Hartmann has ended the show with his mantra-as-battle-cry: "You Are Owed Nothing. Deliver Value First." In episode 405, Hartmann shares its unlikely origin story for the first time as he emphasizes its practical utility through examples from listeners in different industries.…
…
continue reading
1
Ep. 55 - Choosing the Right Name for Your Brand
9:23
9:23
Play later
Play later
Lists
Like
Liked
9:23
Your brand name isn't just a label; it’s the first impression you make on your audience and plays a critical role in your brand's success. We'll explore key strategies for naming your brand, including understanding your brand personality, keeping it simple and relevant, planning for future growth, and more. I also share practical tips and tools to …
…
continue reading
1
404 :: Mark Weber of Builders FirstSource: Insights from Working at Taco Bell and That Electronics Store in The 40-Year-Old Virgin
47:49
47:49
Play later
Play later
Lists
Like
Liked
47:49
In episode 404, Mark Weber of Builders FirstSource in Michigan hilariously and insightfully shares his experiences working at Taco Bell and in the electronic appliance retail business, highlighting the importance of upselling and learning to anticipate the the word 'no.' Mark emphasizes the significance of being a good mentee and the role humility …
…
continue reading
1
Ep. 54 - Fine Tuning Your Brand with Customer Personas
11:54
11:54
Play later
Play later
Lists
Like
Liked
11:54
In this episode, we're talking about a transformative aspect of marketing strategy: customer personas. Tune in as I break down what customer personas are, how to create them, and why they're crucial for aligning your marketing efforts with the real needs of your target audience. I also discuss how top brands like Amazon, Coca-Cola, Nike, HubSpot, a…
…
continue reading
In this replay episode, Bradley is joined by NBA Legend and Hall of Famer Bill Walton at the West Coast Lumber and Building Materials Association (WCLBMA) Annual Convention that was held October 19-21, 2022 in San Diego, CA. Bill discusses leadership lessons he learned from coaches, including John Wooden at UCLA, as well as lessons learned from rea…
…
continue reading
1
Ep. 53 - Sustainable Swagger - Building a Business That Rocks the Planet
11:25
11:25
Play later
Play later
Lists
Like
Liked
11:25
In this episode, we're diving deep into the world of sustainable business practices, exploring how to build a thriving business that not only benefits your wallet but also cares for our planet. From using eco-friendly materials to protecting customer information, and from supporting local communities to embracing innovative ideas—we've got actionab…
…
continue reading
1
402 :: Randee Herrin: On Assessing Your Team’s Readiness to Change
38:47
38:47
Play later
Play later
Lists
Like
Liked
38:47
In episode 402, Randy Herrin and Bradley Hartmann discuss the topic of change management. They explore the importance of understanding human nature and the readiness capability of the organization when implementing change. They also discuss the need to set realistic expectations and invest the necessary time and effort for meaningful and lasting ch…
…
continue reading
1
Ep. 52 - Digital Delights: Exploring the E-commerce Universe
13:14
13:14
Play later
Play later
Lists
Like
Liked
13:14
This episode explores the ecommerce universe, discussing game-changing trends, how to stand out, and key strategies like SEO, email marketing, and the importance of a seamless customer experience. Tune in for these vital tips to elevate your online store and boost your sales. Find out more by following us! IG: @thewritemixx, @talklikeabrand, and @c…
…
continue reading
1
401 :: Negotiating Maas: The Baseball Card Transaction That Changed My Life
40:21
40:21
Play later
Play later
Lists
Like
Liked
40:21
In episode 401, host Bradley Hartmann shares his most personal story yet about a childhood event that changed his life. The story involves his father—a construction leader for four decades—a local card and comic retailer, and a professional baseball player named Kevin Maas. The event educated Bradley on value, pricing, power dynamics, the role emot…
…
continue reading
1
400 :: Verne Harnish on Scaling Up—And Why Lincoln Was the Worst POTUS
49:34
49:34
Play later
Play later
Lists
Like
Liked
49:34
In this conversation, Verne Harnish discusses his insights on scaling up businesses and shares his experiences with the Rockefeller Habits. He also highlights the importance of aligning people, strategy, execution, and cash in order to drive business growth. Harnish provides a list of non-obvious leaders who have influenced him, including Hubert Jo…
…
continue reading
1
Ep. 51 - Build Your Brand With a Smile: Balancing Fun with Business
7:01
7:01
Play later
Play later
Lists
Like
Liked
7:01
This episode is all about the lighter side of branding. Discover how fun and creativity can make the process enjoyable and enhance your brand's appeal. Are you ready to infuse more personality into your branding journey? Tune in and get things done with a smile! Find out more by following us! IG: @thewritemixx, @talklikeabrand, and @colormybrands. …
…
continue reading
1
399 :: Tom Asacker: Deathly Afraid of Not Doing It
49:04
49:04
Play later
Play later
Lists
Like
Liked
49:04
In episode 399, Tom Asacker shares insights from his experience as a business owner, innovator, and professional magician. He emphasizes the need to understand and fulfill people's desires in order to be persuasive and influential. Tom talks about the power of having fun and enjoying the process in achieving success. He explores the role of doubt a…
…
continue reading
1
398 :: How Nike Lost Steph Curry: A Case Study of a Multi-Billion Dollar Mistake
45:57
45:57
Play later
Play later
Lists
Like
Liked
45:57
In episode 398, a 2016 ESPN article written by Ethan Sherwood Strauss has been converted into a vivid and engaging case study illustrating the laws of power, influence, persuasion, and value—including what to do and what not to do. The case study examines Steph Curry's rise to fame and his disillusionment and feelings of disrespect from the leaders…
…
continue reading
1
397 :: 2024 Builder Panel: Brent Hull of Hull Works, Matthew Schmidt of PulteGroup, Andrew Cooper of Toll Bros, Bobby Krueger of The Krueger Group, Adam Lingenfelter of Lingenfelter Custom Homes, and Dave ...
56:56
56:56
Play later
Play later
Lists
Like
Liked
56:56
Episode 397 features an all-star lineup of leaders sharing their wisdom and experience from a recent training event held by Bradley Hartmann & Co. The panel includes: Brent Hull of Hull Works Matthew Schmidt of PulteGroup Andrew Cooper of Toll Brothers Bobby Krueger of The Krueger Group Adam Lingenfelter of Lingenfelter Custom Homes Dave Reichert o…
…
continue reading
1
Ep. 50 - Social Media Magic: How Online Presence Shapes Brand Perception
12:30
12:30
Play later
Play later
Lists
Like
Liked
12:30
Social media isn't just about posting stuff; it's a doorway into a brand's soul. By showing off their personality, values, and vibe, brands can make a real connection with their fans and leave a lasting impression. Tune in as we discuss the social media effect and how online presence shapes brand perception. Find out more by following us! IG: @thew…
…
continue reading
1
396 :: Dr. Felix Oberholzer-Gee of the Harvard Business School on Better, Simpler Strategy
50:24
50:24
Play later
Play later
Lists
Like
Liked
50:24
In episode 396 of The Construction Leadership Podcast, Dr. Felix Oberholzer-Gee joins the show to discuss his book, Better Simpler Strategy and the simple, yet powerful concept of The Value Stick, Felix is the Andreas Andresen Professor of Business Administration at Harvard Business School. An award-winning instructor, his academic work and consult…
…
continue reading
1
395 :: AI-Driven Construction with Jessica Herrala of Buildots
40:26
40:26
Play later
Play later
Lists
Like
Liked
40:26
In episode 395 of The Construction Leadership Podcast, Jessica Herrala of Buildots joins the show to discuss how artificial intelligence (AI) is improving the construction process through better communication and progress tracking. Jessica is a strategic thinking veteran of some of the most well-known brands in construction: Lend Lease, Skansa, Wal…
…
continue reading
1
Ep. 49 - The Spelling Bee of Branding: Why Every Letter Counts
9:01
9:01
Play later
Play later
Lists
Like
Liked
9:01
Tune in to this episode "The Spelling Bee of Branding: Why Every Letter Counts," where I discuss the world of words and branding. Discover how each letter plays a vital role in shaping your brand's identity and connecting with your audience. It's a quick, but engaging talk on the power of precision in language and how it can make or break your bran…
…
continue reading
1
394 :: Construction Leadership Game Show featuring Colby Chandler (Cassity Jones Building Materials), Kevin Carey (Mountain Mover Facades), and Meloni Raney (TEXO Construction Association)
22:38
22:38
Play later
Play later
Lists
Like
Liked
22:38
Episode 394 features an all-star trio competing in our fifth Construction Leadership Game Show: Colby Chandler, Sales Manager at Cassity Jones Building Products Meloni Raney, CEO of TEXO Association Kevin Carey, CEO of Mountain Mover Facades and host of the 17Twenty Podcast. Among other relevant insights that can help you become a better manager an…
…
continue reading
1
Ep. 48 - Speak Up with Your Brand's One-of-a-Kind Voice
4:35
4:35
Play later
Play later
Lists
Like
Liked
4:35
In this episode, we explore why a brand's voice is so important. Whether you're starting a new brand or working on an existing one, finding the right voice is crucial. Listen in as I discuss how your brand voice is the heartbeat of your brand and how to tap into creating unforgettable experiences. Find out more by following us! IG: @thewritemixx, @…
…
continue reading
1
393 :: Up In The Air: A Cinematic Leadership Analysis with George Clooney, Anna Kendrick, Joel Stevens and Matt Potter
52:53
52:53
Play later
Play later
Lists
Like
Liked
52:53
In episode 393, Human Resources expert Joel Stevens joins returning guest / movie guru Matt Potter (ep. 302: Elf, 233: Glengarry Glen Ross, 173: Tommy Boy) to break down the key leadership scenes in the 2009 film, Up In The Air, which earned six Acadamy Award nominations. Here's IMDB's storyline: Ryan Bingham (George Clooney) enjoys living out of a…
…
continue reading
1
392 :: Bill Ness, Founder of 55places.com on Attracting Awareness and Delivering Value Online
46:25
46:25
Play later
Play later
Lists
Like
Liked
46:25
In episode 392, Bill Ness, founder of 55places.com, joins The Construction Leadership Podcast to share his journey from new home sales consultant at Del Webb to launching the premier destination for active adults searching for a new home. Bill Ness discusses: His initial steps from original insight to early implementation The sales pitch that chang…
…
continue reading
1
Ep. 47 - Keep 'Em Coming Back for More: Your Guide to Winning Customers' Hearts
9:47
9:47
Play later
Play later
Lists
Like
Liked
9:47
Want to turn first-timers into forever fans of your brand? Get the inside scoop on how to make your customers fall head over heels for your business. In this episode, I'm spilling the beans on creating that magnetic charm that keeps customers coming back for more. From stellar service tips to personal touches that make a world of difference, you'll…
…
continue reading
1
391 :: Wes Palmisano: Renegade Culture Challenging The Status Quo
47:59
47:59
Play later
Play later
Lists
Like
Liked
47:59
In episode 391, Wes Palmisano joins The Construction Leadership Podcast from New Orleans to talk about how renegade thinking drives revolutionary results. For over a decade, Wes has pursued a new vision of the construction industry through his collective of brands and initiatives. Wes launched Palmisano Construction in 2013 with 11 team members and…
…
continue reading
