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Chaos to Conversions: A Podcast on Launching and Email Marketing

Melanie Battistelli, OBM and Branda Villacob, Copywriter

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Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity ...
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Send us a Text Message. Unlock the secrets to skyrocket your email marketing success with insights from email marketing mavens Melanie Batistelli and Branda Villacob. Discover how to craft a welcome sequence that not only converts subscribers into loyal followers but also drives significant sales. With tips on creating sequences of at least four em…
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Send us a Text Message. Can an iPhone really take your product photography to the next level? Join us as we sit down with Rakel Johnson, a former K-2 teacher turned product photography maestro, who reveals her secrets for capturing stunning educational resource images. From achieving perfect lighting to understanding buyer behavior across platforms…
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In this episode, Branda and Melanie welcome Lauren Fulton, a passionate educator and innovative entrepreneur, to discuss the power of collaborations. Lauren shares her experience co-hosting the Teacher Seller Summit with her business partner, Brooklyn, and how their partnership has helped them generate nearly a million dollars in revenue for fellow…
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Send us a Text Message. Ever wondered how you can make your educational resources stand out in the crowded TPT marketplace? Join us as we sit down with Kelly Harvill, a speech-language pathologist turned professional photographer who has mastered the art of product photography and mock-ups for teacher sellers. Kelly shares her incredible journey an…
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In this episode, Branda discusses the concept of a "soft opt-out" in email marketing, allowing subscribers to opt out of receiving specific promotional or launch emails without unsubscribing from the entire list. She explores the benefits, such as retaining more subscribers and providing valuable feedback, as well as potential downsides, like reduc…
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In this episode, Melanie opens up about her initial struggles with hiring help for her business and shares invaluable insights on how to avoid common pitfalls. As summer approaches, business dynamics change, making it the perfect time to consider bringing in extra help. Melanie dives into the mistakes many entrepreneurs make when hiring their first…
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Send us a Text Message. Unlock the hidden gems within Google's suite of free tools as technology coach Adrienne Farrow joins us to reveal the secrets to optimizing your Teachers Pay Teachers business. If you've ever found yourself overwhelmed by subscriptions or wrestling with organization, this episode is a goldmine of strategies to save both time…
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Send us a Text Message. Unlock the secrets to business growth without breaking the bank as Brittany Verlinich, a maestro of content strategy and social media, joins us to reveal how teacher entrepreneurs can boost their Teachers Pay Teachers ventures. Brittany brings her unique blend of creativity and practical marketing wisdom, illuminating the pa…
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In the episode, Branda and Melanie discuss the influence of big name gurus in the online business space, highlighting the potential pitfalls of blindly following their advice. While these gurus often offer valuable strategies, their advice is not always tailored to individual needs and can be overpriced. They stress the importance of adapting advic…
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Send us a Text Message. Ever feel like your TPT store is a tiny fish in the vast ocean of resources? Join us as we unveil the tactics that will put your products on the map, drawing from the launch of my own TPT venture. We're peeling back the curtain on why a robust product lineup can turn casual browsers into loyal followers, and how driving traf…
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Subscriber-only episode Send us a Text Message. Ever experience that lightbulb moment when a child's fascination becomes the seed for a brand new venture? That's exactly what happened to me, thanks to my toddler’s dinosaur craze, leading to the birth of my new TpT store, The Busy Homeschooler. Over the course of this podcast, I'm going to take you …
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In this episode, Branda tackles the daunting task of crafting effective sales pages. She shares valuable insights into what makes a sales page successful and how to ensure yours stands out. From understanding your audience's struggles to providing the solution they need, Branda covers everything you need to know to create a compelling sales page th…
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Send us a Text Message. Unlock the secrets of transforming classroom resources into profitable print-on-demand workbooks with our inspiring guest, Krystal Griffith. As a teacherpreneur, Krystal reveals her transition from special education to skyrocketing her Teachers Pay Teachers creations to Amazon bestsellers, proving that with the right tweaks …
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In this episode, Melanie dives into the importance of revisiting and relaunching old offers that may not have performed well initially. She emphasizes that failure is not final and that there is value in learning from past launches. Tune in for strategies on analyzing past failures, identifying unrealistic expectations, and updating marketing appro…
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Send us a Text Message. Ever wondered how to transform your passion for teaching into a thriving online business? Katie Gettys joins us to share her incredible journey from a solo educator to the helm of a bustling music studio on Outschool. She unveils the secrets to diversifying teaching content, managing a team, and leveraging Outschool’s platfo…
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In this episode, hosts Branda and Melanie welcome Malia Rivera, a former middle and high school math teacher turned Teachers Pay Teachers (TPT) guru. Malia shares her journey from starting her TPT store in April 2020 to achieving four-figure months within six months. Now, she helps teachers monetize their existing resources on TPT. Tune in as Malia…
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Send us a Text Message. Unlock the potential of Canva to elevate your educational resource game on Teachers Pay Teachers, as Teresa Kwant, a TPT expert, joins me to share invaluable design insights. Imagine transforming your teaching materials with the click of a button—Teresa unveils the secrets to doing just that while ensuring your content is fl…
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In the episode, hosts Branda and Melanie dive into the realm of client mishaps and tough lessons learned. From botched projects to mismatched expectations, they share real stories from service providers in the online business world. With humor and honesty, they explore the ups and downs of navigating client relationships and offer insights on setti…
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Send us a Text Message. Unlock the potential of a successful teacher business with the wisdom of Farrah Henley, our remarkable guest this week. Transitioning from a dedicated educator to a flourishing business owner, Farrah exemplifies the transformative journey of leveraging marketing strategies to amplify sales on Teachers Pay Teachers. Dive into…
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In this episode, Branda delves into the intricacies of hiring a copywriter, offering insights into the essential considerations when seeking professional writing assistance. From understanding the role of a copywriter to preparing your business for collaboration, Branda navigates through the process with expertise. Additionally, she provides valuab…
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Send us a Text Message. Discover how a dash of creativity and an Instagram account sparked an educational revolution for Melody from Mrs. Munch's Munchkins, who joins us to recount her metamorphosis from classroom teacher to full time TPT author. Her tale unfolds as we explore the serendipitous Instagram interactions that led to the creation of sou…
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In this episode, Melanie shares three essential tips to overcome overwhelm during product launches. From cultivating the right mindset to staying organized and planning strategic content, Melanie offers practical strategies to navigate the ups and downs of online business. Get ready to learn how to shift your mindset, streamline your launch process…
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Send us a Text Message. Unlock the secrets of email marketing success with Melissa Seideman, our special guest and email marketing maestro! Together, we're unveiling the strategies that teacher entrepreneurs need to amplify their Teachers Pay Teachers sales. Melissa shares her top organic growth hacks, including the clever use of social media to au…
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In the episode, hosts Branda and Melanie dive deep into the critical phase of pre-launching strategies for online businesses. They explore the importance of informing, inspiring, and inviting potential customers during this crucial period, offering practical insights and examples to help listeners navigate the complexities of launching successfully…
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Send us a Text Message. Unlock the strategies that transformed Sherri Miller from a classroom tech expert to a digital education powerhouse on Teachers Pay Teachers. In our latest episode, Sherri spills the secrets to her decade-long journey and her remarkable ability to pivot her business model to ride the wave of demand for both digital and print…
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In this episode, Branda discusses essential strategies for maintaining audience engagement between launches in an online business. She emphasizes the importance of nurturing subscribers and providing value during this downtime, rather than solely focusing on sales pitches. Branda breaks down the marketing funnel concept and shares practical do's an…
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Send us a Text Message. Ever feel like you're spinning too many plates? Join us for a coaching call that peels back the curtain on the intricate dance of balancing a bustling teaching career, parenthood, and an online business venture. We dissect Rebeca's unique approach to creating indispensable resources for her librarian peers and plot her cours…
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In this episode, Melanie explores the power of paid workshops in online business. She defines what sets them apart, discusses their versatility for all business stages, and reveals their role in testing offers. Tune in for actionable insights on how paid workshops can boost revenue and build trust with your audience. Discover why they could be the …
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Send us a Text Message. Ever felt the chill of fear creeping into your creative process, especially when it comes to sharing your work with the world? Teachers Pay Teachers entrepreneur Paige Espenshade joins us to unravel that feeling, as she shares a treasure trove of insights from her decade-long journey in the educational resource space. With t…
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In the episode, hosts Branda and Melanie delve into the critical importance of market research for online business success. They explore various methods for conducting effective market research, including surveys, social media polls, and client interviews. Emphasizing the need to understand audience preferences and pain points, the hosts provide pr…
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Send us a Text Message. Embark on an extraordinary journey with Nicole Abercrombie and her Teachers Pay Teachers Store: Teaching Fun with Mrs. A. We'll unwrap the secrets to transforming a modest $4 beginning into a bustling online education business poised to potentially eclipse a traditional teaching income. Nicole opens up about the pivotal choi…
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In this episode, Melanie takes the helm to tackle a common fear among online business owners: the dreaded launch flop. If you’ve ever launched a course or membership (or thought of launching one), she understands your concerns, especially the fear of "What if no one buys?" Melanie shares invaluable insights on testing your offer, pinpointing your u…
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In this episode, Branda delves into the often murky waters of email marketing consistency. Have you ever wondered what "staying consistent" with emails really means? Branda cuts through the noise to provide actionable insights on how often you should be emailing your list and why consistency matters now more than ever, especially with recent change…
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In the episode, hosts Branda and Melanie dive into the importance of setting business goals and crafting a solid plan to achieve them. They discuss the challenges of balancing personal and professional priorities, offer insights into effective goal-setting strategies, and share their own experiences in navigating the chaotic world of entrepreneursh…
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Send us a Text Message. Step inside the dynamic realm of blogging for teacherpreneurs with my special guest, Stephanie Royer, and unlock the secrets to crafting posts that not only captivate readers but also climb the ranks of search engine results. Stephanie, with her deep joins me to dissect the art of SEO, discussing the fine balance between key…
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Send us a Text Message. Ever wondered how to straddle the fine line between following your passion and tapping into market demand? This episode is a goldmine of insights as we chat with Christa Jones, a TPT seller who is balancing two distinct niches. Christa's story is nothing short of inspiring—after leaving the classroom for health reasons, she …
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Send us a Text Message. Unlock the potential of your Teacher Pay Teachers store with these resources that are meant to help sellers grow! We'll discuss how Your Data Playbook can help with data analysis and skyrocket product sales, share the profound benefits of engaging with the TPT community at conferences, and show you why strategic investments …
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Send us a Text Message. Unlock the full potential of your Teachers Pay Teachers storefront with insights from this week's deep dive into SEO tools tailored for the education marketplace. I discuss 4 popular SEO tools for Teachers Pay Teachers authors and am first joined by Jarett from Your Data Playbook to analyze the Keyword Finder tool, sharing h…
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Wondering why your last launch was a flop? Totally lost about what to write in your welcome sequence? Confused about whether or not it's time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they're getting harder instead of easier, and you may even have days where yo…
  continue reading
 
Send us a Text Message. Join us on a journey as we navigate the myriad of tools designed to propel your Teachers Pay Teachers business to new heights. We'll take a deep dive into the essentials and discuss how to choose wisely based on your goals and budget. Get ready to uncover the true value of popular platforms like Flatpack and Bear Wood Labs, …
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Send us a Text Message. Embark on an educational odyssey with Alissa from Hinzspire You teaching. In the bustling world of online educational resources, Alyssa elucidates her 11-year voyage through the realms of middle school math and special education, while navigating the uncharted waters of the COVID-19 pandemic. As we dissect the mechanics of h…
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Send us a Text Message. Angela Watson is a productivity and mindset specialist, author, and motivational speaker for educators. She is a National Board Certified Teacher and has a masters degree in Curriculum and Instruction, along with eleven years of classroom teaching experience and over a decade of experience as an instructional coach. Angela i…
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Send us a Text Message. Ever wondered how to transform a side hustle into a lucrative business? That's exactly what Brooke Blake, our esteemed RTA member and TPT seller, is working to accomplish with her Teachers Pay Teachers store. Our chat reveals the nuts and bolts of driving traffic and increasing revenue, with Brooke detailing her unique mocku…
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Send us a Text Message. Get ready to as I team up with Chandra Henry from Quintessential Achievers for a coaching call! In this episode, Chandra, a member in the Rebranded Teacher Academy, shows her special education store, and together we discuss how to increase store visibility and consistent sales. We work to navigate the complexities of Faceboo…
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Send us a Text Message. Wanting to skyrocket your TPT business success in 2024? Let's explore creative solutions to time management that don't necessarily mean expanding your payroll. I'll take you through my journey of reshaping family routines and utilizing support networks to carve out dedicated time for business growth. It's all about leveragin…
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