Welcome to Breakfast First, a podcast from Empower. Empower is an independent creative media agency located in Cincinnati, OH. Here, two of Empower’s up-and-coming creatives explore the evolving advertising, marketing and media world by interviewing the industry’s established and emerging players.
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Empower's Andrea Book and Evan Dulaney are joined by Empower's Senior Director of Product, Leigh-Ann Bortz to discuss their newest proprietary social listening and trend-spotting tool: Culture Tap. Leigh-Ann runs down the different applications and benefits of the platform, including trend data analysis, keeping tabs on your competition and unearth…
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Ep 47 - The Cookie Crumbled: Marketing on a Post-Cookie Web w/Lewis Rothkopf
48:47
48:47
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Empower's Andrea Book and Evan Dulaney are joined by ad tech vet and president of Martin, Lewis Rothkopf, to talk about the phasing out of third-party cookies and what it means for digital marketers. Lewis shares why folks in the industry shouldn't panic and should, instead, embrace the change. He then shares possible solutions and ramifications th…
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Ep 46 - Baking In 'Top Chef' Brand Integrations with Jamie Cutburth
37:12
37:12
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37:12
Empower's Andrea Book and Evan Dulaney are joined by the SVP of Marketing at NBCU, Jamie Cutburth, to discuss the power of brand integrations on Bravo's hit show 'Top Chef.' Jamie details the process of brands appearing on the show and the work it takes to perfectly balance episode narratives with sponsorships. He also highlights Top Chef's diverse…
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Ep 45 - Media Trends in 2021 w/Sharon McCafferty
46:59
46:59
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Empower's Andrea Book and Evan Dulaney are joined by Empower's VP of Strategy Sharon McCafferty to breakdown the media trends for 2021. Sharon recaps the turn of events that transformed media consumption over the past year and a half and analyzes three booming areas: video, audio and social. Then, Sharon turns the tables and asks the hosts their ap…
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