Our desire is to everyday and in every way, "Bring the Praise"! Through stories and experience P.R.A.I.S.E Podcast discusses what it looks like to be leaders in a church and in life. Join worship leaders Eric and Brooke as they continue to explore how to encounter and experience Jesus more each day through engaging and fun conversations!
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B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
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Have you ever considered that the book of Acts is still being written because God's church isn't done launching and expanding? Brooke and Eric talk about the excitement that comes with being apart of writing the story of God's church even today in 2023! Plus brand new music in our song spotlight that you will certainly want to add to your playlists…
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188#: First Party Data and Events, with Jonathan Kazarian
46:07
46:07
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How's your event game? Are you getting quality info that helps you sell? On this episode of the If You Market podcast we talk with Jonathan Kazarian about the importance of 1st party data from events. This is actual direct interaction with your clients and prospects. We talk virtual events, in person events, the role of technology, and of course ev…
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Do you feel like you have nothing to brag about? That's probably a good thing! Why you ask? Brooke and Eric talk all about this and more! Plus a brand new song spotlight that will improve your music library for sure!By Eric Lyday & Brooke Poninski
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In this episode Brooke and Eric discuss not just letting quotes or sermons become just distant memories, but instead be living, active, reflections of our lives. How do we hide scripture in our heart like the Bible says? How do we take a quote and make it more than just something we like on social media or write in a notebook and never do anything …
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Bussin' Bon O Bon's and Life After the Resurrection
47:52
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Brooke and Eric try Bon Bon's for the first time live on this episode and give their review. Plus you'll hear two fresh new song spotlights and a conversation on the excitement that the resurrection of Jesus should bring us even today!By Eric Lyday & Brooke Poninski
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Brooke makes her return to the P.R.A.I.S.E. Podcast and Eric couldn't be more excited! Get an update on Brooke and baby Nolan and hear Brooke and Eric discuss the power and authority that comes from the resurrection of Jesus.By Eric Lyday & Brooke Poninski
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Eric gives an update on Brooke and baby Nolan, shares this weeks song spotlight and looks at Psalm 34! Don't miss the powerful opportunity and moment at the end!By Eric Lyday & Brooke Poninski
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183#: Marketing Thunderdome!!! Performance vs Brand, with Kamil Rextin
39:39
39:39
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Does your marketing focus on brand or performance? On this episode of the If You Market podcast we talk with Kamil Rextin about developing and promoting a brand vs marketing that results in Sales Qualified Leads and revenues. Kamil is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps inf…
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182#: Belonging to the Brand, with Mark Schaefer
53:16
53:16
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Do you have a brand community? This week on the If You Market podcast we talk with the great Mark Schaefer about his latest book "Belonging to the Brand", value based communities, Chat GPT, and much more. Mark Schaefer is the executive director of Schaefer Marketing Solutions and COO for B Squared Media. He is the author of several best-selling dig…
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It's another powerful P.R.A.I.S.E. Podcast episode with Brooke and Eric! They discuss the things that take up space in your heart and keep you from putting God on the throne of your life! Plus you won't want to miss the songs suggested in this weeks episode!By Brooke Poninski & Eric Lyday
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We're on vacation, but just in case your worried or miss the sound of our music.... Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Sky Cassidy (CEO) of MountainTop Data
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She’s the definition of humility. She’s an example of faithful endurance. She has a testimony that is sure to encourage you even through your own wilderness season. She’s an influential member of our Worship Team, for her family, and in our community. Her name is Lea Schulte and THIS is her story.By Eric Lyday & Brooke Poninski
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180#: Nurture Campaign Copy That Doesn't Suck, with Nick Poninski
52:43
52:43
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How do you feel about the copy in your email campaigns? This week on the If You Market podcast we talk with Nick Poninski about how to write emails for nurture campaigns. Nick gives advice on different techniques he has found to be particularly successful for ongoing cold email campaigns and loads of tips. Nick Poninski is a Copywriting Expert for …
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Brooke and Eric sit down with Nate Carter, as Nate shares his story. If you feel like God has had you in a season of waiting for a long time Nate's story is sure to be an encouragement to you!By Eric Lyday & Brooke Poninski
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179#: Networking for Introverts, with Jevonya Allen
48:21
48:21
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Are you an expert networker? Do you actively work on your networking skills? This week on the If You Market podcast we talk with Jevonya Allen about networking for people that are terrified of networking. The techniques she shares work for extroverts as well, so listen up and let's give your networking skills an upgrade. Jevonya is an author, busin…
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We know that God is a God of justice, but what does that mean for Christians? How should we approach justice? Who do we stand up for? How do we go about it? Brooke and Eric tackle all these questions and more in the Season 2 premiere! Plus hear what music they've been listening to recently!By Eric Lyday & Brooke Poninski
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178#: Virtual Assistants and Delegation, with Kristy Yoder
55:48
55:48
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Ever curious about how virtual assistants work? This week on the If You Market podcast we talk with Kristy Yoder about how to hire and manage virtual assistants. Part time, full time, specific skills, virtual assistants can handle it all, if you know how to manage them. Kristy is the Founder and CEO of Smart VAs, a virtual assistant agency. She was…
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Brooke and Eric look back at their favorite moments of Season One of the P.R.A.I.S.E. Podcast. They also look forward to the new year and share what they are excited for in 2023.By Eric Lyday & Brooke Poninski
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177#: Staying Connected with a Remote Marketing Team, with Drew Moffitt
1:10:53
1:10:53
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What if you could combine the best parts of working from home and being in the office? This week on the If You Market podcast we talk with Drew Moffitt about how to stay connected with remote marketing team and the Kumospace application. We also talk about meeting investors on yachts and whether this name is real or not. Drew Moffitt currently lead…
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When We Get It Wrong Part 2 | Episode 29
1:02:30
1:02:30
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Brooke and Eric continue their conversation from episode 28, but this time discussing what it looks like when they get it wrong. Plus hear what Brooke and Eric have been listening too in their latest Song Spotlight.By Eric Lyday & Brooke Poninski
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176#: Attribution is Dead, Long Live Attribution, with Steffen Hedebrandt
59:29
59:29
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Would you like to know which half of your marketing budget is wasted? This week on the If You Market podcast we talk with Steffen Hedebrandt about lead attribution and how you can assure your content is leading to revenue. Steffen Hedebrandt is a subject matter expert in connecting marketing activities with revenue. He is data-driven and loves all …
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Have you ever been called "REALLY Christian"? Or maybe you've looked at someone else and thought, "they are REALLY Christian". On today's episode Brooke and Eric talk about what that even could mean as well as what it looks like when we get it right as Christians. Plus they share their latest song spotlight!…
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If You Market


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175#: Customer Service as Content, with Brooke Sellas
1:11:26
1:11:26
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Is your customer service helping your sales and marketing? This week on the If You Market podcast we talk with Brooke Sellas about using your customer service to create marketing content and drive sales. Brooke Sellas is the CEO & Founder of B Squared Media and Her marketing mantra is “Think Conversation, Not Campaign”, she wrote a book about it Co…
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On episode 27 Eric and Brooke sit down with new Worship Staff member Noah Hanson and hear his testimony.By Eric Lyday & Brooke Poninski
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If You Market


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174#: Inbound Video Calls, with Aleks Gollu
53:18
53:18
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How easy is it for people who want to buy from you to connect? This week on the If You Market podcast we talk with Aleks Gollu about using inbound video calls to upgrade your marketing, customer service, and sales. Aleks Gollu is the co-founder and CEO of 11Sight, an inbound video call and customer engagement platform. Learn more about your ad choi…
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After the overwhelming response from Episode 25 "The Realness of Church Hurt, The Reality of Church Drop Outs, and The Redemption of it All" we decided to have one of those responders join us to tell their story of overcoming church hurt. Church hurt is real but it doesn't have to mean the end of our walk with Jesus. Join us as we hear from Josh an…
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173#: A Gift For Marketers, Behavioral Science, with Nancy Harhut
52:02
52:02
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Does your company strive to be something new and different or trusted? Be the first to discover the If You Market Podcast, again, for the first time. We're new and edgy, or if that's not for your we have a long history of providing quality information for marketers. This week on the If You Market podcast we talk with Nancy Harhut about Behavioral S…
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The Realness of Church Hurt, The Reality of Church Drop Outs, and The Redemption of It All
1:18:49
1:18:49
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Episode 25 was inspired by a viral Facebook post asking church drop outs why they left the church. After reading the comments Brooke and Eric discuss the realness of church hurt, the reality of church drop outs, and the redemption of those who stay.By Eric Lyday & Brooke Poninski
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If You Market


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172: You Can Succeed at B2B Podcasting, with Tom Hunt
52:56
52:56
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Is your podcast successful, and what does that even mean? This week on the If You Market podcast we talk with Tom Hunt about B2B podcasting and how to be successful at it. It's not always money ROI, but you're not successful if you're not getting enough of some type of ROI to justify the expense. Guests, budgeting, consistency, getting listeners, p…
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What's Your Story (UPDATE) | Brooke Poninski
1:20:46
1:20:46
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In episode 24 Brooke shares an update on how God has been working and moving in her life. Our God is still healing and doing miracles and Brooke's story is just another testimony of just that!By Eric Lyday & Brooke Poninski
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171#: Do Your Leads Suck or Are You Not Using Them Right, with Kerry Cunningham
1:01:05
1:01:05
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Are the leads weak or are you? This week on the If You Market podcast we talk with Kerry Cunningham about the problem with individual leads and the importance of focusing on whole buying groups for identifying what prospects should be pursued and what really is a MQL. Kerry Cunningham, has 25 years of experience in B2B demand generation and managem…
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On episode 23 Brooke and Eric sit down with long time Creative Arts volunteer, Jimmy Bass. Hear Jimmy's story as well as his heart for service and training up the next generation of leaders in the church. It's an episode that is sure to inspire and encourage you!By Eric Lyday & Brooke Poninski
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170#: Start Stabilize & Scale your Business, with Natasha Davis
1:06:37
1:06:37
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This week on the If You Market podcast we talk with Natasha Davis about how to Start, Stabilize, and Scale a business. From the 5 Ps of Marketing to PIMP it and RIP it Natasha shares valuable insights on making your business successful. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Sky Cassidy (CEO) of MountainTop Data
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P.R.A.I.S.E. Podcast


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Building a Boat in the Desert | Episode 22
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In episode 22 Brooke and Eric continue their conversation from episode 21! Have you ever felt called to build a boat in a desert? What kind of faith is required to do so? Brooke and Eric talk about this and more on this weeks episode!By Eric Lyday & Brooke Poninski
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169#: Search is King for B2B Ecommerce Success, with Robert Neumann
1:09:49
1:09:49
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How many products in your ecommerce site? When people get there can they find what they want? This week on the If You Market podcast we talk with Robert Neumann about B2B eCommerce and the importance of the user being able to find what they are looking for. Search speed, product specs, number of results returned, it all adds up to B2B eCommerce suc…
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P.R.A.I.S.E. Podcast


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Are You a Cucumber or a Pickle? | Episode 21
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Ever wondered what cucumbers, pickles, and the Holy Spirit have in common? Give episode 21 a listen!By Eric Lyday & Brooke Poninski
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168#: Over Automation is Killing You, With Jon Ferrara
54:35
54:35
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This week on the If You Market podcast we talk with Jon Ferrara about automation and how most companies using automation these days are using it wrong and overusing it. Jon Ferrara is a serial entrepreneur and noted speaker about social, sales and marketing. His most recent endeavor is Nimble, a Simple CRM for Microsoft 365 & Google Workspace. Jon …
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It's the 20th episode of the P.R.A.I.S.E. Podcast! To celebrate we brought on one of our favorite people to worship alongside and someone Brooke and I get to serve with daily as apart of our CA Team. The Caden Vaughn! We get to hear his story and so much more! It's a testimony that is sure to encourage you!…
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If You Market


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167: Thought Leadership: Grow, Rent, or Buy, With Mark Raffan
56:37
56:37
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This week on the If You Market podcast we talk with Mark Raffan about developing thought leadership in your company and when it right to develop it yourself, when you should rent a thought leader, and when you should buy one. Mark Raffan is the Founder & CEO of Content Callout, a B2B content-creation agency. He’s also an expert in influence, persua…
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Episode 19 | Glory Just Around the Corner
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In this weeks episode of the P.R.A.I.S.E. Podcast, Brooke and Eric talk Mexican food, their favorite current songs, and dive into 1 Peter 4.By Eric Lyday & Brooke Poninski
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166: The 3 Growth Levers of Agile Strategy, With Simon Severino
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This week on the If You Market podcast we talk with Simon Severino about agile strategy and how it can double companies revenues in 90 days. Simon presents 3 critical levers that can be focused on to take prospects from "we don't know you" to working with you faster than ever. Simon Severino is a speaker, author, business coach and father of 3, and…
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You ever just wake up irritable? Eric and Brooke talk about how they overcome grouchy days, the toughness of ministry, and the trials of life. We got some real talk for you this episode!By Eric Lyday & Brooke Poninski
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165: FOCUSED Marketing, With Shawn Smajstrla
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55:57
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“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” ~ John Wanamaker~ This week on the If You Market podcast we talk with Shawn Smajstrla about identifying the marketing you shouldn't be doing so you can focus on the marketing that best fits your needs and goals. Shawn Smajstrla is a marketer who likes to con…
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It's the Fourth of July! Brooke and Eric talk freedom and how the freedom we find in Christ is the true freedom we should all be looking to celebrate! Plus don't miss their picks for this weeks song spotlight! It's another jam packed exciting episode!By Eric Lyday & Brooke Poninski
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164: Win the Hour Win the Day, With Kris Ward
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Are you a multitasking master? I hope not! This week on the If You Market podcast we talk with Kris Ward about Personal Efficiency and her philosophy of Win The Hour Win The Day. She shares her secrets to having a fulfilling and effective work day with a heavy emphasis in infrastructure and logistics that get things done. Kris Ward is a podcaster, …
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What's Your Story? | Aaron "A-Fad" Fadler
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In this episode Brooke and Eric sit down with the guy behind it all, Graphic Artist Aaron Fadler to talk all things art, lighting, worship and more! Hear from the man himself about the heart behind creating a worship atmosphere with stage sets and lighting. Plus you get insight into some of Aaron's favorite set designs of all time!…
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163: Email Marketing Basics pt2 and 3, With Kelsey Johnson
1:31:45
1:31:45
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This week on the If You Market podcast we continue our conversation with Kelsey Johnson about Email Marketing. We have a lot more email content talk, as well as targeting/niching, email fails, subject lines, the email preview, email dark mode, dynamic content, what the future holds for email, and more. Kelsey Johnson is the Product Marketing Manage…
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Episode 15 | Can I Give You Some Advice?
1:09:00
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In this episode Brooke and Eric talk food, Disney World, and share some of the best advice they have received! It's a jam packed episode full of Holy Spirit, fun, and conversation!By Eric Lyday & Brooke Poninski
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162: Email Marketing Basics pt1, With Kelsey Johnson
42:23
42:23
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How's your email game? This week on the If You Market podcast we talk with Kelsey Johnson about Email Marketing. There are so many things to consider with email marketing, so in this episode we start with the basics. Email newsletters, keeping your list clean and deliverable, engagement, getting specific with content, and more. Keep an eye out for …
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Brooke & Eric are joined by special guest Jeremy Redman as they dive into the weight of worship and how we are all meant to carry that weight differently.By Eric Lyday & Brooke Poninski
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