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Our desire is to everyday and in every way, "Bring the Praise"! Through stories and experience P.R.A.I.S.E Podcast discusses what it looks like to be leaders in a church and in life. Join worship leaders Eric and Brooke as they continue to explore how to encounter and experience Jesus more each day through engaging and fun conversations!
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If You Market

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If You Market

Sky Cassidy (CEO) of MountainTop Data

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B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
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Have you ever considered that the book of Acts is still being written because God's church isn't done launching and expanding? Brooke and Eric talk about the excitement that comes with being apart of writing the story of God's church even today in 2023! Plus brand new music in our song spotlight that you will certainly want to add to your playlists…
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How's your event game? Are you getting quality info that helps you sell? On this episode of the If You Market podcast we talk with Jonathan Kazarian about the importance of 1st party data from events. This is actual direct interaction with your clients and prospects. We talk virtual events, in person events, the role of technology, and of course ev…
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In this episode Brooke and Eric discuss not just letting quotes or sermons become just distant memories, but instead be living, active, reflections of our lives. How do we hide scripture in our heart like the Bible says? How do we take a quote and make it more than just something we like on social media or write in a notebook and never do anything …
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Does your marketing focus on brand or performance? On this episode of the If You Market podcast we talk with Kamil Rextin about developing and promoting a brand vs marketing that results in Sales Qualified Leads and revenues. Kamil is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps inf…
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Do you have a brand community? This week on the If You Market podcast we talk with the great Mark Schaefer about his latest book "Belonging to the Brand", value based communities, Chat GPT, and much more. Mark Schaefer is the executive director of Schaefer Marketing Solutions and COO for B Squared Media. He is the author of several best-selling dig…
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She’s the definition of humility. She’s an example of faithful endurance. She has a testimony that is sure to encourage you even through your own wilderness season. She’s an influential member of our Worship Team, for her family, and in our community. Her name is Lea Schulte and THIS is her story.By Eric Lyday & Brooke Poninski
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How do you feel about the copy in your email campaigns? This week on the If You Market podcast we talk with Nick Poninski about how to write emails for nurture campaigns. Nick gives advice on different techniques he has found to be particularly successful for ongoing cold email campaigns and loads of tips. Nick Poninski is a Copywriting Expert for …
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Are you an expert networker? Do you actively work on your networking skills? This week on the If You Market podcast we talk with Jevonya Allen about networking for people that are terrified of networking. The techniques she shares work for extroverts as well, so listen up and let's give your networking skills an upgrade. Jevonya is an author, busin…
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We know that God is a God of justice, but what does that mean for Christians? How should we approach justice? Who do we stand up for? How do we go about it? Brooke and Eric tackle all these questions and more in the Season 2 premiere! Plus hear what music they've been listening to recently!By Eric Lyday & Brooke Poninski
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Ever curious about how virtual assistants work? This week on the If You Market podcast we talk with Kristy Yoder about how to hire and manage virtual assistants. Part time, full time, specific skills, virtual assistants can handle it all, if you know how to manage them. Kristy is the Founder and CEO of Smart VAs, a virtual assistant agency. She was…
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What if you could combine the best parts of working from home and being in the office? This week on the If You Market podcast we talk with Drew Moffitt about how to stay connected with remote marketing team and the Kumospace application. We also talk about meeting investors on yachts and whether this name is real or not. Drew Moffitt currently lead…
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Would you like to know which half of your marketing budget is wasted? This week on the If You Market podcast we talk with Steffen Hedebrandt about lead attribution and how you can assure your content is leading to revenue. Steffen Hedebrandt is a subject matter expert in connecting marketing activities with revenue. He is data-driven and loves all …
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Have you ever been called "REALLY Christian"? Or maybe you've looked at someone else and thought, "they are REALLY Christian". On today's episode Brooke and Eric talk about what that even could mean as well as what it looks like when we get it right as Christians. Plus they share their latest song spotlight!…
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Is your customer service helping your sales and marketing? This week on the If You Market podcast we talk with Brooke Sellas about using your customer service to create marketing content and drive sales. Brooke Sellas is the CEO & Founder of B Squared Media and Her marketing mantra is “Think Conversation, Not Campaign”, she wrote a book about it Co…
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How easy is it for people who want to buy from you to connect? This week on the If You Market podcast we talk with Aleks Gollu about using inbound video calls to upgrade your marketing, customer service, and sales. Aleks Gollu is the co-founder and CEO of 11Sight, an inbound video call and customer engagement platform. Learn more about your ad choi…
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After the overwhelming response from Episode 25 "The Realness of Church Hurt, The Reality of Church Drop Outs, and The Redemption of it All" we decided to have one of those responders join us to tell their story of overcoming church hurt. Church hurt is real but it doesn't have to mean the end of our walk with Jesus. Join us as we hear from Josh an…
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Does your company strive to be something new and different or trusted? Be the first to discover the If You Market Podcast, again, for the first time. We're new and edgy, or if that's not for your we have a long history of providing quality information for marketers. This week on the If You Market podcast we talk with Nancy Harhut about Behavioral S…
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Episode 25 was inspired by a viral Facebook post asking church drop outs why they left the church. After reading the comments Brooke and Eric discuss the realness of church hurt, the reality of church drop outs, and the redemption of those who stay.By Eric Lyday & Brooke Poninski
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Is your podcast successful, and what does that even mean? This week on the If You Market podcast we talk with Tom Hunt about B2B podcasting and how to be successful at it. It's not always money ROI, but you're not successful if you're not getting enough of some type of ROI to justify the expense. Guests, budgeting, consistency, getting listeners, p…
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Are the leads weak or are you? This week on the If You Market podcast we talk with Kerry Cunningham about the problem with individual leads and the importance of focusing on whole buying groups for identifying what prospects should be pursued and what really is a MQL. Kerry Cunningham, has 25 years of experience in B2B demand generation and managem…
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This week on the If You Market podcast we talk with Natasha Davis about how to Start, Stabilize, and Scale a business. From the 5 Ps of Marketing to PIMP it and RIP it Natasha shares valuable insights on making your business successful. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Sky Cassidy (CEO) of MountainTop Data
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How many products in your ecommerce site? When people get there can they find what they want? This week on the If You Market podcast we talk with Robert Neumann about B2B eCommerce and the importance of the user being able to find what they are looking for. Search speed, product specs, number of results returned, it all adds up to B2B eCommerce suc…
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This week on the If You Market podcast we talk with Jon Ferrara about automation and how most companies using automation these days are using it wrong and overusing it. Jon Ferrara is a serial entrepreneur and noted speaker about social, sales and marketing. His most recent endeavor is Nimble, a Simple CRM for Microsoft 365 & Google Workspace. Jon …
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This week on the If You Market podcast we talk with Mark Raffan about developing thought leadership in your company and when it right to develop it yourself, when you should rent a thought leader, and when you should buy one. Mark Raffan is the Founder & CEO of Content Callout, a B2B content-creation agency. He’s also an expert in influence, persua…
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This week on the If You Market podcast we talk with Simon Severino about agile strategy and how it can double companies revenues in 90 days. Simon presents 3 critical levers that can be focused on to take prospects from "we don't know you" to working with you faster than ever. Simon Severino is a speaker, author, business coach and father of 3, and…
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“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” ~ John Wanamaker~ This week on the If You Market podcast we talk with Shawn Smajstrla about identifying the marketing you shouldn't be doing so you can focus on the marketing that best fits your needs and goals. Shawn Smajstrla is a marketer who likes to con…
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Are you a multitasking master? I hope not! This week on the If You Market podcast we talk with Kris Ward about Personal Efficiency and her philosophy of Win The Hour Win The Day. She shares her secrets to having a fulfilling and effective work day with a heavy emphasis in infrastructure and logistics that get things done. Kris Ward is a podcaster, …
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In this episode Brooke and Eric sit down with the guy behind it all, Graphic Artist Aaron Fadler to talk all things art, lighting, worship and more! Hear from the man himself about the heart behind creating a worship atmosphere with stage sets and lighting. Plus you get insight into some of Aaron's favorite set designs of all time!…
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This week on the If You Market podcast we continue our conversation with Kelsey Johnson about Email Marketing. We have a lot more email content talk, as well as targeting/niching, email fails, subject lines, the email preview, email dark mode, dynamic content, what the future holds for email, and more. Kelsey Johnson is the Product Marketing Manage…
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How's your email game? This week on the If You Market podcast we talk with Kelsey Johnson about Email Marketing. There are so many things to consider with email marketing, so in this episode we start with the basics. Email newsletters, keeping your list clean and deliverable, engagement, getting specific with content, and more. Keep an eye out for …
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