Best Bryan Pearce Podcasts (2023)

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World of Warbirds

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Mosquito Part 2 (de Havilland DH.98) 19:40

9h ago19:40

19:40

It's part II of this a rich topic. I know you'll enjoy it! Support: Via PayPal Like to Watch? Go to the YouTube Channel Visit the WOWB Kitshop: Kitshop Join the community on Facebook, Insta, Threads or bpearce29@gmail.comBy Bryan Pearce

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CMO Convo

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Joe Zappa | Making your marketing agency partnership worth it | CMO Convo 35:55

1d ago35:55

35:55

Agency partnerships can have big benefits but can carry high costs. In a world where CMOs need to count every single penny of your marketing budget, you'd best be sure you're getting the most out of them. You need to make sure you choose the right agency for the job, brief them effectively, and manage that relationship so you can both achieve succe…

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CMO Convo

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Liz Dolinski | What the heck has happened to social media? | CMO Convo 39:17

8d ago39:17

39:17

Social media is going through some turbulent times lately. Algorithms are reducing brands' organic reach, mismanagement has made certain platforms a much less viable place for advertising, and overall, tried and tested tactics are losing their efficacy. With all this and more in mind, we sat down with Fractional CMO, Liz Dolinski, to answer the que…

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World of Warbirds

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Mosquito Part I (de Havilland DH.98) 18:30

12d ago18:30

18:30

Oh....I've been wanting to do this one for a while! It's a rich topic in three parts with over an hour of listening total. I know you'll enjoy it! Support: Via PayPal Like to Watch? Go to the YouTube Channel Visit the WOWB Kitshop: Kitshop Join the community on Facebook, Insta, Threads or bpearce29@gmail.com…

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CMO Convo

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Michelle Peterson | Prioritizing people with your performance | CMO Convo 31:29

15d ago31:29

31:29

Understanding people is essential as a CMO, whether it's your audience or your employees, because this understanding needs to be at the heart of everything you do. Whether it's crafting authentic stories, motivating your team, or informing performance marketing strategies: people need to be prioritized. Michelle Peterson, CMO of Kendra Scott, knows…

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World of Warbirds

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A Thousand Shall Fall -A Book Review! 7:33

18d ago7:33

7:33

I really LOVED this Warbird book and want to share it with YOU! If you read it, let me know what you think! Have any good Warbird book recomendations? Let meknow via Facebook, Insta, Threads or bpearce29@gmail.com Get you own copy at the WOWB Kitshop: Kitshop Like to Watch? Go to the YouTube ChannelBy Bryan Pearce

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CMO Convo

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Dana Salman | Leveraging communities in the B2B sales cycle | CMO Convo 35:28

22d ago35:28

35:28

We're diving into the power of community at different points in your cycle, how to understand what your audience is looking for, and how to run an effective community that will drive sales.By CMO Alliance

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World of Warbirds

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Pe-8: Russian Big Bomber 20:09

1M ago20:09

20:09

It's a whole other world when looking at Russian Aviation in general and 4-engine bombers in particular! Enjoy the journey. Try out Magic Mind using code: WARBIRDS20 https://magicmind.com/warbirds Like to Watch? Go to the YouTube Channel Visit the WOWB Kitshop: Kitshop Join the community on Facebook, Insta, Threads or bpearce29@gmail.com…

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CMO Convo

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Brady Cohen | 5 practical steps to sales and marketing alignment | CMO Convo 43:38

1M ago43:38

43:38

Sales and marketing alignment: the dream of pretty much all CMOs. But achieving it takes more than just saying "can't we all just get along?". That's why we're here with Fractional CMO, Brady Cohen, as he takes us through 5 practical steps to achieving sales and marketing alignment. Stop dreaming, start succeeding with this episode. Become a master…

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CMO Convo

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Jason Hemingway | Can AI unlock your brand's humanity? | CMO Convo 40:05

1M ago40:05

40:05

AI is here, so how long until no humans are needed for marketing? According to Jason Hemingway, CMO of Phrase, that's still a long way off, and the human input is going to remain essential for a long time to come But what if using AI wasn't just helping humans to do more work, but could actually help you build more genuine, human connections with y…

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CMO Convo

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Bryan Gernert & Ericka McCoy | Are CMOs and CEOs aligned on the use of AI? | CMO Convo 56:44

1M ago56:44

56:44

AI is making big changes to marketing and the role of CMOs. But what do your thoughts on the technology align with your CEO's? Your CEO likely has certain expectations on how AI is to be utilized, and while we're still in relatively unexplored territory with these technologies, it's essential for CMOs and CEOs to be aligned on expectations and usag…

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World of Warbirds

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FW 200 Condor 27:30

2M ago27:30

27:30

The first in an (eventual) series on "Citizen Soldier" Warbirds: aircraft that started as Civvies, but ended but being drafted for the War. The FW 200 started out as a peaceful airliner but became the "Scourge of the Atlantic". Try out Magic Mind using code: WARBIRDS20 https://magicmind.com/warbirds Visit the WOWB Kitshop: Kitshop…

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CMO Convo

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Jessica Lyn Zall | Sales and Marketing, Unite! | CMO Convo 45:21

2M ago45:21

45:21

We've said it before, and we'll say it again: aligning Sales and Marketing is essential to the success of CMOs and their brands. But it's not just about making a process more efficient through collaboration: according to Jessica Lyn Zall, CMO of Percent, unifying and aligning Sales and Marketing is a recognition of how B2C consumer and B2B buyer be…

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CMO Convo

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Rachael Donnelly | Making the case for brand awareness | CMO Convo 41:46

2M ago41:46

41:46

Your customers can't buy from you if they don't know who you are. Making the case for brand awareness should be that simple, and yet CMOs in many organizations are often told they shouldn't "waste" resources on something that doesn't clearly attribute to revenue, like performance marketing. As a CMO, it's your role to make the case for the importan…

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World of Warbirds

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Mitsubishi J2M Raiden “Jack” 19:40

2M ago19:40

19:40

It climbed like a homesick angel, but could behave like a devil... the Mitsubishi J2M Raiden “Jack” Interceptor Try out Magic Mind using code: WARBIRDS20 https://magicmind.com/warbirds Visit the WOWB Kitshop: KitshopBy Bryan Pearce

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CMO Convo

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Bryony Pearce, Mai Fenton, & Virginie Faucon | Diverse marketing needs diverse leadership | CMO Convo 100th episode 52:07

2M ago52:07

52:07

In a very special 100th episode, CMO Alliance's own CMO, Bryony Pearce sits down with two fantastic women CMOs: Mai Fenton of Superscript, and Virginie Faucon, former CMO of BBC Maestro. The Topic? The importance of diversity in marketing leadership, and overcoming the challenges many women face in these roles. Despite the many gains by women in th…

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CMO Convo

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Rashel Hariri | Marketing in 2023 - where we're at and where we're going | CMO Convo 39:05

3M ago39:05

39:05

Has AI changed the landscape of marketing forever? Are marketing departments succeeding with "doing more with less"? What does the future hold for the industry? 2023 has already presented some big questions for marketing leaders, and we're tackling them with Rashel Hariri. Key talking points The current state of generative AI, and how things could …

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CMO Convo

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Patrick Reynolds & Jade Warne | It's a diverse world. Marketing should be too. | CMO Convo 39:30

4M ago39:30

39:30

Brands, marketing teams, and their audiences are becoming increasingly diverse. But there's still more to be done. Patrick and Jade take a look at the current marketing landscape through the lens of DE&I, why it's essential for marketing teams to be diverse, and what marketing leaders can do to further the cause. Key talking points Why a diverse ma…

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CMO Convo

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Robert Patin | Maximizing agency partnership ROI with your CFO | CMO Convo 36:45

4M ago36:45

36:45

The right agency partnerships can open up a bunch of resources for CMOs. But are you really getting the best for your buck? That's something your CFO definitely wants to know, and Robert Patin joins us to explain why working closely with CFOs when selecting agencies can help maximize your ROI. Key talking points Making the case for agency partnersh…

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CMO Convo

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CMO Convo | To the CMO role, and beyond? | Jacob Baadsgaard 37:45

4M ago37:45

37:45

Are you a marketer with CEO ambitions? Don't miss this episode! Gone are the days where CEOs were exclusively from finance or sales backgrounds, more marketers are reaching the role than ever. Jacob Baadsgard, Founder and Chairman of Disruptive Advertising shares his insights on what marketers need to do to lead to companies. Key talking points The…

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CMO Convo

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Angeley Mullins | Marketing: the real revenue driver | CMO Convo 42:39

4M ago42:39

42:39

Marketing leaders are constantly being told their efforts need to drive revenue. But Angeley Mullins believes that effective marketing has always been driving revenue, we just haven't been able to show it. Until now... Key talking points The case for marketing as a revenue driver. How to effectively show how marketing is driving revenue, even in ci…

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CMO Convo

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Chloe Washington & Jim Williams | Could a chief of staff be just what CMOs need? | CMO Convo 37:24

5M ago37:24

37:24

Not heard of a CMO's Chief of Staff? This emerging role is having a huge impact on marketing organizations. Discover what this entails as we sit down with Chloe Washington, Chief of Staff to the CMO at Hubspot, and Jim Williams, CMO of Uptempo. Key talking points The challenges facing CMOs, and how a chief of staff can help them overcome them. How …

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CMO Convo

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Sylvain Giuliani | Is growth-focused marketing dead? | CMO Convo 37:52

5M ago37:52

37:52

Are we at the end of the "growth at all costs" era of business? If we are, what function should marketing have if it's not driving growth? Sylvain Giuliani has the answers. Key talking points Should we still be focused on growth with marketing? What marketing leaders should be pivoting to in the current climate. What does "doing more with less" rea…

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CMO Convo

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Yahya Mohamed Mao | The tech transforming customer experiences | CMO Convo 35:42

5M ago35:42

35:42

The best way to get people connected with your brand is through amazing customer experiences. In the future, Yahya thinks AI, VR, and the Metaverse will play a big part in them. Key talking points What people expect from brands when it comes to customer experience. Current customer experience applications for AI, VR, and the Metaverse. How these ap…

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CMO Convo

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Zee Jeremic | Sales and Marketing: Two teams, one funnel | CMO Convo 41:02

5M ago41:02

41:02

Traditionally, you do marketing, then you do sales. But according to our guest, Zee, in modern business, you need to have them interweaved throughout a single funnel, not different stages. Key talking points Why sales and marketing alignment is more important than ever. The modern buyer funnel, and sales and marketing's role. What CMOs need to do t…

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World of Warbirds

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Short Stirling 23:21

5M ago23:21

23:21

The RAF Pioneering 4-engine Heavy Bomber Merch! Short Stirling Desk Model! Short Stirling Serving TrayBy Bryan Pearce

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CMO Convo

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Ihor Sokol | User intent: the true secret to amazing conversion rates | CMO Convo 46:12

5M ago46:12

46:12

All marketing has a purpose behind it, but if your audience isn't converting, what's the point? Ihor Sokol is sharing a secret that could double your conversion rates: optimizing based on user intent. Key talking points The current state of conversion rates, and where organizations are often going wrong. Why user intent data should be at the heart …

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CMO Convo

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JoAnne Monfradi Dunn | Silo breaking C-suites: A CEO's perspective on the role of CMOs | CMO Convo 29:27

6M ago29:27

29:27

We've heard a lot from CMOs on why they think an aligned C-suite is important for success. Now it's time to get a CEO's perspective on the CMO's role in achieving this. Key talking points The importance of aligned C-suites, and why silos can be blockers to achieving this. Why CMOs have historically had problems aligning with the C-suite, and what t…

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CMO Convo

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Lindsay Boyajian Hagan | ChatGPT: Killer content, or content killer? | CMO Convo 32:48

6M ago32:48

32:48

ChatGPT is an impressive piece of tech. But what impact could it have in the world of content marketing? Lindsay joins us to discuss what's likely to stay the same, what could change, and how you need to adapt as a marketing leader. Key talking points Should you be seriously thinking about using Ai and ChatGPT to produce all of your content? What s…

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World of Warbirds

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The Lizzie! (Westland Lysander) 11:09

6M ago11:09

11:09

Ugly or Beautiful? Loser or Secret Weapon Winner? I've described this aircraft to my students as "acting like a helicopter, before there were helicopters". Let's take a close look at the contradictions and victories of this oh so unique British Bird. Enjoy! MERCH! Westland Lysander Tee ShirtBy Bryan Pearce

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CMO Convo

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Steffen Hedebrandt | Are we doing B2B marketing attribution all wrong? | CMO Convo 30:58

6M ago30:58

30:58

Common methods of marketing attribution might be leaving gaping holes in your B2B strategies. Steffen joins us to explain those gaps, and what you need to do to fill them. Key talking points The importance of marketing attribution in today's landscape. The gaps in the majority of B2B techstacks. Solutions that will take you to new heights of succes…

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CMO Convo

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Johanna Bauman | CMOs: Sustainability champions? | CMO Convo 33:03

6M ago33:03

33:03

Brands have an essential duty when it comes to sustainability. But before you go out and declare "we're sustainable now", first you need to ensure everything is aligned internally. Johanna Bauman believes it needs to be CMOs taking charge of this responsibility. Key talking points The importance of internal alignment before going public with sustai…

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CMO Convo

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Samir Balwani | The big eCommerce recession session | CMO Convo 32:50

7M ago32:50

32:50

With the big boom in the world of eCommerce during the COVID pandemic seeming like a distant memory in a world of recessions and cost-of-living crises, what do eCommerce CMOs need to keep in mind. Samir Balwani joins us to share his insights. Key talking points The current state of eCommerce consumers and marketing. Time to cut back on marketing sp…

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CMO Convo

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Stacey Danheiser | The power of self-assessment as a CMO | CMO Convo 32:12

7M ago32:12

32:12

Regular self-assessments as a CMO can be a powerful tool to know what's working, what isn't, where you need to improve, and when to course correct to align with your business goals. Stacey Danheiser joins us to share how this process should go. Key talking points Why you need to run a regular self-assessment as a CMO. The goals of self-assessments,…

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CMO Convo

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Ericka Podesta McCoy | B2B Buyers are consumers too | CMO Convo 34:36

7M ago34:36

34:36

No matter what you're marketing in B2B, the ultimate audience for your products isn't businesses, it's the people in them. Ericka Podesta McCoy is with us to share why you should be considering consumer behavior in B2B marketing. Key talking points Why B2B marketing needs to adapt to the changes in how people are working. Why it's a mistake to focu…

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World of Warbirds

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First Fighter Jet: The Messerschmitt Me 262 17:14

7M ago17:14

17:14

Whether it was the Schwalbe (German: "Swallow") or Sturmvogel (German: "Storm Bird"), this bird was revolutionary...and was almost TOO ahead of its time. We start with a quick and dirty look at the history and operation of jet turbines and then roll into the prototypes, production and operational history of this Storm Bird! Want to see the video ve…

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CMO Convo

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Eric Lent | Balancing B2B and B2C as a CMO | CMO Convo 40:10

7M ago40:10

40:10

Should you be keeping the B2B and B2C sides of your duties separate as a CMO? Eric Lent has some thoughts... Key talking points Do you need separate skills, teams, and techstacks for B2B and B2C? How can consumer behavior inform B2B buying, and vice-versa? Managing your duties to both B2B and B2C as a CMO.…

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CMO Convo

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Ari Krzyzek | The questions your customers want your website to answer | CMO Convo 37:09

8M ago37:09

37:09

Your website can often be the first major interaction with your brand, so it's essential you can answer the questions they might have effectively and efficiently. Ari Krzyzek takes us through the most important questions your brand's website needs to answer. Key talking points Why you need to think about more than art when it comes to website desig…

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CMO Convo

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Joel Capperella | The human side of ABM | CMO Convo 35:43

8M ago35:43

35:43

ABM can be a potent approach to marketing. But Joel Capperella knows that it's all too easy to forget about the human element. Key talking points Why it's wrong to just think about ABM as tech and account data. The importance of human connection with your accounts. Where your own personnel need to fit into your ABM processes.…

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CMO Convo

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Jodi Daniels | Building brand trust with data privacy | CMO Convo 40:13

8M ago40:13

40:13

Ever-increasing regulations and expectations around data privacy might seem like a burden to CMOs, but Jodi Daniels believes that when approached properly, it can be the ultimate tool in building trust in your brand. Key talking points Why data privacy has become so important to people. Why government regulation on data isn't something to be feared…

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World of Warbirds

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P-38 Lightning Part 3 19:04

8M ago19:04

19:04

Want to keep this podcast going? Please support me via PayPal: https://paypal.me/WOWB17?country.x=CA&locale.x=en_US Want to see the video? Please subscribe to the YouTube Channel! World of Warbirds YouTube Get in touch! Facebook: @WorldofWB Email: bpearce29@gmail.comBy Bryan Pearce

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World of Warbirds

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P-38 Lightning Part 2 24:28

8M ago24:28

24:28

Want to keep this podcast going? Please support me via PayPal: https://paypal.me/WOWB17?country.x=CA&locale.x=en_US Want to see the video? Please subscribe to the YouTube Channel! World of Warbirds YouTube Get in touch! Facebook: @WorldofWB Email: bpearce29@gmail.comBy Bryan Pearce

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CMO Convo

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Jeanniey Walden | What do different generations of your customers need right now? | CMO Convo 23:34

8M ago23:34

23:34

Different generations will have different priorities in times of crisis. We spoke to Jeanniey Walden on how you can understand the different generational challenges facing your customers right now, and how you can respond as a CMO. Key talking points Why it can be important to segment your customers by generation. How to understand and respond to t…

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CMO Convo

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Betsy Rella | Laying down the video measurement gauntlet | CMO Convo 31:32

9M ago31:32

31:32

It used to be fairly easy to know where to place your video ads. But now, with so many different platforms and ways to watch, Betsy Rella believes we need to make changes in how we measure video for ad placements and media buying. Key talking points The current state of video measurement, and why it's problematic for CMOs. What's needed for success…

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CMO Convo

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Gastón Tourn | Story Masters 4: Emotional connections in brand stories | CMO Convo 43:05

9M ago43:05

43:05

One of the most powerful way to get people invested in your stories is by connecting with their emotions. In the final chapter of Story Masters, Gastón takes us through the techniques that storytellers have used throughout history to evoke emotion. Key talking points The power of emotion in brand storytelling. Pathos, logos, and catharsis: what are…

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World of Warbirds

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P-38 Lightning Part 1 16:59

9M ago16:59

16:59

Kelly Johnson and his team at Lockheed begin development on this fascinating Warbird! Please subscribe to the YouTube Channel! World of Warbirds YouTube Get in touch! Facebook: @WorldofWB Email: bpearce29@gmail.comBy Bryan Pearce

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World of Warbirds

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Moonbat! 6:16

9M ago6:16

6:16

McDonnell tries its best at making a fighter worthy of the Dark Knight. The Bat or Moonbat looked crazy cool, but had a nasty habit of bursting into flames. No word if The Joker was involved. It's Part V in the "Doomed Fledglings" Series!By Bryan Pearce

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World of Warbirds

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Lightning Storm! 9:44

9M ago9:44

9:44

It's a Lightning Storm with Lockheed trying to improve on its P-38 with the XP-49 and the XP-58 Chain Lightning. It's Part IV in the "Doomed Fledglings" Series!By Bryan Pearce

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CMO Convo

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Gastón Tourn | Story Masters 3: The characters in your brand stories | CMO Convo 42:11

9M ago42:11

42:11

One of the biggest mistakes you can make with marketing stories is having the wrong characters in the wrong roles. Gastón shares with us why it's so important to really think hard about whose stories you're actually telling when marketing. Key talking points Who the protagonists of your brand stories should be The importance of an antagonist. Brand…

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World of Warbirds

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Northrop XP-56 Black Bullet 5:49

10M ago5:49

5:49

Northrop takes a crack at this "flying wing fighter" as they design, build and test the Black Bullet. It's Part III in the "Doomed Fledglings" Series! Want to keep this podcast going? Please support me via PayPal: https://paypal.me/WOWB17?country.x=CA&locale.x=en_US Please subscribe to the YouTube Channel! World of Warbirds YouTube Get in touch! Fa…

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