Most of the time when we talk about marketing, we're focused on the amounts of traffic and how many conversions we have. But what doesn't normally come up is a public relations plan - and we think it should. We all know the internet can be a weird and somewhat incendiary place, so we should all have a plan in place for when someone leaves a negativ…

Local SEO, what is it, how do you harness it, and what can it do for you? BD SEO expert Elizabeth Humburg explains on episode 32 of #DriveTimeMarketing! Don't miss NAR's Realtor statistic which can be found here.By builderdesigns

Email marketing is one of the oldest digital practices out there. But as a homebuilder, is it still worth the money? Kathleen and Brandon think so. On episode 31 of Drive Time Marketing, we go into the strategies of broadcast email and email as a sales tool. But first, we talk about new Facebook changes and how over 50% of Google searches don't end…

Episode Summary How does Facebook fit into your marketing plan? Is judging your Facebook success based on conversions a good idea? Brandon and Kathleen dive into social media conversions on episode 30 of #DriveTimeMarketing! What We're Reading: PPC and machine learning: Where do we draw the line on automation? Facebook Updates News Feed Algorithm t…

Mozilla Firefox is now blocking Google Analytics and other third-party cookies by default. While this doesn't affect the numbers reported in Google Analytics, it does limit the ability for companies to target based on behavioral characteristics. So we ask the question, where should companies draw the line at practical privacy?…

Welcome to the new Drive Time Marketing! You’ll hear more tech, more SEO, and more marketing tips and information curated solely for the homebuilding industry from the professionals at Builder Designs who are doing the work day in and day-out. Quick programming note, Matt Riley has moved on from his position at Builder Designs. Today, we’re talking…

This week we dive into the world of call tracking, and why you need it! Find out how better understanding your call volume and what is happening can impact the decisions you make. In The News: Brandon dives into the world of Facebook and all the changes coming down the pipe. Should you be worried? https://mklnd.com/2U0mype Matt talks about Googles …

This week we dive into some real live case study's of "When Marketing Can't Fix It"... And then what to do next. Put on your thinking caps as we dive deep! In The News Brandon talks about Facebook's new features... and intention to change some metric measuring tools they have had for quite a while. Is it a good thing? https://mklnd.com/2TVFnJk Matt…

This week - Post IBS recovery we dive into and unpack some of the "Metrics That Matter" with the best answer you can get... "It Depends" What metric matters? Well, it depends... Is it all by itself or does it accompany another piece of important data? In Episode 25 we dive into what that might mean... In the News: Brandon helps shed some light on t…

We are wrapping up our pre-IBS series with none other than John Lee of Rendering House. John stopped by to talk a little Homebuilder Martech and the customer journey, and some insight to his talk at IBS Sales Central Day 2. In the News Brandon breaks down some upcoming changes from Facebook coming this September regarding ad-set spending. https://m…

In episode 23 Chip Johnson and Matt Riley discuss their upcoming talk at IBS Sales Central: How to Build a Killer Website that ACTUALLY sells homes Matt and Chip give some insights that will not be covered in their talk at IBS and also go into more detail about some things that will be covered!! In The News: Brandon says "goodbye" to Google +.... F…

This weeks episode we chat with Kevin Oakley, of Do You Convert and get a pulse on social media as well as a pulse on Kevin's upcoming talk on Day 2 of Sales Central at IBS this year! In The News: Brandon dives into Facebooks newest "beta" feature, Page Quality Metrics. Facebook has decided to be ever so nice and let us know of any Page violations …

Our first episode of 2019 after a few weeks off for the holidays and New Year is a great one! Will Duderstadt of MI Homes joins us to break a few myths about Marketing Metrics that people may care a little too much about. Plus we give a sneak peek into our Will and Matt's session at Sales Central Day 2 IBS 2019. In The News Brandon is excited about…

Episode 20 and our last episode of 2018!! Our special guest this week was David Allison of Valuegraphics, and he breaks down a new way to understand and predict what people are going to do based on what they VALUE, not their age "brackets". This is an absolute must listen to episode!! In the News: Matt does a review on the new DJI Osmo Pocket! And …

Episode 19!! How to Identify (and Fix) A Broken Community Hiding in Plain Sight!! After many many conversations with builders all around the country, we thought this episode would be helpful to you!! We know how easy it is for us to get blinders on and stop seeing things like a buyer, as well as sometimes not knowing where to even begin when it com…

Episode 18 is JAMMED with cool tech bits with our special guest John Lee from Rendering House. We get into how AR and VR are going to drive homebuilding into 2019 and beyond. In the News: Brandon breaks down YouTubes newest announcement... YouTube Stories. They are trying to take a page from Facebook and Instagram. Take a look for yourself. http://…

In this first-ever Thanksgiving episode, we decided to jump in and talk about how SEO has changed and give a little insight into what we think 2019 is going to look like from an SEO perspective. Here are the articles that we reference in the show: Google Planning to let users leave comments in search results!! http://bit.ly/2FxtYcK Google makes an …

Topic of the Day: In episode 16 Matt breaks down how to close the pricing gap between new homes and used homes and some tips on creating urgency with your customers! In the News: Brandon breaks down his latest blog article on how 5 Tips to Improve your Facebook Ads http://bit.ly/2Fe4FvZ Matt talks about BombBomb's new iOS email client app that lets…

This week is Episode 15 and we give 4 tips to help sell that year-end inventory before it's too late! Hint: It involves pretending to be a customer! Brandon continues his personal love for Twitter :) and discusses Twitter giving you the choice between seeing posts via their algorithm or choosing a chronological timeline. Personally, we love that yo…

This week we are incredibly lucky to feature Ronda Conger of CBH Homes in Boise, ID. She give all of us a few invaluable tips on how you can build a team and create a culture that loves getting up in the morning to sell homes. In the HeadlinesFacebook sets new restrictions on low quality ads. This is good news and help reduce the amount of annoying…

Topic of the Week: This week we were honored to have Kimber Gabryszak from Atlas RTX with us to discuss Artificial Intelligence, and the role it plays in today's homebuilding world. This episode is packed with information that ranges from creating a better buying experience, better communication during and after the sale, and shortening the sales c…

This week we dive DEEP into all the recent changes with Google Adwords. Strap in, because this episode gets pretty nerdy as we break down all the new changes happening inside the world of Google. Our special guest this week is Builder Designs very own, Jon Hurst. Even though Jon was having some microphone volume issues we still managed to get some …

Four Steps to Develop a Championship Sales Team - Special Guest Roland Nairnsey This weeks episode is so jam-packed with information from our Special Guest Roland, we decided to dedicate the entire episode to this sales topic. Here are Rolands four steps: 1. Evaluate 2. Recruit 3. Train 4. Accountability Check out the entire podcast to hear these f…

How To Partner with Brokers This week we dive into some fantastic sales topics with our special guest Quint Lears. Quint is a "boots on the ground" New Home Sales Professional for one of the largest homebuilders in the state of New Mexico. With over 15 years of New Home Sales experience, Quint has learned the hard way how to be successful in this b…

A super nerdy episode this week! If you like tech and toys you will love this episode!! Brandon dives into best practices for using drone technology to drive online engagement of your content!! In The News Facebook now fact-checking photos, videos as it fights fake news!! Facebook is using AI to scan video and photos for content that could be consi…

This week we fought through bad internet connections and Brandon's cold, but we still managed to have an AMAZING show today with tons of help from Steve Pacinelli, CMO of Bomb Bomb. Steve shared with us some great ways that we as builders can communicate better with our prospects and buyers through the use of video email. In the News Brandon talks …

Topic of the Week This week we dive into Sales Team CRM Adoption best practices with our friend Dave Betcher from Lasso CRM. Dave gave some awesome tips for getting your sales team to fully embrace and use their CRM system. In the Headlines: Brooke just hung up the phone with Facebook as they start the rollout process of a new "Video First" mobile …

In Episode 6 we tackle the advantages and challenges you can expect when converting your Sales Centers to all digital. Get rid of all that paper collateral and marketing cut-sheets, and get your customers what they experience in the year 2018; a personalized experience with your company. Renee Carlson Marketing Director at Royal Oaks Homes (Now Mat…

7 Video Ideas You Can Make Right Now - Special Guest: Alex Ferguson with Your Local Studio In The Headlines: Google Extends Extra Characters of Responsive Search Ads to text ads Responsive text ads are making their way into the wild and should make a big difference in your PPC campaigns. Not only will you be able to have longer descriptions (now 90…

Something that comes up ALL THE TIME is what type of content should we be creating? Where do we even start? What is good quality content even look like? In The Headlines News Articles and Links We tackle that question in this episode along with several other things. The linked articles we reference are below. 1. More Facebook changes... The first c…

Topic Of The Day In episode 3 we tackle the question: Is email marketing dead? (Spoiler alert... It is NOT) With all the different forms of digital marketing available, it becomes too easy to forget about the low hanging fruit. In fact, email marketing is such a simple task (if you know what you're doing) it is easy to forget to do it. Just like an…

With all of the different marketing channels like email, Google Ads, and your website, it can be easy to miss the value of social media. We get this question every now and again: "Do I really need Facebook to sell homes?" So we answered the question last month in a blog post on BuilderDesigns.com. For episode two of #DriveTimeMarketing, we go deepe…

Search engine optimization is so vital to your new home marketing strategy. What if there was a way to give your SEO a boost by being a good content marketer? Producing blogs, videos, photos on social, email, and a good website can have a huge impact. Don't take it from us, one of our marketing clients went from page three to page one in Google org…

Welcome to Drive Time Marketing by Builder Designs! Let's get this thing started! We'll keep you busy on your drive to or from work with the latest in the world of new homes sales, marketing, and tech. Matt Riley is the Vice President of Sales and Marketing at Builder Designs and has over 15 years in new homes construction. Starting in the model ho…