Want to know how to scale your law firm without burnout? And have more profit in your pocket and time in your calendar? Join Caralee Fontenele, a successful law firm owner and the leader of an incredible global community full of ambitious law firm owners, to discover the systems and strategies that work to scale your own legal business. From offline and online marketing to team, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable law firm and hu ...
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How to Maintain Your Law Firm’s Reputation with a Remote Team (EP 158)
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Welcome back to another episode of the Scalable Law Podcast! I'm thrilled to have you here today as we dive into the final instalment of our three-part series on running a remote law firm. If you haven't listened to the previous episodes on How to Keep Your Law Firm Safe From Data and Confidentiality Breaches and How To Prevent Anxiety About Team P…
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How To Prevent Anxiety About Team Productivity and Accountability (EP 157)
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Welcome back to another episode of the Scalable Law Podcast! As you're listening, I am probably enjoying a little holiday in the US, exploring California, Nevada, and New York. It's a refreshing change from the winter cold here. But let’s dive into today’s episode, which continues from last week's discussion. Continuing Our Series on Remote Teams L…
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How to Keep Your Law Firm Safe From Data and Confidentiality Breaches (EP 156 )
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Welcome back to another episode of the Scalable Law Podcast! Last week I had the honour to be one of the expert speakers together with Adriano Famularo on Clio’s Free Webinar: Remote Law Firm Essentials to Maximise Efficiency, Security, and Scalability. Don't worry! You can still catch up on all the valuable insights by clicking the link here. So, …
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How to Create Brand Authority in Your Law Firm with this One Content Strategy (EP 155)
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Hello and welcome back to another episode of the Scalable Law Podcast! I am so glad that you are here. Today, I'm preparing a masterclass for those in the Scalable Business Lounge about how to market your law firm effectively for free. This got me thinking about diving deep into content marketing for law firms—what it is, how it can benefit you, an…
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Eliminating Time Wasters in Your Law Firm (EP 154)
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Welcome to another episode of the Scalable Law Podcast! Today, I'm inspired to talk to you about client onboarding and the onboarding process from that initial appointment or call through to the initial appointment, and how you can get it working in a way that the conversion rate is higher. So, how do you avoid that and make the sales process more …
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Welcome back to another episode of the Scalable Law Podcast. I'm Caralee, and I'm so glad that you're here. No matter where you are tuning in from, it's awesome to have you with us. I've just returned from an amazing adventure in the Philippines, where I got to meet my incredible team. It was such an awesome experience, and I can't wait to share al…
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Three Problems Most Law Firms Have and The Solutions (EP 152)
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Welcome back to another episode of the Scalable Law Podcast! I'm so glad you're here with me today. I just returned from an incredible week in Fiji following the Law BizCon conference! Whether you were there or not, let me tell you, it was a transformative experience for many attendees. One of the delegates described it as absolutely transformation…
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Summary of The Future of Legal Business - The Macquarie Bank 2024 Report (EP 151)
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In today's episode, we're diving into the transformative insights from the "Law 2024" report by Macquarie Business Banking. As we approach Law Biz Con, it's crucial to discuss how these trends reshape the landscape for Australian law firms, especially those employing small law firm marketing strategies. Key Insights from Law 2024: Technological Inn…
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Delegating Task and Projects to Fiverr (EP 150)
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Today, I'm thrilled to share how Fiverr can be a game-changer in streamlining your operations, enhancing small law firm marketing strategies, and freeing up your precious time to focus on what truly matters in your practice. From Australia to the US, and from estate planning in Austin to commercial litigation on the Gold Coast, the strategies we di…
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The Journey to Partnership: A Conversation with Stacey Miller ( EP 149)
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In this special episode of the Scalable Law Podcast, I'm thrilled to welcome a good friend and an inspiring figure in the legal community, Stacey Miller. As a principal at Cronin Miller Litigation, Stacey's journey from the structured corridors of traditional law in Brisbane to the sunlit paths of the Gold Coast encapsulates more than just professi…
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Law Firm Website Must Do’s: Don’t Fall Into the Trap (EP 148)
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Welcome to another insightful episode of the Scalable Law Podcast! I'm thrilled to have you here as we talk about the essential strategies for law firm website maintenance. In this episode, we will explore practical strategies for law firm owners to ensure their websites remain powerful tools in their marketing arsenal. From regular content updates…
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I'm thrilled you're joining me for this episode of the Scalable Law Podcast. Today, we're venturing into the important yet often overlooked data analytics within law firms. It's a subject close to my heart, especially after recent discussions with a client from the Scalable Business Lounge. It's astounding how many firm owners aren't fully leveragi…
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12 Free Marketing Strategies for Your Law Firm (EP 146)
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Welcome back to the Scalable Law Podcast. Now, let's talk about a marketing plan for law firm- the kind that doesn't cost a dime but can yield immense returns. Remember, effective marketing isn't just about spending money. It's about smart strategies, consistency, and engaging with your audience in meaningful ways. So, join me as I spill the tea to…
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How to Start A Successful Podcast for Your Law Firm - EP 145
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In today's digital landscape, leveraging podcasting can be a game-changer for law firms. As a unique blend of legal wisdom and engaging storytelling, podcasts provide a platform for lawyers to look into legal complexities, showcase their expertise, and forge a deeper connection with their audience. This episode of the Scalable Law Podcast is dedica…
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How To Make Your Law Firm's Organic Marketing Sizzle - EP 144
22:47
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Welcome back to the Scalable Law Podcast, where I share strategies that amplify your law firm's profitability and free up your precious time. After a refreshing break filled with adventures from the Sunshine Coast to the historic vistas of Turkey and Egypt, I'm here to share insights that can transform your law firm's organic marketing approach. Wi…
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Mastering Marketing Data for Law Firm Success (EP 143)
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Scaling your law firm can be a smooth journey with the right strategies, systems, and mindsets in place. Welcome back to the Scalable Law Podcast, where we focus on boosting your profits and creating more time in your schedule. Today's episode I’m so excited to embrace the new opportunities 2024 brings. After an awesome holiday, I'm more ready than…
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10 Ways to Get Ready as a Law Firm Owner for 2024 (EP 142)
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Welcome to another episode of the Scalable Law Podcast! Your guide in navigating your law firm growth and sustainability. Today, we're diving into an invigorating discussion on Law Firm Marketing Best Practices and how to lay a strong foundation for a flourishing year ahead. Whether you're tuning in from a sun-drenched beach or your cozy office, le…
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Why Law Firms Need Processes and Systems to Thrive (EP 141)
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Welcome to another episode of the Scalable Law Podcast, your go-to source for mastering the best practices in law firm business development and marketing. As a fellow law firm owner, I’ve navigated the same choppy waters you're sailing through, and now, I'm here to share my insights and experiences to empower your legal practice. In today's episode…
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My Legal Clients Don’t Value Me… What Do I Do? (EP 140)
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Today, we're diving into a topic that resonates deeply with many law firm owners. Before we jump in, I want to give a shout-out to the upcoming Law Biz Con 2024. If you're a law firm owner or aspiring to be one, this event is crafted specifically for you. We're hosting it at the picturesque QT Hotel on the Gold Coast. Picture two days of dynamic le…
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Why You Need a Marketing Strategy and How to Create One (EP 139)
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2024 is so close I can smell it! It’s not even funny. It is so important that you have your 2024 Marketing Plan locked in and ready to go NOW! Don’t wait for the new year to begin; once you return from your holiday break, January will quickly pass, and before you realize it, it’s already February. This is the perfect opportunity to ensure your firm…
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Welcome back to the Scalable Law Podcast, your go-to source for the best marketing strategies for law firms. Today's episode is charged with excitement as we unveil a transformative opportunity for growth, learning, and community!!! A Premier Event for Law Firm Owners! Discover Law Biz Con 2024 Get ready to mark your calendars for Scalable Law’s fi…
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How this Personal Injury Lawyer Created a Team of 0 to 10 in Only 3 Years! (EP 137)
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Tune in as we look into the captivating journey of Rin Kim, a lawyer who's carved her niche even in a fiercely competitive landscape. Discover how she founded and scaled her firm, Rin Kim Law, right from the heart of Brisbane, leveraging effective marketing strategies for small law firms. About Rin Kim Law From the bustling streets of Brisbane, Rin…
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How to Get a Higher Conversion Rate in Your Firm... Sales is Not a Dirty Word (EP 136)
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Join me for a special birthday podcast and we are talking about --- SALES! I know! Lawyers want to be lawyers and not salespersons. However, sales come in the form of clients retained from initial consultation and are the lifeblood of the firm. Let's talk more about this, shall we? So many things had been happening in my firm. So, before we dive de…
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How This Law Firm Owner Now Has A Senior Team In Less Than Two Years (EP 135)
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Today's guest is Melissa Barlas, a dynamic law firm owner who in just two short years has made significant strides in her field, marking her niche beautifully and showcasing her unique approach in the legal world. We dive into Melissa's journey, the challenges she's faced, her strategies for success, and her vision for the future. This episode is j…
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How this Law Firm Owner Had a 7-week Holiday (EP 134)
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IMAGINE THIS: the ability to go on extended holidays (7 weeks!!!) while your law firm continues to operate flawlessly, isn’t merely a luxury, but a well-earned reality you can live. SOUNDS LIKE A DREAM, DOESN’T IT? In today’s episode of the Scalable Law podcast, straight from Singapore. We're in for a treat as we have Kristin Porter sharing the ins…
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Why Your Law Firm Needs a Billing Guide (EP 133)
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Today's episode lets take a look into the intricacies of billing, a cornerstone for any thriving law firm. Just as any overlooked step can derail a project's success, missing out on essential elements in your billing process can pose hurdles in creating a marketing plan for a law firm that's both successful and esteemed. Ever mused over how to make…
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How to Structure a Webinar for your Firm that Converts Clients (EP 132)
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"Ever felt like you're the best-kept secret in the legal world? Dive into today's episode where I break down the magic of webinars for law firms. Let's turn that expertise into impact!" – Caralee Fontenele Over the years, I've met countless firm owners who wear their passion for law like a badge of honour. But here's the rub: amidst the paperwork, …
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Leveraging Webinars to Attract Clients to Your Law Firm (EP 131)
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Steering the ship at Collective Family Law Group and calling the shots at Scalable Law, I've navigated the digital maze and discovered a tool that's been a game-changer for my firm! Whether you're into the intricacies of family law or tackling the challenges of conveyancing, this one's tailor-made for you. Ever mused over a marketing plan for a law…
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Digital Marketing that Works for Your Law Firm (EP130)
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Greetings from the beautiful Bali, where I'm currently enjoying a much-needed vacation. But what makes this vacation even more special? It's knowing that back home, my law firm continues to engage and secure new clients, thanks to a well-structured, automated law firm marketing plan. Welcome to another episode of our law firm marketing podcast, des…
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7 Things That Don't Work When It Comes to Your Law Firm's Digital Marketing (EP129)
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Today, we're turning up the dial on law firm marketing, peeling back the curtain to reveal the inner workings of a successful marketing plan for a law firm. So, whether you're a veteran law firm owner or just starting out, this two-part series promises to deliver value-packed insights and real-world law firm marketing ideas. In the first segment, w…
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What are the 3 Elements of Law Firm Owner Happiness?(128)
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This week, we are talking about “Law Firm Owner Happiness”. It's not all about constant work and losing sight of why you started your law firm in the first place. As law firm owners, you may have been driven by the desire to increase your income and attain more freedom and flexibility compared to being employed by someone else. However, it's easy t…
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The 6 Important Things You Need to Consider at EOFY! (127)
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Welcome to another episode of the Scalable Law Podcast and I’m thrilled to connect with you this June! Here in Australia, we're at the crucial juncture of the financial year, a period where reflection and strategy come together --- EOFY! Regardless if you're a seasoned law firm owner or a beginner in your first year of business, it's key to assess …
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How Google My Business Can Help Your Law Firm (Ep 126)
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I'm sure you've heard of Google My Business, or maybe you've seen it in action when you've searched for a business online. It's that box that pops up on the right-hand side of the search results page, providing a snapshot of a business’s information. But have you ever thought about how this tool can be applied to your law firm? I bet many of you ha…
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Upleveling the Customer Experience in Your Law Firm: 7 Strategies for Success (Ep 125)
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In today's competitive legal landscape, delivering an exceptional customer experience is vital for attracting and retaining clients. We're diving into the nitty-gritty of delivering a seamless, personalised, and efficient experience that is sure to create outstanding client satisfaction. Get ready to learn strategies for up-levelling the customer e…
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It's great to be back! I have to admit that I've been a little slack on the podcast recording lately. The year is just flying by, and each week seems to disappear before I know it. But I'm back on it now because there's been so much happening out there that I want to share with you. In April, I went to South Africa for an EO (Entrepreneurs' Organiz…
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What It Takes to Scale Beyond 1 Million per Year (Ep 123)
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If you’re a law firm owner already at the level where you’ve hit your $700k mark, and you find yourself seemingly stuck and can't break through, then this podcast is for you. I am ready to deliver the goods and show you how I have got past the million-dollar per year of revenue and beyond and how I have created a business that: Doesn’t rely on me; …
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This One Strategy Can Bring More Clients (Ep 122)
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Today the podcast is about a strategy that I love - AUTOMATED LEAD MAGNET Funnels! You know what I’m talking about because you have probably downloaded something yourself like this, but you might never have thought that you could use this strategy in your law firm! It is a really great marketing strategy that can bring more of your ideal clients in…
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Why You Should Test and Measure Your Marketing (EP 121)
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In this episode, I am talking about one of my favourite topics! — Testing and measuring metrics in your law firm and why it’s so important! I’ve talked to many law firm owners and most people aren’t testing and measuring their marketing or collecting data. Law firm owners should be collecting data and using the data to understand the metrics becaus…
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Picking Practice Management Software For your Firm (120)
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So… Are you going out on your own? If you are starting up or planning to start up your firm this podcast is for you. Being a solo- practitioner is where we all start. It can be a scary move, but it is well worthwhile! When you’re starting your firm, you want to be focused on getting clients in the door so that you can have a healthy cash flow and c…
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We are talking all things scaling your law firm and making your firm more successful this 2023! Remember whether you're new in your firm or have been here a while like me...Still owning a law firm is an ongoing journey until - you exit by either selling or closing your law firm. In the meantime how you can make it even better and what things you ca…
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How to Amplify Your Law Firm's Organic Marketing (118)
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The big question is: Why did you start your law firm? Have a think about that. Most of us are tired of working for someone else on their terms, and we start our firms to create a better life for ourselves, but we end up being with the worst boss ever and never giving ourselves a break! At law school, we don’t learn how to run a law firm or a busine…
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What To Put in Your Annual Marketing Plan (117)
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No more reactive marketing as a strategy to build your law firm. Be proactive with your firm’s marketing strategy and get your firm humming by the end of 2023. By this time I’m back from Tanzania from a 3-week holiday with my family! I have a 21, 18 and 12, and I just want to nab with them while I can and create a great adventure and memories with …
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Planning on your best year yet as a law firm owner? Tune in as we are talking more about marketing and join me on my bandwagon of marketing to propel your firm this year. As a law firm owner, I know you wanted to create more freedom and profit for yourself. You knew it’s going to be difficult but it can be overwhelming if you’re in the middle of a …
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If You Haven’t Got These Basics Right, Your Marketing Efforts Could Fail! (115)
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2023 is going to be a huge year! So, let’s talk about your law firm’s marketing plan again! There is a huge difference between having a great marketing plan for your law firm and executing a great marketing plan. Especially since you’re investing your money, time and effort in marketing into getting that phone to ring. You want to make sure to have…
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Be Ahead of the Crowd in 2023 with this Strategy (114)
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You are in for a treat as I’m doing this podcast with the gorgeous view of the pool from the gazebo and the sounds and tunes of Bali in my background, as we discuss your 2023 Marketing plan for your law firm. If you haven’t started to create one yet or are unsure how to create one that will work for your law firm then listen on. It is not an effect…
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How to Attract the Right Employees for Your Law Firm (113)
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In this podcast, we discuss how you can attract the right team to work in your law firm. There are incredible team members out there. still, you just need to know where to find them with ease and be ahead of your competitors to ensure that you are attracting the best legal staff. In your law firm, your most valuable assets are your team members. Th…
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Boost Your Firm's Presence With Directory Listings (112)
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In this podcast, we discuss how listing your law firm's website on general business directories and industry-specific directories for legal services and law firms can be of benefit. There are loads of advantages for your law firm to list their legal service on directories. It is worth having one of your legal team or a VA from Fiverr to list your l…
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How To Stand Out From The Sea Of Law Firms with Camille Moore (111)
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On this podcast, we have special guest Camille Moore from Third Eye Insights. Camille and I met at the Clio in the Cloud Conference, where we were both exhibiting for our businesses. Camille is a Marketing and Strategy phenom who works with law firms to improve and modernise their digital marketing strategies. Camille can bring a razor focus to the…
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In this episode of Scalable Law, Caralee shares her experience of attending and exhibiting at the Clio in the Cloud Conference in Nashville. She discusses the conference, what happens there, what some of the topics are, who you can connect with and if it is worth attending even from afar. Clio In The Cloud Conference Wrap Up The 2022 Clio Cloud Con…
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Have you set your firm up so that you can leverage your time and not sell your time for money? Scaling means that you can leverage your time as a law firm owner. If you can't leverage your time and you are selling your time for money, what you have is a job and frankly, that is not why you left your job to start a law firm. Join me on this episode …
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