The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
…
continue reading
This half-hour adventure for kids (ages 6-12) follows Lizarardo “Liz” Lacerta and his reptilian friends in the little town of Terrene. In the quest for fun, Liz and his pals often get themselves into trouble! With the help of their parents and other grown-up lizards like Grandpa Anole and Granny Gecko, they wrestle with the challenges and drama of childhood, finding real answers in the Bible. Designed to help children find their own roles in God’s big story, the program is supported by a liv ...
…
continue reading
Our mission is to close the gap of digital knowledge in South Africa with real conversations. We are passionate about all things and want to reach as many people as possible to spread the word. As you embark on your digital transformation journey, you need to be equipped with the right information to make the right decisions for your business as well as your clients. This podcast should enable you find the answers you have been seeking. Follow our Instagram (https://bit.ly/2LIhxez) and Linke ...
…
continue reading
1
Why it makes business sense for A.I. models to keep journalism around
11:52
11:52
Play later
Play later
Lists
Like
Liked
11:52
If journalism isn't around, how will generative A.I. models feed new information? In part two of our interview with former LA Times journalist Matt D Pearce on the future of journalism and the California Journalism Preservation Act, we break down why it makes business sense for A.I. models to keep reporters around. "Google should pay its fair share…
…
continue reading
Grandpa and Liz are on a treasure hunt! They’re following clues left behind by Grandpa’s childhood friend. What’s the next clue—and what treasure is hidden somewhere in Terrene?By ReFrame Ministries
…
continue reading
1
Big Tech and journalism battle over proposed legislation in California
11:41
11:41
Play later
Play later
Lists
Like
Liked
11:41
Big tech is battling journalism over proposed legislation in California that would force companies like Google to pay to carry links to news articles. In response, Google is removing links from news outlets in the state. We break down the consequences this week on The Current Report with journalist Matt Pearce. _______ To read the full stories incl…
…
continue reading
Lucille has great plans for the church’s youth camp, but everything is put on hold with a hospital visit. Can Lucille’s replacement Liz pull it off?By ReFrame Ministries
…
continue reading
1
Advertisers take notice of the power and scale of women’s sports after March Madness
9:49
9:49
Play later
Play later
Lists
Like
Liked
9:49
On this edition of The Current Report, Dave Solomon, Ampersand's director of sports partnerships, and Chris Brooklier break down the surging popularity of women's basketball after South Carolina beat Caitlin Clark and Iowa in the national championship. Advertising demand skyrocketed as brands wanted to be a part of the moment. _______ To read the f…
…
continue reading
Space Troopers Liz Laserlight and Spike Starrunner have 17 minutes to save the planet Zot from destruction. Can their words and actions convince the Noobles and the Nerbles not to use their secret weapons?By ReFrame Ministries
…
continue reading
1
How quality commerce data is changing the landscape for advertisers
11:39
11:39
Play later
Play later
Lists
Like
Liked
11:39
On this edition of The Current Report, we're joined by Brian Mandelbaum, CEO of Attain, to discuss how Attain is harnessing commerce data from 7 million users to help marketers fully leverage being data-driven. Plus, in news across the internet, women's elite sports are projected to generate more than $1 billion in revenue this year. _______ To rea…
…
continue reading
Skink and Cole are going to fight! What’s this all about anyway? And why is Liz so happy about it?By ReFrame Ministries
…
continue reading
1
Why brand-funded shows are getting bigger on streaming
11:35
11:35
Play later
Play later
Lists
Like
Liked
11:35
As 2023 marked a year of brands hitting the big screen, brands are seeing the value in streaming partnerships that subvert traditional advertising. In this episode of The Current Report, we're joined by McCall Gridley, Tastemade head of sales & partner experience, to explore why brand-funded shows are getting bigger on streaming. Plus, the NFL is a…
…
continue reading
Have you ever wondered what it would be like to meet Jesus? Or to be in Jerusalem the very week Jesus was crucified and raised from the dead?By ReFrame Ministries
…
continue reading
1
How AI can help combat streaming indecision
10:13
10:13
Play later
Play later
Lists
Like
Liked
10:13
In this edition of The Current Report, we dive into another way AI is changing our world. Michelle Castillo, a contributor to The Current, joins us to discuss her recent article on how AI has the potential to reduce the time it takes to pick a show to stream. Plus, we explore how ESPN foresees its streaming future playing out. To read the full stor…
…
continue reading
Granny’s valuable family ring is lost among 500 chocolate cupcakes. Can Lucille and Liz find it before someone else accidentally bites into it?By ReFrame Ministries
…
continue reading
1
Advertisers build their strategy around the TV screen
9:29
9:29
Play later
Play later
Lists
Like
Liked
9:29
Goodway Group's Mike Wolk, VP of growth and partnerships, breaks down how the media agency is building its strategy around the biggest screen in the house - the TV. Plus, eMarketer projects that retail media CTV ad spend will be approximately 3.6 billion in 2024 with even more growth projected by 2027. To read the full stories included in this epis…
…
continue reading
When Liz, Morrie and Scooter do some snooping around in places they shouldn’t be, they discover clues to the mystery of the Blue Pearl. Who was the Blue Pearl?By ReFrame Ministries
…
continue reading
1
Carat Canada's Jennifer Lewis on Canada's changing TV market
10:09
10:09
Play later
Play later
Lists
Like
Liked
10:09
Jennifer Lewis, chief client officer at Carat Canada, joins The Current Report to explore how changing demographics in Canada influence advertisers' strategies, and how she's approaching solutions for measurement in the fragmented TV market. In other news, we also highlight Meta's decision to shut down Facebook News in the U.S. and Australia next m…
…
continue reading
It’s time to rally the troops! Chamy needs everyone’s help. It’s up to Liz and Lucille and the gang to cheer her up after her parents’ divorce. But how exactly do you do that?By ReFrame Ministries
…
continue reading
1
The Current Report: Paramount+ projects to be profitable by next year
14:14
14:14
Play later
Play later
Lists
Like
Liked
14:14
Steve Ellis, COO of Paramount Advertising, joins The Current Report to discuss earnings, advertising opportunities on Paramount + and how Paramount is using live sports as an entryway for other content. _______ To read the full stories included in this episode: - Streaming to Overtake Pay TV Subscription Revenue in the U.S. This Year: https://bit.l…
…
continue reading
Chamy is desperate to find a solution to her family’s problems. Can Liz and Lucille help her fix things or do they need to stop her before things get worse?By ReFrame Ministries
…
continue reading
1
The Current Report: Breaking down the complexities around Google's Privacy Sandbox
12:11
12:11
Play later
Play later
Lists
Like
Liked
12:11
In this edition of The Current Report, we break down Google's Privacy Sandbox and takeaways from IAB Tech Lab's critical assessment of the initiative. We're joined by digital advertising space veterans John Donahue, partner at up and to the right, and Rob Norman, digital advertising advisor, to discuss their overall thoughts on Privacy Sandbox, pla…
…
continue reading
Getting back at a bully only seems fair, right? Not according to the Bible. Three friends find out why it’s important to treat others the way they’d want to be treated.By ReFrame Ministries
…
continue reading
1
The Current Report: Publishers experiment with making money in today's world
11:46
11:46
Play later
Play later
Lists
Like
Liked
11:46
On this edition of The Current Report we're joined by Snopes' chief revenue officer, Justin Wohl to discuss authentication. In a small test, Snopes saw a 200% increase in CPMs for ads that were served to a logged in, or authenticated, audience compared to readers tracked via third party cookies. As the cookie continues to crumble and publishers sea…
…
continue reading
After an aptitude test, Spike is convinced he's good for nothing. How can Liz and the gang show him otherwise?By ReFrame Ministries
…
continue reading
1
The Current Report: Disney, Fox, WBD streaming service shows future of live sports
8:41
8:41
Play later
Play later
Lists
Like
Liked
8:41
In honor of yesterday's Big Game, we're discussing recent landmarks in live sports streaming. Just last week, Disney, Fox, and Warner Brothers Discovery announced that they're combining forces to create a new sports streaming bundle, and Peacock saw huge success with the first-ever NFL playoff game to be exclusively streamed. These events could mar…
…
continue reading
When Liz, Morrie, and Spike do something they all know is wrong, they can’t just forget about it. They find out they need to make things right with God and with those they’ve hurt.By ReFrame Ministries
…
continue reading
1
The Current Report: Amazon's ad tier, upfront season, and the future of TV
7:17
7:17
Play later
Play later
Lists
Like
Liked
7:17
This month on The Current Report we're spotlighting the future of TV. As Upfront season is on the horizon, brands and agencies are preparing their strategies for the U.S. presidential election and the Summer Olympics. We're also joined by Andrea Kwiatek, director of strategic partnerships at Goodway Group, to discuss the future of TV, CTV and the e…
…
continue reading
When both a villain and a friend return to Terrene, Liz finds out that it’s wise to make sure he has the facts before he jumps to conclusions.By ReFrame Ministries
…
continue reading
1
The Current Report: Navigating the privacy and identity landscape with Dstillery's Evan Hills
9:17
9:17
Play later
Play later
Lists
Like
Liked
9:17
This week, we discuss all things privacy and identity-related as Google continues to deprecate cookies and the EU adds to developing data legislation. We sit down with Evan Hills, SVP of strategy and partnerships at Dstillery, to discuss how marketers are navigating this transition. Plus, in news across the internet, Paramount will not return to Up…
…
continue reading
Liz has more than he can handle when usually level-headed Lucille starts buying up videos, books, and tickets to the latest Zap McDoogle motivational speech. Is this all a scam? Can Liz save his friend by showing her God’s Word?By ReFrame Ministries
…
continue reading
1
The Current Report: Breaking down the hype around AI
13:46
13:46
Play later
Play later
Lists
Like
Liked
13:46
This week, we sit down with Dan Larkman, CEO of the programmatic agency Keynes Digital, to break down the hype around AI. Larkman shares his thoughts on the evolution of AI over the past year and where he thinks the innovation is headed. Plus, we spotlight The Current Podcast's interview with Hilton CMO David Weinstein. _______ To read the full sto…
…
continue reading
All of Terrene is clicking away and making duck faces, trying to capture the best selfie! Liz is confident that he’ll win the contest, until a long-forgotten figure from his past returns! Say cheese!By ReFrame Ministries
…
continue reading
1
The Current Report: AI and streaming take center stage at CES 2024
12:36
12:36
Play later
Play later
Lists
Like
Liked
12:36
This week on The Current Report, we explore what topics and trends marketers are gambling on at this year's Consumer Electronics Showcase (CES). We connect with IAB Tech Lab's Anthony Katsur and Full Throttle's Amol Waishampayan to discuss AI and the privacy landscape. Plus, we break down which streaming service is forecasted to have the highest pe…
…
continue reading
The greatest movie ever made! That’s Liz’s goal. Looks like it will be another disaster unless Lucille comes to the rescue. Check out this episode for the best action-adventure-romance-sci-fi-western ever made!By ReFrame Ministries
…
continue reading
1
The Current Report: How the demise of cookies will impact digital advertising
12:22
12:22
Play later
Play later
Lists
Like
Liked
12:22
Google is finally starting to remove third-party cookies from Chrome, a plan four years in the making. Chris Brooklier and Sarah Polli, director of marketing technology at Hearts & Science, break down how this will impact the future of digital advertising. With marketers looking for answers on how to move forward, Polli shares her wisdom, including…
…
continue reading
Chamy unveils her latest invention. Introducing the Positronic Affirmation Transmitter! Will it solve Chamy’s latest problem? And how exactly does it mess up Liz’s batting practice?By ReFrame Ministries
…
continue reading
Basketball’s living legend, Michael James, is coming to town. At a skills contest, will Liz and Spike’s friendship be destroyed when the competition gets fierce? Who’s better at shooting, dribbling, and setting up a pick and roll?By ReFrame Ministries
…
continue reading
The birth of Jesus as seen through the eyes of Mary.By ReFrame Ministries
…
continue reading
1
The Current Report: Looking back at the year in streaming
10:46
10:46
Play later
Play later
Lists
Like
Liked
10:46
That's a wrap! In the final The Current Report of 2023, we ask marketers their thoughts on one of the hottest topics in the advertising world - streaming. Strategus’ Joel Cox join us to discuss their main insights in streaming, from live sports to Amazon launching an ad plan for Prime Video, joining several other streaming platforms like Netflix, D…
…
continue reading
Live animals on stage? 75 elementary school kids flying like angels in the air? It’s up to Lucille and Olivia to bring Liz’s Christmas drama back to earth. And Grandpa has a story that might do just that.By ReFrame Ministries
…
continue reading
1
The Current Report: TV ad buyers adapt to the marketing funnel collapsing
8:46
8:46
Play later
Play later
Lists
Like
Liked
8:46
This week on The Current Report, we discuss why flexibility has been the name of the game for some marketers this holiday season. With brand awareness and performance media no longer separate operations, Chris Brooklier and Damian Fowler break down why the marketing funnel is collapsing. Plus, podcast companies are starting to advertise like Hollyw…
…
continue reading
Cole’s got shopping bags full of presents that he says are all for him! But why is Cole hiding his list and why is he sneaking around town all night? It’s up to the Lizarado Detective Agency to solve this Christmas mystery!By ReFrame Ministries
…
continue reading
Terrene’s power has gone out. No television, no X-monsters gaming, and no community fundraising dinner. When the kids complain that there’s nothing to do, Granny sends them on an adventure to Falcon’s Wood. What’s Scooter worried about? And Liz better watch where he’s going!By ReFrame Ministries
…
continue reading
1
The Current Report: Data could be the future of holiday advertising
7:46
7:46
Play later
Play later
Lists
Like
Liked
7:46
On this edition of The Current Report, we discuss the future of holiday advertising as advertisers prepare for the impending deprecation of third-party cookies. We break down why first-party and retail data may be the bow on top of future holiday campaigns as advertisers prepare for this change in landscape. In news across the internet, 18 countrie…
…
continue reading
Liz, Spike, and Lucille let their greatest fears control them. Can Granny show them God’s joy for their lives or are they doomed to wear buckets on their heads?By ReFrame Ministries
…
continue reading
On Thanksgiving Day, all of Terrene comes out to celebrate and be thankful, but Liz and the gang encounter some tough challenges and hard times. Can they be thankful regardless of their circumstances?By ReFrame Ministries
…
continue reading
1
The Current Report: How marketers are responding to ad-free social media plans
11:48
11:48
Play later
Play later
Lists
Like
Liked
11:48
This week on The Current Report we discuss the emergence of ad-free social media plans. We dive into the events around Meta's introduction of paid plans and how marketers are responding to the news. In other news, Amazon and Snap are partnering to let U.S. Snapchat users purchase products directly from the app. _______ To read the full stories incl…
…
continue reading
With the help of Lucille and Liz, Kayla meets her favorite celebrity idol, Rayleen. Will this chance of a lifetime lead to super stardom for Kayla?By ReFrame Ministries
…
continue reading
1
The Current Report: Retail data is supercharging programmatic marketing
8:35
8:35
Play later
Play later
Lists
Like
Liked
8:35
On this edition of The Current Report, Damian Fowler and Chris Brooklier break down the importance of retail data and the complexity around retail data strategy. In other news, Walmart and Peacock are teaming up to offer AI-powered shoppable ads and the NBA agreed to a one season deal with regional sports rights partner Diamond Sports. _______ To r…
…
continue reading
Someone has stolen a famous painting from the Terrene Museum and the Lizarardo Detective Agency is on the case. Can Liz solve this latest whodunit?By ReFrame Ministries
…
continue reading
1
The Current Report: How GenAI could revolutionize podcasts and audio ads
8:11
8:11
Play later
Play later
Lists
Like
Liked
8:11
This week on The Current Report, we dig into the value of online grocery data and discuss how GenAI is revolutionizing podcasts, with Spotify set to offer AI-translated versions of some of its top shows. In other news, Omnicom bought Flywheel Digital, and Biden released an executive order providing rules around AI. _______ To read the full stories …
…
continue reading
Chamy chooses to study Liz to discover how to live the Christian life. Can Liz show Chamy how to live out the Bible in all he does?By ReFrame Ministries
…
continue reading