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The Dklutr Effect

Anne & Carl of Team Dklutr

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Digital marketing and content creation can be a lot. Listen as Anne and Carl of Team Dklutr talk their hearts out to help you declutter your thoughts, untangle your ideas, and unleash your vision and creativity. Hear about the marketing industry, myths and mindset shifts, strategies and common struggles of businesses and digital creators from real-life client stories and actual experiences of these two endlessly curious agency owners.
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Podcasting, and even content creation, is not for the faint of heart. Putting yourself out there can be a mountain of an endeavor for most people. And we can’t blame you if you are feeling trepidatious towards creating content. Just look at us - it took us three years to have our own show, and we’ve already produced almost 2,500 episodes for all ou…
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Personal branding has emerged as a powerful tool for individuals and businesses alike. It's not just about the number of followers or superficial metrics; it's about creating a lasting impact. This week’s episode drop helps us understand the true value of personal branding, starting with the 5 Rs of Brand ROI. The 5 Rs of Brand ROI provide a holist…
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In a world where value and student-centricity reign supreme, digital courses are not just sellable – they are a pathway to making a lasting impact while reaping the rewards of your expertise and passion. In this episode, let’s debunk the common misconception that “launching a digital course costs too much money." Does having a student-centric appro…
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As entrepreneurs, digital marketers and content creators, we often find ourselves at a crossroads, torn between relying on our intellect, the analytical and strategic side of our brains, and embracing our instincts, that gut feeling that guides us through uncharted creative waters. But wait, why choose when you can have both? Join Anne as she “diss…
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AI is not just a tool; it's a game-changer in the digital marketing sphere, offering innovative solutions that redefine how brands connect with their audiences and drive higher conversion rates. However, amid all this technological marvel, human ingenuity and compassion remain at the core of every successful business. Human capital is, and will alw…
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We're diving into the “exciting” world of hiring your first employee. The use of quote marks was intentional because hiring out is exciting in theory but can turn into a nightmare quickly if you don’t make the right decisions. There are seven key questions that every business owner and digital creator should consider before taking the plunge. So, i…
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If there’s one person that the entire Team Dklutr truly admires, it’s definitely this man. Dr. Trinh is one of those people that will definitely make a mark in your life. A living legend and one of the most influential and inspiring people you’ll ever get the privilege to meet, Dr. Trinh - or Doc, as we affectionately call him - is surely one of a …
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Being customer-centric isn't just an option; it's a necessity. Why Be Customer-Centric? Trust-Building: Customers are more likely to engage with brands they trust. By addressing their questions and concerns transparently, you foster trust from the get-go. Loyalty: Happy customers become loyal customers. When you consistently provide valuable conten…
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Let's break down these two maxims. Learn It 'Til You Nail It embodies the idea of dedicating time and effort to genuinely mastering a skill or concept. On the flip side, Fake It 'Til You Make It suggests projecting confidence even when we might not feel entirely equipped. While both have their merits, in this episode we're going to dig into why the…
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Hot take: when there’s a cat or a dog on a TikTok video, Instagram reel, or any social media post, chances are that piece of content is going to garner millions of views, likes, and engagement. It’s the irresistible cuteness that we simply can’t escape! But what about the rest of us who can’t rely (solely) on animal posts to trend or let alone be s…
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We’ve grown this business and turned it from a single VA working in the gig economy to an actual, full-fledged, fully registered agency. About 95% or 98% of our business has been through referral and continues to grow till this day. Sure, there’s a seasonality in our business - but almost every business does. So how do we manage to scale our busine…
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Anne and Carl are self-confessed bookworms and self-help enthusiasts. This episode dives deep into how the principles from "Atomic Habits" or any other self-help gem should be put into action. It's time to rewrite the script of your life, one habit at a time. How did you find this book? Did the principles work for you? Was it life-changing? If not,…
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Hey there, fellow list lovers and Marie Kondo-ists of processes & workflows! If you're the kind of person who gets a thrill from checking things off your to-do list, then get ready for some serious app and tool talk. Let's dive into the wonderful world of project management. It's like having a superhero sidekick for businesses, no matter how big or…
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We get it, math and numbers can scare people off, and nobody wants to feel like just a faceless number or statistic. But if you're willing to give it a chance, analytics can unlock a whole new level of understanding about your audience. In the marketing realm, this is huge. It's like having a superpower to peek inside the minds of your followers, c…
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As a virtual assistant, my journey has been filled with valuable lessons that have shaped me both personally and professionally. Working remotely has its unique challenges and opportunities, and throughout my experience, I gained insights that have been highly impactful and enlightening for me. I felt that I have grown more since then and put up a …
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Engaging on social media is super important for building an authentic and loyal following, and here’s why: ✅ Spark connections with your niche ✅ Showcase your authentic self ✅ Make them feel they're part of a supportive community ✅ Create a lively conversation where everyone has a voice ✅ Amplify your content by sharing, liking, and commenting Groo…
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An armada is a fleet of ships that is sent out to conquer. In short, it gets the job done. And that’s precisely what Team Dklutr is. They set sail to unchartered waters, find land, plant their flag, and the rest is history. Symbolism aside, this episode zeroes in on why it’s important to create a team that’s both creative and efficient, especially …
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Ever feel like you’re creating content just for the sake of it? Are you dreading going on social media or making your digital stamp across different platforms? We hear yah. That’s why we’re on a mission along with our clients to create mindful content, all while being intentional about the content we consume ourselves. We’re strong believers that f…
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Being part of a collective, whether it's a dynamic team, a creative agency, a small group, or a flourishing small business, takes us to a whole new level of thinking. We're not just individuals, but a force united by a common purpose. Let's take a moment to appreciate the magic of community knowledge. It’s been hugely impactful in shaping our journ…
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Ah, that dreaded moment when inspiration seems to be playing hide-and-seek, no matter how hard we prepare ourselves. Also known as the evil “writer’s block!” We go through our routines, mentally psyching ourselves up or setting up our surroundings to create the perfect writing atmosphere. Yet, sometimes it feels like the elusive writing bug is simp…
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Navigating the digital world can be tricky. It can appear fun and lucrative, but if you don’t necessarily know what you’re doing or don’t have the right kind of people supporting you, it can be a messy situation. Not just for influencers or creators, but even for solopreneurs and small business owners. Throw in Threads and other new and emerging so…
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If you're someone who has transitioned from a corporate or typical 9-to-5 job to freelancing, you know how exhilarating it can be. It feels like embarking on an exciting adventure. But after a few months, the initial excitement starts to fade, and you begin to feel overwhelmed and overworked. You find yourself longing for the support and reinforcem…
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Trends exist for a reason – they indicate an ever-evolving landscape. But it's important not to feel overwhelmed or powerless in the face of these trends. Instead, view them as tools that can propel your business forward. By staying true to your mission and the core values of your business, you can find joy in the process. Having a supportive team …
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When it comes to podcasting, it's like we've hit a sweet spot. From where we stand, the industry has reached a point of stability and maturity. Sure, it may not be riding the crazy wave it did back in 2019 when it shot up like a meteor, or during the pandemic when everyone seemed to be jumping on the podcasting bandwagon. But here's the thing: podc…
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Picture this: Brands are like your closest friends, investing their time and energy to truly understand your needs, desires, and oh-so-amazing preferences. They've got quality, durability, and style on lockdown because they know those are the things that make your heart skip a beat. It's like they've cracked the code to create products that perfect…
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Digital marketing and content creation can be a lot. Listen as Anne and Carl of Team Dklutr talk their hearts out to help you declutter your thoughts, untangle your ideas, and unleash your vision and creativity. Hear about the marketing industry, myths and mindset shifts, strategies and common struggles of businesses and digital creators from real-…
  continue reading
 
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