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In the "SaaS Blast" podcast, Carla McRae, a fractional Chief Financial Officer, Certified Public Accountant, and seasoned financial expert, guides SaaS founders through the intricacies of financial management in the tech industry. With her wealth of experience, Carla breaks down complex financial concepts into digestible insights tailored specifically for SaaS entrepreneurs.
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Optimizing Customer Acquisition Costs in the SaaS Universe
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Join host Carla McRae, CPA, CGMA, as she discusses launching your business to new heights while keeping your budget grounded with customer acquisition costs. Focusing on how Software as a Service (SaaS) businesses can effectively measure and optimize efforts to acquire new customers, Carla unravels the strategies behind calculating and interpreting…
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