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Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez. The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one ...
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Creators By Moonlight is an inspirational interview show featuring content creators who emphasize authenticity. The single-speaker format allows them to share their stories in their own words with minimal interruption.
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En Planeta Deporte analizamos todo lo relacionado con el mundo del deporte. En motor: Formula1, MotoGP, Dakar, Rallies, ... con especial atencion a los pilotos españoles: Fernando Alonso, Marc Marquez, Jorge Lorenzo, Dani Pedrosa, Maverick Viñales, Carlos Sainz, Marc Coma, Nani Roma, ... En baloncesto: Euroliga, ACB y NBA con especial atencion a los equipos y jugadores españoles: Real Madrid, FC Barcelona, Valencia, Pau Gasol, Marc Gasol, Ricky Rubio, Navarro, Rudy Fernandez, Sergio Rodrigue ...
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As a designer, John Butterfield is a bit of a troublemaker. He likes to insert friction in his designs where wargamers aren’t used to finding it. His games don’t just tell stories, they host a space for players to make their OWN stories. His titles include Ambush, RAF, Enemy Action: Ardennes & Karkov, the D-Day Series, Hell’s Highway and so many mo…
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Send us a text In this episode, Chris and Anne sit down with Debbie Balaker, Director of Marketing and Training at M. Shapiro Real Estate Group to talk all things marketing and how she's staying ahead of the curve by constantly testing and mastering new tactics and technologies for marketing multifamily communities including lease-ups and manufactu…
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Send us a text In this episode, Chris and Anne discuss one of our most important assets - the property website. As prospect behavior evolves, we question if the tried and true format of websites is still relevant, what are must-have features, and how much should our vendor partners assist in the evolution. Bonus: Is it time for us to start approach…
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For this episode, we chat with filmmaker and game designer Yoni Goldstein about his upcoming game Chicago '68 from The Dietz Foundation about the 1968 DNC protests and his journey in game design. Chicago '68 on Kickstarter: https://www.kickstarter.com/projects/dietzfoundation/chicago-68 Jean Genet in Chicago: https://vimeo.com/78486625 Outro Music:…
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Send us a text Eden Chai, co-founder of Flair, takes The Apartment Department co-hosts Chris and Anne through a fascinating journey of how searcher behavior, the introduction of new search experiences like TikTok and SGE (Search Generative Experience) in Google is rapidly changing how renters expect to discover information. We also talk about how i…
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We decided to break from our usual format. Dan Thurot of Space Biff joins us for a discussion about narrative and storytelling in board games, particularly how it relates to historical boardgames. SPACE-BIFF! | Fiercely Independent. Independant? Crap. (spacebiff.com) Outro Music: Sun Ra Arkestra - Between Two Worlds Send us a text…
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Send us a text Jude Chiy, founder of Flamingo, an all-in-one resident retention platform and a proponent of challenging the norms, joins Chris and Anne to discuss his views on the power of branding for property management companies and how to conquer resident retention. Jude shares real-life data from Flamingo studies while highlighting the opportu…
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Send us a text Austin Clem, Senior Solutions Specialist from Rent, joins Chris and Anne to discuss how to use TikTok ads and geo-fencing to boost brand awareness, drive leads, or maintain occupancy. Austin gives his expert advice on success metrics to use and what platforms and strategies to use based on occupancy numbers, budget, and property type…
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Send us a text Join Anne and Chris as they discuss key themes from AIM (Apartment Innovation & Marketing) Conference and items we are going to implement into our marketing strategies including revisiting online forums like Reddit, using video to your advantage, how to prepare for SGE (search generative experience), and how to build a brand that imp…
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Sebastian Bae is a research scientist and senior game designer for the Center of Naval Analyses' Gaming and Integration Program as well as a faculty advisor for the Georgetown University Wargaming Society. He has two commercial designs, Littoral Commander: Indo-Pacific with Dietz Foundation and a multi-pack Crisis In Korea being released through Ca…
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Send us a text Join Chris and Anne as they delve into why reducing average days vacant is crucial for boosting revenue. They share their top strategies for minimizing vacancy periods by promoting stale units. Easy to implement takeaways for marketing and operations. Produced by Carlos MarquezBy Chris
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Send us a text In this episode, Chris and Anne discuss the role of Internet Listing Services (ILS) in our apartment marketing mix. This includes the value of ILS sources, what metrics we measure for success, and how to balance your marketing mix. Bonus: Chris talks about how he is using data to take calculated risks with his marketing strategy. Pro…
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Send us a text Your Hosts Anne Baum and Christoper Johnson introduce themselves and talk multifamily marketing. They focus as a marketer - back to basics. Why they started The Apartment Department. How they are wrapping up the year. What are they working on right now. What is something you did this year that you are really proud of. Produced by Car…
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Actor William Mark McCullough left behind a legal career and entered show business with no connections. Since then, he's shared the screen with the likes of Tom Cruise, Glenn Close, and Amy Adams. Mark explains why embracing himself instead of desperately trying to become a character was the key to his acting success, as well as why struggling acto…
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Shawn runs the collectible finance YouTube channel Reserved Investments, a low-fi, straight-shooting channel that serves as a counterpoint to the traditional online FOMO and hype surrounding comic books, graded video games, Pokemon, and other categories. Shawn has decades of experience with antiques and collectibles dating back to his formative yea…
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Renowned historian and licensed Gettysburg battlefield guide Garry Adelman tells the story of how he harnessed his passion for American history and made it his career. He talks about the similarities we share with the people of the past, some ways Civil War photography still bests our digital devices, and how he uses the power of YouTube to bring t…
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Natalia Wotjowicz has written an excellent book called Wargaming Experiences about approaches to professional wargame design informed by her experience with the NATO Civil-Military Cooperation Center of Excellence. Her book offers a lot of guidance relevant to both historical games and wargames, so I invited her to discuss it along with differences…
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Gina Willis has designed A Glorious Chance, an excellent solitaire game about naval operations during the War of 1812 and collaborated with Jeremy White on the design of Skies Above Britain. We discuss both of these games, the emphasis on narrative in solitaire design, age of sail, and much more. A Glorious Chance (mybigcommerce.com) Send us a text…
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