Best Cheryl Tan Media Trainer Podcasts (2024)

1
90: Unleash the Power of LinkedIn: Strategic Tips for Business Growth with Ann Carden 33:51

1+ y ago33:51

33:51

If you struggle with marketing yourself, this is the episode to listen to. Ann Carden is a business owner with more than 30 years of experience, having started and sold multiple companies in many different industries. Now, she helps businesses attract high-end clients. In marketing her own company, she focuses on visibility, more specifically, crea…

1
89: Building Your Personal Brand with Michelle Nedelec 29:47

1+ y ago29:47

29:47

Michelle Nedelec is an author, speaker, and owner of multiple businesses, and through experience, has learned what it takes to stand out in the marketplace today. It's you. Your personality, your purpose, your passion. Michelle talks about how you present youto the world, because this is a key part of the process, while also creating a path to prof…

1
88: Creating Content to Build an Audience with Andy Wang 49:11

1+ y ago49:11

49:11

On this show, we're talking about what it takes to stand out in your industry. What kind of work goes into the process? And is it worth the effort? I'm excited to introduce you to Andy Wang. He's a business owner, a podcaster, and a content creator. I love Andy's thoughtful approach to content creation. He believes this is worth the effort because …

1
87: Attract New Clients Using Video SEO with Atiba de Souza 59:10

1+ y ago59:10

59:10

Everyone has a story to tell. The mission of the Video Bootcamp is to help you tell that story better on video. Why? Because once you are comfortable on camera, you will enjoy creating more content, you will stand out in your space, and you will become the recognized expert in your industry. In four weeks, the Video Bootcamp can support you on your…

1
86: How to Make Your YouTube Channel Stand Out with Jason Lavarias 43:26

1+ y ago43:26

43:26

Thanks for listening! This episode is sponsored by my program, The Video Bootcamp. Everyone has a story to tell. The mission of the Video Bootcamp is to help you tell that story better on video. Why? Because if you can show up as yourself on camera, you will enjoy creating more content, you will stand out in your space, and you will become the reco…

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85: How To Achieve Expert Status Through Video With Misty Leinberger 14:35

3+ y ago14:35

14:35

How can video help to establish you as an expert in your industry? Listen to this interview I did with Video Bootcamp student Misty Leinberger. Hear how she is systematically and successfully using video to connect with new clients around the country.By Cheryl Tan: Media Trainer & Video Coach

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84: YouTube Tips To Grow Your Channel With Erin Busbee 36:22:00

4y ago36:22:00

36:22:00

Today, we’re diving deep into YouTube.I have always been a fan of YouTube as a public storage location for videos that my clients and students create. But I’m looking at YouTube in a much different light these days. As a search engine, as a place to create relationships, I’m seeing more and more that intentionally spending time to grow your YouTube…

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83: What Makes A Great Podcast Guest With Kelly Glover 37:15

4y ago37:15

37:15

Today, we’re talking about podcasts. And what you’ll learn from our guest, Kelly Glover, the CEO of The Talent Squad, will help you stand out, whether you’re a guest on someone’s podcast or YouTube show or weekly Facebook live.I loved my conversation with Kelly and there are invaluable takeaways in our discussion, like what things you can do to be …

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82: The True Power of Creating Video Content For Your Business With Corrina Carter 20:37

4y ago20:37

20:37

I’m thrilled to introduce you to one of my clients and students of the Video Bootcamp, Corrina Carter. She’s a longtime business owner, mortgage loan broker, and now, video creator.But it wasn’t always that way. If you’ve been hesitating to use video in your business, you will love our conversation. She knew how important using video was, and yet, …

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81: How To Look And Sound Better On Your Next Video Call 19:40:00

4+ y ago19:40:00

19:40:00

We’re all in an uncertain place right now. We’re concerned for our health, and for the health of our family and friends. Schools are closed, travel halted, events canceled, employees told to work from home, some businesses closed indefinitely because of the Coronavirus. And we are all feeling the effects.You may have found this show because you nee…

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80: How To Use Video To Build A Consulting Business With Karol Clark 33:17:00

4+ y ago33:17:00

33:17:00

https://youtu.be/nGA0Au3AnY0You are going to LOVE this interview.I met Karol Clark in person at her business in Newport News, Virginia. She and her husband run a successful surgical weight loss company and we just started talking. You’ll see why I had to have her continue the conversation on this show. I’m so impressed by the way she is using her e…

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79: Your Video Strategy For 2020 13:08:00

4+ y ago13:08:00

13:08:00

It’s 2020, the start of a new year, the start of a new decade. As a lot of people are doing, I’m reflecting on what happened in 2019, and figuring out where I want to spend my energy in the coming 12 months.I’ve come to the conclusion that video can’t be ignored. I have been telling students in my Video Bootcamp this, that the power to create your …

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78: From Store Owner to Instagram Influencer With Shaunda Necole 36:03:00

5y ago36:03:00

36:03:00

https://youtu.be/0nvWBlvFWtII’m really excited to share this interview I did with Shaunda Necole. She’s a woman I have known for about five years, who started out as the owner of a retail store at the mall. Remember the mall? One of my favorite quotes from our interview is this one: “I found myself evolving with the times.” And her mall days morphe…

1
77: The 4 Levels of Video Mastery 15:15:00

5y ago15:15:00

15:15:00

Are you a business owner looking to use video to reach more people? These days, many people are trying to do that. But it can be hard to know where to begin, much less gauge how effective those efforts are. Today, we’ll be talking about my four levels of video mastery. People stop themselves from using video oftentimes because they fear they’re not…

1
76: Fame, Fortune, & Farmers Markets With Lakesha Brown-Renfro 38:09

5+ y ago38:09

38:09

When you see a successful person, there’s a misconception, that he or she got to this level of success overnight, that this person snapped a finger and right away, the result is a multi-million dollar business. If only that were true.In this episode of STANDOUT, you'll hear from a business owner who started a company with one idea for growth. But b…

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75: How Jeanne Fiocca’s Story Created A Path To A Bigger Business 41:17:00

5+ y ago41:17:00

41:17:00

Stories are such a powerful way to connect with your customers. Jeanne Fiocca knows that firsthand. Jeanne is the owner of CookieText, a company she started from her garage.One of my favorite quotes from this interview is when Jeanne said, "If you love something, figure out a way to make it your job."In this interview you'll learn about the power o…

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74: Repurpose Your Content 15:24:00

5+ y ago15:24:00

15:24:00

I believe in the power of content. It creates connection between you and the people who may want to work with you. It gives prospective clients a way to check you out and see how you think before they pick up the phone to call you or walk into your office. It gives you the chance to clarify your message and make it simpler to understand, either in …

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73: From A Hobby To A Profitable Etsy Business With Lauren Kilgore 16:04:00

5+ y ago16:04:00

16:04:00

If you want to create a product to sell, this show is for you.Today, I'm talking with Etsy entrepreneur Lauren Kilgore. She and I will be speaking at the Social Media Marketing Made Easy Conference in Norfolk this April. I wanted to learn more about how she is making real money doing something she started as a hobby.I get a lot of calls from people…

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72: Content Creation That Doesn't Make You Crazy 11:40:00

5+ y ago11:40:00

11:40:00

Do you feel as if you’re constantly on the content hamster wheel? Maybe you recognize the power of creating great articles, videos and social media posts. Actually sitting down and putting the pieces together, well, that’s another story. If that sounds like you, you’re in the right place. I’ll share my simple content creation hacks that won’t make …

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71: How Conferences Foster Connection, Community And Creativity 20:22:00

5+ y ago20:22:00

20:22:00

If you had asked me a few years ago about the benefit of going to a conference, I am not sure what I would have said. I was definitely in a different place, juggling three small kids. I had a workday that started at 4 a.m., I was always running around. As a result, I was always tired.Frankly, I probably wouldn’t have thought about taking the time t…

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70: Which Video Platform Should You Use 14:06:00

5+ y ago14:06:00

14:06:00

These days there seem to be endless opportunities to use video. Which one is best for you and your business? I'll break down the options and help you figure out how to pick the platform best suited for you.What you'll learn in this episode:*Ways you can create content your audience wants*Why video marketing is so powerful*The different video platfo…

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69: How To Create A Video Marketing Strategy 11:46:00

6y ago11:46:00

11:46:00

If you’re listening to this, you may already see the power of video working for you or your competitors. Maybe you want to figure out what it can do for your company or maybe you want to step up your existing efforts in this space.If so, you’re in the right place.Now, we’re adding a little strategy to it and talking about how you can use video to g…

1
68: 9 Ways To Raise Your Visibility Now 10:48:00

6y ago10:48:00

10:48:00

Need to promote a new product, service or share the news of an event? Here are 9 ways to increase your visibility - to make sure more people know about you.Good PR is highly valuable. As entrepreneur Richard Branson once said, "Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad."What you'll learn in …

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67: How To Create Consistent Content 9:11:00

6y ago9:11:00

9:11:00

When I talk with business owners, one of the biggest struggles they face in creating content is being consistent with it. It's understandable. Content is such an effective way to educate your clients and customers. But it takes a lot of work to do well.Today, we're talking about how to create consistent content.What you'll learn in this episode:*Wh…

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66: How To Create A Publicity Plan 9:13:00

6y ago9:13:00

9:13:00

Let’s say you are launching a new service, or you have a new product line coming out.What if you simply want more people in your community to know about your expertise and your business?This episode will help you figure out your publicity plan in order to get the word out.What you'll learn in this episode:*What is a publicity plan and why is it imp…

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65: The Secret To Creating Confidence On Camera 7:50:00

6y ago7:50:00

7:50:00

For many people, feeling confident on video feels like a huge unattainable goal. But after interviewing thousands of people as a TV news reporter, I can tell you how confidence is created on camera. I have seen it happen. Stick around, and I’ll tell you what I have learned.If you have been in the STANDOUT Facebook group this week, you know we are r…

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64: The #1 Reason You Need To Put Yourself Out There 9:17:00

6y ago9:17:00

9:17:00

On a scale of 1 to 10, how effectively would you say you market yourself? How well do people know what you do and how they can work with you?If the answer is anything below a 10, this episode is for you.This is for those who are not only trying to figure out how to get started using video for their business, but for those who are trying to see why …

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63: Why You Should Take Part In The STANDOUT Video Challenge 12:10:00

6y ago12:10:00

12:10:00

Everyone seems to be creating videos, and maybe you feel as if you are missing the boat. Not true at all. There is definitely time to get started and you are not behind. Yet. But sometimes you need a little push.In today's episode, I'm introducing the STANDOUT 5-day Video Challenge.In this challenge, you will be creating videos, videos you will pos…

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62: [On-Air Coaching] The Easiest Way To Create Videos With Chris Lane 37:46:00

6y ago37:46:00

37:46:00

Content is king, yes.But how do you create it consistently? That’s the magic question, isn’t it?In this episode, you’ll hear how I help clients come up with video ideas in a short amount of time. No writing, no memorizing, no stress.I talk with a lot of business owners who want to start creating videos, but get stumped by many of the aspects of put…

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61: Seven Ways Your Local Business Can Start Using Video TODAY 13:21:00

6y ago13:21:00

13:21:00

By 2019, 80 percent of the world’s internet traffic will be video. That’s according to WordStream and if you look around, people are already on their digital devices all the time watching, sharing and interacting with video. If you own a business, consider this. According to Tubular Insights, 64 percent of consumers buy after watching branded socia…

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60: [On-Air Coaching] How To Generate Publicity And Grow Your Business With Chelsea Mandello 32:57

6+ y ago32:57

32:57

Do you have a big idea? Maybe it’s a business, maybe it's a nonprofit, maybe it's a message you need to share with the world. Let's say you have all of that, but you’re not sure how to find the right people to help spread it. Listen to this episode and you’ll hear the story behind Troopster, a for-profit company that has a nonprofit arm. On the bus…

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59: Increase Your Energy On Camera 14:50:00

6+ y ago14:50:00

14:50:00

Let’s say you know you want to sound like you have more energy on camera even though all you want to do is take a nap.Let’s say you are working hard to be more energetic on camera, but you don’t know how to turn it around.You’re in the right place.Today, you’re going to learn how you can create energy on camera even when you don’t feel like you hav…

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58: Become A Better Interviewer 14:03:00

6+ y ago14:03:00

14:03:00

Today, we're talking about a topic dear to my heart. Interviews. Or put another way, a path to creating a real connection with people you choose to bring onto your show.This is a big topic, and one I’ll be addressing more fully in other episodes. But this is a start and I would love to hear your thoughts on it. Do you use interviews for your shows?…

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57: The Benefits Of Batching Your Videos 11:38

6+ y ago11:38

11:38

I’m so excited to share with you the steps we took to maximize our time and resources during our video shoots.What you'll learn in this episode:*Five tips for batching success*The true benefit of batching your videosLinks mentioned in this episode:*My On Air Coaching Session With Natalie Eckdahl/BizChix Podcast*Episode 55 of STANDOUT: How To Avoid …

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56: Should You Hire A Professional Videographer? 36:32:00

6+ y ago36:32:00

36:32:00

If you have been shooting videos for your business by yourself, I have a question for you: Do you have a passion to be a professional videographer or do you have a passion to share your message? The one only you can share?I wanted to bring on a very talented videographer and editor to talk about what a professional video shoot looks like, how you p…

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55: How To Avoid Being Nervous On Camera 14:07:00

6+ y ago14:07:00

14:07:00

I get asked this question a lot. How can you avoid being nervous on camera? And I say, nervousness is normal. You just can’t let nerves get in your way.I have had my fair share of feeling really nervous in my career as a TV news anchor, reporter and host. I remember the first time I was on live TV as a reporter. I really thought I was going to thro…

1
54: How To Look Good On A Webinar 16:53:00

6+ y ago16:53:00

16:53:00

How many of you use webinars for work? As in, you are a participant and you need to have the video turned on and people will see you, or you’re a presenter and you have to do a good job on camera. Or else. If webinars are part of your work, this episode is for you.In 2018 I am on a mission to inspire you to find your voice, show up consistently and…

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53: How To Surround Yourself With The Right People 13:48:00

6+ y ago13:48:00

13:48:00

Entrepreneur and speaker Jim Rohn said, “You’re the average of the five people you spend most of your time with.”But how do you find the right five people? That’s what we’re talking about today.What you'll learn in this episode:*The nine types of groups you can join to make the right connectionsLinks mentioned in this episode:*Sign up for my newsle…

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52: Engage Your Audience Using Live Video With Jennifer Quinn 33:31:00

6+ y ago33:31:00

33:31:00

We talk about video quite a bit on STANDOUT. It makes sense, since video is one of the best and quickest ways to share your message with new people.Earlier this year, I was working with a company based in New York to possibly start a video show. We didn’t end up going forward with that, but we did learn about Jennifer Quinn, widely known as Jenny Q…

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51: How To Succeed In Sales With Matthew Kimberley 35:19:00

6+ y ago35:19:00

35:19:00

We focus quite a bit on visibility on STANDOUT, of course - on things you can do to be seen as an expert in your field. Over the past 50 episodes, we’ve talked about PR, podcasts, video marketing, content marketing and speaking, just to name a few of the topics. It’s so gratifying to get your message out to more people. But, if you’re a business ow…

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50: 6 Steps To Building A Thriving Community 15:54:00

6+ y ago15:54:00

15:54:00

Over the weekend, I had the opportunity to be in a room full of almost 1,000 women. It was part of the Virginia Women’s Conference at the Virginia Beach Convention Center hosted by Senator Mark Warner. I think we filled up the entire building! The energy at the conference was incredible - especially when you looked around and thought about what the…

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49: [On-Air Coaching] Re-Engage Your Tribe With Resi Connell 25:23

7y ago25:23

25:23

Welcome to Episode 49, where once again I invite you to listen in on a strategy session with one of the members of my PR Pro Membership Community.I have been cheering Resi Connell on for more than a year, and today, October 4, 2017, the day this podcast episode goes live, is a big day for her. It’s the culmination of months of really hard work to b…

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48: How To Become A Thought Leader Using Video With Shelley Smith 31:57:00

7y ago31:57:00

31:57:00

If you have been thinking about using video to market yourself and your business, and something has been stopping you from moving forward, you’re in luck. This episode is full of great tips.A few weeks ago, I ran a 10-Day Video Challenge. I had not done this before and I didn’t know what to expect. But it went so well, I will be running this free c…

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47: Create The Life You Want With Jocelyn Sams 23:27:00

7y ago23:27:00

23:27:00

We are all a work in progress and in the life of an entrepreneur, the only constant is change. You’re always learning about your strengths, your weaknesses, what you want your business to look like, how you want your business to grow and what you can do to optimize your time.That’s not a small order, is it?I’m excited to introduce you to my guest, …

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46: [On-Air Coaching] How To Avoid Content Creation Overwhelm With Karen Lock Kolp 43:09:00

7y ago43:09:00

43:09:00

This is Episode #46 of the STANDOUT podcast, where I invite you to listen in on a strategy session with one of the members of my PR Pro Membership Community.Karen Lock Kolp is an early childhood expert, a mom, and the creator of the podcast, We Turned Out Okay. She is also one of the founding members of my PR Pro online community - and I’m so thril…

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45: Get Started With Video In 3 Steps 8:49:00

7y ago8:49:00

8:49:00

Today, we’re talking about video, specifically how to get started using video.I’ve talked about creating video before. Check out Episode 41 of the STANDOUT podcast. In that episode, I outline my 10 best tips on how to look and sound great on video. But in speaking with some of my students and clients, and through my own experiences, I know you get …

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44: Why Your Business MUST Focus On PR With Christina Nicholson 25:27

7y ago25:27

25:27

Our next guest is Christina Nicholson. I had such a good time chatting with her, maybe it’s because we have so much in common.Christina is a former journalist turned entrepreneur. She helps entrepreneurs get media attention. Sounds familiar, right?Listen to our discussion about the right way and the wrong way to capture the attention of journalists…

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43: Create A Consistent Stream Of PR To Grow Your Company With Dmitry Dragilev 31:15

7+ y ago31:15

31:15

Create a consistent stream of PR to grow your company with Dmitry DragilevConsistent PR, which means a steady stream of free publicity, is so very valuable. Just ask Dmitry Dragilev, who used PR to grow a startup from zero to 40 million views per month. That company, Polar, was acquired by Google.Dmitry outlines what he did to create relationships …

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42: How To Change Your Story And Find Success With Mark Sephton 22:03:00

7+ y ago22:03:00

22:03:00

How to change your story and find success with Mark SephtonMark Sephton knows a little something about changes. He’s an author and personal mentor to entrepreneurs. You may recognize his name and his voice. I interviewed him in STANDOUT episode #9.He’s about to release his second book, entitled Plot Twist.A plot twist is an unexpected development. …

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41: How To Look And Sound Great On Video 21:39:00

7+ y ago21:39:00

21:39:00

How to look and sound great on video with Cheryl TanToday, we’re talking about visibility - specifically gaining visibility through video you create.You may have already heard about the power of video for your business. Everyone’s creating video, you hear. It converts like gangbusters, they say. But maybe you aren’t sure where to start. You’re not …

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Cheryl Tan Media Trainer Podcasts

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