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The Write Question is a weekly literary program hosted by Lauren Korn that features authors from the American West—and beyond—including James Lee Burke, Kate Lebo, Anne Helen Petersen, Robert Wrigley, Jess Walter, Stephen Graham Jones, Hoa Nguyen, Maggie Shipstead, Elissa Washuta, and others.
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The Partnership Economy

David A. Yovanno and Todd Crawford

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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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When Marcel Floruss started his blog in 2013, it was because he had a passion for men’s apparel and fashion. Over the following years, he has built a massive audience on Instagram, TikTok and YouTube- with over 1 million subscribers on YouTube alone. He and host Dave Yovanno discuss Marcel’s journey as a creator, his connection with his audience an…
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On this mini episode of ‘The Write Question,’ host Lauren Korn speaks with Chloe Salmon, a director and producer at ‘The Moth Radio Hour’ and part of the editorial team behind ‘The Moth Presents: A Point of Beauty: True Stories of Holding on and Letting Go’ (Crown Publishing Group).By Lauren Korn
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In this mini episode of ‘The Write Question,’ host Lauren Korn speaks with Métis author Toni Jensen, author of ‘Carry: A Memoir of Survival on Stolen Land’ (Ballantine Books; Penguin Random House). Toni will be giving a reading in collaboration with the University of Montana’s Creative Writing Program on April 12, 2024, at the Missoula Art Museum.…
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This week on ‘The Write Question,’ host Lauren Korn speaks with Tessa Hulls about her graphic memoir, ‘Feeding Ghosts’ (MCD; Farrar, Straus & Giroux), the story of three generations of women in her family: her grandmother, Sun Yi; her mother, Rose; and Tessa herself.By Lauren Korn
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Welcome back to the Partnership Economy podcast! We‘re starting Season 5 off strong, welcoming Kerry Curran, the former Chief Growth Officer at Gen3 Marketing, the oldest and largest affiliate specialty agency in the world. Kerry is a veteran of the marketing and partnerships space with over 17 years of experience and insights that she brings to th…
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Season 5 of The Partnership Economy is here! We’re diving right back into interviews with leaders from all sides of the ever-evolving partnerships industry and answering the question on every marketer’s mind - how do I reach the modern consumer? Join your hosts, Todd and Dave, on April 9th for Season 5! This podcast episode was produced by Quill.…
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For this mini episode of ‘The Write Question,’ host Lauren Korn speaks with National Book Award Finalist Min Jin Lee, author of the novels ‘Pachinko’ and ‘Free Food for Millionaires.’ Min Jin is also the editor of ‘The Best American Short Stories’ anthology for 2023 and will be traveling to Kalispell, Montana, for the Wachholz College Center’s WCC …
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This week on ‘The Write Question,’ host Lauren Korn speaks with Michael Finkel, author of ‘The Art Thief: A True Story of Love, Crime, and a Dangerous Obsession,’ a true crime narrative that centers Stéphane Breitwieser, who carried out more than two hundred heists over nearly eight years—in museums and cathedrals all over Europe—and stole more tha…
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This week on ‘The Write Question,’ we’re airing an encore: host Lauren Korn’s conversation with Bryce Andrews, author of ‘Holding Fire: A Reckoning with the American West’ (Mariner Books, HarperCollins), now out in paperback!By Lauren Korn
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This week on ‘The Write Question,’ host Lauren Korn speaks with Kathleen McLaughlin, author of ‘Blood Money: The Story of Life, Death, and Profit Inside America’s Blood Industry’ (Atria/One Signal Publishers), out now in paperback!By Lauren Korn
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After witnessing the digital transformation in the early 2010s through her work in retail, Tara McNulty made a career pivot to focus on the e-commerce and affiliate space. Today, she manages strategic partnerships at YouTube Shopping- a new program from the video giant. Commerce existed on YouTube long before partnerships were standard, with creato…
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This week on ‘The Write Question,’ host Lauren Korn speaks with poet Emily Riddle, author of ‘The Big Melt’ (Nightwood Editions), a debut collection rooted in Nehiyaw (Cree) thought and urban millennial life events.By Lauren Korn
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Jonathan Claydon is an affiliate and partnerships expert, having worked in the industry for years in a variety of niches. Today he is the Chief Development Officer at Acceleration Partners - the world's largest partner marketing agency. According to Jonathan, there is a shift happening in the industry. Brands are increasingly looking to measure the…
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Host Lauren Korn speaks with Heather White, author of ‘One Green Thing: Discover Your Hidden Power to Help Save the Planet’ and the founder of a non-profit of the same name. Heather will be discussing both her book and her non-profit at the Missoula Public Library on December 6, 2023, at 6:30PM.By Lauren Korn
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This week on ‘The Write Question,’ host Lauren Korn speaks with poet D.M. Bradford, author of the collection ‘Bottom Rail on Top’ (Brick Books), a kind of archives-powered unmooring of American histories of antebellum Black life and emancipation.By Lauren Korn
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Erin Dwyer is the CMO of Matter of Fact, a skincare brand started by former K-Pop star Paul Baek, and a former professional dancer herself. Erin draws on her experience as VP of Digital at Drunk Elephant and OUAI, to build a brand in today’s competitive, noisy landscape. She tells Dave that being consistent with your messaging, no matter where a co…
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Growth HQ is an affiliate and partnerships agency that works with a diverse range of clients, from DTC to fintech. The co-founder and CEO, Inez Miedema, thinks a lot of marketers have preconceived notions about affiliate programs and therefore don’t include them as a top channel. Miedema is pushing back against these notions and wants marketers to …
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In this mini episode of ‘The Write Question,’ Lauren speaks with the host and executive editor of ‘Hidden Brain,’ Shankar Vedantam, about “Healing 2.0,” a month-long series that considers how we can change our lives—by taking a closer look at the stories we tell ourselves about our lives, the nature of loss, and whether we should try to do away wit…
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This week on ‘The Write Question,’ host Lauren Korn speaks with poet Maya Jewell Zeller, author of ‘out takes/ glove box’ (New American Press). The two talk about Maya’s birth story, childhood, and motherhood; cars, trucks, and traveling; and Maya’s primal self—a psychology (and a poetics) borne of the sea and the woods, of the natural world.…
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Stephanie Schultz loves learning about new innovative technologies. It's a large part of the reason she’s stayed so long at American Express, where she is VP and Head of Partnerships. In her position, she gets to work with her team to uncover how new tech can bring better value to their customers and partners. She and host Dave Yovanno discuss gett…
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When Jason Fairchild started tvScientific, he wanted to democratize access to TV advertising. Today, the company does just that by allowing marketers to run paid campaigns on connected TV, allowing organizations to unlock the power of streaming services and Smart TV. He joins host Todd Crawford to discuss why advertising should ultimately always be…
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This week on ‘The Write Question,’ in advance of Robin Wall Kimmerer’s appearance in Missoula, host Lauren Korn speaks with the author of ‘Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge, and the Teachings of Plants’ (Milkweed Editions).By Lauren Korn
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Join host Todd Crawford as he sits down with Sagar Joshi, Director of Partnerships at Site Plug. Site Plug is a bottom-of-the-funnel performance partner that helps brands drive performance with touch bases across a variety of search engines and websites. He’s spent seven years in this role, and learned about the industry across a variety of locatio…
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When Dave Bolotsky founded Uncommon Goods, he wanted to create something different. In his role as an e-commerce research analyst, he had seen a world of ‘sameness’ on the internet, and saw an opportunity to do something different. 25 years later, he’s still at it. Uncommon Goods is a leader at ESG, and is something Dave is passionate about. He thi…
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This week on ‘The Write Question,’ Lauren speaks with poet Dara Barrois/Dixon (née Dara Wier) about the ethics of art-making and how her latest book of poetry, ‘Tolstoy Killed Anna Karenina’ (Wave Poetry), both elucidates and confounds those ethics—particularly as it’s read alongside Barrois/Dixon’s essay titled almost identically, “Why Tolstoy Kil…
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This week on ‘The Write Question,’ Lauren speaks with Healy, Alaska-based writer Christine Byl about her debut novel, ‘Lookout’ (Deep Vellum Publishing), which tells the story of the Kinzlers, a complex working-class family firmly rooted in northwestern Montana.By Lauren Korn
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In this episode, Todd sits down with Lee-Ann Johnstone, founder of Affiverse and an affiliate marketing expert with two decades of experience. Lee-Ann has witnessed digital marketing transform from a few links into the powerhouse it is today and has held a variety of roles that have allowed her to get a holistic sense of the industry. Todd and Lee-…
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In Lauren’s conversation with podcasters and authors Nick Mott and Justin Angle, the three talk about the nuances of wildfire: ‘This is Wildfire: How to Protect Yourself, Your Home, and Your Community in the Age of Heat’ (Bloomsbury Publishing) “offers everything you need to know about fire in one useful volume.”…
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This week during ‘The Write Question,’ Lauren returns to her 2022 conversation with Charmaine Wilkerson, author of ‘Black Cake,’ the story of a mother, a woman, whose traumas and histories she hid from her children—children who, after her death, are forced to confront their mother’s past, as well as their own identities in light of such shocking re…
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