Best Christopher Anastasio Podcasts (2024)

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Ep 114: What Does It Mean to "Be Iconic," Anyway? 11:47

12M ago11:47

11:47

In this episode, we'll talk about how to make your marketing benefit themes more impactful and resonant with your audience, using a little inspiration from US car commercials, like Cadillac's "Be Iconic" campaign for summer 2023.

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Ep 113: Get Started On Threads Today 9:57

1y ago9:57

9:57

In today's episode, we'll discuss the importance of trying out Meta's new Twitter competitor platform, Threads, and also examine why Twitter isn't going anywhere anytime soon.

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Ep 112: Going Live On Facebook 10:18

1y ago10:18

10:18

In today's episode, we'll discuss the advantages behind going Live on Facebook, and how you can optimize your Live sessions.

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Ep 111: Get Smart on Instagram Algorithms 13:55

1y ago13:55

13:55

In today's inaugural video episode, we review a recent piece on Social Media Today about Instagram's recent explainer about how its various algorithms work for the main Feed, Stories and Reels. Whether you're on IG or not, this information is invaluable for either optimizing your presence there or finally taking the plunge and getting onto the plat…

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Ep 110: Try This Alternative to ChatGPT 13:52

1y ago13:52

13:52

In today’s episode, we will talk about an alternative to ChatGPT from Copy.AI. Copy.AI has created a new tool called Chat that appears to have similar functionality to ChatGPT.

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Ep 109: Use These Marketing Examples for Inspiration 13:52

1+ y ago13:52

13:52

In today’s episode, we will take a close look at some excellent examples of mass marketing that create a reaction in the audience, and how you can draw inspiration from these examples for your own marketing campaigns.

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Ep 108: Don’t Worry About the TikTok Ban, Worry About Attention 11:05

1+ y ago11:05

11:05

In today’s episode, we will discuss the potentially imminent ban of TikTok in United States, where your focus should be instead of the TikTok ban, and tactical advice for what to do if TikTok does get banned.

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Ep 107: Instagram Adds New Engagement Feature 10:42

1+ y ago10:42

10:42

In this episode, we’ll discuss Instagram’s new engagement feature that they are rolling out on an experimental basis, whereby users can make better connections with like-minded followers, and share textually relevant content with those followers.

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Ep 106: Don’t Be Boring (w/Your Headlines) 13:33

1+ y ago13:33

13:33

In todays episode, we’ll take a closer look at the importance of grabbing attention with your headlines.

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Ep 105: Start Making Facebook Reels 10:33

1+ y ago10:33

10:33

In today’s episode, we’ll talk about the importance of experimenting with creating content for Facebook Reels.

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Ep 104: How To Put Content Repurposing On Autopilot 14:22

1+ y ago14:22

14:22

In today’s episode, we discuss a method for systematizing content, repurposing, in order to help you to move faster and not have to rethink how to repurpose content every time you produce a new piece.

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Ep 103: Time To Check Your Fonts 11:44

1+ y ago11:44

11:44

In today’s episode, we will take a close look at why it’s important to review the stylistic elements of your brand, such as your font choice, and how that can impact the overall impression of your business, sales, and brand lift. This episode builds on a very early episode on the Pransform podcast that went into detail about choice of logo, color c…

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Ep 102: The AI Takeover 14:30

1+ y ago14:30

14:30

In this episode, we present a prologue of sorts about the artificial intelligence (AI) tools that are coming into the digital marketing landscape, such as ChatGPT, Bard, and Synthesia, the implications of these tools, and the resultant impact on your business going forward. This episode will serve as an entrée into deeper, more detailed, tactical d…

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Ep 101: Time To Start A Podcast? 11:50

1+ y ago11:50

11:50

In this episode, we will discuss recent trends in the podcast space with regard to a slowing rate of new shows being published, and will also examine the implications and downstream benefits of starting a podcast in the current environment.

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Ep 100: 2023 Digital Landscape 38:51

1+ y ago38:51

38:51

In today's milestone 100th episode, Mayank Singh from our Asia office and Chris Anastasio from our US office "sat down" together and discussed a wide range of topics and issues in the digital marketing sphere, including the future of Twitter, the role of short form content on platforms like TikTok and YouTube, the emergence of ChatGPT and similar A…

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Ep 99: What To Do About Twitter 11:15

1+ y ago11:15

11:15

In today’s episode, we will look at the implications of an Elon Musk-led Twitter, and whether or not you should remain on the platform given all of the fluctuation that has occurred to date with it, as well as projected fluctuation with regard to the platform’s future.

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Ep 98: Meet Us in Mashantucket! 10:25

1+ y ago10:25

10:25

In this episode, I’ll briefly discuss our team’s plans to be at the MassCPA New England Practice Management conference in Mashantucket, Connecticut, November 16-18. If you plan to be at the conference, stop by and say hi; if you were thinking about coming to the conference, we encourage you to come and drop by and say hi to us! We’d love to discuss…

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Ep 97: Why You NEED to Make YouTube Shorts 14:25

1+ y ago14:25

14:25

In this episode, we will talk about the importance of creating YouTube shorts to complement and grow your YouTube channel. The fact that YouTube is the second largest search engine, and contains both the YouTube main feed and Shorts feed in a self-contained ecosystem, means you’ll gain economies of scale promoting your YouTube channel by using Shor…

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Ep 96: Meta’s Challenges Translate Into Your Opportunity 14:40

2y ago14:40

14:40

In this episode, we’ll take a close look at the recent performance data Meta reported for Q3 and how that can translate into opportunities for you and your business, particularly on the Facebook platform.

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Ep 95: Meet Us in Phoenix! 10:26

2y ago10:26

10:26

In today’s episode, we talk about how Pransform will be on the ground in Phoenix, Arizona November 8-9 for the ASCPA Converge Conference. We also talk about the benefits of outsourcing and offloading tasks like digital marketing, tax preparation, and bookkeeping in order to free up more time for you to grow your business and/or spend time with your…

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Ep 94: Document the Process 16:45

2y ago16:45

16:45

In today’s episode, we’ll talk about the importance of documenting your process and increasing your transparency, which in turn improves your know, like, and trust factor.

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Ep 93: Twitter Bombshell! 12:47

2y ago12:47

12:47

In today’s episode, we’ll discuss some breaking news that came out yesterday from Twitter regarding the ability to share multimedia on the platform: up to four images, videos and/or GIFs within a single tweet. This catapults Twitter into competitive positioning with other platforms with regard to multimedia publication.…

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Ep 92: Branding Survives Recessions 15:39

2y ago15:39

15:39

In this episode, we talk about how branding and marketing will always surpass selling in terms of effectiveness, and especially during difficult economic times.

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Ep 91: Systematize Your Content Production 15:04

2y ago15:04

15:04

In today’s episode, we’ll talk about the benefit of creating repeatable systems for publishing content across platforms, focusing specifically on one of the methods we use to get snack-sized content out onto various social media platforms as quickly as possible.

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Ep 90: What’s TikTok Now? 11:55

2y ago11:55

11:55

In this episode, we discuss an emergent feature on TikTok called TikTok Now, why it’s there and how you can leverage it for your business.

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Ep 89: Pransform LinkedIn Content Review 11:24

2y ago11:24

11:24

In this episode, we’ll browse the Pransform LinkedIn page and highlight some helpful content that you may have missed, and call attention to the posting rhythm that we’ve established to help businesses apply digital and social media marketing strategies.

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Ep 88: Shortcomings of Paid Traffic 13:56

2y ago13:56

13:56

In this episode, we’ll explore some of the shortcomings of running paid ads to get traffic and conversions, contrasted to the value of providing organic content that builds a relationship with your audience and customer base.

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Ep 87: Getting Started with YouTube Shorts 10:19

2y ago10:19

10:19

In this episode, we’ll take a very high-level look at a helpful resource for getting started with YouTube shorts.

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Ep 86: Make More Mistakes 10:39

2y ago10:39

10:39

In today’s episode, we’ll explore the idea of being more authentic in your content — being willing to make more mistakes and not look for perfection in your content. Attempting to be perfect typically means you will produce zero content, ultimately defeating the purpose. Giving yourself permission to make small mistakes and represent yourself authe…

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Ep 85: Develop Your Differentiators 13:29

2y ago13:29

13:29

In this episode, we will spend some time talking about the importance of identifying differentiators for your company compared to your competition, and then walk through the process of using those differentiators to develop various marketing messages, angles, campaigns and content.

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Ep 84: Thoughts on LinkedIn Marketing 13:59

2y ago13:59

13:59

In today’s episode, we’ll talk about using LinkedIn to effectively market your business, and go over some of the insights provided by Sprout Social in its article on the same subject that was published today.

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Ep 83: Facebook Organic On the Rise 12:31

2y ago12:31

12:31

In this episode, will expand a little bit on Episode 79 with regard to shifting focus to emergent platforms, and spend some time discussing Facebook organic reach and how you can start leveraging it for your business.

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Ep 82: Loom Transcribes! 10:30

2y ago10:30

10:30

In this episode, we’ll build on Episode 66, which focused on the use of an online tool called Loom for making video content, and examine an additional feature of Loom which allows you to transcribe the videos as well. This post-production capability can come in very handy for content repurposing.

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Ep 81: Content Calendar 14:24

2y ago14:24

14:24

In this episode, we’ll discuss the importance of maintaining a content calendar so that you can keep track of your social media and digital marketing content, creatives, and overall publication history and upcoming schedule. Implementing a content calendar effectively will exponentially improve the coherence and optimization of your social media ma…

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Ep 80: Context, Context, Context 21:41

2y ago21:41

21:41

In this episode, we’ll examine the concept of being contextually relevant to the social media platforms you’re producing content on, and how that plays out across a given example (short form video on YouTube Shorts, TikTok, and Instagram Reels).

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Ep 79: Shifting Platforms 22:19

2y ago22:19

22:19

In today’s episode, we’ll take a look at some potential shifts in the social media platform landscape. In particular, the movement away from Instagram and towards formats like organic Facebook, YouTube Shorts, and TikTok, and the opportunities this shift presents.

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Ep 78: Your First Hire 19:56

2y ago19:56

19:56

In this episode, we examine who is typically the best first person to hire into your business from a job function perspective. This episode draws from a book called “The Millionaire Real Estate Agent“ by a gentleman named Gary Keller, founder of the highly successful real estate brokerage Keller Williams.…

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Ep 77: Instagram Morphing Into TikTok? 8:36

2y ago8:36

8:36

In this episode, we’ll explore the recent news surrounding Instagram‘s continued push to replicate the TikTok user experience, as well as some timely remarks today from the CEO of Instagram regarding a potential reversal of that shift.

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Ep 76: Volume Sets You Free 10:56

2y ago10:56

10:56

In this episode, we’ll go over some remarks Gary Vaynerchuk made in a speech in Singapore in 2019 regarding how volume production of content actually sets you free, and allows you to post content that you like and want to put out into the universe (selfish), and content that your audience is actively searching for (selfless).…

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Ep 75: Twitter Advanced Search 13:53

2y ago13:53

13:53

In today’s episode, we’ll take a closer look at how you can best listen to and join relevant conversations on Twitter by employing its Advanced Search feature.

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Ep 74: The Importance Of Speed In Business 18:30

2y ago18:30

18:30

In this episode, we’ll take a critical look at an article published by Gary Vaynerchuk in 2017 regarding the importance of speed in business, and explore ways to look at how you can squeeze the most productivity out of each day.

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Ep 73: A Case Study On Branding 14:22

2y ago14:22

14:22

In this episode, I share a personal vignette about a content marketing and branding journey that I was taken on by a financial advisory firm. There are several lessons within that vignette that you can glean for your own content marketing and branding efforts.

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Ep 72: Deploying Multiple Landing Pages 13:08

2y ago13:08

13:08

In today’s episode, we discuss the strategy of deploying multiple landing pages for promotional purposes, specifically targeted to niche audience segments, in order to assist you in better assessing the success of your marketing campaigns.

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Ep 71: TikTok Getting Banned? 12:39

2y ago12:39

12:39

In this episode, we discuss the recent news surrounding TikTok and the possibility of it being removed from Apple and Google App Stores in the United States. We’ll also talk about the implications for your business and whether you should continue to use the app going forward.

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Ep 70: Mid-Year Review 14:34

2y ago14:34

14:34

In this episode, we’ll talk about some tactics you can use to make the most of the midpoint of this year to conduct a checkup on your social media and digital marketing efforts, as well as to increase efficiency for the second half of the year.

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Ep 69: Go Big With Your Vision 17:02

2y ago17:02

17:02

In this episode, we’ll talk about the importance and value of going very big with your business’ vision statement. We’ll go through some famous companies’ vision statements as examples and break down why they work so well.

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Ep 68: Be Polarizing! 13:55

2y ago13:55

13:55

In this episode, we’ll discuss why it’s important to make content that’s compelling and even polarizing to your audience, to encourage comments and engagement. Comments show the platform algorithm that your content was not only worth consuming, but also compelling enough to react to, and that helps with your organic reach.…

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Ep 67: The Power Of Podcasting 15:41

2y ago15:41

15:41

In today’s episode, we’ll discuss why podcasts are a great choice for pillar content, as well as recommendations on which platform to use to host your podcast.

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Ep 66: Create Video Content With Loom 18:45

2y ago18:45

18:45

In this episode, we discuss an application called Loom, which allows you to record video content from your desktop or mobile device, while voicing over the screenshot, and appearing on the screen as well (only on the desktop version). We’ll also discuss some example scenarios in which you can make good use of this tool and tactic.…

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Ep 65: Show Up Every Day 17:38

2y ago17:38

17:38

In this episode, we discuss the importance of showing up constantly and consistently on social media platforms, in particular, dedicating yourself to mastering and being ubiquitous on one particular platform and then proliferating the content via an “omnichannel” strategy.

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Christopher Anastasio Podcasts

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