Church Brand Guide Podcast Branding Marketing Websites And Design public
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Church Brand Guide Podcast | Logo, Website, Video, and Design

Church Brand Guide Podcast | Branding, Marketing, Websites, and Design

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Branding is about creating the right perception of your church. You have to be intentional with your logo, website, and graphics to cut through the noise. Michael has been specializing in building church brands for years having launched hundreds of them with his agency. This podcast is designed to build your church's brand by using the techniques the major brands use. Michael will present the concepts through the lens of ministry so your church can be genuine to your God-given vision. He has ...
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Get all the designs you need to promote your church for the upcoming year and reach Gen Z. These designs are fresh and on-point, perfect for captivating young families. Access the design files in Canva and customize them to fit your needs. You can easily add your logo and service information using Canva's editing tools.…
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Ready to create an amazing church website that attracts new visitors? In this video, we share 14 tips for designing and optimizing your site. From crafting a compelling tagline to ensuring mobile-friendliness and social media integration, these tips will help you build a strong online presence for your church. Watch now and start reaching your comm…
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A logo is an icon that represents what your church stands for. It is the first thing people see of your brand, and it needs to be appropriately designed for them. The logo is a cornerstone of the church's brand, and you must invest in a great, sticky design to cut through the noise. In this episode, we unpack how your church can be sure it has the …
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A successful website is always working for your church to get new guests to come to a service. It's like an employee working 24/7 to get new guests, so it must be built as a tool to help people make their first visit. We like using Wordpress to build websites for churches with Divi Builder installed to make the site easy to design and update. This …
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As creatives, we are asked to be an expert in an area of communications, but it can be a struggle to get your ideas implemented. In this episode, we help creatives with tips so they can add value to the church in their area of expertise. Michael and Denis have years of church communications experience and share their best insights.…
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Churches that understand how to properly use emails and text messages are the ones that see people join the church, join a group, and join a team. These tools are very effective in helping people take their next steps. The problem is most churches do this all wrong. This episode will guide you through producing emails and text messages that move pe…
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We will dive into tactics for creating videos that tell the stories of your church. Telling stories is the key to cultivating champions in the church, and one of the most powerful tools to do this is a video showing the impact God has through the church. A brand champion participates at a high level to volunteer, give, and invite others to the chur…
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The website is the front door to your ministry, and you must have a clear strategy to see new guests to your weekend services. Listen to the podcast episode about building an attractive church website so you can easily apply the tips and see results. We share insights to help you adjust your current site or determine whether you need a new website.…
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Denis Estimon is our guest, and he shares the most effective tool your church can use right now to reach people: Instagram Reels. The effectiveness of social media is constantly changing, but you can get ahead of the game by listening to this episode. Churches are typically behind in using new tools for reaching an audience. Don't be like most chur…
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While serving on a church staff in communications, Denis realized he could reach many people through "digital outreach." He was able to cut through the noise to grow the church. He saw how his marketing skills could share the church's ideas like wildfire. All he needed was to shift his mindset from marketing to outreach to be more authentic, result…
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A great church logo design will get you noticed. It relates to people in your community and creates a recognizable impression. As a communications director, you must invest in a well-designed logo, so your marketing is more effective. The logo is the tip of the iceberg when building a brand. It has to be right so you can put it on everything from s…
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In this new podcast episode, you'll learn how I implemented a new brand for a church that has been around for decades in the Church of God in Christ denomination. Now they are growing in weekly attendance and church membership. Building a brand is a powerful tool a church can use to clearly and concisely communicate its benefits. Clarity is what cu…
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You can leverage events to grow the church, just like we help Cornerstone Church do to see new families join the church every month. The key is to think about building your brand instead of just promoting an event. When you get this right, you'll have effective promotions to get new guests to come to the church. You will steward the church money we…
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In this new podcast episode, we look at eight tips for what makes a great church logo design, and you'll see the logo I created for Calvary Church, located in Pella, Iowa. What is your logo saying about you? People judge a book by its cover, and your logo is the most seen part of your brand. The problem may be that your logo communicates that you a…
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A great brand is built by asking great questions. I have a list of 20 questions that I ask my new clients to help me get up to speed with their current brand and the vision they have for the future. Once I have these answers, I can choose the right colors, fonts, and graphic treatments that represent the vision and then create a visual identity tha…
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You will get tips for creating a sub-brand as I share the example of branding a men's conference. Tip: Create sub-brands only for significant events that reach many people. Otherwise, use the church's brand standards (colors, fonts, etc.) to create smaller event promotions. Tip: Have a target audience avatar for the event, so you choose your design…
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Since rebranding, True Life Church is seeing a great deal of momentum moving them toward growth. See the story of the True Life Church rebrand from First Assembly of Clay County. More people are attending the church on a regular basis. Pastor Billy knows the difference knowing God has made in his life to transform him from an addict to a provider o…
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A fresh vision needed to be implemented at Legacy Church to take them from where they were to where they needed to be. Pastor John Dunn took over Legacy Church after the previous pastor built it 40 years. He changed the culture and has seen a growth of over 130% in attendance in 2021. Giving has increased by 300%, and this all happened during the p…
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Great brands reach people where they are and invite them in. Dain Jepson is the executive pastor of Montgomery Community Church, and he joins us to discuss how they are creating a brand to reach people as the dust settles on the pandemic. Dain gives insights on the branding process and how his team was able to come together to have meaningful discu…
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We discuss using some business tactics to reach people for ministry with Geno Guevara. This episode will open your mind to new possibilities for what is available to you as a ministry. We often get stuck in our own world, but the most significant innovations come from ideas outside our circle. Geno owns a martial arts business where he uses softwar…
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In this episode of the Church Brand Guide Podcast, our guest, Nick Agimudie, discusses how you can develop a culture of creativity in your church to attract creative people and keep innovating within the church. Many churches struggle with creativity. There is a tension between being genuine and innovating within the church. The result is that chur…
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In this episode, we are talking about Christmas. How do we give people the Christmas experience to make them stay and become part of our church? SHOW NOTES Imagine Christmas as a tradition in your church, where people in your church and the community look forward to the Christmas season every year. Achieving this can happen with the mindset of a st…
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If you are thinking about rebranding your church, this will be the perfect place to learn about the branding process and the steps that will get you results to see more first-time guests. In this episode, we are unpacking the story behind the Christwalk Church rebrand. You'll learn how to create a brand rather than design a logo. I will also show y…
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Clarity allows brands to thrive in our culture, and it's why I believe every church should build its brand. While we want to welcome everyone to church, good branding identifies who we are good at reaching and focuses on reaching out to that target audience. Branding is about knowing who you are as a church and positioning yourself to your target a…
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Your church matters, but does your community feel like that it matters to them? When a church focuses on creating a brand, it relates to people, so they believe that it is relevant for their lives. In this podcast episode, Pastor Lucas Forsthoff of Cornerstone Church just outside of Detroit shares practical branding tactics they are using to see ne…
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Easter is coming sooner than you think. In this episode, I'll guide show you how to brand your Easter service to build your reputation, which causes people to come back. It starts by determining a value of your church that you want the Easter event to focus on. By choosing a value of your church as a theme, the Easter experience promotes the church…
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Your church's website is where new guests come first to decide whether they will come on a weekend. The website needs to be designed like an employee with a specific job working 24/7 to get people to a worship service. In this episode, I want to give you a strategy to design a website that will answer the questions people have when they check out y…
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Legacy Church had a fresh vision with a new pastor to reach all 3 generations of people in their city. They wanted grandparents to be able to come to church that is also appealing to their children and grandkids. We worked to design a brand strategy that resulted in the brand visuals for the logo, website, and facility signs. In this video, we disc…
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Good branding transforms a church from being the best-kept secret in town to becoming a pillar in the community. People will say, "we have been looking for you all our lives." Your church has a fantastic message that needs to be heard by the community. A well-designed brand allows the church to be perceived as relevant so people will be open to lis…
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Over the years, I have created a process that will allow your church to create a compelling brand in your city. A good starting point is a great logo and tagline. I have an agency that specialized in designing brands for churches. In the last video post I shared how GO Church experienced a 30% increase in attendance after rebranding, Vibrant Church…
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Branding is the perception people have of your church. It's what they say about you. The question is, are they saying the right thing about your church? In this episode, we will begin a series where we take a look at 3 steps to rebrand your church and creates momentum. As an agency owner, I build brands for churches. I am passionate about helping c…
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Waters Edge is a church plant that wants to get noticed the blue-collared community they serve. I created a brand around the vision of Pastor TJ and his team that would relate to the city. In this episode, you'll get inspired by the branding process and learn the tactics that result in an attractive design. The colors are in line with the local NFL…
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In this podcast episode, we take a deep dive into Pastor Kevin's church rebrand process who is part of the CBG Membership. He is working on building a culture that has the momentum to grow New Life Christian Center so they can reach more people. We discuss creating a new tagline that is more reflective of what benefits the church offers. I also pro…
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A church brand communicates why your church is important. The following 4 areas should be designed to be on point with the church's brand strategy in order to build trust: logo, branding guide, website, and sings. A clear brand strategy is the starting point of any great brand to define the overall direction of all church communications. Your churc…
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Engagement with your church's vision can happen even now by telling the stories of life-change that have taken place in your church. In this episode, I'll share with you a storytelling formula that Hollywood uses to tell their stories in theaters. The formula makes it easier to put together compelling stories that people want to watch. This formula…
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This episode will provide you with 23 questions to help you shape your church’s brand. A church needs to focus on presenting their brand to its community to clearly communicate the benefits it provides for those who attend and those who get involved. If a church presents their brand well, it will reach more people than ever before as they are able …
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Have you ever felt like you are stuck always working from behind and wasting resources that have been entrusted to your care? Are you struggling to turn your attention outward as a church to reach people who are in the community? You need a system that allows you to plan in advance to steward your resources well while focusing your attention on eng…
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In today’s culture, the church is a mysterious, complicated and exclusive environment where most people are confused about how to contribute. Churches that are growing are the ones who are intentional about helping guests feel comfortable by communicating their next steps. It takes some planning to lay out those steps and this podcast episode will …
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​​Do you have people visiting your church but not coming back? On average, churches see 1 out of every 10 visitors come back for a second visit. The good news is you can get better at getting people to come back! ​Imagine if you could keep just 20% of the guests you saw last year. What about if you could keep 40%. That would change the impact you h…
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In a day where it’s never been easier to reach people through digital media, many churches are missing the mark because they don’t know the correct strategy. In this episode, we’ll discuss what a great church web platform looks like to engage with strangers using social media and the website. The result is you’ll have a clear path defining the purp…
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What if you could create a holidays so new people to come to your church on a regular basis? Would you do it? We will discuss how you can create on-ramps to your church where you rally the people and create alignment with your marketing to get a great result of new people coming to your church on a particular date. There are some natural times of t…
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Most churches struggle to communicate their vision in a way that causes people to contribute to it. Having brand clarity help you to cut through the noise to build an experience that is attractive to people and gets them to buy in. The result is a clear user experience that introduces them to the church and moves them to become contributors. You'll…
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In this episode, Pastor Chris unpacks the experience and the results of rebranding his church. Pastor Chris Georges needed to rebrand a church he was asked to pastor after his father passed away. He desired to take the church to a new place where he could lead it genuinely toward the vision God had given him. Pastor Georges contacted Michael to reb…
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Does your church have a communications strategy in place? What if you are able to have a playbook in place in advance that gets everyone on the same page of how events will be promoted, that allows you to budget accurately and allows for planning event promotions 10 weeks in advance? This would be a game-changer for most churches resulting in bette…
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