In the final episode of the series, Claire sits down with Mauro Porcini, Senior VP and Chief Design Officer at PepsiCo. Mauro shares his journey of how he discovered design as a career, and how he arrived at PepsiCo with an ambition to reshape innovation at the company by leveraging design and introducing a design culture. He talks about how design…

This week, Claire sits down with Ekaterina Solomeina, co-founder of Future London Academy. Ekaterina shares her life in design from Russia to London, from agency to in-house. She shares her discovery of design as a career through early experiences of coding and website design, and her experiences of working with two original design powerhouses - Mi…

This week on Claire sits down with Alex Moulton, chief creative officer at Trollbäck+Company in NYC. Alex shares his life in design, from filmmaking and sonic branding, to full brand experience. Links: Red Setter dba Trollbäck+CompanyBy Claire Blyth / Alex Moulton

This week Claire sits down with Alex Center, founder of design agency CENTER. Alex shares his life in design, from a dream internship working on the New York Knicks, to his time at the Coca-Cola Company building iconic drinks brands like vitaminwater and POWERAID, to the founding of CENTER in 2017. Links: Red Setter dba Center…

This week Claire chats with Joshua Breidenbach, from Vietnam’s Rice. Joshua shares his life in design, from early family influences, to the messages of punk music, and a pivotal project with Coca-Cola that marked the official founding of Rice. Links: Red Setter dba RiceBy Claire Blyth / Joshua Breidenbach

This week on ‘My Life in Design’ Claire catches up with Joy Nazzari of DNCO to discuss her life in design, and her unusual route into the industry from a start in tech investment banking. Joy shares stories from her childhood, including an Easter Egg hunt at Walter Landor’s home (the founder of the legendary agency Landor). She talks about launchin…

This week Claire chats with Hamish Campbell, VP executive creative director of Pearlfisher NYC. Hamish recounts his life in design and how a love for art evolved into a career in graphic design, blending the precision of engineering with the creativity of visual art. Links: Red Setter dba Pearlfisher…

This week Claire chats with Kerry and Shaun, co-founders of B&B Studio, about their journeys into design and the founding of their award-winning studio. They share insights into their first client, Bear, which went on to win the DBA Grand Prix at the Design Effectiveness Awards. Links: Red Setter dba B&B Studio…

This week Claire meets up with Emily Rickard, CEO of BUCK. Emily talks about her career journey, from filmmaking aspirations to fashion journalism and TV production in Australia, to leading a global creative powerhouse that is BUCK. Links: Red Setter dba BUCKBy Claire Blyth / Emily Rickard

In the first episode of the new series, Claire meets up with design legend Mary Lewis, creative director of Lewis Moberly. Mary talks about her early years living on a farm and her fascination with branded goods. Going to art college and then moving down to art school in Camberwell, London. And her time as a graphic design teacher before discoverin…

In the final episode of the series episode, Claire meets up with digital artist Dines, co-founder and chief creative officer of Studio BLUP. He shares his journey from discovering his passion for design at a young age to establishing a successful creative company. Dines discusses the challenges he’s faced, the importance of resilience, and the role…

This week Claire meets up with Marina Willer, partner at Pentagram. Marina talks about growing up in a creative house in Brazil and being influenced by the politics and injustice there at the time. She talks about moving to the UK to study at the Royal College of Art, working at Wolff Olins, and becoming a partner at Pentagram. Links: Red Setter db…

This week Claire meets up with Cat How, Founder & ECD of branding agency How & How. Cat talks about her route into design through journalism, ecommerce, and shared office spaces. She discusses her experience at Central St Martins studying for her Masters, and starting How & How during lockdown. Links: Red Setter dba How & How Podcast Editing by Sti…

This week Claire meets up with Rejane Dal Bello. Rejane talks about how she thought she’d be a dentist as a child but found a love of art on an exchange year in the US. She talks about her time at NYC’s School of Visual Arts being taught by Milton Glaser, moving to the Netherlands and working at Studio Dumbar, setting up her own studio, and why you…

This week Claire meets up with a personal design hero of hers – Stefan Sagmeister. Stefan talks about his experiences of working with Lou Reed and The Rolling Stones, On the importance of finding something in your life that you’re good at, and working on it to be better, on creative sabbaticals (Stefan has one every 7 years) and his time working wi…

This week Claire meets up with Alan Dye and Nick Finney, founders of NB Studio. They talk about their ‘apprenticeship’ at Pentagram and how they founded NB Studio in the pub next door! Some great tips for young designers too. Links: Red Setter dba NB Studio Podcast Editing by Stick and SpliceBy Claire Blyth

This week Claire meets up with Sean Thomas, Executive Creative Director of JKR. Sean talks about how art was his sanctuary at school, his first roles in agencies Pearlfisher and The Core, through freelance and to JKR. Links: Red Setter dba JKR Podcast Editing by Stick and SpliceBy Claire Blyth

This week Claire meets up with Robert Brunner, the product and brand designer who set up Apple’s first industrial design department, designed the first PowerBook, and went on to design the product and brand of Beats with Dr Dre and Jimmy Iovine. Robert discusses how he became an engineer after his father, how he moved on to become a product designe…

This week Claire meets up with Rowena Curlewis and Margaret Nolan of the drinks specialist agency - Denomination. Row & Margaret talk about early beginnings at Lewis Moberly, on the importance of getting the culture right when you set up a business partnership, setting up studios around the world, and some great tips for junior designers. Links: Re…

We kick off the fourth series of My Life in Design with Jim Sutherland. Jim founded the multi-award winning Studio Sutherl&, and is visiting professor at Norwich University of the Arts. Jim talks about how he got started in design, overcoming his shyness to make an impression and present work, and why you don’t need to wear a suit as a junior desig…

This week, in the final episode of series 3, Claire meets up with Brian Collins, designer, creative director, educator, and co-founder of design firm COLLINS - named by Forbes as one of the companies transforming the future of brand building. Brian talks about his discovery of design and making the bold statement at the age of 17 that he wanted to …

This week, Claire speaks to Caspar Lam and YuJune Park, Founders of the award-winning Synoptic Office and Professors in Communication Design at the Parsons School of Design, NY. Caspar and YuJune talk about their discovery of design and their shared love of visualising ideas. They discuss how design is constantly evolving and the continued role for…

This week Claire meets up with David Johnston, founder of Accept & Proceed, exploring his design journey, from discovering graphic design and his art school experience, to entering the design industry at a time in the nineties when graphic design felt ‘punk, exciting and everything is possible.’ David talks about setting up Accept & Proceed and wor…

This week Claire meets up with the rather fantastic Paula Scher. Paula shares her design journey from discovering graphic design, her art school experience, and landing her first job. She discusses her early career as art director in the 1970s and early 80s, working for CBS records, and becoming a partner of Pentagram NYC in 1991. She discusses her…

This week Claire met up with visual artist Craig Black. Craig shares his rise from footballer to typographer to visual artist and performing his ‘Acrylic Fusion’ technique in front of some of the world’s greatest footballers at the FIFA World Cup in 2022. Links: Red Setter Craig Black dba Podcast Editing by Stick and Splice…

This week Claire meets up with John Glasgow, Creative Director and Co-Founder of Vault49. John talks about his early days in the London street art scene, moving to NYC, and setting up Vault49 with Co-Founder Jonathan Kenyon. He also talks about the issues we face today with lack of diversity in design and what can be done about them. Links: Red Set…

This week Claire meets up with artist and designer, Sarah Boris. She shares how she balances her love for art and design, with her art fuelling the design side. She talks about the lengths she went to, to secure her dream first design job at the Barbican, and about feeling part of the design industry and wanting a central space for designers to mee…

This week Claire met up with Dave Palmer, ECD & Owner of LOVE. Dave talks about his discovery of graphic design through his love of music and record covers, and the challenges he faced building a portfolio and trying to secure his first job in the wake of the 1990s dot com crash, to co-founding LOVE in 2001, and building an agency that now has 85 p…

We kick off the first episode in series 3 with the Harry Pearce of Pentagram. Harry talks about how his passion for animal rights helped him complete his degree in graphic design so he could help communicate what was going on. How he uses his skills to support human rights at WITNESS; his first roles in design; setting up his own design practice wi…

For the final podcast in the series, Claire met up with Jack Renwick, founder and creative director of Jack Renwick Studio, and upcoming D&AD president. Jack talks about when she first heard the term ‘graphic design’ at school in Glasgow but couldn’t find out what it was, her time at art school overcoming struggles with self-belief, and plans for u…

This week Claire met up with Marie-Thérèse Cassidy, VP Design Europe at PepsiCo. She talks about her early years in Newcastle and how a love of drawing and opera led to her career in design. Her first job at JKR and how Ian Ritchie’s advice shaped her career, and how she loves her role at PepsiCo seeing design through from end-to-end. Links: Redset…

This week Claire meets up with Astrid Stavro, VP Creative Director of COLLINS. She talks about her journey from Madrid to Central St Martins where they advised her to throw her past portfolio out of the window! Her time at the design mecca Pentagram, and the importance of knocking on the doors of people you’d like to meet to say hello. Links: Redse…

This week, Claire met up with Craig Oldham, founder & creative director of The Office of Craig. They talk about how he struggled to fit in when he first went to art college in Falmouth, setting up his own business, and what the design industry needs to do to sort out its diversity problems. Links: Redsetter Office of Craig dba…

This week Claire gets together with Tony Brook, founder of Spin. He talks about his journey from a record sleeve designer to Spin as it is today. How he goes into every client relationship thinking he can achieve something great, the importance of putting out self-initiated work, and how motion design is essential. Links: Redsetter Spin dba…

This week Claire’s joined by Vince Frost to discuss how he got to where he is today. Vince is founder, ECD & CEO of the Frost*collective in Sydney, and a globally recognised creative. Vince discusses how you never know where a chance meeting will lead you, and his time at Pentagram where he became the youngest ever partner. He also explores both th…

This week Claire talks to Jeremy Lindley, Global Design Director at Diageo. Jeremy talks about how Ettore Sottsass, the great Italian designer, inspired him to look at a career in design, how he gained experience in a design agency while at university, and his role today at Diageo looking for the world’s best design. Links: Redsetter Diageo dba…

Claire talks to Liza Enebeis this week. Liza is the Creative Director and Partner at the rather fantastic Studio Dumbar/DEPT in the Netherlands. She talks about wild times at Parsons School of Design in Paris, what she learnt from her seven years at Pentagram, and how students should never give up trying to get a role they love. Links: Redsetter St…

This week Claire talks to Aporva Baxi about his journey to set up DixonBaxi and to get it to where it is now. He talks about how the movie TRON drew him into visual culture as a child, how he hand delivered his CV in a package to his favourite 20 design agencies to get his first internship, and he has some great tips for junior designers starting o…

In the first podcast of the new series, Claire speaks to Matt and Dom the founders of Baxter & Bailey. They talk about how their love of comics and Bauhaus shaped their love of design, how Paul Hardcastle’s single 19 combined a powerful message with image and type, and the need for the industry to embrace people of all backgrounds.…

For episode 97 we are joined by Claire Blyth, founder and managing partner of Red Setter - a specialist PR agency for design consultancies and corporate design teams. Claire is also the co-founder of The Design Community Hub - a digital platform… for professionals across the design world to give their time, knowledge and expertise to support the ne…

For episode 96 we are joined by Katherine Maskell, Head of Sales at Blink - a British production company producing everything from commercials to long-form entertainment. Katherine details what the Head of Sales role entails at Blink - it is definitely not what you are thinking. Moreover, it is about representation. In a nutshell, it is about knowi…

For episode 95 we are joined by Ellie Hale, Managing Director at The Agency Collective - an organisation focused on helping agencies be better through their core values and their members' collective action and connection. Ellie originally completed a Batchelor of Laws but straight out of her degree she pursued acting, something that is still her pa…

Siân Blackman is Account Director at The Diversity Standards Collective (The DSC), an organisation which offers brands and agencies the opportunity to get behind the data - and closer to diverse views and opinions from across the globe - to drive better representation - into communications. She shares her journey from studying English Literature an…

For episode 93 we are joined by the co-founders of Good Shout - Amy Kean & Nicola Kemp. Amy Kean is a creative sociologist, advertising strategist, poet and author and Nicola Kemp - a journalist, editor and event host recently brought their incredible talents together to create training products that facilitate social learning practices - to help p…

For the last podcast in the first series, Claire talks to Ian Wharton of Superunion, Publicis and AKQA fame! He talks about always wanting to be a designer from a very early age, the importance of the power of persuasion in design (and life!) and how he founded Aide Health, which is a digital service which uses conversational AI to improve care for…

This week Jos, Global Head of Brand at Reckitt, speaks to Claire from the in-house side! He covers his early ambitions to become a designer, starting a business aged 16, leading design teams at Cadbury and Reckitt, and how to cope when your role offers you unlimited chocolate! Links: Red Setter Reckitt…

Nat Maher talks to Claire how she started as a teacher before moving to a career in design, and how she progressed to be one of the small percentage of women who have become principal of a design agency at Good, and Pollitt & Partners. Nat created Kerning The Gap to address this imbalance. A network of like-minded people who want to see more women …

This week Claire speaks to Graham Wood, the design industry legend who co-founded the design collective Tomato. He talks about how he got into design, his time at Central St Martins, forming and growing Tomato, and working on campaigns such as Obama’s first election (with Rock the Vote), Michael Jordan’s retirement and PlayStation launches. Links: …

For episode 92 we are joined by Vick Bain who has worked in the music industry for 25+ years and recently has set up her own company VBain Consultancy. She shares her creative journey - the first in her family to enter higher education becoming a musician (another first in her family) and then moving into the management and business side of the ind…

This week is the second part of Gush’s conversation with Claire. He talks about the design industry’s problem with diversity, expanding to New York, and shares great tips for interns and junior designers.By Claire Blyth