Every week on the Assemblé Dance Studio Coaching Podcast, Claire O’Shea explores & discusses the vision and practical steps to help you grow your dance studio simply & successfully. With practical tips, tricks and strategies Claire discusses what you need to know to grow your business so you can reach more students & become the go to dance studio in your area. Whether sharing her own experience or interviewing fellow experts in the Dance industry, Claire brings to light topics of interest fo ...
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#265 | Double Your Dance Studio with Social Media
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As part of our mini double your dance studio series, this episode is all about social media & how you can double your dance studio using social media! My marketing manager, Mariah gives you her best tips on how to use social media to your advantage! Want to download the e-book? https://assembledancestudiocoaching.com/doubleyourdancestudio/…
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Ever wondered whether you should offer paid or free trials!? Well I have tried both & in today's episode I am giving you my pros & cons for both! Listen in!
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#263 | It's time to start CONCERT PLANNING!
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In today's episode Claire & Mariah talk through the timeline of concert planning & how we are getting started so much earlier this year. We have so many tips & strategies to share with you so listen in! Want to download the Show Season E-book!? http://assembledancestudiocoaching.com/showseason
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#262 | My Role As A Dance Studio Owner Part. 2
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Final part of this mini series of my role as a DSO, Mariah took over the mic in today's episode & asked me questions all about my role as a studio owner & what I do on a day to day basis! We talk through: How do you navigate challenges or setbacks in running a dance studio, and what lessons have you learned along the way? Do you partake in your own…
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#261 | Double Your Dance Studio with Team Evaluations
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Become an Assemblé member today! 👉 https://podcasters.spotify.com/pod/show/assemblecoaching/subscribe We are back with another Double Your Dance Studio episode & this time it's all about team evaluations! Whether you want to double the amount of students, double the amount of classes they take, double your revenue, double your trials....this …
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#260 | My role as a Dance Studio Owner (Part 1)
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Mariah took over the mic in today's episode & asked me questions all about my role as a studio owner & what I do on a day to day basis! We talk through: What are the 3 main tasks you do within a week? What is your favourite/most rewarding job within your role? What are the negatives of your role? Do you have a steady week or is it changing all the …
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#259 | 3 pillars of success when STARTING your dance studio
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Become an Assemblé member today! 👉 https://podcasters.spotify.com/pod/show/assemblecoaching/subscribe In today's episode, we are going back to the start of owning a dance studio & things I wish I did or did better when starting out! I chat through 3 pillars that will truly help anyone wanting to start their studio! 1. Vision & Planning 2. Quality C…
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If you've been listening for a while, you will know that having clear branding is an absolute must! In today's episode, Mariah & I chat all things branding through consistency, brand voice, photography, videography, logos & so much more! We talk about our brand change we did a couple years ago & why & how that all came about! Listen in!…
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#257 | Double Your Dance Studio with Paid Ads
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Become an Assemblé member today! 👉 https://podcasters.spotify.com/pod/show/assemblecoaching/subscribe We are back with another Double Your Dance Studio episode & this time it's all about paid ads! Whether you want to double the amount of students, double the amount of classes they take, double your revenue, double your trials....this series is …
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Last year I set a goal to focus on entering business awards & that I did! I have so many thoughts on business awards that I am excited to dive deep into this topic with you. I chat about positives & negatives, why or why not you should enter & how it can help any business owner. Thinking about entering your business? Listen in.…
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#255 | A week in the life of a Marketing & Operations Manager
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Have you been thinking about outsourcing your marketing? Having someone onboard to help with your operations but not entirely sure what their role would entail? I sit down with Mariah, my Marketing & Operations Manager to chat through her role, what it entails & what a general week looks like for her. Listen in!…
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#254 | Double Your Dance Studio with streamlined trials!
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Become an Assemblé member today! 👉 https://podcasters.spotify.com/pod/show/assemblecoaching/subscribe We are super exciting to be bringing you a new series on the podcast! The DOUBLE YOUR DANCE STUDIO series, each month we will release an episode about a specific topic that will help you double your dance studio! Whether you want to double the am…
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#253 | Meetings, Trainings & Retreats for your team!
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In today's episode we are talking about all types of meetings, training & the retreats we have throughout the year for our team! This includes our management team & our teaching team, what each one involved & how you can incorporate this into your yearly schedule!
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#252 | How to film your own concert video this year!
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Last year, we were quoted 300% more than the previous year for our concert videography. To be fully transparent, we couldn't afford it so we decided to take our filming in house last year & we want to teach you how to do the same! We discuss our top tips, the cameras to use & the benefits of filming it in house! Listen in to find out more.…
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#251 | 5 Metrics you NEED to track in your studio!
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In today's episode, Mariah & I chat through the 5 metrics you NEED to be tracking in your studio! We dive deep into each of them & why you need to be looking at these numbers, how to find them, how often you should track them & our personal experiences doing just this! We are super passionate about this topic & we want you to listen in to continue …
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#250 | How I'm preparing for maternity leave as a business owner
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In today's episode, I am filling you in on all the steps I am putting in place before I go on maternity leave. With already doing this once, I have new insight in how I plan this time to be a little different. If you are interested in this or maybe you just want to take a step back from the business while it continues to thrive, this episode is for…
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#249 | How to start or buy a dance studio in 2024!
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We're back with another getting started episode! This is for someone who is JUST starting out & wanting to get some advice on how to do it or for someone who has a dance studio already & is looking to expand or purchase another studio! We chat through my top tips & lessons of starting my own studio at 19 years old. Listen in now!…
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#248 | Invest in your team with these different events!
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Become an Assemblé member today! 👉 https://podcasters.spotify.com/pod/show/assemblecoaching/subscribe In today's episode we are chatting about the different ways you can invest in your team! At the end of the day, you can put in all the money into marketing, new merch etc. but you sell dance classes & these need to be the KEY to retaining & growin…
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#247 | How I started my dance studio at 19 years old
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Become an Assemblé member today! 👉 https://podcasters.spotify.com/pod/show/assemblecoaching/subscribe We are back for 2024 & in today's episode we are rewinding 12 years & I take you back to how it all started for me & my journey up until this point! I chat about the phone call that changed it all, when I started hiring & how I now have 10 location…
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So guys, this is our LAST episode for 2023! What an incredible year we have had on the podcast with you 🎙️ In our final episode, we chat about what is coming up next for Assemblé & how we are changing things up going into 2024! + exciting announcement from Claire! Listen in!
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#245 | Quick Fire Five: How to convert your trial students!
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We are back with another QUICK fire five, 5 questions in 5 minutes & today's episode is all about converting your trials into enrolled students! Want to know the answers to the below questions? Listen in. How do you ensure a welcoming and engaging environment for trial students on their first day, and why is this crucial? Every dance studio has its…
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#244 | How to grow your pre-school program!
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In today's episode, we will chat through how to grow your pre-school programs! We will talk about the importance of early dance education & how growing your pre-school program will be the best decision for your business for on-going retention. Mariah talks you through marketing strategy for attracting young students & their parents and why it is di…
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In this episode, I'm excited to share with you my DREAM studio! I have such a clear vision for the future so today we are manifesting (haha!) We touch on: Envisioning the ideal studio space. Importance of location, facilities, and ambiance. The dream of integrating performance theatre into the studio. Designing efficient office spaces for the admin…
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In today's episode, we are chatting about our recent branding shoot with our performance teams! It was such a success & we have incredible photos now we can use for our marketing. We chat through: A look into the preparation, coordination, and execution. Importance of pre-shoot planning and team alignment. Navigating challenges during the shoot. Ce…
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#241 | Quick Fire Five: How to create great team culture at your studio
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We are back with another Quick Fire Five & this time it's all about creating great team culture within your dance studio! Mariah asks Claire: How do you promote open and effective communication among team members to foster a positive and collaborative work environment? What specific steps do you take to ensure that new team members feel welcomed an…
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#240 | How to better communicate with your parents & team!
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In today's episode, we are talking all things communication! As studio owners, we can constantly wonder what the best way to communicate with your studio parents & also your team members. I over the years have trialled a number of different approaches and in today's episode I will walk you though what I currently do at my studio. I will also be tou…
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In today's episode, we are bringing back our fun segment 'Quick Fire Five'. 5 questions in 5 minutes and this time it is all about studio models! Listen in to find out the answers to these questions. What are the key factors dance studio owners should consider when searching for the right venue for their studio? How can dance studio owners determin…
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It's that time of the year where you NEED to start planning for the new year! Listen in as we chat you through how we are planning for 2024. We review our past year, what worked & what didn't as well as discussing: The importance of setting clear objectives and goals. Market trends to anticipate in the dance studio industry for 2024. Strategies to …
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#237 [Interview] Abbe Bradbury on Building a Performing Arts Powerhouse
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Join us for a captivating conversation with Abbe Bradbury, the visionary founder and Creative Director of Dynamite Studios. From its humble beginnings in 2007 to becoming one of the country's most acclaimed performing arts institutions, Abbe's journey is a masterclass in ambition, innovation, and dedication. Dive deep as she reveals the pivotal mom…
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#236 | Prepping for the Summer/Winter Holidays
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In today's episode we are chatting you through preparing for the Summer or Winter holiday break! We want to challenge you to think of new ideas to keep your business running through the long break! No other business shuts for 6 weeks at a time so why should we!? We talk through: Your goals & objectives Planning the camp or workshops Retaining curre…
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We've covered the planning & process of getting to the concert day in previous episodes so now it's only right we bring your our On The Day Concert Checklist! So much work goes into making the day happen so set yourself up for success ON THE DAY. I chat you through my best tips, our "roles of the day" doc + so much more! Listen in to get your check…
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Listen in to myself & my marketing manager, Mariah as we take you through how to audit your own social media platforms! We dive into some tips on how to stay current, how to keep improving your analytics + so much more! Interested in learning more about social media for your dance studio!? Book your spot in my October Masterclass now! https://assem…
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Introducing a fun new series we will be doing on the podcast more "The Quick Fire Five"! For our Quick Fire Five, we will be asking either myself, Mariah or podcast guests to answer 5 questions in 5 minutes on a specific topic! This time around we have got Mariah in the hot seat talking about social media! I ask Mariah: What are some effective stra…
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#232 | Lease, Buying or Mobile Locations?
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Let's talk about different studio models and what the best option might be for you! From leasing spaces and investing in property to adopting a mobile approach, we delve into the pros and cons of each option. Explore how your choice impacts marketing strategies and aligns with your studio's vision. Whether you're starting a studio or contemplating …
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#231 | Concert Planning: Communication & Marketing
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We are onto our final part of the "First Steps to Concert Planning" series, if you missed last weeks, make sure you go give that one a listen! Today's episode is all about prioritising communication, how to promote & market your concert, paying attention to the details & reflection year to year. We hope you enjoy & have the most successful concert …
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#230 | Concert Planning: Where to start!?
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Today's episode is all about starting your concert planning! We talk about the absolute MUSTS that we do to get the concert ball rolling! Think theme, establishing a timeline, managing costumes, creating the running order FIRST + more! If you're ready for planning to become second nature, this one is for you! Don't forget to join me for my next mas…
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Today's episode is ALL things performance teams! We pull back the curtain on both the highs and lows of integrating teams into your dance studio. We chat through strategies for nurturing a positive team culture, mastering parent communication, and ensuring dedicated commitment. Plus, get insights on choosing the ideal teachers and managing both par…
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#228 | My Costume Buying Trip to Thailand
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As some of you may know, I went over to Thailand with my sister to source costumes for our 2023 concert! Listen in to today's episode to hear firsthand accounts of our preparation process, the unexpected discoveries, and navigating the cultural intricacies of the Thai market. Discover how we carefully selected costumes, prioritizing aspects like de…
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#227 | How to create positive team culture
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In today's episode, we are diving into how to create positive team culture. I will be asking thought provoking questions to get you thinking about your current team culture, give you insight into my team culture & ways for you to keep encouraging a positive work environment!
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#226 [Interview] Inside Kym Degenhart's Journey to a Dance Studio with its Own Professional Theatre
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In this episode, we sit down with Kym Degenhart, the dynamic force behind Bom Funk Dance Studio, and author of "Frou Frou to Fruition". Tune in as Kym shares her inspiring journey of acquiring and evolving Bom Funk, managing diverse roles, and realizing the vision of a state-of-the-art dance studio with its own professional theatre. Get invaluable …
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#225 | Creating my studio system 'playbook'
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In today's episode I wanted to talk to you about creating my studio system playbook. I've has massive growth over the past 12 months and with that has been a massive leap for my team and our systems. As we grew, at times I felt somethings were missed mistakenly as roles were ever changing and I felt the need to start an overhaul of my studio system…
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In today's episode, Mariah (My wonderful co-host & marketing manager) is answering 3 questions all about BRANDING in this QUICK FIRE episode! (More of these to come 😉)! I asked her: 1. How can dance studios effectively communicate their brand message to their target audience? 2. What are some effective branding strategies that a DSO could implement…
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#223 [Interview] Automating your dance studio operations with Micaela Royer
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In today's episode, we're thrilled to have Micaela Royer, founder of The Streamlined Studio, joining us today. She's here to share her expertise on streamlining and automating dance studio operations. Listen in as Micaela reveals her journey from overwhelmed admin to automation extraordinaire. Discover how automation can save you time, enrol studen…
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Join us for an exciting episode as we explore how ChatGPT is saving time in our business. We share our firsthand experiences and reveal how this advanced AI tool saves time, automates admin tasks, and becomes an indispensable virtual assistant. We chat about how YOU can start to use ChatGPT for social media posts, marketing plans, timetabling, idea…
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#221 | Behind The Scenes of My Teacher Retreat Day
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A couple of months ago, I got our whole team together for a Teacher Retreat Day! This is something that has become an annual event for connection, collaboration & check ins! I talk about how I planned it, the overview of the day, how to execute your own, the benefits and WHY I decided to do these days in the first place! If you are thinking about a…
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#220 | Transitioning Your Dance Teachers Into Management Team
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In today's episode, we dive into the topic of transitioning your dance teachers into a management team. As a dance studio owner, you may have a talented and experienced teaching team, and this episode will give you insights into what to look for in your teachers before making the transition. We also discuss the process of transitioning and give you…
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#219 [Interview] Helping Dance Businesses Overcome Marketing Challenges with Amy Leisner
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In today's episode, I sit down with Amy Leisner, the founder of A18 Media. She shares her unique perspective on marketing for the dance industry. As the founder of A18 Media, an online marketing agency for the dance industry, Amy understands the unique challenges that dance businesses face when it comes to marketing. Through her extensive experienc…
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#218 | How to plan a successful holiday workshop or camp!
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In today's episode, Mariah & I chat about how to plan a successful holiday workshop & camp! Our top tips to get more sales & the best practices when starting to plan! As my business has started to grow, closing over the holiday break is no longer an option, I have multiple full time staff to pay as well as all the normal bills that come with owning…
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#217 [Interview] From Humble Beginnings to Thriving Empire: Jessie Byrne's Journey to Building a Successful Dance Studio Business
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I am SO excited to bring you today's episode! I interviews Jessie Byrne, a leader in our dance studio owner industry! We chat about her journey as a business owner, how she manages multiple businesses, challenges she has faced & her newest exciting venture! Jessie Byrne is the founder and owner of JB Dance, a highly successful dance studio with ove…
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#216 | Mother's Day Special - Challenges, wins & personal moments of being a mum & business owner
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Today's episode is SUPER special! Mariah takes the lead to interview Claire about her personal experience of balancing work life & mum life, the challenges she has faced, personal wins, what she has learnt from being a mum & how she has now put that into her business! We hope you all had a wonderful Mother's Day & we hope you enjoy the episode! Don…
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