The Law Firm Marketing Club helps professional services firms to 'do' better marketing.The podcasts follow this theme with a mix of long and short podcasts from experts each either educating and informing, explaining, inspiring or simply telling us about how they do things. All with the practical goal of helping you to 'do' better marketing (get more clients, more income, increase your know-how, do things better, do things cheaper etc.)
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Watertight Marketing for Law Firms with Rachael Wheatley
28:57
28:57
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28:57
By Clare Fanner
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Law firm BD: Networking tips for introverts
23:20
23:20
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23:20
We delve into the critical role of networking for legal professionals, covering the significant impact of networking on professional growth, effective strategies for expanding your network both online and offline, the influence of digital platforms and social media on modern networking, how to build genuine relationships with peers and colleagues, …
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Professional Services Marketing Survey: The 2024 Highlights
40:32
40:32
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40:32
In this episode, Clare and Sophia delve into the findings of the 2024 Law Firm Marketing Club's Professional Services Marketing Survey, highlighting key insights and notable headlines.
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Storytelling and video content for lawyers
18:56
18:56
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18:56
In this episode, LFMC Community Manager Sophia and Haydn Wakeling discuss video content for law firms and the importance of storytelling. Haydn helps law firms to connects with audiences and expresses lawfirms/brands as a personality, as a story, as a mission or as a high-quality service. With video, this can be an emotional or straight-forward mes…
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CRM Challenges and Solutions with Simon McNidder
25:24
25:24
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25:24
In this episode, the host, LFMC Community Manager Sophia and guest Simon McNidder, embark on a comprehensive discussion surrounding law firm CRM. They dissect the common hurdles encountered in implementing CRM systems within law firms, brainstorm innovative methods to enhance organisational buy-in, and delve into strategies for optimising CRM usage…
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BD Planning and Management with Alex Barr
25:40
25:40
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25:40
This episode was created from a recent LFMC webinar in which trusted partner Alex Barr talks about how law firms can best approach their business development and planning in 2024.By Clare Fanner
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This podcast episode primarily focuses on the experiences and insights of Pat Coyle, who works in marketing at Rollits. The discussion covers various topics related to marketing in the legal sector, including the importance of portraying the firm's values and culture on their website, the process of redesigning the website, ongoing projects such as…
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In a recent podcast featuring Maddie from Conscious Solutions, the multifaceted nature of law firm marketing roles comes to the forefront, offering valuable insights and parallels for professionals in the legal marketing sphere.By Clare Fanner
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The Power of First Impressions in Client Relationships with Clare Yates
38:21
38:21
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38:21
In this engaging podcast episode, we delve into the world of client relationships with two experienced professionals, Clare Yates, interviewed by Clare Fanner. Join their candid conversation about the pivotal role of first impressions in the legal and estate agency industries. Picture this: you're excitedly arriving at a hotel for a weekend getaway…
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Practical Podcasts: Why, How, and Top Tips
49:26
49:26
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49:26
In this podcast, host Clare Fanner, Ben from Awesome Panda productions and Sophia from the LFMC discuss all things podcasts from creation to promotion. If your law firm is considering making a podcast, why not give our latest episode a listen?By Clare Fanner
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In this podcast Clare talks to Matt Fretten about the family business and how the impact marketing has had on the firm’s journey. Throughout their exchange, several key insights emerge. Clare and Matt emphasise the importance of continuous progress, highlighting that remaining stagnant or regressing can be detrimental. Given Frettens' position as a…
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In this podcast, Clare engages in a conversation with Jackie Carter, delving into the intricacies of her non-linear career trajectory, ultimately culminating in her current professional role as Head of Operations & Strategy, Litigation. The discussion primarily centres on the significance of client centricity and the paramount importance of buildin…
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Sarah Whitemore – Growing a Client Community
38:53
38:53
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38:53
In this podcast Clare talks to Sarah Whitemore about developing a community for clients, getting client engagement and how things have changed in the 30 years Sarah has been with Warner Goodman. Sarah is the senior partner and Head of Peace of Mind at Warner Goodman.By Clare Fanner
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The importance of online marketing, stuff and things
43:31
43:31
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43:31
In this podcast Clare talks to David Gilroy, who is the Managing Director of Stuff & Things at Conscious Solutions, about marketing for law firms covering social media, video marketing, AI and specifically what Conscious Solutions do.By Clare Fanner
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Marketing in a modern law firm permeates all parts of the business Part 1 With Lewis Barr
22:45
22:45
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22:45
In this podcast Clare talks to Lewis Barr who is the Marketing & Commercial Director at Frettens solicitors. They discuss getting partner buy in, the importance of digital and the blend with traditional marketing and how marketing permeates other bits of the business.By Clare Fanner
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Marketing in a modern law firm permeates all parts of the business Part 2 With Lewis Barr
24:40
24:40
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24:40
In the second part of this podcast, Clare continues her discussion with Lewis Barr who is the Marketing & Commercial Director at Frettens solicitors. They discuss getting partner buy in, the importance of digital and the blend with traditional marketing and how marketing permeates other bits of the business.…
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Sarah Walker-Smith: "The Model CEO for a Law Firm"
29:32
29:32
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29:32
In this podcast Clare talks to Sarah Walker-Smith who is the CEO of Shakespeare Martineau, a top 50 UK law firm. In the podcast, Sarah discusses a range of things including: Leadership & what we can learn from role models (those getting it right and getting it wrong); The legal sector and 'challenging the norm'; Legal as part of the wider business …
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Marketing & Business Development in Professional Services and the benefits of being in a membership organisation
27:18
27:18
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27:18
In this podcast Clare talks to Dawn Beschorner and Alison Mitchell who both have senior marketing roles for professional services firms and who also have significant roles as part of the UK200Group, the UK’s leading professional services group of independent quality assured chartered accountancy and law firms. They discuss marketing and business de…
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BD, Digital, Marketing & Events in a post pandemic world
33:04
33:04
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33:04
In this podcast, Clare talks to Helen Freeston and Sue Murphy from Paris Smith, a leading law firm on the South Coast about all things to do with marketing, BD digital, & events in a post pandemic world. Between them, Helen and Sue have over 50 years marketing and BD experience in professional services.…
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Which should come first – An increase in price or an improvement in service? with Clare Yates and Alex Barr
1:02:01
1:02:01
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1:02:01
In this podcast style chat, we focused on improving customer service but accepting that it will cost both time and resource. - How can you raise the bar of customer service without the money to invest in staff and tech? - If you put up your fees in order to raise the revenue to improve service, are you then open to questions about meeting or failin…
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Declan Swan, UK200Group took us on a journey to understand what collaborations are, he shared examples and discussed what a good collaboration looks like. Most importantly, Declan related the topic to professional services firms and shared examples. He covered: Reflections about collaboration in society to warm us up Considerations about the topic …
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In this session Steve Fretzin highlighted top tips from the US legal marketing including what BD works for US lawyers.By Clare Fanner
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Why are we so surprised when our customers praise us and when they complain about us? It shouldn't shock you to find out that one of the secrets to customer loyalty is about expectations management. It might surprise you that employees are more likely to stay with you when you manage their expectations too! This episode looked into how our brains w…
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Horror stories with the LFMC Partners
1:01:05
1:01:05
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Delivered by Clare Yates - CY Training Works, Alex Barr - Third Bounce, Bernadette Bennett - Moneypenny, David Gilroy - Conscious Solutions & Clare Fanner - Find Get Grow This fast paced packed session included the following horror stories: - How communication can go “horribly” wrong! - Spending money on Google adverts and not tracking the leads wh…
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Jeremy believes that humour is not something you're born with, it's something that anyone can learn. He shared with us ways to get a laugh when delivering a talk, presentation or workshop. There are not many things that Jem is serious about but comedy is one of them. WARNING: This is not a comedy show, it's a professional look at how to structure y…
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B Corp: What is it and why should your firm become B Corp Certified?
56:18
56:18
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56:18
B Corp certification is independent verification that a for-profit business meets the highest social and environmental standards. The movement is gathering pace across the world with over 6,000 globally certified companies. The UK is the fastest growing cohort outside of the US with around 600 companies including Danone, Coutts, Innocent, Bodyshop,…
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Demystifying Chambers Legal Directory Submissions
1:01:53
1:01:53
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1:01:53
Getting recognition in the legal directories is more than just an accolade, it’s a reflection of your quality and experience, it demonstrates to potential clients that you are regarded as one of the ‘best’. Getting recognition is a combination of many factors. But it’s not enough to ‘just’ do good, interesting and complex work, although you clearly…
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Deep Listening: Impact Beyond Words with Oscar Trimboli
1:05:58
1:05:58
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1:05:58
In this podcast, Oscar Trimboli talked us through how to listen and how to use listening skills in our work for better results. Communication isn’t just about what you say, it is 50% speaking and 50% listening. Most programs about effective communication focus on speaking with influence and leading change by setting a compelling vision, yet over 93…
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Resilience and the Importance of Mental Health
1:10:41
1:10:41
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1:10:41
In this raw and real conversation, Clare Fanner spoke to Nick Bailey. On 4th March 2018 Nick became contaminated with the nerve agent Novichok when he attended the home of former Russian spy, Sergei Skripal. Nick spoke about the impact that a shock like his Novichok poisoning can have on a person’s psychological health, overcoming adversity and the…
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What do Managing Partners Want, Need and Expect from Marketing?
1:01:50
1:01:50
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1:01:50
In this Q&A Panel session Clare Fanner chatted to Ed Whittington from Moore Barlow, Matthew Fretten from Frettens and Helen Spencer from WR Partners to understand their challenges, opportunities and focus and asked them what they are looking for from their marketers. A lively, fast paced, engaging and fun session suitable for the Managing Partners …
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Podcasts: Why & How Professional Services Firms can use Podcasts
56:02
56:02
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56:02
Podcasts are growing in popularity and present a great opportunity for professional services firms to engage with their clients, referrers and wider community. It’s also a great platform to share content. And it’s not as hard as you may think! In this interactive session, Liz Drury shares her top tips on why you should be creating podcasts and how …
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Getting Partner Buy in and Internal Engagement with Richard Gigg
56:27
56:27
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56:27
Making your idea a reality: How to take that idea to improve the business and construct the case such that everyone buys in to make it happen. We are always looking to improve both the cultural and commercial prosperity of our businesses. We come up with our own ideas and hear from others what they have done (well the good bits anyway) and then pro…
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How to get Media Engagement with Vaughan Andrewartha
58:28
58:28
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58:28
Learn the simple (and very often overlooked) things that you need to consider when engaging with the media. Key things covered include: The key considerations for media engagement How to ensure the time you spend on media engagement is focused and has a high chance of success Presenting this session is Vaughan Andrewartha. Vaughan is a consultant a…
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How The Perfect Legal Business can do Perfect Marketing - with Simon McCrum
57:32
57:32
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57:32
In this webinar Clare Fanner talks to Simon McCrum, author of The Perfect Legal Business. Simon shares insights, tips and pointers from his many years of running a law firm. Running a law firm, let alone growing it, is a very complex and difficult affair. There are huge opportunities to create value and to make money, but all too often firms focus …
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Getting Better Results from your Marketing by joining up your Marketing with Operations We spend a lot of time and money creating leads or opportunities via our marketing and BD but are we doing everything we can and should to ensure that we don't drop the ball once the opportunity is created? Are we answering calls quickly enough? Since the move t…
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Emotional Intelligence & Client Experience for Professional Services Firms - with Sandra Thompson
52:33
52:33
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52:33
In this podcast Clare Fanner interviews Sandra Thompson about emotional intelligence and client experience ... and relates it to professional services firms. Packed full of examples and anecdotes, focused on what it is and why it matters, this is a session that all professional services firms should take time to listen to. Sandra talks passionately…
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Staying Relevant in a changing World with Penny Power OBE
59:11
59:11
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Prepare to be inspired, energised and uplifted in this, the first of our keynote speaker series in 2021. Our Keynote speaker series is designed to provide firms with the inspiration and direction to put the right strategy and approach into their marketing. And who better to kick things off than Penny Power OBE – entrepreneur, author and founder of …
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