Clout insider Team brings you the best of the Business & brands Marketing stories, inside stories, and all the ups & downs of brands throughout their timeline. Listen to the stories anywhere anytime on apple podcast, google podcast, Spotify etc make sure you hit the subscribe button.
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Logged On explores all things internet culture, from memes to emerging trends, deep web conspiracy theories and beyond. Hosted by Dazed's Günseli Yalcinkaya, each episode will feature leading voices from the frontlines of internet discourse, and give trusted insight into some the terminally online topics we face today. Hosted on Acast. See acast.com/privacy for more information.
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NFT collector @Sabretooth and contemporary art critic @Kizu deep dive into NFTs. We discuss all the topics that are top of mind. Are NFTs more akin to the world of contemporary art or collectibles? Is it mostly about memes, clout harvesting, social capital flexes, or crypto wealth flaunting? Is this only for Gen Z, or can Boomers also get into the ring? Discord or Twitter? OpenSea, Superrare, Foundation, Makersplace, ArtBlocks, Hic et Nunc? In a space defined by homage, riffing and copying, ...
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How cute became the defining aesthetic of the internet age
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For episode seven, we're joined by Amy Ireland and Maya Kronic, the authors of Cute Accelerationsim, to explore how cute’s transformative potential is shaping how we see ourselves both on and off-screen, from emojis to coquettes and Hello Kitty. Hosted on Acast. See acast.com/privacy for more information.…
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Prey Mode: why predator vs prey discourse is everywhere online
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From the viral ‘canthal tilt’ filter and memes asking girls to declare whether they’re ‘cat pretty, bunny pretty, fox pretty or deer pretty’ to recent Burberry and Stella Macartney campaigns, predator vs prey discourse is everywhere online. We unpack these recent trends, tracing their history back to incel looksmaxxing forums and how this all plays…
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From the middenning of mass culture to AI upturning our perceived reality and conspiracy theories hitting the mainstream, a lot of things formerly thought to be marginal, fringe and countercultural are now common consumption. At the same time, there seems to be this pervasive sense of weirdness in the air, which is apparent in the content we share,…
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In episode four, we’re joined by meme duo POSTPOSTPOST to explore how the algorithm and top-down trend cycles are shaping the future of shitposting. In the past year, we’ve seen the dwindling of memes across social media, as platforms tighten their grip on censorship, and even the most personal content takes on a glossy, search engine-optimised she…
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UFOria: how aliens are fuelling a new era of disinformation
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For episode three, we’re joined by artist and researcher Jak Ritger to discuss how aliens are fuelling a new wave of government disinformation. From last month’s landmark US congressional hearing to UAP sightings and technologies of unknown origins, aliens have crash-landed back into the mainstream – but what’s the real reason behind all this talk …
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Enter the Clout Matrix. From the cloutbombing antics of the viral Heaven sofa campaign to scammer culture and the dark side of clout chasing, clout is taking over online discourse. On this episode, we're joined by artist and creative director Ana Viktoria Dzinic to explore how clout is evolving in the internet age – and why unleashing your inner cl…
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The Mid: how culture became algorithmically optimised for mass appeal
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Welcome to the inaugural episode of Logged On, the new podcast from Dazed with Günseli Yalcinkaya about all things internet culture, from memes to emerging trends, Deep Web conspiracy theories and beyond. Episode 1 – The Mid We're living in a mid-ocracy. Today, culture is algorithmically optimised for mass appeal, serving up platters of pre-package…
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Non-speculative NFT search engine - Nathaniel Naddaff-Hafrey, Karthik Thiyagarajan
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The Founders of https://twitter.com/lasso_labs https://twitter.com/nnhafrey and Karthik Thiyagarajan talk about the NFT search engine they built. Summary How did you get into NFTs? 0:00 Combining NFT data silos seamlessly to power new use cases. 4:26 Non-speculative use cases of NFTs. 9:39 Crypto-native games. 15:07 How Lassolabs index NFT data. 19…
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Little remains to be said about the rise and scandalous fall of Texan energy giant Enron. In the relatively short space of 15 years, Enron rose from nowhere to become the seventh-largest company in the United States, and the most well-known energy supplier in the world. It boasted over 21,000 employees and had a presence in more than 40 countries. …
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Timestamps; How Spencer got involved with Crypto Kitties in Asia? 2:27 What’s unique about the asian market in the NFT space? 5:00 The current landscape of the NFT trading market. 11:22 What does the future of NFT trading marketplaces look like? 20:49 How are NFT AMMs superior to regular NFT marketplaces. 23:41 New usecases for NFT AMMs specificall…
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On 6 January 2009 the last of the 813 Woolworth stores that had operated for the best part of a century in the United Kingdom closed their doors for the last time. At one level this could just have been a story about another victim of the prevailing credit crunch, but Woolworth’s brand problems predate that. for further story listen to the full pod…
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Tommy Hilfiger is one of the world’s best-loved designer clothing brands. During the 1990s Tommy Hilfiger moved from being a small, niche brand targeting upper-class US consumers to becoming a global powerhouse with broad youth appeal. But then, in 2000, the brand was suddenly in trouble. From a high of US $40 per share in May 1999, Tommy Hilfiger’…
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Quaker Oats’ Snapple Failing to understand the essence of the brand
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In 1994, food giant the Quaker Oats Company bought a quirky soft-drink brand called Snapple for US $1.7 billion. The company felt confident that the drink brand was worth the price tag because it had already achieved astounding success with the sports drink Gatorade. However, in terms of brand identity, the two drinks couldn’t have been further apa…
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Ratner’s When honesty is not the best policy
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One of the most popular and influential books ever written about marketing is The 22 Immutable Laws of Marketing by Al Ries and Jack Trout and first published in 1993. Their fifteenth ‘law’ is ‘the law of candour’. This states that if a company admits a negative aspect about a brand, the consumer will think more highly about that brand because of t…
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Celebrity endorsements can help greatly in boosting sales of a product or service. For instance, when Oprah Winfrey recommended books via her branded book club, they were guaranteed bestseller status. Some brands also benefit from having their founder evolve into a celebrity, à la Richard Branson. Then there are cases of celebrities turning their h…
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Pear’s Soap Failing to hit the present taste
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Pear’s Soap was not, by most accounts, a conventional brand failure. Indeed, it was one of the longest-running brands in marketing history. The soap was named after London hairdresser Andrew Pears, who patented its transparent design in 1789. During the reign of Queen Victoria, Pear’s Soap became one of the first products in the UK to gain a cohere…
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In the 1960s Nova magazine was Britain’s ‘style bible’, and had a massive impact on the fashion of the era. Alongside the fashion pages, it carried serious and often controversial articles on subjects such as feminism, homosexuality and racism. At the time, the magazine was unique, but by the 1970s other magazines started to clone the Nova concept.…
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In 1986, Gerber, the German baby food manufacturer, made a critical PR mistake. When incidents of glass shards were found in its jars of baby food, Gerber remained tight-lipped and failed to issue a recall. This decision invited a lot of criticism with articles in Business Week, Newsweek, and Time openly attacking the company on ethical grounds. Al…
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In late 1999, computer manufacturer Dell launched the Web PC. The computer was small (a mere 10 inches in height) and came in five different colors. The aim of the computer was to simplify the experience of surfing the internet, while at the same time being attractive. ‘The quality of the customer’s experience will be the defining source of loyalty…
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Boffin talks about how NFTs is an emotionally loaded term, and that many people would buy NFTs if they were not called that. Boffin talks his theory of why reddit NFTs will accrue value, and the longer the collectible lasts, the more people get on board, the oldest ones will be worth the most. Boffin says the earliest people have the best handles o…
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Capital markets for the Metaverse - present and future - David Choi, Conor Moore - Metastreet
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Episode Show Notes Conor Moore discusses the two schools of thought on NFT lending markets, the peer to peer market vs the peer to pool market. And the various pros and cons of each approach. Conor Moore talks about how the inspiration for Metastreet vaults was to take the benefits of peer to pool and overlay that behind the peer to peer market. Da…
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How to get beyond speculation in web3 gaming - 0xKepler
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If you’re interested in the Web3 gaming space then today’s episode is for you! We’ll be unpacking where Web3 gaming is currently at, the trends we’ve been noticing, and what developments we expect to see from this field going forward. Here to help us unpack this topic is special guest, Kepler, a builder, and writer who specializes in crypto and the…
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Inside the Japanese NFT Scene - Takuya Kitagawa and AT
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Ever wondered how different the world of NFTs is in Japan? Well, today we are lucky enough to be joined by two great guests, Takuya Kitagawa and AT, to give us some real, first-hand insight into the overlaps and contrasts that are happening with regard to the burgeoning scene. We have a great conversation unpacking some basics about our guests' ent…
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This week we continue with our NFT awards. Today’s category is people’s favourite NFT games. Joining us in conversation is one of the most influential voices in the NFT space today, Mete Gultekin aka Vader Research! Tune in to hear about the games that ranked in the top three, the strategy of game-makers, and why liquidity is essential within the N…
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Why is Huawei Banned in the USA? The Story of China's Most Controversial Tech Company
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Hi guys, Welcome to clout insider, Today will talk about Why is Huawei Banned in the USA? The Story of China's Most Controversial Tech Company
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2022 FIR NFT Awards: Category - Metaverse
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Today, we will discuss the results of the top metaverse projects with a special guest, Ogar. He originally worked in design and production in the video game and the esports industry for 10 years until he found his true calling in NFTs, blockchains, and the metaverse. Ogar launched his company in 2019, Ogar Production, to pursue his passion for alte…
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If you've ever Googled the answer to an obscure question and one of the links you've stumbled on looks like something from the 90s, it was most likely Reddit. But what actually is Reddit? And how has a website that simply hosts online discussions develop such a following while also rising to one of the top 20 most visited websites in the world?…
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2022 FIR NFT Awards: Category - Artist
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In 2017, Jason Bailey immersed himself in the world of NFTs, with the hope of slowly shaping a better art world. Four years later, the industry exploded into the mainstream, and although it looks different from what Jason had imagined, the increased levels of access and democratization keep him passionate about, and inspired by, the space. Even bef…
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For today's show we welcome back Brandon Buchanan, to discuss the intriguing results of our 2022 NFT Awards where we surveyed friends of the show and look at the top four PFPs. This category of the awards was by far the most popular, receiving more votes than any other. And we have to be honest, there were some surprises! We get to hear some really…
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Lucas Pontes - Fingerprints DAO, RAW DAO, NFT collector DAOs
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Show Notes. Just as NFT technology has disrupted the way art is commercialised, so too is it disrupting the way art is curated. Joining us today to break down the role of curatorial DAOs is Lucas Pontes. Lucas is part of Fingerprints DAO and RAW DAO, in this episode, he fills us in on the greatest issues NFT collector DAOs face, as well as the solu…
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Cole Sternberg - "Crossing Over" from Contemporary Art to NFTs
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Show Notes Cole Sternberg is a critically acclaimed contemporary artist who is now entering the world of NFTs. His first NFT drop was on June 10th and in this episode, we hear about the broader concept of his work and how it manifests through the process of relinquishing control to code. Cole fills us in on what it is that he loves about generative…
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NFT crosschain - The Teleportation Paradox - Drew Beller, Prateek Shah - Spanning Labs
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Today on the Floor Is Rising Podcast we are joined by Prateek Shah and Drew Beller, the two Co-Founders of Spanning Labs, to speak about what their company is offering the world of NFTs and why artists and collectors should be excited about the expansion of possibilities they are bringing to the space. We get to hear all about the company and how o…
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P1xelfool - Lo-fi conceptual generative artist
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Episode 66: Show Notes. Today we have a great chat with generative artist, p1xelfool, about how NFTs became his main practice and source of income, and his philosophy towards the evolution of the art world. p1xelfool tells us about his focus on the feelings that art can evoke, and why he values these over intellectualisation and representation. We …
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Hemba - Earliest largest cryptopunk holder -> controversial founder of "V1 Cryptopunks"
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Welcome to the podcast Floor is Rising. During today’s conversation, we are visited by special guest Hemba, a famous collector in the CryptoPunks community. He is the founder of CryptoPunks V1 and tells us the story of how he claimed his first Punk and became the largest punk holder. Next, we dive into the history of the CryptoPunks trading market,…
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Episode 65: Show Notes. MetaKovan made history by kicking off the biggest NFT boom by purchasing the most expensive NFT on record, Beeple's 'The First 5000 Days'. MetaKovan is also the founder of the Metapurse Fund, and NFT studio and investment fund, and we get to talk to him today, hearing all about his philosophy, current projects, and where he …
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Mark Soares - Tezos NFT ecosystem post Hic Et Nunc "incident"
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FIR with Mark Soares On today’s episode of the ‘Floor Is Rising’, hosts Sabre Tooth (Professional NFT Collector) and Kizu (A Professional Art Critic) talk with guest Mark Soares, CMO/Founder at Blokhaus, a Marketing Agency, associated with the Tezos Blockchain, discusses NFTs and Tezos. Episode Highlights 01:19 – Mark shares the story of how he bec…
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The Grail Thesis NFT fund - Meta4 - Brandon Buchanan
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Brandon Buchanan On today’s episode of ‘Floor Is Rising’ podcast, hosts Sabre Tooth (Professional NFT Collector) and Kizu (A Professional Art Critic) talk with guest Brandon Buchanan, Founder and Managing Partner at Meta4 Capital, been in crypto a long time and now running an NFT fund. He explains why the Grail Thesis of investing in NFTs is the wa…
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Jordi Alexander - NFT market crystal ball gazing
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FIR with Jordi Alexander On today’s episode of ‘Floor Is Rising’, hosts Sabre Tooth (Professional NFT Collector) and Kizu (A Professional Art Critic) talk with guest Jordi Alexander, Game Theorist and 1st Principles Thinker, CIO of Selini Capital & Advisor to many NFT Projects, All-around games expert, and former poker player who has a lot of opini…
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Kevin Abosch - OG best-selling NFT artist
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Podcast: Floor Is Rising Episode: Kevin Abosch Welcome to the podcast Floor Is Rising with host SabreTooth, a professional NFT collector and Kizu, a professional art critic. On this podcast, we talk deeply about the business of creating, collecting and analyzing NFTs. So, if you’re a creator or collector of NFTs, jump in! On today’s episode, SabreT…
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Mario Gabriele - Writing article about Opensea->Starting a NFT project
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Podcast: Floor Is Rising Episode: Mario Gabriele Welcome to the podcast Floor Is Rising with host Sabre Tooth, a professional NFT collector and Kizu, a professional art critic. On this podcast, we talk deeply about the business of creating, collecting and analyzing NFTs. So, if you’re a creator or collector of NFTs, jump in! On today’s episode of F…
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Sasha Fleyshman - Arca NFT portfolio manager - NFT gaming
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Podcast: Floor Is Rising Episode: Sasha Fleyshman Welcome to the podcast Floor Is Rising with host Sabre Tooth, a professional NFT collector and Kizu, a professional art critic. On this podcast, we talk deeply about the business of creating, collecting and analyzing NFTs. So, if you’re a creator or collector of NFTs, jump in! On today’s episode of …
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Investing in Virtual Land - Market Structure and Usecases - PangeaDAO
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Podcast: Floor Is Rising Episode: PangeaDAO Welcome to the podcast Floor Is Rising with host SabreTooth, a professional NFT collector and Kizu, a professional art critic. On this podcast, we talk deeply about the business of creating, collecting and analyzing NFTs. So, if you’re a creator or collector of NFTs, jump in! On today’s episode, SabreToot…
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Jenny Sutto - Tiktok Twins -> Head of Marketing ->NFT Podcast host
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Podcast: Floor Is Rising Episode: FIR - Jenny Sutto Welcome to the podcast Floor Is Rising with host SabreTooth, a professional NFT collector and Kizu, a professional art critic. On this podcast, we talk deeply about the business of creating, collecting and analyzing NFTs. So, if you’re a creator or collector of NFTs, jump in! On today’s episode, S…
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Martin Lukas Ostachowski - Crypto Art Historian
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Podcast: Floor Is Rising Episode: FIR - MLO Welcome to the podcast Floor Is Rising with host SabreTooth, a professional NFT collector and Kizu, a professional art critic. On this podcast, we talk deeply about the business of creating, collecting and analyzing NFTs. So, if you’re a creator or collector of NFTs, jump in! On today’s episode, SabreToot…
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Jehan Chu - Unicorn - Crypto OG and Trad Art OG
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https://www.floorisrising.com/jehan-chu-nft-investing/ On today’s episode SabreTooth and Kizu are joined by special guest Jehan Chu. Jehan is Chairman and Founder of Kinetic, a crypto VC firm, as well as Chairman and co-Founder of Social Alpha Foundation. Because of his background as an art dealer and his early involvement in NFTs, Jean is a perfec…
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Pixelord - Music NFTs and being an NFT artist in Russia
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https://www.floorisrising.com/pixelord/ On today’s episode, SabreTooth and Kizu welcome guest Pixelord, whose decade-long music career has in the past year expanded into work with NFTs. Pixelord considers himself an audiovisual artist, bringing together music and images, and has been both collaborating on NFT ventures with fellow artists and develo…
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How to find investible NFTs - Business Times SG interview
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https://www.businesstimes.com.sg/lifestyle/nfts-finding-the-diamonds-among-the-duds Interviewed for the article in Business Times above, full interview below https://www.floorisrising.com/diamonds-among-duds/ NFTs: Finding the diamonds among the duds 10/03/2022 - 18:25 EXACTLY one year ago, a non-fungible token (NFT) artwork sold for US$69 million …
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MIchael Gord - Renting virtual land for fun and profit
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https://www.floorisrising.com/michael-gord-metaverse-landlord/ https://twitter.com/FloorisRising/status/1501128443903156226By Floor is Rising Podcast
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https://www.floorisrising.com/kaloh/ https://www.kaloh.xyz/By Floor is Rising Podcast
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Christian Ogier - Art Market Manipulations and NFTs
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Notes to come; https://www.floorisrising.com/art-market-manipulations/ https://www.sepia.fr/By Floor is Rising Podcast
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