show episodes
 
Security Ledger is an independent security news website that explores the intersection of cyber security with business, commerce, politics and everyday life. Security Ledger provides well-reported and context-rich news and opinion about computer security topics that matter in our IP-enabled homes, workplaces and daily lives.
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The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
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show series
 
In this episode of The Self-Employed Life, I had the pleasure of speaking with Peter Wilkin, a branding expert, about the importance of understanding personal brand DNA. Peter shared valuable insights on the components of brand DNA, including role, beliefs, promise, benefits, spirit, and icons. He emphasized the significance of brand DNA as a compa…
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In this Spotlight Podcast, host Paul Roberts talks with Chris Walcutt, the CSO of DirectDefense about the rising cyber threats facing operational technology (OT) and how organizations that manage OT - including critical infrastructure owners can best manage increased cyber risks to OT environments. The post Spotlight Podcast: CSO Chris Walcutt on M…
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Your fears are likely legitimate. Whatever your fears may be. But there's almost always another side of what you think you fear that may very well be what actually fear. Let's look at a few common fears and what might really be at play and the benefit of looking at both sides of fear. Contact Jeffrey – Take the Self-Doubt Survey Website Books Watch…
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In this episode of The Self-Employed Life, I had the pleasure of interviewing Mark Herschberg, an expert in content marketing and creator of the Brain Bump app. We delved into the evolution of content consumption, emphasizing the shift towards non-linear content. Mark highlighted the importance of understanding human behavior in content creation an…
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Host Paul Roberts speaks with Jim Broome, the CTO and President of DirectDefense about the evolution of cybersecurity threats and how technologies like AI are reshaping the cybersecurity landscape and the work of defenders and Managed Security Service Providers (MSSPs). The post Spotlight Podcast: How AI Is Reshaping The Cyber Threat Landscape appe…
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In this episode of The Self-Employed Life, I had the pleasure of interviewing Kasey Compton, a dynamic entrepreneur and author of the book "In Search of You: How to Find Joy When Doing More Isn't Doing It Anymore." Kasey shares her personal journey of self-discovery and growth, emphasizing the importance of self-awareness in distinguishing between …
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Want another way to stand out, be exceptional, and separate your business from everyone else? Make your customers feel good about their purchasing decision. Whether it's a one-time purchase or they are hiring you for your services, making them feel good about their decision and investment is a huge act of kindness. Here are four tips to do just tha…
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In this episode of The Self-Employed Life, I had the privilege of speaking with Coline Monsarrat, a passionate author who shared her personal journey of overcoming imposter syndrome. Coline's story highlighted the long-term effects of imposter syndrome, showcasing how chronic self-doubt and perfectionism can have devastating consequences on one's h…
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If you're anything like me, maybe you've thought about legacy as what you leave behind. Sure, it is that. But legacy is also your link to the future of your business and perhaps more importantly, it's the connection to your business that your customers want to feel today. In this episode, I explain the importance of legacy for your business and sha…
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In this episode of The Security Ledger Podcast (#257) Paul speaks with Dennis Kengo Oka, a senior principal automotive security strategist at the firm Synopsys about the growing cyber risks to automobiles as connected vehicle features proliferate in the absence of strong cybersecurity protections. The post Episode 257: Securing Software on Wheels w…
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In this episode of The Self-Employed Life, I had the pleasure of interviewing the renowned entrepreneur, Pat Flynn. Pat shares his insights on community building from both sides - a community that follows you and a community you gather. Pat's journey as an entrepreneur, father, husband, and content creator has been nothing short of inspiring. Pat e…
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Inadvertently, we can often create mindset gaps that are holding us back without realizing it. These gaps are subtle but oh such a powerful block. These gaps are often similar to the idea, "Do as I say and not as I do." We need to do as we say and more importantly, we need to do as we expect others to do. Otherwise, we create a mindset gap. Contact…
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I have been receiving coaching for 25 years, and I can honestly say that the coaching I received from today’s guest has been the most powerful and life-changing I have ever received. Today I’m speaking with Paul Cuneo, the creator of the Hero's Journey Odyssey Experience. Paul's insights into the Hero's Journey and its application to personal and p…
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It's impossible to run your own business and try to do big things in life without feeling discouraged at times. Maybe you're feeling that way now, as it appears many people are. Here are some inspiring and practical tips I offer my coaching clients on how to fight off feelings of discouragement. Contact Jeffrey – Take the Self-Doubt Survey Website …
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If you're aspiring to build a community for your business, join me and Andy Guttormsen, co-founder and CRO at Circle, as we delve into the latest trends in community building. Andy sheds light on the shift from one-to-many experiences to connecting individuals within an audience, emphasizing the importance of fostering community alongside content c…
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Paul speaks with Gary McGraw of the Berryville Institute of Machine Learning (BIML), about the risks facing large language model machine learning and artificial intelligence, and how organizations looking to leverage artificial intelligence and LLMs can insulate themselves from those risks. The post Episode 256: Recursive Pollution? Data Feudalism?…
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In business, we don't want to searchable or even to just stand out. We want to be chosen. That's what puts money in the bank. However, it is harder than ever to be chosen. Find out why, what you can do about it and why it's actually a good thing. Contact Jeffrey – Take the Self-Doubt Survey Website Books Watch my TEDx LincolnSquare video and please…
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In over 900 episodes spanning nine and a half years, we've covered an array of topics, but there's one conversation we've never explored—owning a franchise. In this episode, I speak to Jon Ostenson, CEO of FranBridge Consulting, about the unconventional world of franchising. We discuss the financial aspects, covering the typical investment range, f…
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Customer service is one of the most talked about topics in business. But as small business owners, we are held to a higher standard if we want to stand out. In this episode I share a strategy to create an unbreakable bond level of service where your customers will feel so seen, heard, and understood that they would never leave your business. Contac…
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I’ve always said that clarity is something everyone needs, and yet it is the hardest thing to sell, because, ironically, its outcomes and benefits aren't always immediately clear. In today’s episode, I chat with Jim Vaselopulos about the pivotal role of clarity in business success, exploring how it enables us to work smarter, not harder. Jim, a sea…
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I'm going to pose a question to you, but before you respond, I want you to consider your answer carefully – your answer to this question may be different today than it would have been a few years ago. The question: what does success mean to you? Today, I ask this question to Regina Lawless, seasoned guide for high-achieving women seeking purpose be…
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In this episode of The Security Ledger Podcast (#255) host Paul Roberts interviews Niels Provos of Lacework about his mission to use EDM to teach people about cybersecurity. The post Episode 255: EDM, Meet CDM – Cyber Dance Music with Niels Provos appeared first on The Security Ledger with Paul F. Roberts.…
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I love to share a good story and this is a story I have never shared in a big scale public way. The story offers two great, easy, and actionable business ideas that you can apply right away to kickstart your business growth. Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Watch my TEDx LincolnSquare video and ple…
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In this episode, I'm thrilled to announce that "The Self-Employed Life," the book inspired by this podcast, is now available as a video book by LIT Videobooks. Joining me is Ronak Sheth, the CEO and founder of LIT Videobooks, who explains their platform's innovative approach—turning bestselling business books into engaging video books under an hour…
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As we embark on a New Year I wanted to offer you my top two tips to make 2024 a great year for you--trust and authentic expression. Find out how both of these tips will help you to keep going even through challenges you may face in the upcoming year and how to draw people towards you, making it a terrific marketing tip as well. Contact Jeffrey – Ta…
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Persuasion is the subject of today's episode. Before you tune into my conversation with independent researcher Carlos Alvarenga, take a moment to reflect on your immediate reaction to this word. Carlos and I explore the power of character and origin in influencing others, drawing insights from Aristotle. Carlos also shares the pivotal role of emoti…
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As business owners, our intention is to stay in business for the long term. So, what's the key to enduring success over the long haul? My guest today, Alan Stein, Jr., suggests it involves applying fundamental principles of success, navigating stress, overcoming stagnation, and defeating burnout. Alan shares valuable insights from his book Sustain …
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Security researcher and IoT hacker Dennis Giese talks about his mission to liberate robot vacuums from the control of their manufacturers, letting owners tinker with their own devices and - importantly - control the data they collect about our most intimate surroundings. The post Episode 254: Dennis Giese’s Revolutionary Robot Vacuum Liberation Mov…
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I truly believe that self-employed business owners are some of the most passion driven people you'll ever meet. We have to be to take the road less traveled and face all the challenges that come with self-employment. But what’s the difference between being passion-driven and being passion-struck? Today I sit down with personal growth expert John R.…
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Along with closing out your books and tallying up your sales, I highly recommend you add this metric to your end of year data. Not going to share what it is, you have to listen to the podcast! But I will add that it will also help you make sure your entire business is operating as it should. Contact Jeffrey – Take the Self-Doubt Survey Self-Employe…
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If you're a regular listener to this show or have read my book, Lingo, you're well aware of the importance I place on the energy of words in marketing and the impact of the words we say to ourselves. In today's discussion with Dr. Heidi Gardner, we're talking about one word that, in my belief, has the potential to reshape the landscape of business …
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Find out how this question, "What does the world need next?" can be one of the most important questions you can ask yourself in your business. It's a question that I credit for much of my success and how I best support my coaching clients today. I'd love to see you incorporate this into your business! Contact Jeffrey – Take the Self-Doubt Survey Se…
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In this Spotlight Security Ledger podcast, Chris Petersen, the CEO and founder of RADICL, talks about his company's mission to protect small and midsized businesses serving the defense industrial base, which are increasingly in the cross-hairs of sophisticated, nation-state actors. The post Spotlight Podcast: RADICL Is Coming To The Rescue Of Defen…
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Intention. Often spoken about, especially amongst more introspective and passion-driven business owners such as us, but how many of us really understand how intentions work? Today, I'm speaking with author and educator Jane Frankel to take a look at what lies underneath intentions. Jane shares key insights from her book, The Intentional Mindset, hi…
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I've always said that my journey to TEDx was more impactful than actually giving the talk itself; it was a journey in clarity and effective communication. I had to get across big ideas in only 12 minutes. Today I'm joined by John Bates, a TED talk expert who explores the neurobiological principles of communication. Together, we unravel the secrets …
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Midlife is hard. I've often asked myself why no one's addressing this. Society paints a picture of coasting on easy street at this point, but the reality is far from it. Today I'm speaking to Tom Morgan about his groundbreaking article "What Nobody Tells You." Tom dives deep into the unspoken struggles of this transformative phase, offering guidanc…
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Creating curiosity as a way to get people to step closer to you and your business may be one of the most underrated forms of marketing I know of. Yet perhaps one of the most powerful. Creating curiosity is one of the most important strategies in the Hug Marketing system that I teach. Find out about the power of curiosity as a marketing strategy. Co…
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Anyone who knows me knows that I love to turn conventional business ideas upside down. The fact is, deviating from the typical business approach often yields superior results for us. Why? Because conventional business is transactional, but we find success in relationship-based business. Today I speak to Grant Muller about the transformative concept…
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Do you consider your business as serving the luxury market? If you don't, you may need to reconsider when you hear this. If you are serving the luxury market, there are several very important ways you need to think differently, and I share those secrets with you. Contact Jeffrey – Take the Self-Doubt Survey Self-Employed Newsletter Website Books Wa…
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As self-employed business owners who put ourselves out there every day, no one knows better than us about the topic of today’s guest’s book. The title, Navigating Shitstorms, perfectly captures the essence of our experiences. Can you relate? In this episode, author Liz Long and I dive deep into the challenges self-employed business owners face, tou…
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We can work hard. We can trust in our skillset. We can be confident and believe wholeheartedly in ourselves. And we also have to have hope. In this episode, I share a bit from Brant Menswar, author of Black Sheep, when he was a guest speaker in the Self-Employed Business Institute. This is the best perspective I have ever heard about hope. Contact …
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In my work as a business coach, I often talk about adding good habits, morning practices, daily habits, and such. In this episode, we're going to talk about eliminating unwanted habits that might be keeping you from your full potential. Today, I speak with Dr. Jud Brewer about the fascinating concept of eliminating unwanted habits that can hinder p…
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Tanya Janca of the group We Hack Purple, talks with Security Ledger host Paul Roberts about the biggest security mistakes that DevSecOps teams make, and application development’s “tragedy of the commons,” as more and more development teams lean on open source code. The post Episode 253: DevSecOps Worst Practices With Tanya Janca of We Hack Purple a…
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What could be more fun than being in the toy business, right? But, as we'll discover in this episode, this line of work isn't all fun and games. Today I'm joined by Brad Pedersen, who shares his remarkable journey from an expected career path in chiropractic care to an unexpected adventure in the world of toy making. Brad's story is one of resilien…
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Using the next very unique episode as an example, I share a few ideas about how to stand out, open some doors, and how to be memorable. Be sure to follow this episode by listening to the next with Brad Pedersen about his book, Start Up Santa: A Toymaker's Tale of 10 Business Lessons Learned from Timeless Toys. Contact Jeffrey – Take the Self-Doubt …
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Whenever I've been asked about the number one characteristic required for success, I've often answered with “resilience.” However, it turns out that resilience isn't quite what I thought it was. In today’s episode, I speak to Dr. Marie-Hélène Pelletier about the fascinating relationship between resilience, mental health, and business success. We de…
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Two of the most common experiences we have as self-employed business owners are feeling like we're being pulled all over the place and the emotional rollercoaster of it all. Good days, bad days, up hours, down hours. In this episode I share what I believe is the somewhat simple solution to both of these common experiences. Contact Jeffrey – Take th…
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Have you ever thought that your life was like a movie? Have you had someone suggest you write a book, implying that your life is as dramatic as a novel? What if you could harness that idea as a tool to script the life you genuinely desire? This is the core of the Holllywood Approach by the brilliant Kristina Paider. Kristina and I discuss the art o…
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Let's keep these show notes simple – because simplicity wins, especially in marketing and messaging. I'm joined by Ben Guttman, marketing entrepreneur and author, as we dive deep into this concept. Ben highlights the challenges of communicating effectively in today's world filled with distractions, emphasizing the need to break through the brain's …
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Investing in your business growth and your personal development is essential. Whether it's coaching, training or technology, we're always looking at our options. In this episode I provide some practical tips on how to make the best decisions on what to invest in. Having been making such decisions for 40+ years, these are my own practices for making…
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