Colin True Outdoor Industry Journalist public
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The Rock Fight – not just another outdoor or adventure podcast; it's a full on rebellion. We’re here for those inside and outside the outdoor industry. Outdoorsy listeners who are tired of the same worn-out paths. If you want to hear honest discussions that mirror the candid outdoor industry banter you have after a long hike in the wilderness, cracking the cooler while loading the bikes, sharing the ski lift with a stranger, waxing your board at the beach, jumping off rocks into the river, o ...
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Gear & Beer: Outdoor Equipment & Beverage Reviews

Colin True - outdoor industry journalist

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In "Gear & Beer" outdoor industry veterans from "The Rock Fight" discuss the outdoor pairings that matter most! Be sure to follow this new podcast from the Rock Fight Podcast Network. Every outdoorsy person knows that the gear you wear is incomplete without the perfect beer to drink and hold while you're in it. Each episode, it's our job to make sure that you're equipped with the best pairings available to you in any given week. So far we've paired everything from MTB Baggie Shorts and Ratio ...
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You ever go looking for a GU gel or Stinger waffle before your hike, run or ride and then realize that you're actually out of all of your sports nutrition? Today's guest on Gear & Beer wants to make sure that never happens to you again! Today on G&B the founder of Fuel Goods, Laura Jorgensen, sits down with Colin & Producer Dave to talk about her n…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Doug Schnitzpahn joins the fray to talk about how the outdoor industry has lost it's way. (Look at that 'poet and didn't even know it' type stuff here on THE ROCK FIGHT) Doug is a journalist and the Editor In Chief for Elevation Outdoors and has been in and around the outdoor indus…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin starts the show by digging into Arc'teryx and Amer's big second quarter and why good brand strategy is paying off for the premium outdoor brand. Then he and Producer Dave take a look at the latest brands to join the roster at The Running Event and Switchback as well as the ne…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head), Justin Housman is back on the mic! Monday's on THE ROCK FIGHT are for stories to hit the outdoor industry and now Saturday's are for the adventure community. Today on the show Colin & Justin get caught up on several stories to come out of the outdoor and gear world including: Ther…
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Today on Gear & Beer: Chicago based outdoor journalist Erica Zazo wants us to get loud and rowdy as she reviews the Turtlebox Gen 2 Bluetooth Speaker! Erica recently reviewed the Gen 2 for GearJunkie and today she's hanging out with Colin & Justin to tell them why this particular bluetooth speaker is an amazing addition to any outdoor kit. This spe…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Christina Henderson returns to the show to talk about the recent news to come out of The Running Event and Switchback Trade Shows. Last week the following news stories came out of The Running Event/Switchback trade show world: The Running Event will be leaving it's long time home o…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show (01:05) by ranking the 10 outdoor shoes that appear on Footwear News list of The Greatest Shoes of All Time. Then Colin and Producer Dave run through the following headlines that came out of the outdoor industry over the past week: Lolë Brands has acquired Sanu…
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What's a training staple of every rock climber who wants to get stronger and also avoid the dreaded pulley injury? Hangboards and Fingerboards of course. And who is the person you want to talk to about these crucial pieces of gear? Power Company Climbing's Kris Hampton! Today Kris joins Colin to talk about about why Tension Climbing and Fingers Of …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we’re bringing out a big gun who can speak to what is happening in outdoor retail. Eoin Comerford, is the principal at Outsize Consulting and is an outdoor industry veteran as the former CEO of Moosejaw Mountaineering. He has a unique view on outdoor big box retail as well as what'…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show talking about the negative reaction to Nike's Winning Isn't For Everyone ad campaign (01:05). TL;DR: outdoorsy people need to relax. Then Colin & Producer Dave hit the following headlines to come out of the outdoor industry over the last week: Last Friday the $…
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Today Gear & Beer is here to take away your arms! The arms of your sunglasses that is because today we're talking about Ombraz, the armless shades that are shaking up the sunglasses world. Ombraz co-founder Nikolai Paloni joins Colin, Justin and Producer Dave to talk about the brand and weigh in on Colin & Justin's likes, dislikes and questions abo…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a look at a new outdoor organization and the impact it has had on the business of going outside. The Outdoor Market Alliance is a group of Rocky Mountain based independent sales agencies that have established a permanent showroom for the more than 175 outdoor brands that th…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens things up by responding to listener responses to last week's episode and how REI and Dick's are growing increasingly close to being the same thing. Then Colin & Producer Dave hit the following headlines to come out of the outdoor industry over the past week: Black Diamo…
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Today Gear & Beer is here to help you make good decisions! No doubt you've heard a lot about how our outdoor gear and apparel contain PFAS aka Forever Chemicals. But what do you need to know about PFAS when shopping for new gear and what should you do about the gear you already own that may contain PFAS? Meg Carney (The Outdoor Minimalist) is here …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're going there. Enter: Teresa Baker. Teresa has been a force for change in the outdoor industry when it comes to DEI and environmental initiatives for the past 7 years. She founded the In Solidarity Project to build a more diverse outdoor industry with a core component of her wo…
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Headlines on THE ROCK FIGHT (an outdoor podcast that aims for the head)! Colin starts the show (01:03) with his take on how REI's recently announced vendor of the year awards only show how boring they've become and the risk they're taking by trying to become everything to everyone. Justin and Producer Dave then weigh in on what REI can do to get th…
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What do you get when the outdoor's foremost authority on outdoor stuff cracks open a brew? You get GearJunkie on Gear & Beer! Today Sean McCoy from GearJunkie.com joins Colin to run down the top 5 products he and the GJ team saw at the Outdoor Market Alliance Media Show last week (Colin was also there). The two talk about new stuff from: Therm-a-re…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a look inside the Outdoor Industry Association's latest participation trends report. Since 2007 the OIA has published the trends of who is going outside. And this year participation hit an all time high while core participants dropped. And it begs the question: how will the…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for Outdoor Industry headlines! Colin kicks off the show with a recap of the Outdoor Market Alliance Media Show, highlighting an event that fills a longstanding industry need as well as uncovering a problem that persists in the Outdoor Industry. Then Producer Dave joins C…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin digs into the recent OIA report that shows how outdoor participation is at an all time high. But it also shows that hardcore outdoor enthusiasts are on the decline. How can both of these things be the case? Because more people than ever have learned The Secret of going outsid…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for our weekly round up of headlines from the outdoor industry and community. Colin is joined by Producer Dave for today's rundown (Justin has the weekend off) and here's the lineup: More with Thermore! (01:40) Colin's final summer 24 events & trade show thoughts (04:20) …
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Last November the show director of Outdoor Retailer, Sean Smith, joined THE ROCK FIGHT to tell Colin why the stalwart outdoor industry trade show was going to make a comeback starting in June of 2024. And if you listened to Colin's instant reaction of the June 2024 edition of Outdoor Retailer you know that Sean and his team delivered. Today on THE …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time to bust out the headlines! Come along as Colin & Justin run through the more notable stories to come out of the outdoor industry and community including the following: More with Thermore! (04:57) A new article on Outside Online says that fireworks should be banned (11:45)…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it gets a little techy around here. A couple of weeks ago Colin & Justin spoke about the outdoor upgrades coming to Apple Maps and the impact of technology on outdoor pursuits. To go deeper on this topic Mountain Gazette writer and career tech-guy Kyle Frost has returned to break d…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for a round of outdoor headlines! Come along as Colin & Justin run through stories to come out of the outdoor industry and community including the following: A new edition of More with Thermore! (08:03) A 4 year old sets a record for the youngest hiker to hike all of New …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin welcome Brendan Leonard back to the show. Brendan was the fourth guest ever on THE ROCK FIGHT and today he joins the boys to talk about the state of outdoor media, how his son has impacted his outdoor adventure lifestyle and of course his new book Ultra Something, wh…
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When it comes to multi-tools Justin & Colin have so many questions. Who made the original multi-tool? If you want to be outdoorsy do you need to own a multi-tool? What is the best job for a multi-tool? Today we dig into the entire multi-tool category. And because all multi-tools have a lot going on, we needed a beer that also has a lot going. So th…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're wrapping up a very busy trade show month by breaking down the newest trade show of them all: Switchback Spring! THE ROCK FIGHT had a busy trade show season. We attended GOA Connect and Outdoor Retailer and we even broke the news about the solo debut of Switchback (the outdoor…
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It's time for a round of outdoor headlines here on THE ROCK FIGHT (an outdoor podcast that aims for the head)! Today Colin & Justin run through stories to come out of the outdoor industry and community including the following: The Outdoor Industry Association trend report shows that outdoor participation is up but hardcore enthusiasts are declining…
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Chances are that if you do any camping whatsoever you have a lantern. But do you have an OG fuel burning Coleman Lantern? Justin does and today he is going to break down why you should too. And what is the perfect pairing for the classic lantern? How about a classic craft beer like a Sierra Nevada Pale Ale. Because nothing is better than sitting ou…
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Another week another trade show. Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is fresh off a flight home from SLC and is here with his off the cuff thoughts Outdoor Retailer. You know, Outdoor Retailer. The most popular topic of discussion within the US based outdoor industry! So what happened at OR this week? Was it a …
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It's Headlines day on THE ROCK FIGHT (an outdoor podcast that aims for the head) as Colin & Justin run through stories to come out of the outdoor industry and community including the following: How will Colin & Justin get MORE out of their weekends? (05:24) A new bike saddle has been introduced that aims to reduce sore tushy's everywhere (spoiler: …
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Today's pairing that matters most? Topo Athletic's Pursuit 2 and two, count 'em, two wheat ales. Which two? Well that would be Sam Adams Summer Ale and Golden Road's Mango Cart! After Colin's experience testing the Obōz Katabatic Wind Low he felt compelled to bring some trail runners back to the fore because it has come time for him to find a repla…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is back from Reno and is ready to talk about his instant reaction to attending GOA Connect. The Grassroots Outdoor Alliance (GOA) is a coalition of 104 independent outdoor specialty retailers and Connect is their twice annual trade show. This week Colin had the opportunity to…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're dipping our toes back into the trade show world with some retailer feedback on the recently announced Switchback Spring show that's coming to Nashville next June. When news broke about Switchback adding a spring version of the show that has been historically part of The Runni…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through headlines to come out of the outdoor industry and community including the following: Colin & Justin's goals for the summer. (06:11) Red Bull Rampage will allow women to compete for the first time. (18:35) Ever want to talk to a headlamp? Now you can! (28:…
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Today on THE ROCK FIGHT we're featuring an episode from the new addition to The Rock Fight Podcast Network: GEAR & BEER! That's right, Gear & Beer has it's own podcast feed. But we'll still share Gear & Beer episodes here on THE ROCK FIGHT for the time being. But head to Apple, Spotify or wherever you get your podcasts and follow and rate Gear & Be…
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Today's pairing that matters the most? Rad Power Bikes & Lost Coast Brewery's Downtown Brown! Lately Justin has been tooling around on a Rad Power Bikes Expand 5 Plus and he and Colin go deep on the environmental impact of the e-bike category. Then our in house Cicerone (aka Justin) pairs the perfect post activity beverage to go with the perfect co…
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We're back with the pairings that matter most... GEAR & BEER! Most hiking shoes are just overbuilt sneakers and leave you wanting either a pair of trail runners or an actual pair of leather boots. But what if you could truly blend those two worlds into an athletic looking shoe that is well made and built specifically for hiking? Well then you'd hav…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we hand out the prestigious Ugliest Shoe of 2024 Award. There have been plenty of ugly shoes that have succeeded in the past because while they may not have been lookers, they served a real purpose. And then there are those that straight up look bad and leave us all wondering simpl…
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Today it's the pairings that matter most... GEAR & BEER! What kind of shorts do you wear when you go mountain biking? Straight spandex bibs? Jorts? Whatever you have lying around? Today Justin and Colin talk about their mountain biking preferences while reviewing two outdoor brand entries in the cycling apparel space. The Rab Cinder Crank Shorts an…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through headlines to come out of the outdoor industry and community including some breaking trade show news! Here's the rundown: It's trade show season and Switchback, which launched at The Running Event in 2022, is adding a spring event to be held in Nashville i…
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Today on THE ROCK FIGHT it's the pairings that matter most... GEAR & BEER! Most hiking shoes are just overbuilt sneakers and leave you wanting either a pair of trail runners or an actual pair of leather boots. But what if you could truly blend those two worlds into an athletic looking shoe that is well made and built specifically for hiking? Well t…
  continue reading
 
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Justin and Colin sit down with Fitz Cahall to talk about the industry of podcasting and how one of the original podcasts, The Dirtbag Diaries, fits into that industry. At 17 years old, The Dirtbag Diaries are endemic to anyone who listens to outdoor podcasts as part of their advent…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through a slate of headlines, their top 5 all time coolest looking sports and have a special conversation with Bryce Covert who has been covering efforts by REI employees to form a union. Here is the full rundown with time codes! Our top 5 coolest sports; outdoor…
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Today on THE ROCK FIGHT it's the pairings that matter most... GEAR & BEER! What kind of shorts do you wear when you go mountain biking? Straight spandex bibs? Jorts? Whatever you have lying around? Today Justin and Colin talk about their mountain biking preferences while reviewing two outdoor brand entries in the cycling apparel space. The Rab Cind…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin shares with you his adventure muse. The inspiration of Colin's outdoor adventure life isn't a trail, mountain or body of water. It's ice hockey. And a recent return to the game that started it all showed him how important it is to pop the bubble that all of us in the outdoor …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're slinging rocks at some of the more interesting and notable headlines to come out of the outdoor industry and community over the past week. On this weeks slate: Can Justin ace Colin's National Bike Month quiz? (03:55) Gamel's new safety oriented commuter bike helmet, The Remar…
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Today on THE ROCK FIGHT it's time for the pairings that matter most... GEAR & BEER! We wrap up our four weeks of 10 Barrel beers by pairing their 9.6 ABV monster IPA, Juicy Drama, with Justin & Colin's favorite piece of camping gear. For Justin that's the REI Half Dome 2 tent and NEMO's Stargaze Reclining Camp Chair while Colin talks about his Moun…
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This episode originally ran on THE ROCK FIGHT. Hence the different music and what not. Enjoy! We wrap up our four weeks of 10 Barrel beers by pairing their 9.6 ABV monster IPA, Juicy Drama, with Justin & Colin's favorite piece of camping gear. For Justin that's the REI Half Dome 2 tent and NEMO's Stargaze Reclining Camp Chair while Colin talks abou…
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