Colin True Outdoor Industry Journalist public
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The Rock Fight – not just another outdoor or adventure podcast; it's a full on rebellion. We’re here for those inside and outside the outdoor industry. Outdoorsy listeners who are tired of the same worn-out paths. If you want to hear honest discussions that mirror the candid outdoor industry banter you have after a long hike in the wilderness, cracking the cooler while loading the bikes, sharing the ski lift with a stranger, waxing your board at the beach, jumping off rocks into the river, o ...
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Gear & Beer: Outdoor Equipment & Beverage Reviews

Colin True - outdoor industry journalist

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In "Gear & Beer" outdoor industry veterans from "The Rock Fight" discuss the outdoor pairings that matter most! Be sure to follow this new podcast from the Rock Fight Podcast Network. Every outdoorsy person knows that the gear you wear is incomplete without the perfect beer to drink and hold while you're in it. Each episode, it's our job to make sure that you're equipped with the best pairings available to you in any given week. So far we've paired everything from MTB Baggie Shorts and Ratio ...
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It's time to craft the perfect surf kit for just about everyone. Today on Gear & Beer Colin and Justin start the show by talking about how surfboards have evolved to include the venerable foamie! Allowing for more fun and alternative surfing styles to enter the surf conversation. Then they turn their eye to their new favorite piece of gear: Passeng…
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Today on THE ROCK FIGHT Colin & Justin kick off the show with the Outdoor Sports Draft where they take turns assembling a roster of their favorite outdoor activities that you get you to vote on! Check out Rock Fight's Instagram & LinkedIn feeds to vote or if you're listening on Spotify you can vote in the Spotify app. Then they run through some of …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show with his thoughts on the new running focused collaboration between Altra Running, Smartwool and REI. He and Producer Dave critique the decision to launch a collection that feels uninspired and overly safe, and also highlights how outdoor brands often fail to ge…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) the secondhand conversation continues with a real life secondhand retailer. Barruch Ben-Zekry is the founder of Out&Back, an online secondhand website. Today Barruch sits down with Colin to discuss the importance of brands engaging with the secondhand market and how consumer awaren…
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What are the most important items that you have in your backpacking kit? Today on Gear & Beer we're going to hear about the top 5 items in all-star author and backpacker Shawnté Salabert's pack. Shawnté has already spent over 50 nights backpacking this year, while also writing two new books to go with her PCT Guidebook and entry in Campfire Stories…
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Wednesdays mean adventure here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and Colin & Justin open the show by celebrating this past Sunday's National Coffee Day with THE ROCK FIGHT's official National Coffee Day Quiz! Because, you know, coffee is our greatest adventure beverage (or something). Then they discuss the lasting impact…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by commenting on a quote from the CEO of a major outdoor retailer that a "notable shift in consumer behavior is on the horizon". Then he and Producer Dave go through some of the more notable listener feedback we have received regarding brand specific secondhand…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we sit down with Neil Fiske, the president of Black Diamond. Two stories lead to this conversation. First was the news that broke a few months back about BD 'narrowing their focus' after years of unwieldy expansion and then the story from a few weeks back about BD investing in and …
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Today we tap into Justin’s knowledge and expertise as a professional gear reviewer and leverage his years of experience in adventure and in journalism to play a little game called Overrated, Underrated Or Properly Rated? During the episode Colin throws three items at Justin who has to decide if that item is over, under or properly rated. And there …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head), Outdoor Retailer Show Director Sean Smith joins Colin & Producer Dave to talk about the recent announcement that OR is putting Winter Market out to pasture and moving to one June event per year. Sean talks about the reasoning behind the move, the response, comments and criticism t…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by offering his thoughts on two sustainability focused stories to come out of the outdoor industry in the past week. Flylow announced the arrival of it's secondhand e-commerce site while Cotopaxi launched a new collection of upcycled garments. And while both in…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin promises you that he's not trying lure in sponsors or pat himself on the back. Because we're talking podcasts... not the creative side of podcasts but the business side of podcasts. Podcast advertising is $4 billion large globally. But very few outdoor industry brands and ret…
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Get ready to wiggle your toes and feel the ground beneath you: barefoot shoes are back! Nearly 15 years after the wave of barefoot running shoes peaked and crashed, barefoot shoes are starting to comeback in new iterations. Friend of the pod Erica Zazo, recently covered the category and reviewed multiple styles of barefoot shoes for CNN and she's b…
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It's adventure headlines day on THE ROCK FIGHT (an outdoor podcast that aims for the head)! Today Colin & Justin Housman run through headlines to come out of the outdoor community over the past week. Here's the rundown: A dropped bag of Cheetos caused big problems at Carlsbad Caverns National Park in New Mexico proving that wherever people go, litt…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by talking about the new brand video from The North Face and what the messaging from outdoor brands should be in 2024 (00:55). Then Colin & Producer Dave talk about the latest stores to open under the banner of Gearhead Outfitters (22:23), a prediction for the …
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A common interest among the human powered outdoor crowd: Fly Fishing! Getting into a new activity can be intimidating especially when you want to try fly fishing but you've been watching A River Runs Through It for your entire life and you think you need go full Brad Pitt in order to make it happen. Today on Gear & Beer we're here to help! Justin w…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we dig into the details behind the acquisition of Backcountry.com by CSC Generation with former Moosejaw CEO Eoin Comerford. Eoin joins Colin and Producer Dave to chat about how Backcountry found themselves in their current position, what we know about their new owner, and how this…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by digging into one of the more touchy subjects in the outdoors: Dogs and their place in our community (01:01). Then Colin and Producer Dave talk about the news that broke last week that Backcountry.com has sold to CSC Generations (16:37) and how an executive p…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin open the show by getting Justin's thoughts on the new social platform from Outside and how it's integration into Gaia will impact Justin's use of that app (02:50). Then they run through the following headlines to come out of the outdoor community over the past week…
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Sleeping in your car used to be a dirtbag necessity and time honored tradition. But these days sleeping in your car usually means thousands of dollars spent on a vehicle or creating a bulky wood platform that's a pain to move around and takes up all your space. Enter the Hideaway from Pacific Adventure Works! A modular and adjustable sleeping platf…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) owner and founder of Wilderness Exchange, Don Bushey, sits down with Colin to give a behind the scenes look at his new partnership with Black Diamond. Last month news broke that Black Diamond and Wilderness Exchange would be forming a new retail partnership. One that allows Wildern…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin starts the show by giving his thoughts on Outside Inc launching their own social media platform and offers why he thinks Outside keeps making these bizarre strategic decisions (01:03). Then he and Producer Dave talk about the following headlines to come out of the outdoor ind…
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You ever go looking for a GU gel or Stinger waffle before your hike, run or ride and then realize that you're actually out of all of your sports nutrition? Today's guest on Gear & Beer wants to make sure that never happens to you again! Today on G&B the founder of Fuel Goods, Laura Jorgensen, sits down with Colin & Producer Dave to talk about her n…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Doug Schnitzpahn joins the fray to talk about how the outdoor industry has lost it's way. (Look at that 'poet and didn't even know it' type stuff here on THE ROCK FIGHT) Doug is a journalist and the Editor In Chief for Elevation Outdoors and has been in and around the outdoor indus…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin starts the show by digging into Arc'teryx and Amer's big second quarter and why good brand strategy is paying off for the premium outdoor brand. Then he and Producer Dave take a look at the latest brands to join the roster at The Running Event and Switchback as well as the ne…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head), Justin Housman is back on the mic! Monday's on THE ROCK FIGHT are for stories to hit the outdoor industry and now Saturday's are for the adventure community. Today on the show Colin & Justin get caught up on several stories to come out of the outdoor and gear world including: Ther…
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Today on Gear & Beer: Chicago based outdoor journalist Erica Zazo wants us to get loud and rowdy as she reviews the Turtlebox Gen 2 Bluetooth Speaker! Erica recently reviewed the Gen 2 for GearJunkie and today she's hanging out with Colin & Justin to tell them why this particular bluetooth speaker is an amazing addition to any outdoor kit. This spe…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Christina Henderson returns to the show to talk about the recent news to come out of The Running Event and Switchback Trade Shows. Last week the following news stories came out of The Running Event/Switchback trade show world: The Running Event will be leaving it's long time home o…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show (01:05) by ranking the 10 outdoor shoes that appear on Footwear News list of The Greatest Shoes of All Time. Then Colin and Producer Dave run through the following headlines that came out of the outdoor industry over the past week: Lolë Brands has acquired Sanu…
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What's a training staple of every rock climber who wants to get stronger and also avoid the dreaded pulley injury? Hangboards and Fingerboards of course. And who is the person you want to talk to about these crucial pieces of gear? Power Company Climbing's Kris Hampton! Today Kris joins Colin to talk about about why Tension Climbing and Fingers Of …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we’re bringing out a big gun who can speak to what is happening in outdoor retail. Eoin Comerford, is the principal at Outsize Consulting and is an outdoor industry veteran as the former CEO of Moosejaw Mountaineering. He has a unique view on outdoor big box retail as well as what'…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show talking about the negative reaction to Nike's Winning Isn't For Everyone ad campaign (01:05). TL;DR: outdoorsy people need to relax. Then Colin & Producer Dave hit the following headlines to come out of the outdoor industry over the last week: Last Friday the $…
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Today Gear & Beer is here to take away your arms! The arms of your sunglasses that is because today we're talking about Ombraz, the armless shades that are shaking up the sunglasses world. Ombraz co-founder Nikolai Paloni joins Colin, Justin and Producer Dave to talk about the brand and weigh in on Colin & Justin's likes, dislikes and questions abo…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a look at a new outdoor organization and the impact it has had on the business of going outside. The Outdoor Market Alliance is a group of Rocky Mountain based independent sales agencies that have established a permanent showroom for the more than 175 outdoor brands that th…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens things up by responding to listener responses to last week's episode and how REI and Dick's are growing increasingly close to being the same thing. Then Colin & Producer Dave hit the following headlines to come out of the outdoor industry over the past week: Black Diamo…
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Today Gear & Beer is here to help you make good decisions! No doubt you've heard a lot about how our outdoor gear and apparel contain PFAS aka Forever Chemicals. But what do you need to know about PFAS when shopping for new gear and what should you do about the gear you already own that may contain PFAS? Meg Carney (The Outdoor Minimalist) is here …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're going there. Enter: Teresa Baker. Teresa has been a force for change in the outdoor industry when it comes to DEI and environmental initiatives for the past 7 years. She founded the In Solidarity Project to build a more diverse outdoor industry with a core component of her wo…
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Headlines on THE ROCK FIGHT (an outdoor podcast that aims for the head)! Colin starts the show (01:03) with his take on how REI's recently announced vendor of the year awards only show how boring they've become and the risk they're taking by trying to become everything to everyone. Justin and Producer Dave then weigh in on what REI can do to get th…
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What do you get when the outdoor's foremost authority on outdoor stuff cracks open a brew? You get GearJunkie on Gear & Beer! Today Sean McCoy from GearJunkie.com joins Colin to run down the top 5 products he and the GJ team saw at the Outdoor Market Alliance Media Show last week (Colin was also there). The two talk about new stuff from: Therm-a-re…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a look inside the Outdoor Industry Association's latest participation trends report. Since 2007 the OIA has published the trends of who is going outside. And this year participation hit an all time high while core participants dropped. And it begs the question: how will the…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for Outdoor Industry headlines! Colin kicks off the show with a recap of the Outdoor Market Alliance Media Show, highlighting an event that fills a longstanding industry need as well as uncovering a problem that persists in the Outdoor Industry. Then Producer Dave joins C…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin digs into the recent OIA report that shows how outdoor participation is at an all time high. But it also shows that hardcore outdoor enthusiasts are on the decline. How can both of these things be the case? Because more people than ever have learned The Secret of going outsid…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for our weekly round up of headlines from the outdoor industry and community. Colin is joined by Producer Dave for today's rundown (Justin has the weekend off) and here's the lineup: More with Thermore! (01:40) Colin's final summer 24 events & trade show thoughts (04:20) …
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Last November the show director of Outdoor Retailer, Sean Smith, joined THE ROCK FIGHT to tell Colin why the stalwart outdoor industry trade show was going to make a comeback starting in June of 2024. And if you listened to Colin's instant reaction of the June 2024 edition of Outdoor Retailer you know that Sean and his team delivered. Today on THE …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time to bust out the headlines! Come along as Colin & Justin run through the more notable stories to come out of the outdoor industry and community including the following: More with Thermore! (04:57) A new article on Outside Online says that fireworks should be banned (11:45)…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it gets a little techy around here. A couple of weeks ago Colin & Justin spoke about the outdoor upgrades coming to Apple Maps and the impact of technology on outdoor pursuits. To go deeper on this topic Mountain Gazette writer and career tech-guy Kyle Frost has returned to break d…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for a round of outdoor headlines! Come along as Colin & Justin run through stories to come out of the outdoor industry and community including the following: A new edition of More with Thermore! (08:03) A 4 year old sets a record for the youngest hiker to hike all of New …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin welcome Brendan Leonard back to the show. Brendan was the fourth guest ever on THE ROCK FIGHT and today he joins the boys to talk about the state of outdoor media, how his son has impacted his outdoor adventure lifestyle and of course his new book Ultra Something, wh…
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When it comes to multi-tools Justin & Colin have so many questions. Who made the original multi-tool? If you want to be outdoorsy do you need to own a multi-tool? What is the best job for a multi-tool? Today we dig into the entire multi-tool category. And because all multi-tools have a lot going on, we needed a beer that also has a lot going. So th…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're wrapping up a very busy trade show month by breaking down the newest trade show of them all: Switchback Spring! THE ROCK FIGHT had a busy trade show season. We attended GOA Connect and Outdoor Retailer and we even broke the news about the solo debut of Switchback (the outdoor…
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