Conrad Olde Olthof public
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With Coert, we cover the topic of Artificial Intelligence and Computer Vision in relation to attention. Can we make "machines see?" There are a lot of things computers do much better than humans, and vice versa. Computers are better at recording, but humans are better at seeing. How does Computer Vision relate to Cognitive science? It uses the unde…
 
In this episode I talk to dr. Ingrid Nieuwenhuis. She is the Head of Science at Alpha.One. She has a PhD in Neuroscience and worked as a postdoctoral researcher at the University of California, Berkeley. After that, she applied her neuroscience expertise to measuring the effectiveness of advertising. As Director Neuroscience at Nielsen Consumer Neu…
 
In this episode of the Attention Podcast we dive into Neuromarketing. Starting by discussing the history and the development of the field. We define what are good methods (EEG,fMRI) when they should be applied and how these relate to consumer responses. We cover some examples and talk about the subject of emotions, and implicit processing. We round…
 
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