In this podcast, we talk with Roger Dooley. Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromark…

In this podcast, we talk with Prof. Richard Silberstein. He is the founder and Chairman of Neuro-Insight, a consumer neuroscience company. Richard has had a long and distinguished career at the Swinburne University of Technology, spanning forty years of service. He is one of the founding fathers of the Neuromarketing industry. In this episode we ta…

In this episode of the attention podcast, we talk with Ingrid Nieuwenhuis Ph.D., about what makes an excellent online video ad. We briefly cover how the brain processes work and how we process information and decide what to keep and what to discard. We then translate that to the world of online video ads. Ingrid shares what she has learned as a res…

In this episode, we talk with Klaas Weima, entrepreneur and host of the CMO Talk podcast. We talk about whether knowledge of attention actually gets applied in a marketeers day to day life. In addition to his well-known podcast, Klaas runs Energize, a creative agency focusing on earned attention. His combined knowledge of attention and his industry…

With Coert, we cover the topic of Artificial Intelligence and Computer Vision in relation to attention. Can we make "machines see?" There are a lot of things computers do much better than humans, and vice versa. Computers are better at recording, but humans are better at seeing. How does Computer Vision relate to Cognitive science? It uses the unde…

In this episode I talk to dr. Ingrid Nieuwenhuis. She is the Head of Science at Alpha.One. She has a PhD in Neuroscience and worked as a postdoctoral researcher at the University of California, Berkeley. After that, she applied her neuroscience expertise to measuring the effectiveness of advertising. As Director Neuroscience at Nielsen Consumer Neu…

In this episode of the Attention Podcast we dive into Neuromarketing. Starting by discussing the history and the development of the field. We define what are good methods (EEG,fMRI) when they should be applied and how these relate to consumer responses. We cover some examples and talk about the subject of emotions, and implicit processing. We round…

What is attention from a brain's perspective? How does it work? How do we steer it? And does it have a will of its own? The attention of a cat and 10 things Alessandra thinks you should know about attention. Enjoy. Conrad Questions? Feedback? Do reach out! hello@expoze.ioBy Conrad Olde Olthof