Best CPN Podcasts (2024)

Vacation travel booking has evolved significantly, making it easier for adventurers and holidaymakers to easily explore new destinations. Whether you’re planning a solo trip, a romantic escape, or a family vacation, the process can be streamlined and enjoyable.By cpnunited008

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The Heart of Good Content: How IKEA Keeps Structured Content Interesting 36:53

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3M ago36:53

36:53

What’s the best way to think about supercharging your content? You can find the answer in a bucket of Legos. IKEA’s principal content strategist Timi Stoop-Alcala has a structural blueprint for repurposing content, leveling up how we think about omnichannel, and crafting human-centric content that captivates and converts. On the podcast, Timi gets …

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More than Meets the AI 31:05

8M ago31:05

31:05

Welcome to the Season 2 finale of the Supercharged Marketing Podcast, where we've compiled the best snippets around the topic of AI from all our past guests. We explore the past, present, and future of AI with insights from industry leaders and address any questions that arose about the sentiment among marketers—fear or excitement—regarding AI. How…

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Ignoring Video? That'll Cost You 37:50

10M ago37:50

37:50

If you’re not using a video-heavy content marketing strategy, ask yourself why. It definitely shouldn’t be about cost, because that’s steadily decreased over the last two decades as video marketing has been on the rise. Now we’re at a point where video is king, and any content marketers who haven’t adopted it as part of their content strategy are m…

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We’re All Humans Here 34:25

10M ago34:25

34:25

Millennials kill everything (sorry), including traditional marketing–but in a good way. Christina Minshull, founder of The Brand Audit, is an expert at telling brand stories and says that, nowadays, there’s no other way to do it than to tap into the people making decisions behind the brand. Taking us away from the stuffy boardrooms of the past, joi…

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Don’t #!%&ing Give Up on Brand Marketing 38:43

11M ago38:43

38:43

When the going gets tough, brand marketing usually gets booted right out of the marketing strategy. 😰😱 But Stanley Henry, TikTok star and founder of hugely successful agency The Attention Seeker, wants us (ie, you) to maybe not do that. Roll up your sleeves with Pius and Stanley as they break down how branding = storytelling = revenue. And most of …

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It’s Time to Get Good at Content 35:17

1y ago35:17

35:17

Attribution, creation, and distribution, oh my! Alice Ko is a strategic marketing leader who can track the whole journey from content all the way to conversion. She chatted with Pius and took us down the yellow brick road to #gettinggood. 🦁👌 It all starts with knowing your strengths, in marketing and in life. As Alice says, once you know what works…

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Arika Patneaude 27:12

1y ago27:12

27:12

Arika Patneaude is a licensed clinical social worker who is the director of bioethics and pediatric palliative care at Seattle Children’s Hospital. She is also a passionate advocate for health equity and awakening to unconscious bias in medicine and the impact it has on underresourced and historically excluded populations. I experienced her passion…

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Stop Creating Boring B2B Videos 32:44

1y ago32:44

32:44

People say B2B content is “unwatchable”, “boring”, and “rigid”, but it doesn’t have to be. Award-winning Creative Director superstar Joel Alcala is here to spill all the tea. 🐸🍵 With 20+ years of experience in over 3 continents, you know he knows the ins and outs of the corporate world and storytelling - and how to do it in the LEAST boring way pos…

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Data is Currency: Leveraging Attribution to Grow the Marketing Function 33:56

1y ago33:56

33:56

Leveraging the power of data is the secret weapon for success. From achieving executive-level buy-in to driving pipeline and attribution, data-driven marketing has the power to elevate and rapidly grow both your marketing function and your organization. Stephen Midgley, Invafresh’s Vice President of Marketing, fosters a two-decade-long career deliv…

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Growing into New Markets with Content Marketing 32:29

1+ y ago32:29

32:29

Ultra targeted content engages audiences better–but growing a global brand with a small marketing team means that it needs to be balanced with the art of repurposing without sacrificing quality. Cheryl Martel knows this firsthand. As the Global Head of Content for leadership advisory and executive recruiting firm Egon Zehnder, Cheryl is a longtime …

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Ashley and Theron Tingstand CPN 2023 45:55

1+ y ago45:55

45:55

Ashley and Theron are parents of three children, including Viggo Rick, who died at 6 months of complications related to Trisomy 5p. They offer so much wisdom to other caregivers and suggestions to clinicians about what helps (and what hinders) parents of newborns born with very rare, life-limiting conditions.…

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Driving Growth and Leadership Buy-In With Strategic Content 33:44

1+ y ago33:44

33:44

Executive buy-in and a strategic content program are the magic ingredients for driving growth. Ten Speed Co-Founder and CEO Nate Turner built the inbound engine that scaled Sprout Social to $100m ARR, and now consults for companies like Help Scout, Zylo, Hologram and Popular Pays. In this episode, he shares his strategies for B2B marketers and how …

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Leveraging AI Tools to Stay Ahead: How to Navigate the Future of B2B Marketing 26:21

1+ y ago26:21

26:21

AI tools like ChatGPT exploded in popularity, but as the hype begins to fade, many B2B marketers are left wondering if it fits into their workflow–or if it needs to be used at all. First, we have to make sure we’re asking the right questions and looking at AI in the right light. Lumen5 co-founders Chris Bowal and Michael Cheng have been working on …

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From AI to B2B: Recession-Proof Marketing With Pius Chan 31:19

1+ y ago31:19

31:19

When you’re facing a recession, the last thing on your mind is what opportunities lie ahead. Instead, you’re probably thinking about how to simply stay alive. But Pius Chan, Head of Growth at Lumen5, believes marketers are uniquely positioned to thrive. “How do we get that runway? How do we earn enough revenue to do the things we want to do? In tim…

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Mom Amy Graver and Palliative Care Doctor Erin Flanagan 42:07

1+ y ago42:07

42:07

Mom Amy and her daughter Lauren's palliative care doctor, Erin, talk about Erin's care of 7-year old Lauren: how she saw her as the full child that she was -- not just a cancer diagnosis -- and how she managed Lauren's 'total pain' during her 3 years of treatment for cancer, including addressing Lauren's fear of dying.…

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Knowing and Navigating Complexity: The Difference Between Expert and Entry-level B2B Marketers 28:36

2y ago28:36

28:36

In every crisis lies an opportunity for those who can adapt. Identification of risks, scenario planning and watching for early warning signs are approaches all marketers can take, regardless of circumstance. As an independent board director of both public and private companies with no fewer than four different successful IPOs under her belt, Carol …

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Why Startups Should Define Their Own Category From the Start 22:24

2y ago22:24

22:24

In a world where every startup is using innovative technology to disrupt the status quo, how can you ensure that your idea stands above the rest? Josh Lowman believes that the answer to cutting through the noise lies in category design and creation. As founder of Gold Front, a San Francisco based category design studio, Josh has worked with over 40…

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Elena Lister CPN August 2022 Final MP3 56:33

2y ago56:33

56:33

CPN's Blyth Lord talks with child and adolescent psychiatrist Elena Lister about the importance, value and life-long positive impact of talking with children honestly about illness and death. "What is mentionable is manageable." This far ranging conversation focuses especially on supporting siblings of children who are sick or who have died from il…

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Building a Content Marketing Strategy: How to Convert Content into Revenue 32:16

2y ago32:16

32:16

Unlike most B2B SaaS companies, Later doesn’t rely on its sales team to drive revenue. In fact, it doesn’t even have a sales team. Instead, Later closes deals using a highly effective content strategy that aims to provide users with the right content through each step of the buyer journey. Later’s former editorial lead, Jill Warren, joins us to div…

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Podcasting in the B2B World: How to leverage it to drive brand awareness and revenue 26:13

2y ago26:13

26:13

James Mulvany is an endless resource about all things podcasting. As Founder of podcast.co and matchmaker.fm, two platforms designed to maximize the success of podcasts, we've lured him into sharing all the tips and tricks of succeeding in the B2B podcasting world. Sneak peek: "It's a case of identifying your market, trying to reach people who are …

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Building a B2B Thought Leadership Brand: How to make an impact and get it right 26:20

2y ago26:20

26:20

In the B2B marketing world, organizations that harness the power of thought leadership can leverage this to drive their business forward. However, building a thought leadership brand can be daunting. Enter Mark Raffan, a highly successful serial entrepreneur and lover of marketing, negotiation and thought leadership. Having coached executives and t…

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CPN Jerris Marr Bob Macauley Blyth Lord June 2022 MP3 49:31

2y ago49:31

49:31

Jerris advocated for his daughter Faith from her diagnosis at age 4 with osteosarcoma, through 23 major surgeries, side effects, setbacks, and complications, until her death shortly after her 18th birthday. Towards the end, they met Dr. Bob Macauley who helped get Faith home. Jerris emphasizes the need to create a space for dads as advocates and em…

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CPN's interview with Pediatric Palliative Care NP's Luke and Sean 35:20

2+ y ago35:20

35:20

CPN's interview with Pediatric Palliative Care NP's Luke and Sean, Valley Children's Hospital, Madera, CABy Courageous Parents Network

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Authorized User Tradelines | CPN Friendly 2:29

2+ y ago2:29

2:29

Authorized User is a leading resource of financial products, credit cards, online access, and tools to help improve your credit score. User Authorized is cutting edge with its tools, ideas, and options you can use to manage your credit and increase your scores on all 3 major credit bureaus.By Authorized Users

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Emotion in the B2B World: How marketers can increase conversions using emotional targeting 43:06

2+ y ago43:06

43:06

Buckle up B2B marketers, this is a good one! Talia Wolf, Founder and Chief Optimizer of Getuplift, has spent many years convincing companies to invest in conversion optimization instead of solely focusing on traffic metrics. As the brain behind the Emotional Targeting Framework, Talia helps companies maximize conversions by digging deeper into a cu…

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Thought Leadership as a Buzzword: How to elevate your content strategy 31:26

2+ y ago31:26

31:26

Freelancers may know him for his hilarious (and sometimes painfully accurate) Twitter account, but Brooklin Nash isn’t just a witty commentator on life as a writer; he’s also a seasoned content strategist with an impressive list of B2B SaaS clients. Brooklin is an advocate for encouraging companies to step back to make sure they are offering someth…

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The Evolution of Field Marketing: How to create a personalized experience in a digital world 39:09

2+ y ago39:09

39:09

The days of detached, templated social media posts and handing out brochures at conferences are over. Instead, Nick Bennett, Director of Evangelism & Customer Marketing at Alyce, says it’s all about creating experiences for B2B prospects and letting your personality come through online via ABM campaigns. Nick is paving the way for a new generation …

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The High Canada kitchen Podcast Episode 2 Christmas Holidaze 26:16

2+ y ago26:16

26:16

Join High Canada around the kitchen table with Cy Williams, Dave Macadam, and Xan Landry on Christmas eve as we talk about some products on The High Canada magazine's gift-giving guide as well as what 2022 holds for High Canada magazine and psychedelics. Highcanada.net Instagrams- @Highcanadamagazinelegalhcm @Highcanadamagazinecommunity…

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The Future of PR: How to bypass the traditional channels and stand out 40:52

2+ y ago40:52

40:52

Who better to talk about PR and what it takes to get noticed than PR veteran, Jim James, Founder of EASTWEST PR. Get ready for some story time because in this episode, Jim shares insights into how he’s spent the last 25 years building successful businesses around the world and offers some advice on how to consistently create, repurpose, and distrib…

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The High Canada Kitchen Episode 1 An Introduction 31:01

2+ y ago31:01

31:01

Hello Listeners and welcome to the first official episode of the CPN Podcast, The High Canada Kitchen. Tune in to Cy Williams, Editor in chief of High Canada Magazine, and his colleagues Dave and Xan as they talk about Cannabis news and knowledge as well as delve into the ever-growing legal psychedelic industry. Find High Canada Online At Highcanad…

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Virtual Events as the New Normal: How to build a successful event and drive pipeline 42:53

2+ y ago42:53

42:53

Growth marketers, listen up! This one’s for you. In this episode, Mark Huber, Head of Brand & Product Marketing at Metadata, shares some secrets behind the planning, promotion and post-event follow-up for the inaugural (and VERY successful) virtual B2B marketing summit he helped build: DEMAND 2021. With over 4,000 registrations and an agenda packed…

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Win the Content Landscape: How to repurpose your content in a digital world 39:52

2+ y ago39:52

39:52

Gone are the days when blogs were a crucial component of every organization's thought leadership strategy. The way we consume content is rapidly evolving, and brands looking to get an edge over the competition must master repurposing their content in a digital world where content is multi-faceted. But fear not, Mike Cheng, CEO and Co-founder of Lum…

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Shared Struggles 42:43

3y ago42:43

42:43

Shared Struggles: CPN's Blyth Lord talks with contributing editors parent Ann Schrooten and Dr. Barry Markovitz about their book and the collective wisdom from parents and physicians about the sacred, shared enterprise of caring for children living with serious illness and medical complexity.By Courageous Parents Network

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Michelle Moon, DO: a bereaved mother and doctor pivots to hospice and palliative medicine 34:54

3+ y ago34:54

34:54

CPN’s Blyth Lord talks with Michelle Moon, a bereaved mom and adult neurologist, about her decision to pursue fellowship in Hospice and Palliative Medicine: what about her experience with her daughter Julianna led to this career pivot and how is it feeling for her as she nears the end of her fellowship and considers her future as a doctor while alw…

1
Dr. Wynne Morrison and Blyth Lord 37:34

3+ y ago37:34

37:34

Dr. Wynne Morrison, director of pediatric palliative care at Children’s Hospital of Philadelphia, talks with Blyth Lord about what drove the creation of Courageous Parents Network.By Courageous Parents Network

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Faith Wilcox 36:08

3+ y ago36:08

36:08

CPN's conversation with mom and writer Faith Wilcox about her experience parenting her teenage daughters Elizabeth and Olivia, following Elizabeth’s diagnosis with Osteosarcoma. Elizabeth died at age 14. Faith talks about how she and Oliva grieved together and separately in the years that followed.By Courageous Parents Network

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In the Zoom Room - Couples Relationship Matters 33:03

3+ y ago33:03

33:03

An audio recording of CPN's In the Zoom Room event on Tending the Adult Relationship with families and psychologist Nancy Frumer-Styron.By Courageous Parents Network

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Robin and Carla: A Grandmother's Story 47:39

3+ y ago47:39

47:39

CPN’s Blyth Lord talks with Carla, the mother of Talia who had infantile Tay-Sachs and died shortly before her second birthday, and Robin, Carla’s mother, Talia's grandmother. Theirs is a particularly close relationshipBy Courageous Parents Network

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A Mother and Son Explore Grief 31:55

3+ y ago31:55

31:55

In this episode, CPN's Jennifer Siedman talks with her son Noah about the days leading up to Noah's brother, Ben's passing. They explore grief, the pressures siblings feel and creating a new family dynamic.By Courageous Parents Network

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The Miller Family - Hunter Syndrome and Identity after loss 25:58

4y ago25:58

25:58

In this episode, Amy and Ray Miller , parents to Dan, who had Hunter Syndrome and Hailey join CPN’s Jennifer Siedman to talk about surrounding their son Dan with love, family and friends during his final days, their identity as parents and being happy again.By Courageous Parents Network

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Dr. Kate Davidoff - journey to becoming pediatric palliative care doctor 35:53

4y ago35:53

35:53

CPN's interview with Dr. Kate Davidoff on her journey to becoming an attending pediatric palliative care doctor: what drew her into medicine and then working with seriously ill children and their families.By Courageous Parents Network

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Kris & Chelsey - Grieving a Son and Brother 22:45

4y ago22:45

22:45

In this episode, CPN’s Jennifer Siedman talks with Chelsey Klenke Robertson about the challenges and gifts of loving Craig, her brother who had Hunter’s Syndrome(MPS II). Her mother Kris joins them to talk about Craig’s final days, the grieving process and how Craig’s legacy has impacted their careers.…

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Jennifer & Grey 23:29

4+ y ago23:29

23:29

In this episode, CPN’s Jennifer Siedman talks with Grey Chapin, founder of the BLAIR Connection, a digital resource to support siblings as they experience the challenges of having a terminally ill brother or sister. Jennifer is the mother to three – Noah and Isabelle, and their brother Ben, who died in 2014 from Sanfilippo Syndrome. Grey is the you…

1
Jennifer and Leslie - Community and Clinical Trials 10:57

4+ y ago10:57

10:57

By Courageous Parents Network

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Diana Pangonis, Director of Family Services for NTSAD 29:23

4+ y ago29:23

29:23

By Courageous Parents Network

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Dawn and Blyth: anticipating a clinical trial 32:48

4+ y ago32:48

32:48

By Courageous Parents Network

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The Neighborhood - supporting a friend 8:58

7y ago8:58

8:58

Rebecca Kuzarski, mom to Ethan, Hannah, and Sophia, sat down recently to talk with her friends about the death of her daughter Sophia 5 years ago. Sophia was diagnosed with Leukemia at the age of 3 and unexpectedly died 7 months into her treatment. Listen as this intimate group of friends, these 5 years later, reflects upon how they came together a…

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Becca and Christine 4:58

7y ago4:58

4:58

Emma Artinian was diagnosed with Sand-hoff disease when she was 12 months old and she died when she was 3 and a half. Here her mother Becca and her grandmother Christine, Becca's mother, talk about what it was like to love and care for and lose Emma, together. Emma's little sister Ava was born after Emma passed away and has brought new light into t…

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