Best CreatorIQ Podcasts (2024)

1
134 - Gregory Galant, Muck Rack and The Shorty Awards 35:24

20h ago35:24

35:24

In Ep. 134 of Earned, Conor sits down with Gregory Galant, co-founder and CEO of innovative PR-software company Muck Rack and The Shorty Awards—the first award show to honor digital and social media content. To start, we dive into Greg’s early adventures in podcasting before unpacking his role in reshaping the public relations landscape. Greg share…

1
133 - Neahle Jones, L’Oréal 32:05

9d ago32:05

32:05

In Ep. 133 of Earned, Conor sits down with Neahle Jones, VP of US Consumer Engagement for L'Oréal’s Consumer Product Division. To start, we dive into L'Oréal’s tried-and-true strategies for crafting authentic and accessible content—including leveraging creative material and influencer collaborations. Neahle discusses how L'Oréal shifted from follow…

1
132 - Kim Larson, YouTube Creators 28:56

15d ago28:56

28:56

In Ep. 132 of Earned, Conor sits down with Kim Larson, Global Managing Director & Head of YouTube Creators. To start, we dive into Kim’s career at Jamba Juice and Google, which helped shape her interest in diverse global markets and growing niche communities. We pivot to YouTube, and Kim explains how the platform’s monetization strategies empower c…

1
131 - Bridget Dolan, YouTube Shopping 29:44

23d ago29:44

29:44

In Ep. 131 of Earned, Conor sits down with Bridget Dolan, Managing Director of the YouTube Shopping division. To start, we explore how the creator economy has evolved on YouTube and unpack its significant influence on e-commerce. Bridget explains how creators, viewers, and brands are entwined in a symbiotic relationship that's reshaping retail thro…

1
130 - Peter Thomas Roth, PTR 23:46

1M ago23:46

23:46

In Ep. 130 of Earned, Conor sits down with Peter Thomas Roth—founder and CEO of his beloved, namesake skincare brand, Peter Thomas Roth. To start, we dive into how Peter’s problem-solving formulas for acne and anti-aging have propelled his products to top-shelf status. Peter then walks us through his brand's evolution and shares how he leverages so…

1
129 - Brad Schultz, Beatbox 27:38

1M ago27:38

27:38

In Ep. 129 of Earned, Conor sits down with Brad Schultz, co-founder and CMO of BeatBox. To start, we dive into how Brad and his high school buddy Justin Fenchel (fellow co-founder and CEO of BeatBox) evolved from teenage business enthusiasts to the masterminds behind a beverage revolution. Brad pulls back the curtain around the pair’s experience on…

1
CreatorIQ Connect Europe | Trailblazing Beyond Beauty: How e.l.f. Stays On The Cutting Edge of Culture. 38:17

1M ago38:17

38:17

In this Earned x CreatorIQ Connect Europe session, Conor introduces Kory Marchisotto, CMO of e.l.f. Beauty and President of Keys Soulcare. To start, we dive into what e.l.f. achieved during 2023, and how the brand has managed to lock down the title of No. 1 stock on the NYSE out of over 1.6k companies. Kory shares how e.l.f. has climbed the ranks a…

1
128 - Deepica Mutyala, Live Tinted 35:09

2M ago35:09

35:09

In Ep. 128 of Earned, Conor sits down with Deepica Mutyala, founder and CEO of inclusive beauty brand Live Tinted. To start, we dive into how Deepica harnessed her online influence to establish the beauty empire that is Live Tinted. Deepica shares why she created the viral Hue Stick, a product that has won three Allure Best of Beauty Awards since l…

1
127 - Larissa Jensen, Circana 33:33

2M ago33:33

33:33

In Ep. 127 of Earned, Conor sits down with Larissa Jensen, SVP and Global Beauty Industry Advisor at Circana. With more than two decades of experience in the beauty industry, Larissa shares how beauty standards have evolved in that time, and the pivotal role social media has played. We explore how the landscape is shifting from traditional departme…

1
126 - Ashton Wall, GateMaker Community 35:05

2M ago35:05

35:05

In Ep. 126 of Earned, Conor sits down (again!) with Ashton Wall, co-founder of GateMaker Community and expert in all things creator economy. To start, we dive into how Ashton achieved her dream of owning her own B2B company, GateMaker Community—a brand-focused, performance-driven earned media agency built around the power of community. Ashton share…

1
125 - Jackie Pimentel, Meta 35:54

2M ago35:54

35:54

In Ep. 125 of Earned, Conor sits down with Jackie Pimentel, Senior Director of Creators and Threads at trillion-dollar social networking conglomerate Meta. To start, we dive into the origin story of Facebook, and learn how our previously fragmented world has become increasingly more connected. Jackie shares why Meta keeps users at the center of eve…

1
124 - Courtney Shields, DIBS Beauty 35:16

3M ago35:16

35:16

In Ep. 124 of Earned, Conor sits down with Courtney Shields, social media icon (with over 1M Instagram followers) and Co-founder of fast-growing beauty brand DIBS. To start, we dive into the ups and the downs of product creation, and learn the story behind two of DIBS Beauty’s most successful product launches. Courtney shares why she needs to feel …

1
123 - Michelle Crossan-Matos, Ulta Beauty 25:56

3M ago25:56

25:56

Today not only marks Earned’s 123rd episode, but also its fourth birthday! To celebrate this milestone, Conor sits down with an esteemed guest: Michelle Crossan-Matos, Chief Marketing Officer of retail powerhouse Ulta Beauty. We kick off the episode by diving into what Michelle calls a “fabulous year of results and people.” While Michelle only join…

1
122 - Taylor Frankel, Nudestix 34:48

3M ago34:48

34:48

In Episode 122 of Earned, Conor sits down with Taylor Frankel, Co-Founder and Chief Brand Officer of Nudestix. To start, we dive into the founding story of Nudestix. Back in 2014, at the young age of 17, Taylor launched the brand in collaboration with her mother (Jenny Frankel) and sister (Ally Frankel) back in 2014. With a desire to create a produ…

1
121 - Chris Ruder, Spikeball 36:49

3M ago36:49

36:49

In Ep. 121 of Earned, Conor sits down with Chris Ruder, CEO of Spikeball—the world’s largest supplier of roundnet equipment. To start, we dive into the background of Spikeball, which originally launched in 1989, before learning how Chris revived the name in 2004. With his original job being a sales position at Microsoft, Chris shares that he had no…

1
120 - Alex Rawitz, CreatorIQ 44:12

4M ago44:12

44:12

For Ep. 120 of Earned, we decided to spice things up. Conor sits down with Alex Rawitz, CreatorIQ’s own Director of Research & Insights, and author of the renowned newsletter, “How to Build Brands and Influence People.” Conor puts Alex in the hot seat by tackling the famed Hot Ones challenge, wherein they both eat progressively spicier chicken wing…

1
119 - Kyle Leahy, Glossier 36:21

4M ago36:21

36:21

In Ep. 119 of Earned, Conor sits down with Kyle Leahy, CEO of Glossier—the skin first, makeup second, multi-generational brand that generated nearly $300M in retail sales last year. To start, we dive into Kyle’s philosophy to “work hard and be nice to people,” which has guided her through not only her professional career, but her personal life as w…

1
118 - Cassandra Thurswell, Kitsch 34:53

4M ago34:53

34:53

In Ep. 118 of Earned, Conor sits down with Cassandra Thurswell, founder and CEO of Instagram’s favorite haircare brand, Kitsch. (Use code “EARNED20” at checkout for 20% off Kitsch products!) We start by hearing Cassandra’s journey to launching Kitsch, including the sacrifices she had to make to fund the business. Cassandra explains how building the…

1
117 - Taylor Lorenz, The Washington Post 34:01

4M ago34:01

34:01

In Ep. 117 of Earned, Conor sits down with Taylor Lorenz, Technology Columnist at The Washington Post, and author of “Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet.” We start the episode with an excerpt from Taylor’s recent essay in Marie Claire, and hear how she deals with the hate and harassment that runs rampan…

1
116 - Lucia Ruehlemann, SAIE 34:20

5M ago34:20

34:20

In our 116th episode of Earned, Conor sits down with Lucia Ruehlemann, President of Saie—a clean makeup brand that prioritizes superhero ingredients and high-performance outcomes, all while maintaining sustainable packaging and products. To start, we dive into Lucia’s decade of experience building successful indie brands such as Fresh and Drunk Ele…

1
115 - Rea Ann Silva, Beautyblender 32:51

5M ago32:51

32:51

In our 115th episode of Earned, Conor sits down with Rea Ann Silva, Founder and CEO of Beautyblender—the egg-shaped sponge that took the makeup industry by storm. To start, we dive into the creation of Beautyblender, and Rea Ann’s journey along the way. Rea Ann explains that by cultivating her love of dreaming big, she was introduced to new things,…

1
114 - Ahmet Mercan, AlphaTauri (Red Bull) 27:17

5M ago27:17

27:17

In Ep. 114 of Earned, Conor sits down with Ahmet Mercan, the CEO of Red Bull’s premium fashion line AlphaTauri. First, we dive into why the beverage brand decided to foray into fashion, and hear how innovation is the throughline across the Red Bull family of brands. Ahmet details his experience building the AlphaTauri brand from the ground up, and …

1
113 - Sarah Gibson Tuttle, Olive & June 35:51

5M ago35:51

35:51

In Episode 113 of Earned, we sit down with Sarah Gibson Tuttle, the Founder and CEO of Olive & June—the industry leader holding the No. 1 spot in the nail category. To start, we dive into the overall journey of Olive & June, with Sarah explaining how she got her inspiration for the original business model from Drybar, the premium blow-out hair salo…

1
112 - Christiane Pendarvis, PATTERN Beauty & Savage X Fenty 42:32

5M ago42:32

42:32

In the 112th episode of Earned, we sit down with Christiane Pendarvis, Co-CEO of Pattern Beauty and former Co-President of Savage X Fenty. To start, we dive into what it was like for Christiane as she came into the top role at Pattern: CEO. After years of working in the fashion industry, the jump to beauty was daunting, but Christiane explains how …

1
111 - Terence Reilly, Stanley 34:57

6M ago34:57

34:57

Drumroll please…today’s guest is Terence Reilly, president of TikTok’s favorite water bottle brand, Stanley 1913. While the brand went mega-viral in November for replacing a woman’s car after her Stanley cup survived a fire, it’s enjoyed remarkable growth over the last few years, jumping from $70M in annual revenue in 2020 to $750M in 2023. We star…

1
110 - Lilly Ghalichi, Lilly Lashes 35:27

6M ago35:27

35:27

In the 110th episode of Earned, Conor sits down with Lilly Ghalichi, social media star and founder of creator favorite brand, Lilly Lashes. To start, we dive into the founding of Lilly Lashes, and hear the story of why Lilly classifies it as ‘accidental.’ A lawyer by trade, Lilly explains that it was her love of all things glam that led her to crea…

1
109 - David Neyman, Logitech 34:50

6M ago34:50

34:50

In Ep. 109 of Earned, we sit down with David Neyman, Global Lead of Talent and Content at Logitech. We dive into Logitech’s innovative approach to marketing, and David explains how the brand builds “cultural cachet” with consumers by partnering with talent (like Lizzo) on creative campaigns. David emphasizes the importance of aligning internally an…

1
108 - Preston Rutherford, Chubbies 35:32

6M ago35:32

35:32

To start, we dive into the unique story behind the founding of Chubbies, and learn about what sets Chubbies apart from the competition. Next, Preston shares what went into a couple of Chubbies’ creative marketing programs, such as its tailgate tour and “koozie palooza.” With the goal of maintaining “human to human friendship” versus becoming a corp…

1
What Does Good Creator Marketing Look Like? | CreatorIQ Connect 21:53

7M ago21:53

21:53

It's clear that creators have become an integral component in successful marketing strategies. But what does good creator marketing really look like? Who's doing it well? And how do you measure success? For today's episode of Earned, we're sharing one of the most popular sessions from our blowout CreatorIQ Connect event in October titled "What Does…

1
107 - Stephanie Fried, Fandom 47:41

7M ago47:41

47:41

In Ep. 107 of Earned, we sit down with Stephanie Fried, CMO of the world’s largest fan wiki platform, Fandom. To start, we dive into Stephanie’s personal favorite fandoms and hear about the content that’s shaped who she is. We learn about Fandom’s mission and vision, and discover what makes it the world’s best resource for fans. Next, Stephanie sha…

1
106 - Rose-Marie Swift & Elaine Sack, RMS Beauty 40:48

7M ago40:48

40:48

In today’s episode of Earned, Conor has the pleasure of sitting down with two incredible guests: Rose-Marie Swift, veteran celebrity makeup artist and founder of RMS Beauty, and her partner in crime for 15+ years, Chief Strategic Officer Elaine Sack. To start, we hear why Rose-Marie was inspired to disrupt the industry and create her own clean beau…

1
105 - Dan Elton, ASOS 32:26

7M ago32:26

32:26

In Ep. 105 of Earned, we sit down with Dan Elton, Senior Director of Customer and Marketing at trendy, fashion-forward online boutique, ASOS. To start, we dive into Dan’s thought process behind “starting at the ground floor” by focusing on stabilizing the brand, rebuilding the balance sheet, and refreshing the leadership team. We learn about ASOS’ …

1
104 - Carolyn Dawkins, David Yurman 25:18

8M ago25:18

25:18

In Ep. 104 of Earned, we sit down with Carolyn Dawkins, CMO of luxury jewelry company David Yurman. We start the episode by diving into Carolyn’s career trajectory and unpacking her learnings from “finishing school” brands like P&G, L'Oréal, Google, and The Estée Lauder Companies. We explore how Carolyn uses data and analytics to understand consume…

1
103 - Natasha Vaquer, VICE Media 37:16

8M ago37:16

37:16

In Ep. 103 of Earned, we sit down with Natasha Vaquer, SVP of Talent Partnerships and Influencer Strategy at VICE Media—the largest independent youth media company in the world. To start, we dive into the ever-evolving relationship between publishers and creators, and Natasha reveals where she thinks it’s heading next. With a decade of experience i…

1
102 - Lia Haberman, Creator Economy Expert 44:43

8M ago44:43

44:43

In Ep. 102 of Earned, we’re back with Lia Haberman: advisor, educator, newsletter publisher, and one of Insider’s “Top Creator Economy Experts.” We start by discussing Lia’s time in the editorial world, and she recounts the shifting ownership of celebrities’ narratives from their PR and management teams to the celebrities themselves. We then discus…

1
REPLAY - Katie Welch, Rare Beauty 47:30

8M ago47:30

47:30

This week on Earned, we're revisiting our incredible episode with Katie Welch, CMO of Selena Gomez’s smash-hit makeup brand Rare Beauty! We kick off the episode by hearing about how Katie uses her own TikTok platform (that now boasts over 96k fans!) to mentor young professionals interested in the beauty industry, and how Katie herself broke into th…

1
101 - Avi Gandhi, Creator Logic 37:08

8M ago37:08

37:08

In Ep. 101 of Earned, we sit down with Avi Gandhi—prolific LinkedIn creator and Founder of the creator economy’s hit newsletter Creator Logic. To start, we dive into Avi’s vast experience building and leading creator-facing teams. Avi reveals that after 15 years of working in the creator economy, he’s worn nearly every possible hat. This experience…

1
100th Episode Compilation Celebration! 49:43

9M ago49:43

49:43

It’s our 100th episode of Earned! What an incredible ride it’s been. We truly couldn’t have done it without you, our loyal listeners. Thank you! To celebrate this milestone, we’ve compiled all of the best moments, learnings, and takeaways from our amazing guests over the last 100 episodes, highlighting their tried-and-true approaches and philosophi…

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99 - Oshiya Savur, Maesa 34:37

9M ago34:37

34:37

In Ep. 99 of Earned, we sit down with Oshiya Savur, Chief Brand Officer at No. 1 mass beauty incubator Maesa. To start, we discuss how Maesa began as a private label for fragrances before transforming into the successful incubator behind brands like Kristin Ess, Flower Beauty (Drew Barrymore), and Being Frenshe (Ashley Tisdale). We then switch gear…

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98 - Lexie Barnhorn, Notion 35:43

9M ago35:43

35:43

In Ep. 98 of Earned, we sit down with Lexie Barnhorn, the Head of Influencer Marketing at Notion, the $10B productivity and organization web application. To start, we dive into why Lexie joined Notion after championing the platform at her previous company, Curology, and hear how working in the scrappy, startup world allows her to stay at the forefr…

1
97 - Jesse Draper, Halogen Ventures 37:38

9M ago37:38

37:38

In Ep. 97 of Earned, Conor sits down with Jesse Draper: actor, fourth-generation venture capitalist, and founding partner of early-stage, female-focused VC firm Halogen Ventures. To start the show, we learn why Jesse pursued Hollywood stardom, with notable acting credits including Nickelodeon’s hit TV show “The Naked Brothers Band,” before jumping …

1
96 - Amy Liu, Tower 28 Beauty 34:58

10M ago34:58

34:58

In Ep. 96 of Earned, Conor sits down with Amy Liu, founder and CEO of fast-growing clean beauty brand Tower 28. We dive into Tower 28’s success both online and off, and Amy shares the past investments she’s made that are now paying off. We hear why she believes you have to earn your reputation, and how investing in people and products have fueled m…

1
95 - Samantha Sichel, Live Nation Entertainment 27:52

10M ago27:52

27:52

For our 95th episode of Earned, Conor sits down with Samantha Sichel, the Head of Social Product and Digital Innovation at leading live entertainment company Live Nation. To start the show, we dive into Samantha’s nearly two-decade career at Live Nation, and she shares how the company and industry have evolved during the rise of digital media. We u…

1
94 - Eurie Kim, Forerunner Ventures 53:45

10M ago53:45

53:45

In Ep. 94 of Earned, we sit down with Eurie Kim, managing partner at Forerunner Ventures, the wildly successful early-stage venture capital firm that has helped skyrocket consumer-favorite brands like Glossier, Dollar Shave Club, Outdoor Voices, and more. We start the episode by looking back on the past few years in the venture capital market, and …

1
93 - Doug Sweeny, ŌURA 40:32

10M ago40:32

40:32

In today’s episode of Earned, we sit down with Oura CMO Doug Sweeny, whose marketing prowess helped drive the $3B+ acquisitions of Nest Labs and One Medical. We start the episode by digging into this success, and hear the qualities Doug looks for before joining a company. Doug emphasizes his interest in companies that are solving real-world problem…

1
92 - Steven Waldberg, Kiehl’s 39:11

11M ago39:11

39:11

In Ep. 92 of Earned, Conor sits down with Steven Waldberg, SVP of Global Brand Engagement & Communications at Top 10-certified skincare brand Kiehl's. Conor and Steven start by diving into Meta’s latest app launch—Threads—and Steven shares his thoughts on the platform thus far, explaining why marketers should be there to test and learn. Next, we ta…

1
91 - Peter Hollens, YouTuber & Founder of Inhouse Creators 34:12

11M ago34:12

34:12

In Ep. 91 of Earned, Conor sits down with Peter Hollens, a powerhouse a cappella singer who has amassed a following of over 3M subscribers on YouTube, and over a billion views across his various social channels. To start the show, Peter explains why he has pursued other business ventures outside of being a creator, including investing, consulting, …

1
90 - Amina Pasha, Thrive Market 44:31

11M ago44:31

44:31

In our 90th episode of Earned, Conor sits down with Amina Pasha, CPG marketing expert and current CMO of Thrive Market, the cult-favorite healthy food retailer that brought in nearly $500 million in revenue last year. To start the show, Amina unpacks Thrive Market’s mission to make healthy living easy, affordable, and accessible. We then hear what …

1
89 - Danessa Myricks, Danessa Myricks Beauty 35:05

11M ago35:05

35:05

In Ep. 89 of Earned, Conor sits down with the legendary Danessa Myricks, founder of the inclusive, “boundary-breaking” beauty brand Danessa Myricks Beauty. We jump in by discussing how Danessa became an “accidental makeup artist,” and broke into the beauty industry by creating educational makeup DVDs. We learn how the success of those DVDs led Dane…

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88 - Dulma Altan, TikTok Creator (@iamdulma) 42:27

11M ago42:27

42:27

In Ep. 88 of Earned, Conor sits down with TikTok star and podcast host Dulma Altan (@iamdulma). We start by learning how Dulma went from a career in tech at Google to launching her own clean fragrance business, all before becoming an “accidental creator” during the pandemic, when she began spotlighting noteworthy women-led brands in the DTC space o…

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