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Welcome to the Conquer Local podcast, hosted by chief revenue officer and international sales educator George Leith. Get insider content geared toward helping you better serve local businesses, from interviews with sales & marketing experts to exciting new ideas that will improve your digital revenue dramatically. Subscribe now to start conquering. Presented by Vendasta.
 
From pod617.com, the Boston Podcast Network, it's Get Back to the Beatles! Legend of Boston radio Cha-chi LoPrete is joined by Prof. David Gallant, a fellow Beatles guru. Stay tuned for loads of Liverpool love as the Fab 2 do a deep dive on deep cuts, trivia and much about the magnificent moptops. All you need is this pod! Listen to Cha-Chi's Breakfast with The Beatles every Saturday morning 6am-8am on the WUMB Radio Network 91.9FM Boston and Sunday mornings 10am til noon on Seacoast Oldies ...
 
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show series
 
All too often, marketers and salespeople think: “A customer is a customer. Any sale is a good sale." It’s time to break free from that mindset. In reality, there is a stark difference between an ideal customer and less-than-ideal customers. Master Sales Series is back to explore Finding your Ideal Customer. Our host, George Leith, walks through six…
 
The goal of a sales mentor is to create an environment where team members feel self-motivated to grow, excel, and take greater responsibility for what they do. An effective sales mentor is the key to long-term performance improvement and organizational success. It is the most important job a sales leader has. Our first guest of Season Four is none …
 
Farewell, goodbye, adios, cheerio, see ya later, don't let the door hit you on the way out 2020. As we say so long to 2020, we bring back Brendan King, co-founder and CEO of Vendasta, to wrap up this insane year. We review what a forcing function COVID-19 has been for small and medium businesses to adopt e-commerce. In the last episode of 2020 and …
 
It's that time of year when we reflect on our successes and our misses. It's time to move forward into the New Year with your Big Hairy Audacious Goals. Now that 2020 is coming to a close, our host, George Leith, discusses how to create Big Hairy Audacious Goals. To put it simply, a Big Hairy Audacious Goal—a term coined by Jim Collins and Jerry Po…
 
Cha-Chi and David talk with music journalist Mark Brickley, author of Postcards From Liverpool, and Paul Ferrante, who penned 30 Minutes in Memphis: a Beatles Story. Listen to Cha-Chi's Breakfast with The Beatles every Saturday morning 6am-8am on the WUMB Radio Network 91.9FM Boston and Sunday mornings 10am til noon on Seacoast Oldies 92.1FM/97.1FM…
 
Cha-Chi and David chat with Chip Madinger, author of "LENNONOLOGY | Strange Days Indeed - A Scrapbook Of Madness." Get the book at: https://www.amazon.com/LENNONOLOGY-Strange-Days-Indeed-Scrapbook/dp/1631101749 Listen to Cha-Chi's Breakfast with The Beatles every Saturday morning 6am-8am on the WUMB Radio Network 91.9FM Boston and Sunday mornings 1…
 
As a business owner, you understand the value of each of your clients. However, not every arrangement turns out to be mutually beneficial, and at some point, you may find it necessary to say no to a client who isn't your Ideal Customer. Janice Christopher, Founder of the Janice Christopher Agency and Executive Coach—also known as The Queen Bee of M…
 
Digital Ad Spend is a vital piece of the new marketing stack for local businesses—and therefore, a must-have service to offer as a marketing agency. Zach Johnson, Founder of FunnelDash, co-host of the Rich Ad Poor Ad Podcast, and author of the book Rich Ad Poor Ad, joins George Leith this week. Zach is here to talk about Digital Ad Spend. Zach shed…
 
There is no possible way to scale, manage, and optimize every channel to ensure a company’s story is being told without a dedicated content marketing team. What does a content marketing team look like? Dan McLean, Director of Content Marketing at Vendasta, knows a thing or two when building one. Dan has not only developed a content marketing team i…
 
David and Cha-Chi land an interview with London-born Ivor Davis, who first came to America in the early 1960s and as a correspondent had occasion to hang out, travel with and get to know the Beatles. He is the author of "The Beatles. and Me On Tour." Buy the book here: https://www.amazon.com/Beatles-Me-Tour-Ivor-Davis/dp/0990371077 Listen to Cha-Ch…
 
A stellar LinkedIn Profile contains five key areas: Profile picture, job title, about description, experiences, and endorsements. From picture quality to endorsements representing you, your professional brand is the key to all new opportunities to build your brand and set yourself up for success. Morgan Hammer, Relationship Manager, Mid Market - Sa…
 
A macro conversion funnel is the most important part of any sale procedure on any website. In fact, the macro funnel conversion is almost the final step before a sale is sealed. The Conquer Local Podcast is in sunny San Diego this week to talk to Frank Cowell, CEO at Digitopia Agency and author of Building Your Digital Utopia. He found his passion …
 
MSP Marketing troubles start with not knowing how to spend their allocated marketing dollars to make the real magic happen. Ayan Adam, Founder of CX Atelier, joins us this week to discuss MSP Marketing troubles. Marketing for MSPs requires a different approach and a deep understanding of the industry and technology trends. Ayan offers her insights …
 
Time is the biggest obstacle when it comes to inside sales training programs, but we can look at proven sales training best practices to help make sure that your team is set up for real success. We hop the pond to talk to the newest Vendastian: Ian Jones, the VP of Sales Training and Enablement at Vendasta. Ian brings his vast knowledge to the list…
 
The membership economy is focused on teaching people how to create their own. At the same time, it includes some deeper marketing and human behavior principles that are useful to know in other contexts. We have Robbie Baxter, Founder of Penisula Strategies, author of The Forever Transaction and The Membership Economy, with us on this edition of the…
 
Whether you are a new start-up or an established business, brand visibility is always key. If people don’t know about the new things you are doing, how can you make a sale? We have Chris Dickey, CEO and Founder of Visably AND Owner and Founder of Purple Orange, on the podcast this week. Chris shares that 89 percent of B2B marketers labeled brand vi…
 
Episode 356 brings you the importance of emotional intelligence in sales. Low emotional intelligence prevents salespeople from achieving their success potential, impacting many areas of their sales performance. We bring back an alumni to the Conquer Local Podcast, Mr. Jason Forrest. Jason, CEO of the Forrest Performance Group, is back to talk about…
 
The Customer Deciding Journey, part two: Expand. Acquisition vs. Expansion are complete opposite messaging, and we must treat them as it. Tim Riesterer, author of The Sales Expansion, and Chief Strategy Officer of Corporate Visions is back! We dive into part two of our two-part series, the Expanding portion of the Customer Deciding Journey. The exp…
 
Some call it the customer buying journey, or a sales cycle, but collectively, we are moving to the ideology of the Customer Deciding Journey. This week's guest is Tim Riesterer, author of The Sales Expansion, and Chief Strategy Officer of Corporate Visions. In this two-part series, we will explore the first section of the Customer Deciding Journey:…
 
Learn how to create and enhance your personal brand, and how can you encourage your employees to do the same. Nina Blankenship, CEO of Let's Brainstorm, is this weeks guest on the Conquer Local Podcast. Nina comes from a background at LinkedIn where she spent the last five years in Singapore, won two of LinkedIn's prestigious awards, and is a contr…
 
Cha-Chi and David are joined by special guest Stephanie LoPrete to interview legendary Beatles hairdresser Leslie Cavendish, author of "The Cutting Edge." To buy the book: https://www.amazon.com/Cutting-Edge-Beatles-Hairdresser-Defined/dp/1846884314#:~:text=The%20Cutting%20Edge%3A%20The%20Story,9781846884313%3A%20Amazon.com%3A%20Books…
 
How do you know if you have the Entrepreneurial Spirit? Ryan Mason, CEO of BizBuzz Digital & CEO of Luxe Brand, joins us from Atlanta for today's episode to share his path to finding his Entrepreneurial Spirit. Ryan was recently named on the Top 12 Entrepreneurs to watch in 2020; this is an incredible achievement. Ryan believes that people, process…
 
Cybersecurity, what is it, why is it important, and how to train your clients to know the importance of being equipped with the right tools. Alex Ryals, VP of Security Solutions at Tech Data, joins us from sunny Arizona this week to explain why cybersecurity is so critical. Alex and George explore the convergence of Martech and Security Solutions a…
 
Developing a sales culture comes down to a science, it's important to work with people you can win, and have fun with. We look at what does a successful culture looks like to attract new hires. Vendasta's VP of Revenue, Neal Romanchych, joins us this week to talk about sales culture. We take a look at the science of selling and the structure of it,…
 
The four stages of competence, also known as the four stages of learning, show that individuals don’t know how little they know, or are capable of when it comes to a specific skill; they don’t know their incompetence. George Leith is back with another edition of the Master Sales Series, we're exploring the four stages of competence. When the learne…
 
If businesses don't Adapt to Digital now, they may not be able to survive the long road ahead. The pandemic is the catalyst for businesses to make the switch to digital. Conquer Local travels to London England so we can speak with Paul Plant, Co-Founder & Director at BigFive Digital. Paul is one of the co-authors of Aftershocks And Opportunities: S…
 
Reviewing your team’s sales call, or your calls can be cringe-worthy. We learn why and how we need to get over it. This episode of the Master Sales Training Series, we dig deep into reviewing your sales call. We have special guest Brent Blazieko, Founder of Soundlounge by Tbone, AND Conquer Local’s very own Audio Engineer. George and Brent use thei…
 
Different segments of digital marketing can work independently, but adding a video marketing strategy can enhance and make them stronger. We speak to Brian Albert, Founder and CEO of Videobolt, in Florida this week. Videobolt has a history of helping businesses grow by producing high-quality videos and pass it along to SMBs who can't necessarily af…
 
The Lighthouse Strategy is all about how companies can hone in on a particular niche that they aim to serve. Their niche could be anything ranging from restaurants to dentists to real estate agents. Dennis Yu, CEO of Blitz Metrics, is our guest this week on the Conquer Local Podcast. One of the most requested topics for the podcast is how to acquir…
 
By creating a culture of always serving the customers, hiring around customer-centric is an easy way to tell if the candidate is the right fit. Wayne Bischoff, CEO of Mediamark, joins us on the Conquer Local Podcast all the way from South Africa. Wayne's sales career started at the age of 7 when he began selling pencils on the playground. He shares…
 
Did you know that Conquer Local has its very own Digital Marketing Academy? It's a game-changer because the SaaS industry changes under our feet. We have Jacqueline Cook (Jackie), Chief Strategy Officer at Vendasta, on the podcast to discuss the strategy behind the Conquer Local Academy. After some research and listening to digital marketing agenci…
 
For marketing agencies and salespeople alike, we must put the local business first. We have to be able to present a buyers journey to a client because whether we try to empower them or not, they are always in charge. We have Jeff Koser, the spirited founder and CEO of Zebrafi, who is at the helm of the podcast this week. Jeff and George dig deep an…
 
If you are ready or not, the pandemic is a Forcing Function for Digital Transformation that local businesses need to adopt. Marty Fisher, President of Sherpa Marketing, is our guest this week; Marty started Sherpa Marketing in 1996. Since the global pandemic hit local businesses hard he started an initiative called Adopt a Business. He has a passio…
 
What if organizations can emulate intrapreneurship within their walls? What would that mean in terms of growth for the employee and the organization itself? We welcome Dr. Chitra Anand, an advisor to high growth companies, she has recently received her doctorate of business in intrapreneurship. No, that isn't a typo—What is an intrapreneur? An intr…
 
There is a lot of confusion about the difference between branded content and native content. Wundervue defines branded content as any sales or marketing initiative that uses content to engage a user, and that is paid for by a client. Jared Merves, Founder of Wundervue, explains how to succeed through storytelling. He believes that branded content i…
 
Information shared by an expert at Google provides some SMB Best Practices can use when going back to business. Todd Rowe, Global Marketing Director at Google, is our guest this week on the Conquer Local Podcast. He uses the information collected from SMBs across the globe to understand the best practices they can take when re-opening after the wav…
 
To build a cooperative in retail, it started with only 12 retailers, which quickly grew to 300 in one short year. "Ten thousand mistakes can lead to the ten right decisions." Lindsay Gaskins, President, CAA Member and The Bike Cooperative, at CCA Global Members, is our guest this week. Lindsay started a brick-and-mortar business in 2008 during the …
 
How to help the SMBs get back to business by being the Trusted Local Expert. What does it look like to reopen and how to communicate it to the SMBs customer base? George Leith is back to bring you another edition of the Master Sales Training Series. We discuss two things, first, being the trusted local expert; that's you. Reviewing how you operate …
 
Consumers want to support their favorite local businesses. For this to happen, local businesses need to embrace e-commerce and go online. Greg Sterling, VP of Market Insights at Uberall, joins the conversation to give us the data on local business pivoting to e-commerce. Many local businesses have been able to embrace the digital shift, most fall i…
 
Customers travel through a series of steps—whether they know it or not—before they purchase at a local business. This is known as the customer journey. We welcome Ahsen Mohammad to the Conquer Local podcast this week to talk about the Customer Journey. Ahsen took the concept and built his marketing agency around it, Customer Maps, and only serves f…
 
The way we hire has changed, what does onboarding a remote workforce look like in today's landscape? Conquer Local heads to Denmark to bring you Tricia Score. Tricia is the Sales & Customer Engagement Team Leads at Microsoft; she shares what her experience has been as she has already onboarded three salespeople remotely. Tricia puts the emphasis on…
 
Franchise Selling must ultimately be around building trust with your customer base before getting started. We welcome Joe Mohay, CRO & Co-Founder of Integrated Digital Strategies (IDS), on the podcast this week, and he is here to talk Franchise Selling. Joe shares what he has learned in his career regarding building trust with customers, "Businesse…
 
Developing a Buyer Persona, learning the dos and don'ts, and why it's essential to understand the mindset of small business owners. Stu Richards, CEO of Bredin, is our guest this week on the Conquer Local Podcast. Stu is a frequent speaker on marketing to small and medium businesses in North America. Bredin works with some of the largest brands and…
 
Developing a brand identity for your agency is one of the best ways to take your brand to the next level. Master Sales Series this week brings you the importance of having a robust brand identity. Strong brands are all around us. In our modern, digitized world, people are seeing an alarming number of brands everywhere they turn. Remember that study…
 
You have to admire startup founders. Creating. building, developing, and growing a SaaS Startup is not an easy feat. SaaS Startup founders put everything on the line to drive forward with their dream of solving a problem, building a unicorn, or even employing 500 people. Jordan McFarlen, Business Incubator Manager at Cultiavtor powered by Conexus, …
 
Where are you going to be after the inevitable bounce? Will you Be the Hero?We are taking a different angle for this Master Sales Series episode. George brings to light what it means to be the hero during this time of crisis. Conquer Local's core purpose has always been to drive local economies by providing knowledge to our listeners. We support lo…
 
In its simplest form, Product-Led Growth leans on product experience in order to grow a customer base.In the traditional acquisition model, marketers focus on attracting potential customers through inbound tactics like paid ads. Once a prospect shows interest and are vetted as a qualified lead, they become a market qualified lead and are sent to th…
 
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