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In "Equation of Excellence," expect the unexpected – from discussing the 'sine' of great branding to calculating the 'tangent' of market trends. This isn't your standard marketing talk; it's a blend of number crunching, trendsetting, and, of course, sneaker strutting. Tune in to unravel the formula of success in the digital marketplace, one hilarious equation at a time! Hosted by the ever-enthusiastic Rabah Rahil, each episode promises a deep dive into the dynamic world of Shopify, DTC, and ...
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From College Hustles to Catalog Conquests: Dan Pantelo's Journey to SaaS Stardom
46:53
46:53
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46:53
Join us for an insightful and entertaining conversation with Dan Pantelo, a 26-year-old entrepreneur making waves in the tech industry. In this episode, Dan shares his journey from a college SEO contractor to building a successful agency and eventually founding Marpipe, a revolutionary software company transforming catalog ads. Discover the secrets…
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EP015: Jon Snow & Michael True | Rally Museum
43:47
43:47
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43:47
Summary The conversation revolves around data measurement and mixed media modeling. The guests, John Snow and Michael True, discuss their background and how they got into the field of AI and machine learning. They talk about their journey in developing a model to predict where artists should tour and how COVID-19 shifted their focus to music stream…
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EP014: Eric Seufert | Invest, Analyst & Founder MobileDev Memo
59:13
59:13
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59:13
Guest Eric Seufert is an independent analyst, investor, and proprietor of the Mobile Dev Memo newsletter and podcast. He is a leading expert on mobile marketing, advertising, and the economics of free-to-play games. Seufert previously worked in strategic roles at companies like Rovio, Wooga, and Skype. Summary The conversation covers Eric's journey…
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EP013: Simran Sandu | Host of Our Future Podcast
1:00:40
1:00:40
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1:00:40
Summary The conversation explores the use of AI in content creation and the impact on creativity and authenticity. The hosts discuss the challenges and benefits of short-form video content and the importance of storytelling and video progression. They also touch on the value of different social media platforms and the role of AI in advertising. The…
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EP012: Drew Fallon | Founder & CEO | Iris
42:22
42:22
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42:22
Summary Drew Fallon, a former finance professional turned DTC entrepreneur, shares his journey from banking to e-commerce. He discusses the success of Mad Rabbit Tattoo, a beauty brand he co-founded, and the challenges he faced in the DTC space. Drew emphasizes the importance of financial rigor in e-commerce and introduces Iris, his new venture aim…
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[Special Episode] EP011: Wisdom and Witticisms
41:10
41:10
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41:10
In the world of marketing, much like gambling, we take calculated risks. We strategize, we forecast, and we adjust. Today on Decoded, we'll look beyond numbers and wagers through Blaise Pascal, whose thoughts, often poetic and deeply personal, remind us that at the core of all of our strategies lies a human touch. “GOOD IDEAS DON’T MATTER. GOOD PEO…
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[Special Episode] EP010: Polymaths and Philosophers
39:38
39:38
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Gottfried Wilhelm Leibniz was much more than Isaac Newton's rival. He was a polymath who dabbled in everything from music to metaphysics and embodied the spirit of true deep generalism. Modern marketers can connect the dots, even if you didn't know they exist, by studying continual change: from calculus or clicks. "ABSORB WHAT'S USEFUL, REJECT WHAT…
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[Special Episode] EP009: Conjectures and Commerce
50:45
50:45
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50:45
Is the “path of least resistance” a universally true experience? Do all customers experience resistance the same way? In this episode, Rishabh Jain and Rabah Rahil from Fermát explore this idea through the legacy of polymathic thinker Pierre de Fermat, who pioneered the principle of least time in the 1660s. FORGING ‘DESIRE PATHS’ {00:20:48} “In the…
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[Special Episode] EP008: Potential and Prodigy
35:09
35:09
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35:09
Each season on Decoded, we demystify a nebulous concept in commerce. In this season of Decoded, presented by FERMÀT, Phillip sits down with Rabah Rahil, the CMO at FERMÀT, to examine the legacy of these prolific thinkers, inventors, and polymaths, philosophers, and mathematicians whose work inspired Steve Jobs, Jeff Bezos, and Bill Gates. One of th…
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EP007: Michael True | CEO & Co-Founder | Prescient AI
55:53
55:53
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Summary Michael True, President, co-founder, and CEO of Fermat, shares his entrepreneurial journey and the founding of Preshy. He discusses his background in sales and working with blue-chip companies like IBM and Oracle. He explains how he transitioned into the music industry and developed a model to predict tour locations for record labels. When …
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EP006: Rishabh Jain | CEO & Co-Founder | Fermàt (also my boss)
24:48
24:48
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24:48
Summary In this episode of Equation of Excellence, Rishabh Jain, CEO and co-founder of FERMÀT Commerce, discusses his journey in entrepreneurship and the evolution of the company. He shares his belief that business is the best way to propagate ideas in the world and talks about his experiences in building various businesses, including a solar energ…
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Summary In this conversation, the guest shares his journey from influencer marketing to building and scaling e-commerce brands. He discusses the challenges of running a fulfillment center and the decision to transition from brand incubation to an agency. The potential of TikTok shops and subscription-based brands is explored, along with the impact …
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EP004: Saunder Schroeder | Founder | Buffed Energy
42:13
42:13
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42:13
Summary Saunders Schroeder shares his journey from starting an e-commerce business to becoming a leader in the digital marketing industry. He then discusses the inspiration behind Buffed Energy, a premium energy drink made with organic mushrooms and nootropics. Saunders explains the product mix and pricing strategy, as well as his plans for the fut…
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EP003: 5 Tips to Become a Better Marketing Leader (solocast)
22:35
22:35
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22:35
In this solo cast, FERMÀT Commerce shares five tips for becoming a better marketing leader. The tips include hiring the right talent, delegating responsibility, running effective leadership meetings, distributing workload, and being your number one fan. FERMÀT also discusses the agency talent matrix, the RACI framework for responsibility, the L10 m…
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EP002: Nate Lagos | VP of Marketing | Original Grain
38:06
38:06
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38:06
Summary In this conversation, Nate Lagos, a marketing expert, discusses his background in paid acquisition and his experience in the marketing industry. He shares insights on conversion rate optimization (CRO), the importance of understanding business metrics, and the exciting trends in the marketing industry. Nate also talks about his approach to …
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EP001: Caleb Ulffers | Co-Founder | Haven Athletic
42:10
42:10
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42:10
Sponsor Show is sponsored by Fermat Commerce. Helping you transform clicks into conversions using customized shopping experiences. Guest Caleb Ulferrs, Co-Founder & CEO of Haven Atheltic. Summary The conversation covers topics such as naming the company, finding co-founders, balancing life and work, creating a personal routine, Black Friday success…
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