Welcome to the Enterprise Product Leadership podcast. Join Daniel Elizalde as he interviews Product Leaders on what it takes to launch Enterprise and Industrial products into the market. Whether you are a Product, Design, Engineering, UX, Data, or Business Leader, this show will give you insights into how top companies approach their products' lifecycle. Daniel Elizalde is the host of the Enterprise Product Leadership podcast. He is a Product Executive with over 20 years of experience, inclu ...
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The Level Up Creators podcast is for digital creators ready to take their business to the next level. You'll learn valuable strategies and hear engaging stories from industry pros and digital creators who have walked the path of scaling up. Whether you're tired of tap dancing for the algorithm or seeking to build real wealth - without the burnout - this podcast offers proven methods and practical advice to help you elevate your business, on your terms. Join us!
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Starting a career in SaaS can be intimidating, but we're here to make it easier. From the basics to the latest trends, we'll help you build a foundation and stay ahead of the curve. This is the ultimate resource for beginners. With interviews and advice from top professionals, you'll get a firsthand look at what it takes to succeed. Whether you're in product, marketing, sales, or customer success, we'll help you get insight into your role, and the broader industry.
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Creator Interviews: Sam Vander Wielen; Be interested in things to be interesting
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In this episode, Amanda interviews Sam VanderWielen, an attorney turned entrepreneur and legal educator, about legally protecting and growing businesses. Sam shares her journey from being a corporate lawyer to starting her own legal templates business. She emphasizes the importance of setting up legal paperwork correctly from the beginning and high…
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Creator Interviews: Matt Briel; A book is one of the best lead magnets on the planet
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Amanda and Matt discuss the importance of publishing a book for creators and thought leaders. They debunk the myth that self-publishing is less legitimate than traditional publishing and highlight the benefits of self-publishing, such as ownership and flexibility. They also explore how a book can help creators expand their reach, establish authorit…
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S1:EP26 Creator Interviews: Loni Brown; Society is failing mothers right now
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Loni Brown, founder and CEO of Wholesome Nest, helps modern career-oriented moms reduce overwhelm in motherhood by detoxing and decluttering their lives using simple systems and habits. She is passionate about guilt-free motherhood and believes that moms can pursue their goals and interests while being good mothers. Loni's 5D method includes discov…
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S1:E25 Creator Interviews: Xayli Barclay; Your message is more important than your fear
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In this episode, we dive deep into the world of camera confidence with XayLi Barclay, a renowned Camera Confidence Coach. XayLi shares her inspiring journey and expert insights on overcoming the fear of being on camera. We explore the psychological barriers like imposter syndrome and self-doubt that often hold us back, and the mindset shifts requir…
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S1:EP24 Creator Interviews: Lenka Šilhánová
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Lenka Šilhánová, an actor, writer, and content marketer, shares her journey as a creator and her experience with burnout. She accidentally became a creator when her blog documenting her journey to become an actress gained traction and led to opportunities to write and teach actors about social media. Lenka experienced burnout gradually over time, n…
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In this episode, we interview Mark Stiving, a pricing strategist, on how to properly price products and services in the creator economy. They discuss the importance of value-based pricing and the different pricing models that can be applied to digital products. They also explore how to determine the value that a membership community provides and th…
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By Micaela Richmond
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#30 - Shanif Dhanani - AI Expert On Everything You Should Know About A.I. Today
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Shanif Dhanani is a ChatGPT consultant with a background in software development and data science. He helps businesses understand and build systems that connect their internal and proprietary systems to ChatGPT, enabling internal employees, customers, and other stakeholders to reap the benefits of using large language models on their own data. Shan…
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Michelle Dew, founder of Cultivate Your Space, shares her unique path to finding her passion in interior design after experiencing trauma. She emphasizes the importance of intentional and meaningful physical spaces in our lives. Michelle started her business by offering free and low-cost services to gain experience and build a portfolio. She also h…
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#29 - Jason Shen - Shatterproof your Success: How Building Resilience Now Helps You in the Future
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Jason Shen is a resilience expert and executive coach, renowned for guiding entrepreneurs through crucial transitions. Through his experience as a 3x founder and product leader, Jason intimately understands the challenges that creative and tech leaders face around fear, burnout, identity, and sense of purpose. Find his website: https://www.jasonshe…
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S1:E21 Creator Interviews: Daniel Elizalde
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Daniel Elizalde, a former Silicon Valley executive turned digital creator, shares his journey of transitioning from a successful corporate career to running his own business. He started by writing a blog and sharing his thoughts on technology and product management. This led to teaching at Stanford University and eventually creating online courses.…
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#28 - Bohdan Paladiychuk - Time to Fire Your Customer?! Advice from A Creative Brand Strategist
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Bohdan Paladiychuk is a creative brand strategist from Kyiv, Ukraine. Coming from a background in music and art, he always had a deep appreciation for creative vision. His branding approach combines tried and true practices in user interface and user experience design with a mastery in sound production, videography, copywriting, marketing, and huma…
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In this episode of the Level Up Creators podcast, host Joyanne Howell interviews Karen Delgado, a luxury travel creator and marketing consultant. Karen shares her journey from starting a fashion blog to transforming it into a successful travel blog and eventually selling it. She discusses the challenges she faced as a self-taught creator and the im…
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#27 - Kate Dileo - Why The Best Entrepreneurs Have a Story (and how to tell it)
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On today's episode, I had the pleasure of talking with Kate Dileo about brand, storytelling, the state of marketing, and more. Kate DiLeo is a brand architect, #1 international bestselling author, and the founder of The Brand Trifecta, the top branding SaaS product that has helped thousands of organizations craft brands that bring more prospects to…
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S1:E19 Women Are Standing in Their Own Way: Here’s What We Need To Do with Micah Larsen
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In this podcast episode, Amanda Northcutt and marketing educator Micah Larsen delve into the unique challenges female entrepreneurs face, offering actionable strategies to overcome limiting beliefs and harness the power of community for sustainable business success. 🧋 Quick Links: Podcast ➔ https://www.youtube.com/playlist?list=PLNC25uLqZnsldOz2AHS…
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S1:E18 AI 101: What Creators Need to Know with Brennan Woodruff
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Amanda Northcutt, founder and CEO of Level Up Creators, engages with Brennan Woodruff to explore the impact of AI on the creator economy. Brennan brings his expertise from GoCharlie.ai and a background in finance and technology to demystify AI and its potential for content creators. 🔑 Key Highlights: Brennan Woodruff's Journey: Discover Brennan's b…
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S1:E17 Mindfulness and Wellness for Female Entrepreneurs
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In this episode, Amanda Northcutt talks with Lucy Cullen, an award-winning environmentalist and entrepreneur, about building and scaling businesses while navigating chronic illness, fostering a success-oriented mindset, and developing impact-driven businesses. Key Topics Discussed: 1️⃣ Navigating Chronic Illness in Entrepreneurship: Lucy's journey …
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#26 - Daniel Elizalde - Risk, Innovation, and What It Takes to Build a Great Product
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In today's episode, Daniel Elizalde, a seasoned Product Executive and Advisor, comes onto the podcast to talk about innovation and building products. Daniel is the bestselling author of The B2B Innovator’s Map and a startup mentor at Greentown Labs and Third Derivative, two of the US’s most prominent Climate Tech accelerators. Daniel has over 20 ye…
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S1:E16 How to Harness AI and Email Marketing for Your Creator Business; Part Two
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In the second part of our discussion with Casey Hill from Active Campaign, we dive into advanced strategies for social media growth and practical applications of AI in marketing. Casey shares his expert techniques and insights that have significantly enhanced online engagement and follower growth. 🔑 Key Highlights: ✨ Innovative LinkedIn Strategies:…
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S1:E15 How to Harness AI and Email Marketing for Your Creator Business; Part One
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Welcome to the latest episode of the LevelUp Creators Podcast! Join host Amanda Northcutt, founder and CEO of Level Up Creators, as she welcomes Casey Hill, the Head of Growth at @ActiveCampaign, for an insightful discussion on the impact of AI and email marketing in the creator economy. In this episode, you'll discover: 📧 The Role of AI in Email M…
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#25 - Mickie Kennedy - PR Secrets from an Expert: Why Most Haven’t Tapped Into the Potential of PR
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Mickie is the founder and president of eRelease, a leading small business in press release distribution. Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility through PR. He’s a press release ninja. Mickie has created a free video Master Class on how to create a winning PR strategy,…
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S1:E14 Behind The Scenes Of Successful Memberships
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In this episode, Amanda and Jen Matichuk discuss various aspects of building successful memberships for creators. They cover topics such as understanding your audience, pricing strategies, merchandise integration, and the importance of engaging with your audience. Key Takeaways: Engaging with your audience is crucial for building a successful membe…
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S1:E13 Venture Capital in the Creator Economy
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In this episode, Amanda interviews Megan Lightcap, a venture capitalist specializing in the creator economy. They discuss the criteria Slow Ventures looks for in creators to invest in, the importance of building sustainable businesses, and the power of cash and A+ operators in a creator-first business. Key Points Slow Ventures looks for creators wh…
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S1:E12 How To Make High-Value Brand Deals
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In this episode, Amanda and Caroline discuss various aspects of brand deals and how creators can navigate them successfully. They share insights on pricing, maximizing revenue, protecting oneself from being taken advantage of, and creating scalable brand deals. They emphasize the importance of market research, leveraging knowledge, and bundling pri…
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S1:E11 How to Make Money as A Creator; Part 5: Memberships
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In Episode 11, we conclude our series on monetizing digital content, focusing on the world of recurring revenue products. Join Amanda Northcutt and Natalie Williams as they explore the ins and outs of creating stable, profitable digital businesses through innovative methods like paid newsletters, group coaching masterminds, and online memberships. …
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#24 - Irwin Hau - Copywriting & Websites that Convert with an Industry OG
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On today's episode I had on Irwin Hau. Irwin is the Founder of web design agency Chromatix and Neon Bright, two Australian agencies focused on web conversion, one on web design and the other in copywriting. He also runs Irwin Hau Business Consultancy and a MarTech Founder starting ConversionCow, a dedicated conversion SaaS tool that helps businesse…
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#23 - Phil Alves - What the Best Product-Builders Know About Bringing a Vision to Life
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On today's episode Phil Alves, Founder of DevSquad, shares what the best product-builders know about bringing a founder's vision to life. Phil has helped 100+ SaaS founders go from idea to reality. In today's episode, he shares how. Find Phil on LinkedIn: https://www.linkedin.com/in/philalves/By Micaela Richmond
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S1:E10 How To Make Money As A Creator; Part 4: Collabs, Merch & More
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In this episode, Amanda Northcutt, founder and CEO, and Natalie Williams, Head of Revenue Strategy, continue their insightful series on monetization strategies for digital creators. They explore the realms of collaborations, affiliate programs, and the potential of merchandise lines, offering valuable insights and practical advice for creators look…
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S1:E9 What Exactly Is Marketing Automation?
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In this episode, Amanda and Natalie discuss the power of marketing automation and how it can revolutionize your business. They share practical tips on designing your ideal customer journey, utilizing email automation, and maximizing the potential of tools like ConvertKit and ActiveCampaign. Whether you're a beginner or an experienced marketer, this…
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In this insightful podcast, join Aaron D. Francis as he shares valuable tips and tricks for creating high-quality content, from the initial recording process to the final editing stages. Learn how to optimize your setup, choose the right equipment, and streamline your editing workflow to produce professional-level podcasts, videos, and screencasts.…
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S1:E7 How to Create a Thriving Membership Community with Amy Sangster, CEO of MemberUp
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In this episode, Amanda and Amy discuss various topics related to the creator economy and building a successful business. They cover the importance of sharing your story, finding your niche, and overcoming fear. They also touch on the benefits of recurring revenue and the power of community. Here are some key points from the episode: The value of c…
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S1:E6 How to Make Money as a Creator; Part 3
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In this episode, we discussed various digital products and monetization strategies for creators. Here are the key points covered: Using purpose-built tools like Kindle Create, Atticus, and Canva for writing and formatting ebooks. The importance of understanding your audience and their needs when writing an ebook. Tips for marketing your ebook, incl…
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S1:E5 How To Make Money As A Creator; Part 2
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In this episode, we discussed the importance of creating digital products to monetize your creator-led business. We explored two types of digital products: workbooks/guides and templates. Here are the key points we covered: Workbooks/Guides Workbooks and guides are valuable assets that can help your audience achieve their goals and solve specific p…
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S1:E4 How To Make Money As A Creator; Part 1
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In this episode, the hosts discuss various strategies for creating lead magnets, workshops, webinars, and summits to attract and engage audiences. They emphasize the importance of providing value and solving problems for attendees. The hosts also provide insights into structuring and promoting these events effectively. Key Points Lead magnets: Give…
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S1:E3 How To Launch Your Own Merchandise Line with Mike Davis & Michael Belnap
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In this episode, Amanda interviews Mike Davis and Michael Belknap from Social Stance. They discuss various topics related to creators and influencers building their own brands. Here are some key points from the conversation: Emphasize the importance of specializing in a niche and becoming an expert in your field to increase engagement and brand rec…
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S1:E2 Top 5 Roadblocks Creators Face & How to Overcome Them
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In this episode, the hosts discuss various topics related to building a successful creator-led business. They cover the importance of follower size, subject matter expertise, and selling products to your audience. Here are the key points from the episode: Follower Size: Having a significant number of followers, such as 50,000, is a good rule of thu…
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S1:E1 Top 3 Ingredients for a Successful Creator Led Business
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In this episode, the hosts discuss various aspects of building a successful creator-led business. Here are the key points covered: Follower Size and Total Addressable Market: The significance of follower size and its relation to the total addressable market. The importance of understanding the niche and the percentage of audience reach. Demonstrabl…
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#22 - Dan Balcauski - Finally Answering One Of The Toughest Questions In SaaS: How To Price Your Product
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Dan Balcauski, CEO & Founder of Product Tranquility. He's an expert in helping high-volume B2B SaaS CEOs define pricing and packaging for new products. With over 15 years of experience managing multiple products throughout their life cycles, from start-ups to publicly traded multinationals, he's the perfect person to explain this elusive topic!…
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#21 Ademola Adelakun - Customer Success, Partnerships, and The Power of Video in SaaS
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On today's episode, I'm joined by Ademola Adelakun, Head of Video Production at PartnerHacker. He has tons of experience in SaaS and explored a few different roles before finally carving his own role around his passion - video. We talk about how he got into SaaS, Customer Success, Partnerships, Video Production, and more. I hope you enjoy today's e…
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#20 Daniel Dawson - Become a Linchpin Marketer
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On today's episode, I'm joined by Daniel Dawson. He has 7+ years of Marketing experience that spans across roles. He gives some advice, shares how he got to where he is, shares his thoughts on AI and marketing and reflects on the type of person that might enjoy marketing and partner marketing. I hope you enjoy today's episode. If you're interested …
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#19 Troy Barter - Lessons From 16 Years+ In Sales
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On today's episode I'm joined by CEO of Salesorg.io, Troy Barter. Troy Barter has 16+ years of sales experience that span across industries and roles. He's put in his 10,000 hours, and today he shares what he's learned. He gives some advice, shares hot-takes, reflects on the state of the market today, and gets personal. I hope you enjoy today's epi…
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#18 Sheridan Lintz - SaaS Recruiting, Interview Processes, and Knowing When A Role Fits You
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On today's episode Sheridan Lintz joined me on the podcast to discuss recruiting, interview processes, and all things personal growth. This was a candid conversation about business, but it also touched into the realness of the journey. I hope you enjoy! Find Sheridan on LinkedInBy Micaela Richmond
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#17 Julie Raeder - Transitioning Into SaaS and What To Expect In Customer Success
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On today's episode, I have on Julie Raeder. Julie started her career as a teacher and transitioned into SaaS. We talk about her transition into the tech world, how her past helped her succeed in customer success, and what her day-to-day looks like. Resources: Success Hacker Course Client Success CS Insider Find Julie on LinkedIn: https://www.linked…
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#16 Keith Perhac - Marketing Made Simple - What 100+ Agencies and Building A SaaS Solution Taught Him About Marketing
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On today's episode, we have on a GURU of marketing: Keith Perhac. Keith was an agency owner who decided to start his own SaaS tool - Segmetrics - a software that integrated with every marketing touchpoint. He's helped hundreds of agencies, and has seen the industry become what it is today. We talk about marketing, how not to act scam-y while market…
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#15 - Keith Dawson - Outsourcing SaaS Work With Agencies
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On today's episode, we had on Keith Dawson. He's the CEO of Phone Ready Leads and today we talk about Sales and agencies. Agencies are usually service-based providers that allow SaaS companies (and other companies) to outsource some function. Whether that be marketing, sales, design, etc., agencies help SaaS companies do more than they'd otherwise …
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#14 - Alyssa Marshall - Starting a SaaS as a Non-Technical Founder
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On today's episode, we welcome onto the podcast Alyssa Marshall, the founder of Owwlish.com. She began her entrepreneurial journey with a dental course and then pivoted into SaaS when she saw a problem that wasn't being solved. We talk about pivoting, PLG models, courses, what she wishes she knew when she started, and more. Enjoy! To get 2 FREE mon…
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#13 - Jake Radic - The Mindset for Success in Sales
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On today's episode, we have on Jake Radic, the Director of BDR at Siono. Mindset is 60% of the battle. Once you have that, it makes everything else easier. We talk about his journey from D1 football to tech sales, the sales mindset, what it takes to build confidence, and how to challenge yourself in a sales role. Follow him: LinkedIn Twitter Follow…
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Decades of SaaS - A Conversation with the CEO of Postalytics Dennis Kelly
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On today's episode of the Starting SaaS Podcast we had on Dennis Kelly, the CEO of Postalytics, a direct mail marketing automation tool. Through his decades in the SaaS industry, Dennis has learned a lot. Today, he shares: How his direct mail marketing automation tool works PLG The pivot from Boingnet to Postalytics What he thinks about as a SaaS C…
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How New Ideas Are Implemented in Startups with Nick Arl
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On today's episode I'm joined by Nick Arl. Nick is the Manager of Sales Development Strategy at PandaDoc, and throughout his career has worn many hats. Today he explains how new ideas are implemented in startups, how he would create roles for himself, how he approaches strategy, and what he looks for when hiring. This is a great episode, and I real…
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How to Get Hired at a Tech Startup with Stefan Conic
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On today’s episode I talked to Stefan Conic, the host of a podcast coming soon — SDR Hire — for new SDRs. He’s had an extensive career in SaaS and was gracious enough to share a lot of what he’s learned. He explains hiring, SaaS partnerships, being an SDR, the bridge between marketing and sales, and so much more. This is both a great conversation f…
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