show episodes
 
The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We’ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, P ...
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show series
 
In this special edition of the Business of Social, David unpacks the MLB's social media performance. Joined by @stndigital’s Associate Director of Analytics, Jason Samuelsen, the two analyze how each team performed per platform. PLUS, they offer a few recommendations of their own. This episode is jam-packed with value, you won’t want to miss it! Sn…
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In this special edition of the Business of Social, David unpacks the 2023-2024 NFL Season's social media performance. Joined by @stndigital’s Associate Director of Analytics, Jason Samuelsen, the two analyze how each team performed per platform. PLUS, they offer a few recommendations of their own. This episode is jam-packed with value, you won’t wa…
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Darin Wong (2000-04) went almost immediately from being a San Diego State University student to working in the media relations office for the Aztecs athletic department, where he remained for 14 years, before moving to Boston to become the Director of Athletic Communications at Harvard University. Wong tells the story of the flyer he saw in the PSF…
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Lauren Cella (2010-13) is a world history and Journalism advisor at McFarland High School in Central California, although she's more known for her "Gen Z History Lessons" that have been seen by millions on TikTok and Instagram, and the success of those videos landed her a spot on the NBC game show "Password" as teammates with Jimmy Fallon. The vide…
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In this episode of the Business of Social, David dives deep into the rise of personal media sports brands. Assisted by our producer, Khala, David explores how these platforms have shifted consumer behavior. Additionally, he breaks down the success of Wrestlemania XL and the recent NCAA tournament. Tune in for essential insights into consumer-driven…
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David Brickley (2007-09) is the owner and CEO of STN Digital, a Social First Marketing Agency. He's also the host of the "Business of Social" and "Entrepreneur Wrap" podcasts. Brickley tells the story of how the company's DNA traces back to creating a website hoping the Lakers would get NBA superstar Kevin Garnett, which became Lakers Nation, which…
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Will Fritz (2015-19) is a New York-based reporter who primarily covers extremism and LGBTQ+ stories for The American Independent. Consuming the news was a regular part of his childhood and he quickly found a home in Journalism and The Daily Aztec student newspaper. A former Editor In Chief, Will shares the background on some of his memorable storie…
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Lorena Nava Ruggero ('04, '11) is currently the Director of Communication for San Diego Foundation and the ultimate Aztec: a third-generation alumnus who earned her Bachelor's and Master's Degrees from SDSU, then returned to campus to become a Lecturer, work in the university's Media Relations department, and as the Editor of New Media. Lorena shar…
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Jon Gold (2002-07) is an award-winning features writer and columnist with two decades of full-time beat, features and columnist experience. He's hosted radio and TV shows, podcasts and YouTube videos. He's currently the Brand Editorial Manager for Collectors, and the Senior Editor for PSA Magazine & PSA Pop Culture. A staunch advocate for student j…
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Brooke Martell (2011-15) is a meteorologist and reporter for NBC 7 in San Diego, the same station where she interned as a student and where she worked her first broadcasting job after SDSU. In between, she was a reporter and weather forecaster in her hometown of San Luis Obispo, Calif. where she covered wildfires, weather events, and community issu…
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Andrew Dyer (2016-18) was enlisted in the Navy for over 10 years and served on two aircraft carriers before returning to school and pursuing a career in Journalism. Dyer explains why he wanted to become a writer, how covering the craft beer industry for San Diego City Beat developed his reporting skills, and finding a home on student newspapers. A …
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In this episode of the Business of Social, David engages in a captivating conversation with Eric Dachman, the Executive Director of Digital Marketing at Lionsgate. They dissect Lionsgate's innovative digital marketing strategies for the world’s largest films, offering invaluable insights how studios can successfully approach social media and pitfal…
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Kayla Asencio (Class of 2018) is a 4x Emmy-nominated freelance associate producer who got her start on the KUSI Prep Pigskin Report, has worked on two Olympics for the NBC Sports Group, and is currently contributing to the NFL's Emmy award-winning program, NFL 360. We trace Kayla's journey from El Paso to San Diego, the junior high broadcasting cla…
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Eric Blehm (Class of 1994) is a two-time New York Times best-selling author who just released his fifth book, "The Darkest White: A Mountain Legend and the Avalanche That Took Him." A self-admitted snowboarding bum while at SDSU with dreams of becoming a professional snowboarder, two conversations on ski lifts changed Blehm's life: the first was wh…
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Cami Buckman (Class of 2018) is freelance video producer who has worked for The Los Angeles Times, a popular Youtube channel led by Johnny Harris, and now works in the world of documentary. Initially inspired by watching journalist Lisa Ling's investigative segments on "The Oprah Show" as a kid, Cami shares how studying journalism provided the foun…
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In this episode of the Business of Social, David dives deep into the latest social media marketing moments dominating our timelines recently. Assisted by our producer, Khala, David explores how certain brands have successfully leveraged these moments for significant impact, whereas some have fallen short. Additionally, he answers more social media …
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John Sasaki (Class of 1991) is Director of Communications for Oakland Unified School District, a job he took eight years ago, following 20 years as a reporter/anchor for KTVU-TV in the Bay Area. A psychology major, John shares a fortuitous conversation on campus with a friend that inspired him to pursue Broadcast Journalism, the internships where h…
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Whitney Bond (Class of 2014) is a recipe developer, food blogger, on-air culinary host, published cookbook author and social media influencer. Whitney shares the story of early cooking memories in her family, baking cookies to make friends at SDSU and becoming known as “the girl who cooks” in the dorms, and the steps of turning her food blog into a…
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Tina Sturdevant (Class of 2009) is the Talent Development Director at The Athletic, where she's part of a talent team that contributes to every aspect of the talent process for 400+ global newsroom employees, including external pipeline and recruiting, employee development and internal culture. Tina reflects on the dual career paths she was conside…
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Dustin Winn (Class of 2014) is a seasoned Public Relations professional with more than 10 years of experience managing global video games and tech-driven PR campaigns. Dustin shares the story of how he took his passion for gaming and turned it into a career, which now includes being the co-founder of Ember PR. That wasn't Dustin's plan and it didn'…
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Adriana Heldiz (Class of 2017) is the assistant visuals editor at CalMatters. She previously worked at The San Diego Union-Tribune and Voice of San Diego. A first-generation Mexican-American born and raised in Chula Vista, Adriana shares her story of starting as a Music major before finding a passion for Journalism. She reflects on the bonds she fo…
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Wendy Hovland started her career doing Communications in Public Affairs, before transitioning to her current job as a Voiceover Artist who specializes in corporate narration, eLearning, explainer videos, podcasts, commercials, event emcee, telephony and more. Recorded on location from the "That's Voiceover Expo" in Los Angeles, Wendy and host Josh …
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Daesha Gear is the Editor in Chief of The Daily Aztec, a former digital intern at NBC 7, and set to gradate in the Spring of 2024. Daesha gives us a current student's perspective on the state of student journalism, how technology is changing how stories are covered, and the latest on SDSU's School of Journalism and Media Studies. Gear became the fi…
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Amber Salas (2017-21) joins the "Where Ya At?" podcast as she's closing out a two-year stint at KTIV in Sioux City, Iowa and just before she begins a new job with Austin-based FloSports. Amber details the challenges of attending college and getting internships during Covid, the 50-plus jobs she applied for and didn't get, the changes she made to he…
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In this episode of the Business of Social, David answers all your burning social media questions. With a little help from our producer, Khala, David covers everything from the best tools to strategies that can help grow your following and the biggest mistakes to avoid. Tune in now for this value-packed episode!…
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Carlos Delgado (1991-96) is a former TV news reporter who now works for Rady Childrens Hospital as an award-winning Bilingual Senior Media Relations and Public Information Officer. A proud Aztec, Delgado shares stories from his work as a reporter in numerous markets throughout California and how that experience helps in his current role. He details…
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Bella Ross (2016-20) is an Audience Engagement Editor at the San Diego Union-Tribune who also writes commentaries and sits on the paper's editorial board. As a student, Bella went from a freshman with a megaphone on campus leading protests, to a reporter who covered the biggest story of the year about the renaming of the human Aztec Warrior, and la…
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David Moye, affectionally called the Wizard of Weird, has made a career writing stories that are, well, weird. Moye once worked for a company that supplied weird news stories for wacky FM deejays and late night talk show hosts. For the last 12 years, he's written for HuffPost about weird news, dumb crimes and all things pop culture. Moye shares the…
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Steven Luke is a 15-time Emmy Award winner who is currently the Morning News Anchor for NBC 7 in San Diego. He's a rarity in the news business, in that he got an internship at the station while a student at SDSU, left briefly for Bakersfield, then returned to the same station and has been there for over 20 years. Luke (1995-99) recalls why he atten…
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Ana Ceballos (2009-14) is an investigative journalist for the Miami Herald who focuses her coverage on education and immigration. Born in the United States, Ana grew up across the border in Tijuana, then moved into an apartment in San Diego with her brother while in high school to escape the violence in her hometown. She found writing to be therape…
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Jamie Ballard (2013-17) is a freelance journalist based in New York City who primarily specializes in Data Journalism, lifestyle, pop and internet culture, shopping, travel and entertainment. Her byline has appeared in Good Housekeeping, Cosmo, People, Hollywood Reporter, YouGov and Woman's Day, among others. Jamie shares the story of moving to New…
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Vivian Huang (2011-14) is an Associate Strategy Director at Media.Monks, managing brand and media strategies, with emphasis on end-to-end organic and paid social, digital marketing, and influencer marketing. She explains what it means to be the child of immigrants who forged her own identity in a creative field and how that can inspire other AAPI p…
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Chidozie Ononiwu (2009-13) spent five years at ESPN, advancing from a Production Assistant to being in charge of college football on ESPN2, and then becoming "the gatekeeper" for which sports documentaries are chosen for the "30 For 30" series. These days, he's a Content Producer creating Esports Features for The Riot Games. Chidozie tells the stor…
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In this episode of the Business of Social, David engages in a captivating conversation with Olivia Cheng, the Senior Director of Marketing & Brand Engagement at LA28. They dissect LA28's distinctive marketing strategy for the 2028 Olympic Games, offering invaluable insights on effective Gen Z marketing approaches and pitfalls to steer clear of. Tun…
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In this Business of Social episode, David shares the latest TikTok updates, including insights on the European ban and their exciting collaboration with Billboard to establish a Top 50 Chart. Meanwhile, YouTube launches an exciting partnership with the NFL, marking a triumphant Sunday Ticket debut! Additionally, David provides valuable insights int…
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Morgan Rubin (2012-14) is the Director of Communications for the NFL, where she ensures that diverse stories are told and helps to advance and amplify the league’s priorities in the social justice, DE&I, and social responsibility spaces. On this week's podcast, Morgan tells the story of dreaming about being another Olivia Pope (the fictional charac…
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From the time she was 5 years old, Stefanie Cruz knew she wanted to become a television news reporter and that's exactly what she became. Upon graduating from San Diego State University, she mailed 300 VHS cassette tapes with her demo reel around the country, ultimately cold calling a TV station in Yuma, Ariz. and getting her start. Stefanie ascend…
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Ross von Metzke is the Senior Director of Communications and Public Relations for the "It Gets Better" Project, the world's number one LGBTQ+ storytelling initiative and one of the most successful non-profits to emerge on YouTube. On this week's "Where Ya At?" podcast, Ross details arriving at The Daily Aztec before starting as a freshman at San Di…
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Megan Burks is the lead producer at MPR News and an integral member of the National Headliner and two-time Edward R. Murrow award-winning team that covered the killing of George Floyd and the trial of Derek Chauvin. On this week's "Where Ya At?" podcast, Megan shares her story of an early interest in Journalism, how an interest in Sociology at San …
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After a summer hiatus, the "Where Ya At?" podcast returns for the Fall 2023 semester and the first episode features professor Noah Arceneaux to give an overview of the School of Journalism and Media Studies. Noah described the classes that he teaches, what new or future JMS students should expect at San Diego State University, how wide of a spectru…
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In this latest Business of Social episode, David brings you the most recent social media updates regarding Threads and X (previously known as Twitter). Hollywood takes center stage as he delves into the phenomenal opening weekend success of Barbie and Oppenheimer! Additionally, David sheds light on the current writers and actors strike, giving you …
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In this episode of the Business of Social, David interviews Jeff Fenster, the Founder and CEO of everbowl, discussing the fascinating journey of everbowl, attracting A-list clients such as Drew Brees and Shaq. They also delve into the topic of authentic marketing and essential strategies for entrepreneurs and intrapreneurs. Moreover, Jeff unveils t…
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On this episode of the Business of Social, discover the remarkable achievements of Civilized Cycles as David engages in a stimulating conversation with Marc Liu, the brilliant co-founder and Chief Revenue Officer. Explore the secrets behind Civilized Cycle's phenomenal triumph, driven by their exceptional marketing strategy and meticulous attention…
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The final "Where Ya At?" episode for the Spring 2023 semester is a story about modern journalism, modern social media, and modern love. Fresh off their wedding, Alex Piscatelli (Class of 2018) and Jack Molmud (Class of 2020) joined the podcast from their new home in Maine to share the story of how they met, including how their second date was Jack …
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On this episode of the Business of Social podcast, David is joined by special guest Steve Braband for a captivating discussion on all things WWE. In this episode, you'll learn about WWE's effective social strategy, including their approach to creating engaging content featuring their roster of talented performers, and mixing in those nostalgic mome…
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Jill Cacic (Class of 2009) initially wanted to be the next Erin Andrews, a sports broadcaster working the sidelines of sporting events, until she learned at SDSU about media relations. She dove into that work instead, worked nine years in professional baseball, and figured she'd be a baseball lifer. Seeking a better work-life balance, she left spor…
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Edward Lewis (Class of 2011) always knew he wanted to be a sports journalist, but his current job as Senior Producer at TMZ Sports does not involve attending sporting events and writing about games. Lewis handles tips and covers all court cases involving high-profile celebrities and athletes. Lewis explains his path, how life-changing it was workin…
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Get ready to elevate your brand to new heights in 2023 with the ultimate FREE guide to influencer marketing! Our webinar is packed with exclusive insights and proven strategies from the best in the business. If you are looking to unlock the full potential of influencer marketing and skyrocket your brand's growth, this FREE webinar is for you. Join …
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Raquel Martin (Class of 2014) initially developed an interest in politics during high school watching cable news with her father. By the time she stepped foot on SDSU’s campus, she knew her goal was to become a political reporter and that’s exactly what she’s doing now. Martin is a Washington, DC correspondent with Nexstar Media Group, where she re…
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