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Win The Content Game

Deirdre Tshien - CEO & co-founder of Capsho, AI-powered Content Marketer (the fastest way to repurpose and market your expert content)

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Got your podcast rolling to boost your credibility and showcase your people but find yourself wondering, "How do I get more of my ideal clients to tune in and keep coming back for more?" Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'l ...
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Unlike other podcasts about podcasting that only cover the basics like tech and logistics, here you won't find the kind of podcasting tips you can get on Google. Because if high-quality audio, publishing valuable episodes every week, and "staying consistent" was the secret to a profitable top podcast, then that would mean everyone who spent over $100 on a mic and gives their best stuff away for free in every episode would be ranking in the Top 100 every week — and we both know that's not the ...
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Deirdre is the Founder & CEO of Capsho, software that helps entrepreneurs turn their stories into a bank of captions and emails. She is also the creator of Viralocity Marketing, author of The Traffic Formula and host of The Remarkable Entrepreneur & The Remarkable Entrepreneur’s Playbook podcast. She is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad and th ...
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Mastering the Podcaster Mindset is THE podcast for indie podcasters who are looking to grow their show, build an audience, improve their podcasting craft, and make a little money from their podcast. Our multiple award-winning hosts give you, the indie podcaster, the tools you need to maximize your creativity and breakthrough mindset barriers surrounding your podcast. You will get tips and insider secrets we have learned to raise the power of your content and the quality of your sound. This p ...
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Ever find yourself staring at your podcast analytics dashboard, wondering what to do with all that data? Maybe you check once a month to see if your downloads are increasing. But what if you knew how to decode your listener data to pinpoint exactly what your listeners want and unearth your most bingeworthy episode topics? Whether you’ve been podcas…
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Spoiler alert… the real key to growing a podcast isn’t consistency. Think about it: if consistency were the key to long-term podcasting growth, then everyone who’s been releasing an episode every week for the past year or more would have a Top 100 podcast — and that’s not the case. So if you’re sick of hearing “consistency is key to podcasting succ…
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In this refreshingly candid chat, I sit down with Colin Gray, founder of Alitu and The Podcast Host, as he shares how he grappled with - and overcame - a concerning decline in visibility and cut through with his content.By Deirdre Tshien - CEO & co-founder of Capsho, AI-powered Content Marketer (the fastest way to repurpose and market your expert content)
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If your podcast hasn’t shown significant audience growth in the last three months despite giving your best stuff away for free in every episode, it might have nothing to do with your content and everything to do with what your listeners are hearing in your voice when you share it. Believe it or not, it’s not what you say ~but how you say it~ that’l…
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Most experts who preach about podcast growth won’t tell you this: but if you’ve been podcasting for six months or more and fewer than ten listeners have converted to clients, the first step isn’t “grow your audience”... The first step is to look at why the listeners you have aren’t converting to begin with. In this episode, I’m breaking down three …
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Picture this: I feel like I’m finally in a rhythm with my organic content, I have a strategy and I’m following it with a system, I’m being consistent and our metrics look good. Then I received some brutally honest feedback that made me realize that I might be phoning it in. It was the tough but fair wake up call I needed and I am excited to share i…
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How many times have you sat down to plan an episode, only to stare at the cursor blinking on the screen for an hour because you're fresh out of new episode ideas? If you're an expert host who’s starting to run out of things to talk about on your podcast, this episode is for you. I’ll let you in on a secret that today’s top podcasters don’t want you…
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Ever wondered how to improve your Listen Notes ranking? In this episode, I’m breaking down what Listen Notes is, how it works, and whether its rankings really matter for your podcast. You’ll also learn how Listen Notes rankings differ from Apple Podcasts rankings, and I’ll give you three practical steps you can take to better understand — and impro…
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The biggest reason most hosts give up after Episode 6? They aren’t seeing an ROI on the time and effort they’re putting into their podcast. But the *real* reason they aren’t seeing an ROI isn’t because their show isn’t good enough or there’s too much competition — but because they don’t know how to stand out against it. Think of it like this: you’d…
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Tired of asking for reviews in every episode and hearing nothing but crickets? I mean, it’s obvious from your analytics dashboard that people are listening to your show. People even tell you “omg I love your podcast” or “that episode was exactly what I needed to hear!” But STILL they won’t take 30 seconds and leave a review. #rude That’s because th…
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In this insightful conversation, Dennis Yu shares his game-changing approach to boosting social media content for just $1 per day, targeting your ideal audience with laser precision.By Deirdre Tshien - CEO & co-founder of Capsho, AI-powered Content Marketer (the fastest way to repurpose and market your expert content)
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You know when you listen to a podcast episode and you’re like, “This is creepy. It’s like they made this just for me. How did they know I needed this?! Are they in my brain?! Woah. HOW DID THEY KNOW?!" (Well. It’s me, hi. I’m doing it again). Look, no one (and I mean absolutely no one) starts a podcast and says, "I want to put all this effort in an…
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If you want a podcast that thousands of people listen to, you first have to know how to get people to care about what you have to say. The problem? Most podcast hosts think “valuable content” is the key to growing an engaged podcast audience. So they teach as much as they can in every episode because they believe more information means more value. …
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What's the secret to finding fulfillment after achieving massive entrepreneurial success? Find out in this conversation with the ex-President and current Board Director of $2 billion online course platform Kajabi, Jonathan Cronstedt, also known as JCron.By Deirdre Tshien - CEO & co-founder of Capsho, AI-powered Content Marketer (the fastest way to repurpose and market your expert content)
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Do you really need a podcast editor? Or can you get by with one of those AI editing tools and call it a day? This is a question I get asked all the time by people who value their time, and there's no shortage of opinions on this topic. But if you're a business owner who podcasts (or if you're wanting to turn your podcast into a business) there are …
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The biggest complaint I hear from experts who are using their podcast as a lead-gen tool is this: "No matter how much valuable content I give away for free in every episode, I still can't get listeners to convert to leads!" I get it, because I was once there too. You started your podcast to get more eyeballs on your business and your offers. And it…
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Are you struggling to leverage YouTube to attract leads and clients for your business? JP Hightek, a renowned global branding expert, pulls back the curtain on his proven content creation strategies that convert on YouTube.By Deirdre Tshien - CEO & co-founder of Capsho, AI-powered Content Marketer (the fastest way to repurpose and market your expert content)
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Ever wonder whether you should offer subscription-based bonus content on your podcast? Well, you're not alone. Sure, it has the potential to create a new income stream and provide even more value to your most engaged listeners — but it can sometimes be tough to tell if it's something your podcast will *actually* benefit from or if it's just another…
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Are you toying with the idea of starting a podcast, but worried people won't want to hear what you have to say? Or maybe you already started your show, but your throat still feels tight every time you hit the record button. If this is you, you're not alone. (Case in point: I *still* struggle with this sometimes.) The reality? That voice of self-dou…
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Are you tired of pouring your heart and soul into content that fails to attract the clients you deserve? It's time to unlock the secrets of winning the content game and watch as a steady stream of ideal customers flocks to your business. Imagine the thrill of having your inbox flooded with inquiries from people who can't wait to work with you – all…
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Tell me if this sounds familiar... → You publish at least one new podcast episode every week without fail... but you’re still getting less than 1000 downloads per episode (despite doing literally everything the experts say you need to do to grow your show) → People tell you they love your podcast but no one has left a review on your show in the las…
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You've likely heard of content repurposing—taking your podcast episodes and converting them into bite-sized clips to share on short-form platforms. In theory, it's supposed to help you expand your reach and drive traffic back to your podcast. But in reality? You're spending hours scouring through endless AI-generated clips, adding flashy effects an…
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Most people think today’s top podcasters are successful because they have a massive audience, a professional audio setup, and this seemingly effortless ability to pump out high-quality content daily. Those things can help, but when you think of successful podcasts like "Serial" or "The Joe Rogan Experience”, it’s not ~just~ the audio quality or eve…
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If watching other successful hosts and imitating what they do was the secret to a successful podcast, then everyone who's mirrored another successful host would have a Top 100 podcast… and we both know that's not the case. But how exactly *do* you steer clear of the Podcast Comparison Trap when it feels like other podcasts are the only benchmark fo…
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Join us as we peel back the curtain on our journey with Capsho, and share our the hard-earned secrets of crafting AI-powered content that resonates deeply rather than adding to the digital clutter (i.e. content vomit).We share how we refocused our mission to produce impactful content with the sole purpose of attracting and converting clients, while…
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Want to increase listener engagement and create a loyal audience for your podcast? If you're like, “duh yes!”, then this is the episode for you. I've got top podcaster and author Matt Drinkhan here in the studio to show you three listener engagement strategies you need to incorporate to create a dynamic and engaging podcasting experience that hooks…
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There I was, crying over my analytics dashboard at 10:42 AM. I'd just released my 16th episode and I still hadn’t enrolled a single new client from my podcast. I came *this close* to throwing my mic in the garbage and giving up on this whole podcasting thing (and honestly? I have no clue what stopped me). But now looking back, I’m so glad I stuck w…
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If you’re wondering how to get your video content to actually get you clients and revenue - craft compelling videos, podcasts, or blog posts that not only engage your audience but also convert them into paying customers. It's a game-changer, and Luis Camejo from Biz Bros is here to share the secrets to making it happen.…
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I hear so many people say that starting a podcast is easy. (Sigh. If only.) Let’s be real — if starting a successful podcast was based on finding time to record and hitting publish on a new episode once a week, you would've made it happen six months ago. The problem isn’t finding time to start your podcast. The problem is not wanting to waste your …
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Sending an email blast every time you release a new podcast episode might seem like the right move, but it could actually be stunting your podcast's growth. (And inside this episode, I'll reveal why your podcast isn't growing no matter how many "New Episode!" announcement emails you send.) When you finish listening, you'll know exactly how to share…
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How do you create content that hooks your audience in and keeps them coming back for more? The secret lies in identifying and playing to your natural content creation strengths In this episode, we cover the 3 HumAIn to help you do just that.By Deirdre Tshien - CEO & co-founder of Capsho, AI-powered Content Marketer (the fastest way to repurpose and market your expert content)
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With the rise of AI, listeners are becoming more skilled than ever at telling the difference between what’s real and what’s fake. Which means that if AI is the sum total of all human wisdom and you’re copy/pasting content from the same tools that every other podcast host is using — you run the risk of sounding like everyone else. And if you want to…
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A human wrote this. (hey, it needed to be said). Look, in today's AI-driven world I KNOW it's tempting to use technology to streamline your processes. But to what extent should you be using AI for your podcast? And is AI actually harming your show’s ability to attract new listeners? Put it this way: there'll only ever be one true Picasso. And just …
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How can you turn video content into profit for your business? If that's a question you've asked yourself, or you hadn’t even thought of it that way, then you need to listen to this conversation with Content Producer Luis Camejo.By Deirdre Tshien - CEO & co-founder of Capsho, AI-powered Content Marketer (the fastest way to repurpose and market your expert content)
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