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Hi, I’m Diane Tarshis — a strategic startup consultant and founder of Startup Distillery, where I partner with entrepreneurs who are experts in what they do, but have never built a business before. Together we dive into the details of their vision so we can dial in their business model and financial roadmap — giving them the clarity and guidance they need to grow and get funded. I’ve spent the last 20-plus years helping entrepreneurs from all walks of life build successful businesses and get ...
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Going Solo

Smashing the Plateau

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Going Solo shares stories, strategies and ideas to help consultants, coaches and small business owners build success as entrepreneurs following a late-career job loss. We believe you should be able to take control over your career destiny, do what you love, what you’re competent at doing, and get paid what you’re worth, consistently. We are committed to the success of expertise-based businesses. Ready to go even deeper? The Smashing the Plateau Community uses a structured, supportive process ...
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Once you’ve made the decision to start a business — or even if you’re still deciding — it’s all too easy to find yourself making excuses that you’re “too busy,” or you have this or that obligation, or it’s not the right time. Here’s how to make inertia your friend and get momentum on your side – all by setting aside only 15 minutes a day. In this e…
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If you listen to the media, it’s easy to get the impression that if you’re not in your 20s you’ve missed your chance and it’s too late to start a new business. While the media may put most of their focus on younger entrepreneurs, in the real world, successful founders definitely skew older. In fact, research from the Harvard Business Review shows t…
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In this episode you will learn: How myths and biases influence your funding goals. So much of the advice out there is about the “right” way to raise funds — but that advice is only focused on a very small group of businesses that are on a very particular trajectory: scale (or grow) incredibly fast, then sell. Securities lawyer Jenny Kassan pulls ba…
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It’s one thing to enter a new or underserved market where simply being there is enough. But to start a venture in a saturated market? How can you compete against dozens — or hundreds — of businesses that basically do the same thing? In business there’s room for everyone... as long as everyone is different. But you have to be a special kind of diffe…
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When it comes to attracting investors, it takes more than painting a rosy financial picture. Investors need to be romanced. To do that, you have to connect with investors on two levels: the head and the heart. When you do that you not only grab their attention, but keep it. They sit up and take notice. They become interested. And ideally, they conn…
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“There’s never enough time to do it right, but always enough time to do it over.” When you’re starting a new business, one of the most basic human urges is to dive in without stopping to think, evaluate and consider all the “details.” Here’s how to get it right the first time. But if you want to succeed, you’ve got to rein in that urge. Admittedly,…
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To get the critical real-world data needed to build a thriving business, you have to get out of the building and talk with 3 key groups of people. Each group has valuable information that will ensure your business plan is a blueprint that’s firmly grounded in the realities of your market. In this episode you will learn: The 3 key groups of people y…
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There are a few of those preventable mistakes that fall into the “greatest hits” category — and that don’t always reveal themselves until your doors are open and you find yourself struggling. Why not head 'em off at the pass? In this episode you will learn: Three (3) things that can sabotage your startup. How to minimize other mistakes you might ma…
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Yes, writing a business plan is a lot of work. And it demands a healthy dose of legwork and critical thinking, especially in some areas of business that may be unfamiliar to you. But one thing is certain: Business plans are not is a waste of time. They’re actually the best thing that could happen to your startup, and in this episode I’ll share 5 im…
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I think we can all agree that financial projections are a key tool for any startup. And good estimates are your secret weapon for heading off unpleasant “rookie mistakes.” So instead of viewing them as a “necessary evil,” let’s take a look at how to (realistically!) forecast your revenues and expenses and set your business up for success. In this e…
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Done right, a Sources & Uses of Funds will show you how much cash you’re going to need to (1) launch your business and (2) cover your expenses until you’re generating enough cash to cover your expenses or reach the next round of funding. In this episode you will learn: The 3 core questions every investor (or lender) will ask. Why the Sources & Uses…
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Confusing “profitability” with “cash flow” puts your startup at risk. Even the most profitable companies can fail — and when they do, they’re always caught by surprise. Financial jargon is not only confusing, but many of the words are used casually as if everyone understands them. In our everyday lives, it’s usually not a big deal since our ordinar…
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Bootstrapping gives both you and your company advantages you can’t get with a huge cash infusion. This is especially true for startups that take on an advisor to help guide them through tough decisions and formulate the strategies and tactics that will help them make the most of what they have. And if, down the road, you do decide to look for outsi…
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If you’re like most founders, every day your job consists of putting out fires wherever they spring up. The big picture falls by the wayside as you scramble to keep up with the very real demands of growing your business. Before opening your doors you had time to think about the big picture — which products and services to offer, creative strategies…
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You don’t “need” investors to build a growing business. In fact, too much money can be a bad thing. Some of the most inspiring success stories have come from founders who had few resources at their disposal. In this episode you will learn: How limited budgets can lead to business breakthroughs. How complacency stifles innovation. Why desperation is…
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We have produced 150 episodes of Going Solo since we launched this show in 2019. In today’s episode you will hear my reflections on what it takes to be successful when you leave your job and start your own consulting business. We are pausing Going Solo. We are continuing to produce weekly episodes of Smashing the Plateau, sharing stories, strategie…
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After 30 years of successfully managing money for institutional investors including Citicorp and Para Advisors, Laura Rotter founded her own firm, True Abundance Advisors, a fiduciary, fee-only financial planning firm located in White Plains, NY with a satellite office in New York City. Laura created a business that was in alignment with her own va…
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Most entrepreneurs write business plans because they have to — either to raise money from investors or to obtain a bank loan. But to successfully secure outside funding, your business plan has to be STRONG — because a business plan is a bit of a double-edged sword. Even if you’re simply writing a business plan to use as an operating blueprint, you’…
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John Mitchell is a serial entrepreneur. John has created a 12-minute-a-day technique, related to the popular book, Think and Grow Rich. In todays’ episode of Smashing the Plateau, you will learn how a 12-minute-a-day technique creates success. John and I discuss: What happened when John turned 50 [00:34] How to take control of your life and make mo…
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Diane is Founder and Principal of Startup Distillery — a global consulting firm that helps entrepreneurs launch successful businesses and secure funding. She focuses primarily on early-stage startups, regardless of industry. That means Diane gets to work with founders in a wide variety of fields, ranging from clean energy to cannabis, movie studios…
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Jacquie Doucette has undergraduate degrees in Chemical Engineering and Pharmacy and has worked for Canada’s Defence Department, both in uniform and as a civilian, for 40 years. We discuss: There’s more to life than just a job and a desk [02:00] A podcast that’s beyond retirement [04:15] We can make more money but we can’t make more time [07:50] The…
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Tom Scarda is a Certified Franchise Expert. He was the number one franchisee of the year with his first franchise concept and failed miserably in his second franchise. The lessons learned from failure are what make him such an expert. We discuss: A business with training wheels [02:09] If you can’t make a movie about it, then you don’t really have …
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You can’t move forward if you’re spending your time looking behind you. Every move you make in reaction to the competition dilutes the essence of your business, and those are the things that are drawing customers or clients to you in the first place. To build (and grow!) a thriving business requires both knowing your strengths and keeping your focu…
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Kristi is a Dallas native and at 50 years young, she reinvented herself and transitioned from a job she needed to creating the career she always dreamed of. Kristi is a certified resume writer, job search strategist and LinkedIn pro. In 2018, she launched her business We Write It Now and has never looked back. We discuss: When fear of success is st…
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Jake Lang is an author, entrepreneur, and founder of over eight online businesses. Jake now helps new entrepreneurs start and scale their first online business at TheEntrepreneurRideAlong.com where he shares his experiences along the entrepreneurial journey of starting and growing new businesses. We discuss: What keeps people stuck in their day job…
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Mick Spiers is the Founder and Principal of The Leadership Project and the host of The Leadership Project podcast. His vision is to inspire all leaders to challenge status and to have people stop, reflect and rethink what it means to be a leader. His mission is to empower leaders with all of the tools and skills they need to create amazing teams an…
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Following two decades in the humanitarian sector, Cornelia Walther quit to focus on POZE, a paradigm for social change that begins with individual transformation. Over the past years, she published a couple of books. Now Cornelia is expanding the network of like-minded thinkers and doers, whilst making the POZE perspective and related mythologies a…
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Everyone wants to grow their business over time, but not everyone necessarily wants to scale their business. “Scaling” is a buzzword you hear all the time in startup circles (and the media). They talk about it as if it’s the ultimate goal – the thing you should do, not simply something you could do. Well, I’m here to tell you: You have options. In …
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Jen Hamilton's love of effective and efficient teams and processes started as a CPA with PwC. Now as a Fractional Integrator with Wolf's Edge Consulting, she loves to work with burnt-out visionaries by managing the business's day-to-day operations so they can focus on profit and impact growth, and do what they love to do most. We discuss: No more j…
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Rick Brandon, PhD, is founder and president of the globally respected Brandon Partners, offering workshops on interpersonal and political savvy. His courses are taught worldwide in scores of Fortune 500 corporations as well as in many government agencies, healthcare organizations, and educational institutions. We discuss: Not a shrink but a stretch…
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Former Wall Street stock analyst who walked away to focus on her own health and helping others improve theirs. We discuss: The moment you learn to take a nap on your desk [01:47] The signs of a toxic workplace culture [03:46] Why you shouldn’t piss off a Wall Street research analyst [07:39] Traveling as a means to get out of a freak-out mode [09:27…
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Earl Breon is a former active-duty United States Marine with over 25 years of experience in coaching and leadership development. He is the CEO and Founder of The Leadership Phalanx where he combines his civilian and military experiences with his love of history to bring you what he calls, "The 11 Shields of The Leadership Phalanx”. These shields wo…
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There’s no denying we’re in the midst of worldwide financial uncertainty, with disruptions in nearly every industry and widespread confusion across the board. It’s natural to take a look around and decide to hit the pause button. I’m going to level with you. You don’t have to cancel your startup plans, and you can keep the pandemic from blowing up …
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Gayathri Shukla is the founder of Campfire Kinship, a social enterprise on a mission to unlock the power of empathy through story-based solutions. She practices human-centered design and is also certified in an innovative method of storytelling called guided autobiography. We discuss: Entrepreneurship as a sense of calling [02:22] A journey to what…
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With clients like Amazon, Dell, Tik Tok, LinkedIn, eBay, Facebook and Peloton, Adam specializes in Executive Coaching, Leadership Development, Creating a “Winning Culture” and Career Transition. He works with industry leaders to strengthen leadership and communication skills. We discuss: Opportunities find you when you are ready for them [02:26] Ho…
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Jennifer J. Fondrevay is the Founder and Chief Humanity Officer of Day1 Ready™, an M&A consultancy that advises Fortune 500 companies, start-ups, and small businesses on the people challenges of business transitions. An advisor to senior and frontline leaders, Fondrevay ensures a company’s human component, such as culture, engagement, and employee …
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Tammy Gooler Loeb is the author of Work from the Inside Out: Break Through Nine Common Obstacles and Design a Career That Fulfills You. She is a career and executive coach, speaker, and facilitator who focuses on career satisfaction, and leadership development. Tammy’s clients represent many sectors and industries. We discuss: Finding a way to a ha…
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Diana George is the founder and president of By George HR Solutions. While working with small business owners, Diana found a common thread with most of her clients; the ability to hire employees that fit their company culture. We discuss: What it was like 2 years ago [02:54] How to know you’ve done a great job on a video call [04:11] Tricks to get …
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Lucia Knight is a midlife career satisfaction researcher and designer. She spent 20 years in the world of corporate headhunting in UK and Australia before embarking on her quest to design work that would be MUCH more satisfying. We discuss: A slowly dripping tap of career dissatisfaction [02:58] Feeling brave until you start feeling stupid [05:31] …
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Designer Sheryl Hammontree left the corporate world in 1993. Over the years, she realized that leaving corporate doesn’t necessarily mean you left the corporate habits back at the office. She was successfully going solo at her studio, but, the addiction to being busy and the need for approval left her feeling unfulfilled. Sheryl recently hired a bu…
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In a world where huge wins are so celebrated by the media, we often forget that no matter how far you’re going, you can only get there one step at a time. Baby steps may not be as glamorous as giant leaps, but in the long run they’ll take you a lot further, a lot faster. In this episode you will learn: The value of incremental change. About my clie…
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Ben Wolf, founder and CEO of Fractional Leadership, is the author of Fractional Leadership: Landing Executive Talent You Thought Was Out of Reach. He wrote his book and created www.FractionalLeadership.io to educate business owners and leaders on what Fractional Leadership is, how it works, and to help them find right-fit Fractional Leaders. As bac…
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Frank Agin is president of AmSpirit Business Connection, which empowers entrepreneurs, sales representatives and professionals to become successful through networking. We discuss: Jumping from a great job into the great unknown [02:00] How to start making a pathway to becoming successful [03:20] If you can’t bring in new business, you’re not runnin…
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Katherine Ann Byam (MBA, FCCA) is the wing-woman to your genius and a business resilience / organic growth consultant. As a strategic partner to leaders, she helps businesses design and embed effective strategies for responsible brand stewardship, to deliver outcomes that favor a wider stakeholder view. We discuss: The queen of transitions [02:36] …
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Karen Gershowitz started her career as a marketing researcher at American Express and Emery Worldwide. She was then a partner at BAI Global, a marketing consulting and research firm. In 1991 she founded Strategic Action Inc., a marketing strategy consultancy working with Fintech, performing arts and other not-for-profit institutions. We discuss: Tr…
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With a doctorate in clinical psychology and extensive studies in life coaching and consultancy, Dr. Andy Garrett has created a revolutionary personal development protocol - with his Authentic Growth Blueprint signature course. Dr. Andy also has a successful private practice in Newport Beach, CA - where he lives with his wife and two children. We di…
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Robin Merle has been a senior executive for billion-dollar nonprofit organizations. She’s raised more than a half-billion dollars in philanthropy during her nearly forty years in the field. We discuss: How to be resilient in the face of major career challenges [02:42] The path to adding meaning somewhere to somebody’s life [05:48] Why involuntary e…
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Doug C. Brown is the CEO of Business Success Factors, international best-selling author of the book Win-Win Selling: Unlocking Your Power for Profitability by Resolving Objections, and a nationally recognized sales revenue growth expert and consultant. We discuss: Lessons from the nonlinearity of careers [02:02] The dots that make career transition…
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With all of us so distanced from each other, I’ve posted a video version of this episode so we can all feel a little more connected. Check it out at startupdistillery.com/pandemic. So much seems up in the air and out of our control right now. To take back some of that control, I’ve been focusing on the things I can do — and I’ve been having my clie…
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Tamara Lashchyk is a Career & Business Coach who helps mid-late career professionals reinvent their careers. We discuss: Struggling with the culture of HR [02:38] Why you can’t outsmart your boss [04:52] Reasons to quit a job even when you’re the top performer [09:08] The number one reason for job dissatisfaction [12:54] Life is a blank sheet of pa…
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