Pete talks to Michael Gerber, author of the E Myth series of books and Awakening the Entrepreneur Within, about how he became a best-selling author and small business guru. They also discuss some of Michaels latest projects. -= 7 Levers Report =- http://7leversreport.com - Find out more about the 7 Levers of business and how to double your profits …

Perry Marshall, Adwords Expert and Author of “80/20 Sales and Marketing” talks to Pete about the 80/20 principle, how it can be applied to every part of a business, and why people often stop applying it too soon and miss out on the biggest wins. -= 7 Levers Report =- http://7leversreport.com - Find out more about the 7 Levers of business -= Links =…

Alec Lynch is one of the founders of DesignCrowd, a marketplace for crowdsourced design services. He talks to Pete about the challenges (and benefits) of getting investment and also gives some great tips on using the DesignCrowd service successfully. -= 7 Levers Report =- http://7leversreport.com - Find out more about the 7 Levers of business -= Li…

Phil Barham took My Family(TM) Stickers from an idea to a business that has sold 8 million stickers in 23 countries. Pete talks to Phil about the critical elements of identifying his market, supporting his retail outlets and taking massive action. -= Links =- - Online http://www.thestickerfamily.com.au - Phil's Site http://7leversreport.com - Find …

What would you do if you had another month to work on your business every year? Pete and Dom discuss how anyone can easily achieve this, and what you can do to make the most of this time. -= Links =- - Online Download The 7 Levers Report - http://7leversreport.com - Books You can try out a lot of the books we recommend in audio format with Audible:…

Dan Coyle is the author of The Talent Code, a book about how some of the world’s most successful athletes train and develop their talent. There are a lot of lessons in the book for all walks of life, not just sport, and he discusses these with Pete. -= Links =- - Online http://thetalentcode.com - Dan's Site - Books The Talent Code - Dan Coyle Amazo…

Joe Sugarman is the author of Triggers, The AdWeek Copywriting Handbook and The 7 Forces of Success, as well as being a pioneer of many marketing techniques we use today, like taking credit card orders via toll-free numbers and the use of TV infomercials. -= Links =- - Books Triggers - Joe Sugarman Amazon: http://preneurmarketing.com/triggersbook T…

As part of our retrospective series, here is Pete talking with multiple New York Times Best Selling Author, Entrepreneur, Angel Investor and all round superstar Tim Ferriss. They talk about the 4 Hour Chef book and many other marketing-related topics. -= Links =- - Online: http://4hourchef.com - The Official Site for the 4 Hour Chef Book - Books: T…

As part of our retrospective series, here is Pete talking with Robert Greene, author of 48 Laws of Power, The 33 Strategies of War. The 50th Law and Mastery. They talk about the paths people take to become a master of their chosen field. -= Links =- - Online Robert's Site - http://powerseductionandwar.com Download The 7 Levers Report - http://7leve…

As part of our retrospective series, here is our show about Low Hanging Fruit - simple marketing and business ideas that everyone can use to improve one or more of the Seven Levers of Business. -= Links =- - Online Download The 7 Levers Report - http://7leversreport.com - Books You can try out a lot of the books we recommend in audio format with Au…

As part of our retrospective series, here is our show about Marketing Myths, where we look at common marketing ideas that you might hear about, and why they are not always such a good idea. -= Links =- - Online Download The 7 Levers Report - http://7leversreport.com - Books You can try out a lot of the books we recommend in audio format with Audibl…

As part of our retrospective series, here is our show about Core vs Mechanics: which tasks add the most value to your business, the core ones that you should do yourself, and which ones are mechanical, the ones that you can outsource to someone else. -= Links =- - Online Download The 7 Levers Report - http://7leversreport.com - Books You can try ou…

As part of our retrospective series, here is a show that was first published 3 years ago. The main topic was Numbers: why they are important to your business, which ones matter, and why it's important to view them the right way. -= Links =- - Online Download The 7 Levers Report - http://7leversreport.com - Books You can try out a lot of the books w…

This week, Pete and Dom focus on another of the 7 Levers of Business: Increasing your transactions per client. They discuss the fundamentals, as well as give lots of examples you can implement yourself to improve this part of your business. -= Links =- - Online Download The 7 Levers Report - http://7leversreport.com - Books Scientific Advertising -…

This week, Pete talks to Toby Jenkins from Blue Wire Media, Co-Author of Web marketing That Works, about the book, about their Web Marketing business, and how they have grown from a very simple beginning by leveraging partnerships and frameworks. -= Links =- - Online http://www.bluewiremedia.com.au - Toby's Site http://www.bluewiremedia.com.au/book…

This week, Pete and Dom focus on another of the 7 Levers of Business: Increasing your average item value. In the simplest terms this could be as easy as raising your prices, but they also discuss other approaches if this is not an option. -= Links =- - Books The Basics of Process Mapping - Robert Damelio Amazon: http://preneurmarketing.com/processm…

This week, Pete talks to Joe Cross, producer of the film, "Fat, Sick and Nearly Dead". They talk about how Joe came to make the movie, the journey he took in filming and promoting it, and the business he has developed around it. -= Links =- - Online Joe Cross's Web Site - http://www.rebootwithjoe.com Video: How Pete Relaunched his MCG Campaign - ht…

This week Pete and Dom talk about increasing the number of items you sell in each transaction (one of the Seven Levers of Business). They discuss why this is good for your business and give lots of examples of how you can do this in your own business. -= Links =- - Online Preneur Marketing Internship - http://preneurmarketing.com/essays/preneur-gro…

Pete talks to his friend Dave Jenyns about how they met and how they both had the idea to sell the MCG at the same time. They also discuss the importance of taking action on your ideas (before someone else does). -= We're Looking for Case Studies =- Pete is looking for people to feature as case studies on http://www.preneurmarketing.com - email sup…

In this show, Pete and Dom talk about Opt-Ins (one of the Seven Levers of Business): what they are, why they are important, and how you can get more of them. They also discuss what an opt-in might look like for various businesses. -= Links =- - Online Preneur Marketing Internship - http://preneurmarketing.com/essays/preneur-group-internship-opportu…

Pete talks to Mark McDonald of Appster, an Australian company that specialises in Mobile App Development (with a very impressive client list). They talk about the business models behind apps, and Mark gives some tips for creating successful apps. -= Links =- - Online Appster, Mark's App Development Company - http://www.appster.com.au Get a copy of …

Pete and Dom discuss a framework for improving the conversions of any website by focusing on the needs of the visitor instead of what you want to tell them. This framework comes from Pete’s free “VD Report” that he originally published on his web site. -= We're Looking for Case Studies =- Pete is looking for people to feature as case studies on htt…

Pete talks to author Ben Angel about his new book, Flee 9 to 5, and the many frameworks for success that it contains. They talk about personal branding, frameworks for product strategy and for Social Media Marketing Strategy among other topics. -= We're Looking for Case Studies =- Pete is looking for people to feature as case studies on http://www.…

In this show, Pete talks to Dr Jason Fox, author of The Game Changer. They discuss motivation, and how you can use the principles behind games to motivate yourself and others. They also talk about goal setting and measuring progress. -= Win Stuff! =- If you act fast, you can win a copy of Dr Fox's book. To enter this competition, just visit: http:/…

Pete and Dom discuss the principles in Neil Rackham’s SPIN Selling technique for making high-value sales, then they apply the the techniques to the 7 Levers of Business to show how you can benefit from them, whatever your product or service. Pete has a couple of consulting/strategy session spots available - email support@preneurgroup.com for more d…

Pete talks to Jon Acuff, author of Quitter about his new book, Start: Punch Fear in the Face, Escape Average and Do Work That Matters. They talk about entrepreneurship, chasing your dreams, personal branding and many other topics. -= Win Stuff! =- In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’…

This week, Pete and Dom discuss some of the lessons learned from Pete’s recent consulting sessions, and Pete highlights some interesting common issues that he identified after talking to many members of the Preneur Community one to one. Pete has a couple of consulting/strategy session spots available - email support@preneurgroup.com for more detail…

Pete talks to Penny Elmslie of Xero Accounting Software about their recent marketing campaign, and about the unique challenges of marketing and selling via a community of resellers and parters rather than direct to the end customer. -= Win Stuff! =- In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Do…

To start the year, Pete and Dom look back at 2013 and give awards to the things that made the most difference in their lives throughout the year. Follow along and see if you agree, or leave a comment if there's something you think they missed. -= Win Stuff! =- In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham…

This week, Pete and Dom discuss the topic of automation. Specifically, they talk about when to start automating processes in your business, and when automation is a bad idea that could potentially damage your business. -= Win Stuff! =- We regularly receive copies of books (and other goodies) from the authors we feature to give away to PreneurCast l…

This week, we feature an interview Pete did with Alejandro Reyes of the Get Internet Famous podcast. Alejandro talks to Pete about the strategies and tactics people can use to enhance their profile in an online setting. -= Win Stuff! =- We regularly receive copies of books (and other goodies) from the authors we feature to give away to PreneurCast …

In another Foundation Episode, Dom talks about Vision, Strategy and Tactics. He gives clear definitions for these popular (but often misunderstood) terms, explains how they fit into your business, and talks about the possible pitfalls of each one. -= Win Stuff! =- We regularly receive copies of books (and other goodies) from the authors we feature …

This week we feature an interview Pete did with Alan Fawcett of the Infinite Pie podcast. Alan talks to Pete about how he got started, where he gets his ideas, and how he goes from idea to implementation. -= Win Stuff! =- We regularly receive copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners. To e…

Dom presents another Foundation episode, this week talking about the importance of knowing who your customers are. This is put into the context of the 7 Levers of Business to show how some simple insights can help improve your profits. -= Win Stuff! =- We regularly receive copies of books (and other goodies) from the authors we feature to give away…

This week, Pete talks to Jenny Radcliffe, and expert in non-verbal communication, specifically when applied to negotiation and deception detection. They discuss how to effectively prepare for a negotiation, and some simple ways to spot a deception. -= PRENEURCAST HAS MOVED =- PreneurCast has a new home over at http://preneurmarketing.com -= Win Stu…

This week, Pete and Dom discuss what is the most important skill to learn in any business, regardless of whether it is online or offline, and it's probably not what you think. Take a look at Pete's PDF on this topic here: http://preneurmarketing.com/business-building/know-important-skill-master-business/ -= PRENEURCAST HAS MOVED =- PreneurCast has …

This week, Pete talks with Josh Kaufman, author of The Personal MBA, about his new book The First 20 Hours - How to Learn Anything FAST. They discuss how to identify the core elements of any skill, and how to rapidly reach competency in any field. -= PRENEURCAST HAS MOVED =- PreneurCast has a new home over at http://preneurmarketing.com -= Win Stuf…

In another foundation episode, Dom talks about one of the basic mistakes many businesses make when marketing themselves: not being clear about what services or products they offer. -= PRENEURCAST HAS MOVED =- PreneurCast has a new home over at http://preneurmarketing.com -= Win Stuff! =- We are now regularly receiving copies of books (and other goo…

Pete talks with Nicole Lipkin, author of What Keeps Leaders Up At Night, about the challenges of leadership. They talk about the qualities of a leader, whether you are a business owner or manager with staff, or an entrepreneur managing a remote team. -= PRENEURCAST HAS MOVED =- PreneurCast has a new home over at http://preneurmarketing.com -= Win S…

Pete and Dom discuss their tips for using Social Media platforms (like Twitter, Facebook and YouTube) to promote yourself and your business, including tips on what not to do and why. The main points covered in this show are: * A definition of Social Media * Go where the hungry crowd is * The Marketing Symphony * Social Media for you vs your brand *…

This week, Pete talks to Richie Norton, author of The Power of Starting Something Stupid, about his book, and about getting the most from your life and your business by getting started and trying out your ideas. -= PRENEURCAST HAS MOVED =- PreneurCast has a new home over at http://preneurmarketing.com -= Links =- - Books The Power of Starting Somet…

This week, Pete and Dom finish off the Q&A Questions from Episode 100, their live Q&A session. Questions covered in this episode include: - Should I focus on promoting myself as a leader in the field, or promoting my business? - How do we find the time to do everything and spend time with our families? - Whens the most productive time to write copy…

This week, Dom talks to Joanna Weibe of Copyhackers about their latest eBook, The Startup Guide to Differentiation. They discuss why differentiating yourself or your business from your competition is important, and some quick tips to get you started. Dom is also starting a 7 Day Challenge to create a Digital Magazine using Ed Dale's MagCast platfor…

In a special edition, Pete talks to Ed Dale about Venue Theory, and why you should be aware of this if you are trying to reach your customers with your marketing messages and information products. They also talk about Ed's MagCast Publishing Platform. Ed is currently opening access to his Digital Magazine Publishing platform, MagCast, to the public…

This week, Pete talks to James Altucher, author of Choose Yourself. James talks about his very varied history, and how that helped him realise why it's important to look after yourself in order to be able to look after your business. Pete also mentions Venue Theory, which is discussed in more detail in this video from Ed Dale: http://www.preneurmar…

This week, Pete and Dom recommend some books to put on your reading list (especially if you are off on holiday). There are some old classics from Dom and some new suggestions from Pete, so there should be something for everyone. -= Links =- - Dom's Recommended Books: The E-Myth Revisited - Michael E. Gerber Built to Sell - John Warillow The Lean St…

This week, Pete talks to Michael Port, author of Book Yourself Solid, and recently the Illustrated version of the same book. Among other topics, they discuss the importance of knowing your target market and of staying in touch with people. -= Links =- - Books Book Yourself Solid Illustrated - Michael's Book - Online http://contactually.com/bys - Cu…

This week, Pete and Dom talk about the important conversations you need to have (and how to have them) with joint venture partners, business partners, your boss or your clients to make sure that everyone understands the important details of a deal. -= Win Stuff! =- We are now regularly receiving copies of books from the authors we feature (and othe…

This week, Pete talks to Brian Cohen, author of What Every Angel Investor Wants You To Know, about his book, and about what makes a business interesting to investors. There's some important lessons here for everyone, though. -= Get a Discount on Brian's Book =- We secured a discount for anyone wishing to buy a copy of Brian's book. Go to: http://pr…

To celebrate the 100th episode of the Podcast, Pete and Dom hosted a live Q&A session, and were joined by a whole host of PreneurCast listeners who asked their most pressing questions and got answers live on the call. -= Win Stuff! =- We are now regularly receiving copies of books from the authors we feature (and other goodies) to give away to Pren…