What's on the Bark Side this week? In this episode, Dr. Ivan Zak and Dr. Gerardo Poli explore effective marketing strategies for launching a veterinary clinic. They highlight the importance of early marketing efforts, including building relationships with referring veterinarians, utilizing signage and banners, and creating awareness through social …

What's on the Bark Side this week? In this episode, Dr. Ivan Zak and Dr. Gerardo Poli discuss the challenges of launching a new veterinary hospital, focusing on the financial and operational difficulties faced during the initial months. They highlight the common struggles such as initial slow client traffic, unexpected costs like delays in construc…

What's on the Bark Side this week? In this episode, Dr. Ivan Zak and Dr. Gerardo Poli discuss the importance of preparing a veterinary team for a new hospital opening. They emphasize the importance of building a strong team culture, trust, and discipline through structured meetings and transparent communication. Dr. Poli and Dr. Zak share personal …

What's on the Bark Side this week? In this episode, Dr. Ivan Zak and Dr. Gerardo Poli discuss the challenges of constructing and managing a veterinary clinic. They chat about contractor management, setting project deadlines, financial planning, employee engagement, and provide practical tips to help you build a successful and efficient veterinary c…

What's on the Bark Side this week? This week, Dr. Ivan Zak and Dr. Gerardo Poli discuss key considerations for veterinary business owners when planning to construct or renovate their facilities. They reveal the challenges of choosing an optimal location for the clinic, selecting experienced contractors, determining the number of rooms, designing th…

What's on the Bark Side this week? In this episode of the Bark Side, Dr. Ivan Zak and Dr. Gerardo Poli focus on the key aspects of establishing a veterinary practice. They discuss the process of developing a solid business plan with financial projections, choosing the right location, and deciding whether to buy, build, or lease. Helpful links: • Ou…

What's on the Bark Side this week? This week, Dr. Ivan Zak and Gerardo Poli discuss the trends and impact of consolidation in the veterinary industry and various business models, from solo practices to multi-practice setups, urgent care, and mobile clinics. They reveal the challenges large consolidators face and the opportunities emerging for priva…

What's on the Bark Side this week? In this episode of The Bark Side, Dr. Gerardo Poli and Dr. Ivan Zak continue discussing entrepreneurship in the veterinary industry, focusing on two key aspects: entrepreneurial traits and emotional intelligence. Their discussion begins with exploring entrepreneurial traits such as risk tolerance and the ability t…

What's on the Bark Side this week? Dr. Gerardo Poli and Dr. Ivan Zak talk about entrepreneurship in veterinary practice in this episode. They share insights on building and managing a clinic, covering key topics like identifying a unique business opportunity, developing a business plan (using the Business Model Canvas), obtaining funding through ba…

What's on the Bark Side this week? This week, Dr. Gerardo Poli and Dr. Ivan Zak announce a pivot in the podcast format from standalone episodes to more structured seasons focusing on specific topics. They outline the themes for upcoming seasons, which will include the digital transformation of veterinary clinics, business acumen, team building, and…

What's on the Bark Side this week? Dr. Gerardo Poli and Dr. Ivan Zak discuss the integration of technology into veterinary clinics to enhance the customer experience and streamline processes. The conversation covers various aspects of technology implementation, including VoIP telephony for efficient client communication, software for appointment bo…

What's on the Bark Side this week? Dr. Gerardo Poli and Dr. Ivan Zak continue delving into the utilization of Artificial Intelligence in veterinary practice management. They explore how AI can be used to improve reception team communication skills, analyze client phone calls, enhance client communication, and optimize record-keeping for profitabili…

What's on the Bark Side this week? Dr. Gerardo Poli and Dr. Ivan Zak discuss the potential of AI in optimizing HR processes within veterinary businesses, making them more efficient, data-driven, and employee-centered. They cover various aspects of HR management, including job advertising, candidate assessment, interview questions, onboarding proced…

What's on the Bark Side this week? Dr. Gerrdo Poli and Dr. Ivan Zak discuss the potential applications of artificial intelligence (AI) in the veterinary field. They discussed various categories where AI can be leveraged, focusing on how it can support business owners and streamline day-to-day operations. Dr. Poli explains how AI can benefit various…

What's on the Bark Side this week? This episode focuses on the crucial topic of inventory management in veterinary clinics, emphasizing its impact on clinic profitability. Dr. Zak and Dr. Poli stress the significance of avoiding overstocking and provide insights into streamlining stocktaking processes by using technology. Helpful links: Inventory A…

What's on the Bark Side this week? Dr. Poli and Dr. Zak talk about the balanced scorecard approach for measuring veterinary business success and growth. They introduce this concept, which focuses on five key areas for holistic business growth: team development, innovation, business operations, patient care, and client experience. The conversation a…

What's on the Bark Side this week? In this episode, Dr. Ivan Zak and Dr. Gerardo Poli address the importance of financial management in veterinary clinics. The conversation covers topics such as the financial literacy of veterinary business owners, the need for the entire team to understand the financial aspects, and the role of open book managemen…

What's on the Bark Side this week? Dr. Ivan Zak and Dr. Gerardo Poli discuss marketing in veterinary practices, emphasizing the need for strategic planning, understanding the target audience, and aligning marketing efforts with business goals. They share their approach to online reviews, delving into insightful stories and lessons on encouraging cl…

What's on the Bark Side this week? In this episode, Dr. Ivan Zak and Dr. Gerardo Poli discuss essential business skills for veterinarians, focusing on client relationships. The conversation delves into the importance of client retention and the challenges of maintaining loyalty in veterinary practices. They share strategies for effective communicat…

What's on the Bark Side this week? This week Dr. Poli and Dr. Zak discuss the crucial role of leadership, culture, and values in building a strong team in the veterinary business. They delve into the various stages of team building, from hiring to onboarding, and highlight the leader's pivotal role in shaping the team culture. Helpful links: Our Li…

What's on the Bark Side this week? Dr. Ivan Zak and Dr. Gerardo Poli uncover the key pillars of running a successful veterinary business, emphasizing the importance of business skills alongside veterinary expertise. They emphasize the need for veterinarians to develop strong business skills to effectively manage and grow their practices, covering c…

What's on the Bark Side this week? In the second episode of The Bark Side, Dr. Gerardo Poli and Dr. Ivan Zak discuss a structured approach to building and scaling veterinary businesses using a framework called "Three P and Three S". They explain how veterinary clinics can grow by adopting 3P and 3S elements, drawing from real-life experiences. Help…

What's on the Bark Side this week? Dr. Ivan Zak and Dr. Gerardo Poli discuss the challenges faced by veterinarians who aspire to transition from working for someone to becoming business owners. They touch upon various topics related to this transition, including financial security, autonomy, mastery, leadership, and the importance of establishing c…

In the teaser of The Bark Side podcast, hosts Dr. Ivan Zak and Dr. Gerardo Poli introduce themselves and their mission to help veterinary professionals and practice owners succeed by sharing the expertise, strategies, and tools from big corporations.By Dr. Ivan Zak and Dr. Gerardo Poli