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When navigating the hyper-cluttered marketing landscape, you'll need to do things a little differently to stand out. Let’s go off-road, shall we? Janet Carlson, CEO of the 111 Group, will be interviewing the people and brands who are rocking it off-road and bringing fresh thinking to those considering a new path for their brand.
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show series
 
In the season one finale of Off-Road Marketing, Janet talks with Lee McKnight, the VP of Sales for RSW, a firm that helps marketing agencies develop their business. They discuss what makes an agency stand out, the biggest mistakes agencies make when it comes to new business and how to specialize without losing your versatility. Please joins us in S…
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In part two of this episode of Off-Road Marketing, Janet continues her chat with Kerry Donahue, executive producer of The Refresh from Insider, public radio journalist, editor and instructor. They dive into cross promotion between podcasts, asking for help and Kerry's theory of how the audio format can naturally foster empathy from the audience. Tu…
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In part one of this episode of Off-Road Marketing, Janet talks with Kerry Donahue, executive producer of The Refresh from Insider, public radio journalist, editor and instructor. They discuss how The Refresh is able to update news in real time, melding the immediacy of live radio news with the on-demand features of a podcast. They also touch on the…
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In this episode of Off-Road Marketing, Janet talks with Joanne Borduas, the CEO of Community Health & Wellness Center. They talk about the concept of community health, the social determinants of healthcare and treating “the whole person." Tune in every other Friday, because seriously, the world needs more outside the damn box kind of thinking!…
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In part two of this episode of Off-Road Marketing, Janet continues her chat with Dr. David Dantzker, the former President of North Shore LIJ, a major healthcare system that has since merged into Northwell Health. They discuss how healthcare marketing has evolved with the rise of tech, physician marketing and how hospitals market themselves based on…
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In part one of this episode of Off-Road Marketing, Janet talks with Dr. David Dantzker, the former President of North Shore LIJ, a major healthcare system that has since merged into Northwell Health. They discuss how healthcare marketing has evolved with the rise of tech, hospital consolidation and why healthcare systems have to market themselves c…
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In this episode of Off-Road Marketing, Janet talks with Mike Myers, Managing Director of CrowdPharm, a firm that uses a global network of top talent to crowdsource creative work. They talk about pairing the most qualified creative leaders to each project, positioning for remote work in healthcare advertising, and what is next for the industry. Tune…
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In this episode of Off-Road Marketing, host Janet talks with Lindsey Maloney, the owner, of Mobile Care Partners of Connecticut. They talk about Lindey's path to nursing, the barriers and socio-economic aspects of rural healthcare, and why a mobile practice was the right fit for the area. Tune in every other Friday, because seriously, the world nee…
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In part two of this episode of Off-Road Marketing, host Janet Carlson chats with Greg Clow, Director of the AAB Showcase Awards. An advertising award show judged by the creatives and clients themselves. They discuss the genesis of the awards, the judging process and how AAB uncovers many talented creatives who are doing great work, that nobody is s…
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In part one of this episode of Off-Road Marketing, host Janet Carlson chats with Greg Clow, Director of the AAB Showcase Awards. An advertising award show judged by the creatives and clients themselves. They discuss the genesis of the awards, the judging process and how AAB uncovers many talented creatives who are doing great work, that nobody is s…
  continue reading
 
In this episode of Off-Road Marketing, host Janet Carlson chats with Gina Cothey, SVP of Global Marketing for moo.com. They discuss pivoting during covid, delivering delight, and going above and beyond to enrich the consumer experience. Tune in every other Friday, because seriously, the world needs more outside the damn box kind of thinking!…
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In part 2 of this episode of Off-Road Marketing, host Janet Carlson continues her talk with Dr. Arthur Maerlender, neuropsychologist and author of Concussion Competencies. They dive deep into one of the fastest growing illnesses in America... concussions. Why do we keep hearing so much about them? Are they all the same? How are they impacting youth…
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In part 1 of this episode of Off-Road Marketing, host Janet Carlson talks with Dr. Arthur Maerlender, neuropsychologist and author of Concussion Competencies. They dive deep into one of the fastest growing illnesses in America... concussions. Why do we keep hearing so much about them? Are they all the same? How are they impacting youth and professi…
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In this episode of Off-Road Marketing, host Janet Carlson sits down with Neil Frauenglass, Chief Marketing Officer of Visit Philadelphia. They discuss destination marketing, the off-road 'Pack Light, Plan Big' fanny pack campaign and the unique challenges of marketing a product you don't own. Tune in every other Friday, because seriously, the world…
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In Episode #6 of Off-Road Marketing, host Janet Carlson sits down with Charmaine Seavy, media planner and CEO at CV Media, Inc. They discuss what its like working together on media buys for campaigns, real target markets, and the most underutilized strategies small businesses can use to reach their customers. Tune in every other Friday, because ser…
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In Episode #5 of Off-Road Marketing, host Janet Carlson talks with Louie Keen, the Mayor of URANUS, Missouri and owner of the Uranus Fudge Factory and General Store . This high brow discussion touches on vintage marketing, understanding your market, and Louie's inspiration for this...unique venture. Tune in every other Friday, because seriously, th…
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In Episode #4 of Off-Road Marketing, host Janet Carlson sits down with Peter Cordeau, President at Norwalk Hospital. They discuss what its like working together on campaigns for the hospital and their thoughts on going off-road in the medical space. Tune in every other Friday, because seriously, the world needs more outside the damn box kind of thi…
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In the Episode #3 of Off-Road Marketing, host Janet Carlson sits down with Cameron "Cam" Day, one of the most talented copywriters in advertising and the son of Chiat/Day co-founder, Guy Day. In Part 2 of this episode, we discuss Cam's insightful, game-changing and truly off-road work on the Wyoming Anti-Drinking campaign, and the Land Rover Campai…
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In the Episode #2 of Off-Road Marketing, host Janet Carlson sits down with Cameron "Cam" Day, one of the most talented copywriters in advertising and the son of Chiat/Day co-founder, Guy Day. In Part 1 of this episode, we discuss Cam's incredible, truly off-road work on the Wyoming Tourism campaign and the 7-11 campaign, along with thoughts on how …
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In the pilot episode of Off-Road Marketing, host Janet Carlson sits down with Bill Thomas, co-host of the crime podcast “Mind Over Murder”. Together, we introduce this podcast, the role Bill played and discuss how he went off-road in the true crime space. Tune in every other Friday, because damn, more brands need to break out from the pack and find…
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