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DriveWithDave.com is about luxury without excess, understated elegance, and timeless…not trendy. From automobiles to homes, international travel, and food & beverage, I’ve become passionate about sharing my experiences and those of trusted sources, to inspire and enrich a shared lifestyle. On my podcasts, I often focus on owners of the most desirable cars on the planet, and key players in the exotic car community. I get to explore our shared passion for cars and I their valuable insights int ...
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Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potent ...
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Welcome to the Mile Marker podcast where we dive into the world of digital transformation for fleets. We will bring you the insights, trends and best practices to keep your fleet-based business moving forward all brought to you by Ridecell.
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426: Cortland’s New Approach to Branding Multifamily Housing with EVP of Revenue Operations, Tim Hermeling
43:11
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In this episode, you'll learn about: The role of Revenue Operations Cortland’s unique approach to branding, awareness, and rethinking marketing as an investment rather than an expense The importance of peer-to-peer recommendations and how Cortland manages their online brand reputation Tim Hermeling is EVP of Revenue Operations at Cortland. He is a …
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Newbie or seasoned driver, road racing is a sport that demands the right car, the right mindset, and lots of practice. If you have decided you want to drive fast on the race track, you will want to meet Bart Wolf. People kept telling me how this guy in Wisconsin was truly passionate about helping amateur racing enthusiasts experience the thrill of …
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Revolutionizing Fleet Management: A Masterclass with Rick Bell
43:44
43:44
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Join us on this episode of Mile Marker as we sit down with Rick Bell, managing partner at the Merlin Group and a trailblazer in fleet management and last-mile solutions. From his strategic roles at Merchants Fleet to founding Merlin Group, Rick shares insights on innovative approaches in both ICE and EV platforms, the evolution of fleet management,…
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425: Marketing Strategies to AVOID Repeat Customers with the CMO of National Debt Relief, Jeff Biesman
39:49
39:49
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Jeff Biesman grew up in Texas with dreams of being an NFL GM. While those dreams didn't pan out, he learned a lot along the way and decided to heed the advice he received to separate his hobbies from his career and went on to grow his marketing skill set in a very purposeful way. His path started in CPG product marketing with Converse, LA Gear, and…
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424: Frustrated with 3rd Party Data Quality? Intuit SMB MediaLabs is Offering a New Solution with Dave Raggio, VP of Marketing
29:52
29:52
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Dave Raggio holds dual roles as Vice President of QuickBooks Acquisition Marketing and Intuit SMB MediaLabs. He began his studies in aerospace engineering at Auburn, but found his passion for marketing while running a triathlon team and helping athletes at this school secure scholarships. After graduation, he started off in the agency world, seekin…
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423: How Affirm is Competing with Credit Cards and Driving Growth with VP of Marketing & Communications, Erika White
44:09
44:09
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Erika White is the Vice President of Marketing and Communications at Affirm. While she has experienced great success in her career, as a child, she was a rambunctious and highly social student who was told she was wasting her potential. However, one special teacher believed in her, challenged her, and got her to see the potential in herself. That l…
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Driving Innovation in Fleet Management (Susan Miller)
34:19
34:19
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In this episode of the Mile Marker podcast, fleet veteran and luminary, Susan Miller joins to reflect on the rapid evolution of the industry and her roles within it. With over 36 years in fleet management, including 29 years at McDonald's and more than seven at Geotab, Susan's journey is nothing short of remarkable. Now an independent consultant, S…
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422: Asking the Right Question and Staying Relevant on Social Media with Hootsuite CMO, Elina Vilk
35:52
35:52
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Elina Vilk has been the Chief Marketing Officer at Hootsuite since August 2023. She has more than two decades of experience in the industry, but her love of marketing started years before that, when she was a 12-year-old refugee immigrant who had to raise money to get to her 8th grade graduation by being the top candy salesman at her school. Elina …
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Exploring the Future of Captive Finance (Jeff Paul)
34:45
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In this episode of the Mile Marker podcast, Jeff Paul of Deloitte discusses the evolving role of OEM captive finance. He explores leasing trends, the impact of digital transformation, and the future of automotive mobility. Topics include the rise of electric vehicles, subscription models, and the integration of AI and telematics data. https://ridec…
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421: Important Findings from the CMO Survey with Christine Moorman, Sr. Professor of Business Administration at Duke University
42:52
42:52
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Christine Moorman is the T. Austin Finch Senior Professor of Business Administration at the Fuqua School of Business at Duke University, where her research explores how consumers, managers, organizations, and financial markets learn about and use marketing knowledge. Christine tells us she didn't set out to become a professor, but through the encou…
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420: How to Find and Use Reputation Data with Liz Carter, CMO at Reputation
35:11
35:11
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Liz Carter has been in marketing for over 20 years and has been a CMO for the past four years. First at ServiceMax and now at Reputation. Liz grew up in a small town in North Carolina, where her family runs a hosiery manufacturing company. Eager to venture out, she moved to Atlanta, where she began doing gig work to pay the bills. Eventually, in 20…
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The Future of Automotive with Industry Veteran, Ed Garsten
37:52
37:52
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Join us as we chat with automotive industry veteran and Forbes Contributor, Ed Garsten, as he shares his insights on the changing automotive landscape, from groundbreaking technologies to innovative business models. We have a fun conversation about electric vehicles, autonomous tech, the future of car ownership, and what's ahead in the world of car…
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419: The Fundamentals of Great Leadership with Mark Miller, former VP of High-Performance Leadership at Chick-fil-A and WSJ bestselling author
45:34
45:34
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Mark Miller is a Wall Street Journal and international best-selling author with over one million books in print in more than twenty-five languages. He is a storyteller, photographer, lifelong learner, and the embodiment of a servant leader. For almost 45 years, he was the Vice President of High-Performance Leadership at Chick-fil-A, and today, Mark…
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418: How to Market Effectively Without Third-Party Data with Jeremy King, Founder and CEO at Attest
44:38
44:38
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Jeremy King is an ocean creature enthusiast as well as the founder and CEO of Attest, a highly successful consumer research SaaS company. Jeremy started his career as a scientist, focusing on genetics, ecology, and animal behavior. He worked for McKinsey & Company for nine years and holds an MBA from Harvard Business School. Attest has headquarters…
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Independent Rental Companies - Filling a Niche and Finding Growth (Trent Gifford)
36:56
36:56
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This episode features Trent Gifford, founder and president of the Independent Car Rental Association, where he talks about how small and independent rental companies have found specific niches to serve and drive growth in their businesses. Are you an independent car rental business owner? What challenges and opportunities are you seeing in the mark…
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417: How to Improve Customer Engagement and Rethink Your Channel Mix with Spencer Burke, SVP of Growth at Braze
38:28
38:28
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Spencer Burke is a girl dad to two young daughters, an experience that has helped him hone the patience and listening skills he needs as the senior vice president of growth at Braze. Spencer got his master's degree in information systems from the London School of Economics and started his career at PwC as a management consultant before joining Braz…
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416: A Masterclass in Design with Mauro Porcini, Chief Design Officer at PepsiCo
53:19
53:19
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Mauro Porcini is a widely known design thought leader, author, and first-ever Chief Design Officer at PepsiCo. He is also a presenter and judge on the TV shows New York by Design and America by Design on CBS and Amazon Prime Video. Mauro is from Italy, where he studied design in Milan and did his thesis on wearable technology with Philips Design. A…
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415: How ETS is Rebranding and Evolving with Michelle Froah, Chief Marketing and Innovation Officer
43:48
43:48
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On the show today, Alan and Michelle talk about her career journey, the ETS rebrand, the uniqueness of her current role, and why more organizations should be thinking of a similar structure at the leadership level. ETS's focus on people and mission of driving human progress forward is what drew Michelle to the company. As Chief Marketing and Innova…
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414: Bubble Goods is Offering a New Avenue for Food Brands with Founder and CEO Jessica Young
28:43
28:43
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In this episode, Alan and Jessica talk about Bubble Goods, who it serves, and how they are helping emerging food brands and unique consumers alike. Jessica Young is a fan of Fufu and the founder and CEO of Bubble Goods. With 10+ years in the food and wellness industry, Jessica saw a gap in the market: food brands were innovating (specifically in th…
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413: Creative Destruction at Calendly with Chief Revenue Officer Jessica Gilmartin
28:15
28:15
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In this episode, Alan and Jessica talk about the evolution of Calendly from serving solopreneurs to enterprise organizations, the success factors that have made that shift possible, how she thinks about the RIO and effectiveness of marketing spend, and balancing the need to drive results and be creative through “creative destruction.”. Jessica Gilm…
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412: How can we Trust AI? with Jacqueline Woods, CMO at Teradata
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48:08
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Jacqueline Woods is the Chief Marketing Officer for Teradata, the cloud analytics and data platform for AI, headquartered in San Diego, California. Jacqueline joined Teradata from NielsenIQ, where she was a member of the executive leadership team and Global Chief Marketing and Communications Officer. She also spent nearly 10 years as CMO of the IBM…
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What 2024 Will Hold for Fleets? (Chris Brown)
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Today we talk with Chris Brown, Associate Publisher at Bobit Media, about what we can expect to see with the fleet industry in 2024. Electrification, AI, shared, autonomous, sales… we cover it all. And stick around for the lighting round! https://ridecell.com/ https://www.linkedin.com/company/ridecell/ https://twitter.com/ridecell…
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411: How citizenM Hotels are Disrupting the Hospitality Industry with Chief Marketing Officer Robin Chadha
38:32
38:32
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In this episode, Alan and Robin discuss his path from Wall Street to citizenM, their focus on affordable luxury, the innovations they are bringing to the hospitality industry, and who they are working to serve. Robin also tells us about their unique citizensOf campaign and how it is helping them integrate into communities, as well as their partners…
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Electric Trucks Are More Than Just Semis (Alexander Voets)
29:47
29:47
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When you think electric trucks, you probably think of huge semi trucks. But there are hundreds of other types of trucks that need to start transitioning to electric, and how the heck will that happen? Tune into this conversation with Alexander Voets, General Manager of Velocity EV to learn about first steps to electrification and how to navigate al…
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410: Circle has Community Building Down to a Science with Andy Guttormsen, Co-Founder and Chief Revenue Officer
45:34
45:34
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In this episode, Alan and Andy discuss his path to creating Circle, how to build community, best practices and takeaways for community builders, how to build a great member experience, how to find the right members for your community, and much more! Andy Guttormsen is the co-founder and chief revenue officer of Circle, an all-in-one community platf…
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409: Offering Solo Travel as a Solution for Loneliness with Lee Thompson, Co-Founder & CMO of Flash Pack
37:30
37:30
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Lee Thompson is the co-founder and CMO of Flash Pack, a travel brand dedicated to small group adventures rooted in friendship that he founded with his now wife and CEO, Radha Vyas. Lee’s career merged with his passion for adventure as a self-employed photojournalist. He met Radha on a chance first date between gigs, and they immediately started pla…
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408: David’s Bridal is Innovating Retail Brand Experiences with Kelly Cook, President of Marketing, IT & Finance
39:49
39:49
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Kelly Cook does it all! She is a mother of five who plays the drums AND serves as President of Marketing, IT, and Finance at David’s Bridal. Her love of learning and trying new things can be seen in her impressive and varied work history. From Continental Airlines, to Waste Management, Inc. to DSW, Pier One, Sears, Kmart, and now David’s Bridal, Ke…
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How Suppliers and Aftermarket Manufacturers Adapt to the World of Al and Electrification (Colin Shaw)
27:36
27:36
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In this episode of the Mile Marker Podcast, host Angela Simoes interviews Collin Shaw, Chief Commercial Vehicle Officer of MEMA, the Vehicle Supplier Association, and Chief Operating Officer of the MEMA Original Equipment Suppliers. Shaw discusses the hot button issues suppliers are focused on, including profitability and recovering from the impact…
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407: Does Your Career Align with Your Values? with Regina Lawless, Author of Do You: A Journey of Success, Loss and Learning to Live a More MeaningFULL Life
37:29
37:29
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Regina Lawless is an inspiration. She is a recent empty nester, founder of Bossy & Blissful, a community for black women executives and business owners, and author of Do You: A Journey of Success, Loss and Learning to Live a More MeaningFULL Life. After graduating with her BA in communications from California State University-Sacramento, Regina got…
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