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Hey - I'm Drysen, a content strategist at Made by Things with a deep background in animation and motion graphics. But, video marketing is only a small part of the marketing industry. From email campaigns to digital ads and OOH, there's a ton to learn, and I want to learn it from my marketing peers. So, I'm determined to have a daily 10-minute conversation to learn everything I can and become a better marketing person, and I'm inviting you to be a fly on the wall to learn alongside me. Each e ...
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Monday Meeting

Monday Meeting

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Monday Meeting is a weekly virtual gathering where motion designers, animators, and visual effects artists come together to discuss industry trends, share their experiences, and learn from one another. This creative community provides a platform for networking, collaboration, and skill development. By participating in Monday Meeting, motion design professionals can stay up-to-date on the latest techniques, tools, and software while also expanding their professional networks and growing their ...
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In this conversation, Drysen Carsten discusses key marketing strategies that brands can implement to enhance customer engagement and retention. He emphasizes the importance of understanding the customer journey, building trust through personalized interactions, creating effective explainer videos, and implementing onboarding campaigns to keep custo…
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Ever felt caught between two cultures? In this October 7th episode of Monday Meeting, host EJ Brieva kicks off National Hispanic Heritage Month by exploring the complex identity of Latino motion designers in a global industry. This episode includes: Discussions on the nuances of Latino identity in the motion design industry Insights into the challe…
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In this conversation, Drysen and Holly Sauer discuss the intricacies of lead generation, focusing on Alleyoop's unique approach to outsourcing sales development representatives (SDRs) and business development representatives (BDRs). Holly shares her journey from a non-sales background to leading in the lead generation industry, emphasizing the impo…
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In this episode, Drysen discusses the critical role of customer experience in business, particularly in the wedding entertainment industry. He shares his personal journey from starting a DJ company to partnering with his wife, a photographer, to create a powerful combined service. The conversation emphasizes the importance of building strong relati…
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In this episode, Drysen Carsten discusses the importance of A/B testing in video production, particularly through the use of motion graphics and animation. He emphasizes how these tools allow marketers to experiment with different styles, colors, and messages to find what resonates with their audience. The conversation also highlights the significa…
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In this conversation, Drysen Carsten speaks with Ashton Hauff from The Good Kids about the intricacies of branding, particularly in relation to their project with Pride Dairy. They discuss the emotional journey of working on significant branding projects, the importance of storytelling in branding, and the unique position of The Good Kids as a bran…
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In this conversation, Drysen Carsten speaks with Stephanie Hart Harris from Headlight about the importance of building community through virtual events in the construction tech industry. They discuss how Headlight creates a platform for ongoing professional development and networking, the role of technology in construction, and the unexpected benef…
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In this conversation, Lee Smalt discusses his experience with a video campaign for Fargo Brewing Company, highlighting the disconnect between social media metrics and actual event success. Despite poor engagement metrics, the campaign led to a significant increase in ticket sales, prompting a discussion on the importance of aligning marketing effor…
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In this conversation, Drysen Carsten speaks with Stacey Jaeger about the intricacies of go-to-market strategies, particularly in the context of FlexTrades. They discuss the importance of collaboration among different teams, the need for clear communication, and the role of education in ensuring all team members are aligned. Stacey shares insights o…
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In this episode, Drysen Carsten discusses the importance of building trust and making customers feel special in order to turn them into superfans of your brand. He shares his experiences from his wedding entertainment company and highlights the various touch points and personalized experiences they created for their clients. Drysen emphasizes the p…
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In this conversation, Drysen Carsten interviews Josh MacPhee, a content creator working on a project for the Flowstate Experience. They discuss the role of AI in content creation, specifically in generating images and providing feedback. Josh shares his process of training chatbots and using AI image generation to create visually exciting content. …
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In this episode, Drysen discusses the process of working with an animation studio like Made By Things. He explains the Discovery Workshop, where goals and content gaps are identified. The next step is to develop the story, focusing on inspiring curiosity and positioning the brand as a mentor rather than the hero. The process then moves to creating …
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In this solo episode, Drysen Carsten shares his experience working on a nationally broadcast documentary about two world-class farmers. The show aimed to provide an entertaining and educational glimpse into the world of farming and showcase the expertise of these farmers. Drysen discusses the challenges of filming a documentary about agriculture, i…
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In this conversation, Drysen Carsten interviews Shelby Hagerdon, a writer and producer at Made By Things. They discuss Shelby's role as a producer and her show 'I'm a Producer' which educates viewers about the different aspects of being a video or content producer. They also talk about the unique qualities of Made By Things, such as their care and …
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In this episode, Drysen shares a story from his experience as a video editor working on a local TV show. He discusses the challenges of creating free commercials and the lack of collaboration and intentionality in the process. He emphasizes the importance of having a plan and being intentional about the goals and objectives of the commercial. Dryse…
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Jade Scherr, the founder of HexaHive, discusses her campaign to legalize marijuana in North Dakota. She emphasizes the importance of strategy and purpose in marketing and highlights the challenges of changing public perception in a conservative state. Jade shares the tactics her team has used, including branding, media relations, and digital advert…
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In this conversation, Drysen Carsten interviews Eric Fide from Conifer Health. They discuss Conifer Health's personalized ABM campaign and how it helps solve revenue cycle pain points for hospitals and health systems. The campaign targets leaders in different departments and tailors messages to their specific pain points. The personalization and pr…
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In this conversation, Drysen Carsten interviews Jason Donnelly about his experience starting the Marketing Combat podcast. They discuss the inspiration behind the podcast, the goal of establishing thought leadership, and the importance of authenticity. Jason shares his learnings from producing 40 episodes in two months and the decision to redo and …
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Jaden Miller from Weller Brothers discusses data tracking and responsible marketing in a conversation with Drysen Carsten. Jaden shares how they implemented tools to track leads and clients, allowing them to make more accurate decisions in allocating their marketing budget. They also discuss a branding tactic of sending letters to neighbors before …
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In this episode, Drysen interviews Matt Vojacek, the creative director and founder of Made By Things, about their marketing efforts. They discuss the Things By Things marketing campaign, which started as an experiment during COVID. Matt shares how they offered stop motion animation services at a lower price point and received a positive response. T…
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From a hike in the Laurentians of Quebec to launching their own animation studio, Ali Kellner and Noam Sussman's journey is as colorful as their creative work. In this episode of Monday Meeting, host Elyse Filigheri explores how this creative couple balances their personal relationship with their professional partnership. This episode includes: The…
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Ever wondered how your communication style impacts your work in the creative field? In this episode of Monday Meeting, host Elyse Filigheri leads a discussion on how understanding and adapting our communication methods can enhance our professional relationships and project outcomes. If you'd like to take the personality and communication style test…
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Feeling stuck in your creative career or unsure how to expand your professional network? In this episode of Monday Meeting, host Elyse Filigheri leads an open discussion where members share invaluable insights on conquering self-doubt, exploring new industries, and forging meaningful connections in the ever-evolving world of motion design. This epi…
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Ever wondered what it's like to run a business with your significant other? Host Elyse Filigheri explores this intriguing question with three couples who are partners in both life and business. Join Shawna Schultz & Matt Schultz of Mass FX Media, Vassi Slavova & Erik Holman of Blackbox Visual, and Will Colón & Kathryn Taccone of Open Pixel Studios,…
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In this episode, host EJ Brieva and the Monday Meeting Team (Jen, Elyse, and Kendall) share and discuss readings of crazy client stories, submitted anonymously by our listeners. This fun-filled episode is packed with great advice and red flags to watch out for in the motion design industry. This episode includes: Hilarious and shocking client stori…
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In the July 22nd episode of Monday Meeting, host EJ Brieva is joined by Mark Cernosia, who recaps Camp Mograph Australia, 2024! This episode highlights the value of community and the inspiring stories from the recent camp. This episode includes: Exciting updates and announcements including the upcoming Camp Mograph Chicago in September, Siggraph in…
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In this episode, host Jen Van Horn and the Monday Meeting Team (EJ, Elyse, Kendall, and Will) share and discuss readings of crazy client stories, submitted anonymously by our listeners. This fun-filled episode is packed with great advice and red flags to watch out for in the motion design industry. This episode includes: Hilarious and shocking clie…
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In the July 8th episode of Monday Meeting, host Jen Van Horn talks with Jonathan Winbush about everything BUT his work with Unreal Engine! This episode includes: Winbush’s career journey from interning under Adam Sandler to founding Winbush Immersive and working on projects for Universal, Warner Brothers, and Netflix. His experience with public spe…
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Kicking off our new season of MondayMeeting with our July 1st episode, Jen Van Horn hosts an engaging conversation with Drysen Carsten about the challenges of the motion industry, the importance of community, and personal insights on work-life balance. They cover a range of topics, including: The birth of Frame One and its role as a research tool a…
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In this episode of Monday Meeting, host Jen Van Horn hosts an open discussion where our freelance motion design listeners discuss the common summer slow down. This episode offers fresh perspectives and advice for managing the highs and lows of freelance work, with an emphasis on community and resource sharing. We cover a range of topics, including:…
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In this episode of Monday Meeting, Jen Van Horn, along with co-host EJ Brieva, welcomes Ali Ferrari from Poolbar and Kirsten Noll from Scholar to discuss the multifaceted role of producers in motion design. They cover a range of topics, including: • Strategies for transitioning from creative roles to production, highlighting the essential skills ne…
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In this episode of Monday Meeting, Jen Van Horn, along with co-host EJ Brieva, welcomes Rebecca Olson and Dr. Kacey Warren of Deducers to discuss the intricate role of producers in the motion design industry. They explore the importance of training, effective communication, and the skills needed to excel in production roles. They cover a range of t…
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Join us for our latest podcast episode, where co-host EJ Brieva interviews our special guest -sound designer, Joe Basile from “The Chicken”! They cover a range of topics, including: Joe Basile's career path, from his early days playing saxophone to his current role as a sound designer and composer. Effective strategies for creating original sound e…
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Join us for our latest podcast episode, where we talk about that special magic of local meetups and community building in the motion design industry! In this episode, Jen Van Horn, along with co-hosts Kons Eydelman and Vernon Roberts, discuss the significance of local meetups and share tips on how to establish and grow a thriving motion design comm…
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Join us for our latest podcast episode, where we discuss our strategies to hack our schedules, explore personal work habits, and the challenge of maintaining a work-life balance. In this episode, Jen Van Horn and co-host/fellow freelance motion designer, Sara Wade, engage with other motion designers -sharing tips and personal experiences on managin…
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Join us for our latest podcast episode, where we discuss our time at the NAB conference, tips for building connections at networking events, and standing out in the motion industry. In this episode, Mark shares his insights on the pervasive fear, uncertainty, and doubt surrounding the integration of AI technologies observed at the NAB event. Michae…
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Join us for our latest podcast episode, where we take on the anxiety-inducing subject of rates and pricing! Hosts Jen and Mark discuss the need for a more standardized rate system in the motion design industry, after observing some troubling trends recently from various freelancers on LinkedIn. The discussion pivots to when and why you should be ch…
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Join us for our latest podcast episode, where we delve into the bustling energy and insightful experiences surrounding the NAB Conference. Hosts Jen and Mark guide us through a treasure trove of conference prep tips, from the practicalities of comfortable footwear to the strategic networking opportunities that await. This episode is a goldmine for …
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In this week's episode of Monday Meeting, we delve into the captivating intersection of neuroscience and motion design, exploring how the brain's reaction to visual stimuli influences the creation of compelling animated content. Hosts Jen and Mark share insights on crafting animations for short attention spans, the importance of color theory, and t…
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In this week's episode, the team discussed their ongoing projects, including the launch of the Camp Mograph website and the creation of demo reels for motion design. They also shared insights on effective networking, the use of real in attracting new clients, and the importance of carefully selecting music for their reels. Lastly, they reviewed the…
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In this week's episode, Mark dives into the pivotal strategies of cost-cutting versus investing in tools among motion designers in 2024, sparked by insightful listener contributions. The discussion spans the influence of AI on the job market, the essential practice of diversifying clients, and the crucial balance between enhancing skills and evalua…
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This episode dives into the essential strategies for self-promotion and marketing in the motion design industry. Our team shares invaluable insights from their experiences, underscoring the significance of networking and the hurdles of directly reaching out to key industry players like producers and art directors. We explore effective methods for p…
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In this engaging discussion, Mark, Jen, and a host of creative minds share their journeys and the muses that fuel their passion for the motion graphics and animation industry. From the emotive storytelling in music videos by bands like Coldplay and Tool to the pioneering days of early 3D animation and the nostalgic allure of Saturday morning cartoo…
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In this episode, we dive into the digital revolution of learning, showcasing the best online courses and resources that are reshaping how designers and motion artists sharpen their skills. From the basics of character design to advanced techniques in Cinema 4D and Houdini, join us as we explore courses that cater to every level of expertise. We als…
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In this episode, we dive into the complex world of AI and its impact on the creative industry. We share our concerns about how AI, specifically OpenAI's SORA, is changing the game, especially when it comes to stock footage and the eerie rise of deepfakes. It's not all tech talk, though. We also get real about the ups and downs of working with clien…
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In this episode we chat with another fellow podcast host and business owner in the Motion Design industry, Drysen Carsten. We talk about his previous business endeavors, and what lead him into the world of motion design and podcasting. He mentions some of the lessons he's learned along the way, and shares his more authentic approach to marketing hi…
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In this episode we chat with fellow podcast host and studio owner Caroline Le. We discuss her career as a motion designer, and how she tranisitioned from being staff to freelance and forming her own business. We also touch upon her experience as a podcast host, and how it's been beneficial for personal and professional development. LINKS https://fo…
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Dive into the art of networking with our latest podcast episode, where expert Jen Van Horn leads the charge on effective networking strategies for motion designers. Discover the power of diversifying your networks and stepping beyond your comfort zone to forge meaningful connections in the industry. Learn the ins and outs of in-person networking, f…
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In this episode, we're zooming into the life behind the designs. Mark kicks things off with a casual chat on upcoming Camp Mograph events and a big thanks to our Patreon fam. Then, Jen gets excited about tackling the NAB Conference maze and we brainstorm on making those industry connections count. Hear from Vishal about flipping the script from fre…
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Jen, Mark, and others engaged in various discussions about work, self-care, mental health, and creativity. They shared personal experiences, strategies, and struggles related to these topics. Key points included the significance of mental health and self-care, the challenges of finding time for self-care, the role of sleep in productivity and creat…
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