A show exploring the essentials of having a business and how to be ALPHA which means being the best YOU you can be!
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The Podcast for anyone wanting to start, build, or grow their business.
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Episode 6 - The One with Park Farm, Moving to the Country, Following Your Dreams, and how Wales helps us work out the true size of an acre…
36:12
36:12
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In this episode I talk with Luke and Steph from Park Farm in Shropshire. They have an incredible story of how they changed their lives, moved to the countryside with two small children and, still in their early thirties, are living the life they have always dreamed of. In this episode we talk about: Park Farm Park Farm's Facebook Page Steph's Insta…
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Episode 5 - The One With The Heroes, Villains, and Victims, oh, and also My VIP Card...
29:38
29:38
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This week’s episode starts with some thoughts on overcoming adversity. In life there are heroes, villains, and victims. You get to decide which one you are. I then get to interview Maddy Alexander-Grout. Who is awesome. Here is a lady who overcame a very limiting medical condition to go on to launch My VIP Card, the biggest discount card company in…
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Episode 4 - The One with Elizabeth Halford, the Photography Business Debacle, and Learning to JUST SAY YES!
46:16
46:16
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This week’s episode we talk about how the desire to start a business can begin at any age. Elizabeth Halford describes how a desire to earn a little money on the side took her from selling lemonade on the sidewalk to running a highly successful photography and videography business, a marketing agency, and her own podcast. In this inspirational inte…
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Episode 3 - The One with Pete Heslop's Digital Product Agency, Building a Great Team, and the truth about Overdelivering...
36:28
36:28
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In this week’s episode I talk with Pete Heslop about running a Digital Product Agency, how he got where he is now and the importance of building a great team. He talks about the importance of only offering the services they actually want to do. Resources mentioned during this episode: Steadfast Collective Follow Pete on Twitter Rework by Basecamp I…
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Episode 2: The One With Kate Whyley's Scarves, Instagram, and the Best Tool For Growing Your Business
35:58
35:58
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The One with Kate Whyley’s Scarves, Instagram, and The Best Tool for Growing Your Business… In this episode we interview Kate Whyley from katewhyley.com. In this inspiring interview we discuss Imposter Syndrome, how artists struggle to make money, and how a passion for art and inspiration from her grandmother has allowed Kate to build an incredible…
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Episode 1 - The One where Alex introduces himself... and says "ummm" lots of times!
37:13
37:13
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This is the episode in which Alex introduces himself. Discover how he started out in business, the lessons learned and what mistakes he made along the way! Question of the Week this time is: "What is the best way to promote your business?" If you want to know how to best to do this, listen to this episode! Episode 1 is here! Hurray! Finally! These …
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The One where it was actually the Trailer...
2:25
2:25
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Episode 0 This is just a taster of what is to come. If you like what you hear, hit that subscribe button and join me for the first official episode on 7th April 2019! See you there! Alex
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Being intentional when your interests are all over the place with guest Ace Fanning
46:41
46:41
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My guest today is Ace Fanning who has intrigued me since I discovered him on Instagram. Ace is a photographer, podcaster and workshop leader and his many interests and activities are all tied up with a bow of intention. Ace is very inspiring to me in that he's so unapologetically himself. He is "so Ace". And that's inspiring to me because I really …
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When I started this show, I always had a view that I wanted it to go deeper and it's taken me a few weeks to decide whether I'm going to share this recording or not, but I really want to take the mystery out of therapy; I want to remove the potential fear of what therapy is like. 💥TRIGGER WARNINGS💥 We talk about suicide, cutting, self harm and I ta…
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Limiting Beliefs & Unconscious Bias with guest Josh Magro
1:12:03
1:12:03
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What you're about to hear is an episode about unconscious bias and limiting beliefs and what are the similarities and the differences of those things and how they affect your business and personal life. There is a moment where I discover a new limiting belief I didn't know I had, so look forward to hearing me be very uncomfortable processing that b…
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How to stretch your marketing ideas and give your content legs
12:24
12:24
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12:24
Today we're talking about how to stretch your marketing ideas to get more bang for your time-is-money buck. Full show notes and transcript available at www.youisalpha.com/podcast/how-to-stretch-your-marketing-ideas-and-give-your-content-legs
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Inbound vs Outbound Blogging and How to Stretch Those Ideas
16:48
16:48
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Today we're talking about the two functions for blogging and how to stretch those ideas! URL mentioned on the episode: www.graceforrett.com Full show notes and transcript available at www.youisalpha.com/podcast/the-two-reasons-youre-blogging-and-giving-that-content-legs-stretching
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Ideation: 5 techniques for generating advertising ideas
38:25
38:25
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In this conversation, I discuss 5 techniques I personally use when generating new advertising ideas for my clients. Show notes at www.youisalpha.com/podcast/techniques-for-generating-advertising-ideas
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Ideation: How to generate new ideas for your brand
32:58
32:58
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Advertising your stuff got you down? I've gotchu, Boo. Let's talk about how to generate new ideas to connect with your audience. This is part 1 of 2 and I speak about how I fell into my career as a producer and a general overview of the process of ideation. Show notes with links to stuff I talk about are at youisalpha.com/podcast/the-process-of-ide…
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Today, we're talking about some things you can do to fortify your personal brand. Show notes are available at www.youisalpha.com/podcast/4-ways-to-fortify-your-personal-brand
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3 speaking habits to make you a more powerful person
6:39
6:39
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How to shift a few of the things you say on a daily basis to be a more powerful and positive person. Full transcript and show notes available at www.youisalpha.com/podcast/speaking-habits-powerful-positive
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Delivering a "no" in a way that feels like "yes"
12:33
12:33
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How you can deliver a "no" in a way which feels positive and doesn't invite debate or rebuttal from the other party? Full show notes at youisalpha.com/podcast/no-yes
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Personal Branding in the Real Estate Industry
15:59
15:59
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An episode for real estate professionals who want to better understand how to utilize their personalities to arrest the attention of current and future clients. Show notes with links to everyone I speak about in this episode are at www.youisalpha.com/personal-branding-real-estate
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4 Brain Hacks to Make You a Happier Person
13:22
13:22
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We're talking today about brain hacks to make you a happier person. This isn't a list I picked up by Googling "how to be happy" or whatever. These are things I actually do every day and I want to tell you how they help me and how they can help you too. I'm a nerd for understanding WHY things work and so I'm gonna hit you with some super interesting…
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If you had a boss who sat in her bathrobe all day and didn't do anything to help you succeed, you'd quit. And if you were the boss and you had an employee who didn't produce results and then blamed it on others, you'd fire them. Guess what? If you're self employed, you're both of these people. Today, we're talking about one of the most difficult dy…
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I'm talking about an asset you need for your business, personal brand or even just yourself as a value-adding human being in this world. It's not a frame of mind. It's not an ethos. It's a cold hard piece of written content and I'm going to actually teach you HOW to make it. And what is "it"? It is a value statement. Also known as a value propositi…
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Last week, I defined what a personal brand is and WHO has one. And today, I'm telling you the story of a girl who became a pro blogger on accident. Full notes available at www.youisalpha.com/podcast/how-i-became-a-blogger
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What is a personal brand and how to you know if you have one?
13:48
13:48
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We're diving into one of the biggest terms I'll be using regularly in this show and that is "personal brand". If you're a personal brand, influencer or online entrepreneur, you likely already know that. You may have found me BECAUSE you were looking for this content. Or, you may be someone who has a lightbulb moment today and you realize for the ve…
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We're talking about your physical image, specifically how you appear in photos. As a personal brand or online entrepreneur, your face and body are going to appear in photos. A LOT. So you need to make sure that everything you put out is communicating likability which generates rapport which generates revenue in your business. Show notes including e…
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The why, who and HOW of getting folks to like you. Because as a personal brand, they need to KNOW, LIKE and TRUST you before they'll ever buy what you're selling. Complete show notes at: www.youisalpha.com/podcast/4-ways-to-make-people-like-you
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Hey you guys! Welcome to How to be Alpha, a podcast where we talk about working your ASS off to run your own business, what it means to have a personal brand and generate revenue using your own face and stories. We talk about batch workflows and other hacks for being ALPHA.
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