Best Email Metrics Mentor Podcasts (2024)

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EP 66 | Avoid These 5 Big Mistakes in Sales Emails 10:06

3h ago10:06

10:06

Sending sales emails can be tricky. You might be worried that you’re annoying your readers or being too “salesy.” It’s a possibility! There's a right way and a wrong way to send sales messages. There are five big mistakes that people (knowingly or unknowingly) make that turn off readers and cost businesses thousands in sales. Some of these mistakes…

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EP 65 | Battle Burnout without Burning Down Your Business 16:11

4d ago16:11

16:11

For online business owners, battling burnout is not a question of IF but WHEN. The pressures of managing day-to-day operations, meeting customer demands, and scaling your business can easily lead to exhaustion and overwhelm. And doing it all while navigating hard times in your personal life is even more difficult. It’s easy to hit a breaking point …

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EP 64 | How Long Should You Leave the Cart Open During a Launch? 7:44

3h ago7:44

7:44

Every online business owner eventually has to wrestle with the question: How long should a sales sequence be? Will I turn off customers by talking about the sale for too long? How short is too short? On today’s episode, we’ll break down the factors to consider when determining the optimal length for your specific audience and products with a focus …

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EP 63 | Frustrated with Marketing? Try Building a World Instead of Funnels - Guest Addy Lopes 23:35

17d ago23:35

23:35

What if we’re doing marketing all wrong? 😬 Today’s special guest is Addy Lopez, a marketing educator and website designer who, after five years as an entrepreneur, was looking for a better way to market her business without feeling like she was pressuring her audience or shouting into a void. And after making the change, she didn’t have negative re…

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EP 62 | Want Stronger Social Proof? Tips for Gathering Better Testimonials 10:25

5h ago10:25

10:25

Social proof is essential for any online business. It’s a game-changer when it comes to building trust and converting potential clients. But here’s the tricky part: how do you gather testimonials? As always, I’m sharing actionable tips that you can use to get those rave reviews that will improve how clients know, like and trust you. Key Takeaways: …

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EP 61 | Hidden Reasons Why Your Email Marketing Isn’t Working 9:25

24d ago9:25

9:25

Everyone wants to improve their email marketing and improve conversion rates. The hard truth is, no matter if you have the best content and the best email sender reputation–it can all be worthless if you don’t start with this one thing. There’s often a hidden reason your email marketing may not be working, but the good news is it’s an easy fix! (An…

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EP 60 | From Promo to Primary: How to Get Emails Out of the Promotions Tab 10:03

24d ago10:03

10:03

Have you noticed that sometimes your email marketing messages are getting sent to the promotions tab in Google inboxes? One-third of the world’s email users have a Gmail account, so it’s important to try your best to stay out of the promotions tab (where messages are often ignored) and get back into the Primary tab. But how? In today’s episode, we’…

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EP 59 | How to Provide Value in Email Marketing –No Freebie Required! 8:31

2M ago8:31

8:31

Are you tired of the constant pressure to create content for your email list? Are you afraid readers will unsubscribe if you don’t provide a freebie inside every email? If you've ever wondered how to keep your audience engaged and deliver real value through your words and community-building efforts, this episode is for you. Key takeaways Value isn'…

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EP 58 | 10 Best Business Books to Add to Your Summer Reading List 10:26

1M ago10:26

10:26

I love nothing better than sharing a good book recommendation, and today I’m sharing 10 of the best business books that can transform your approach to sales, high-converting copywriting, and brand messaging. Whether you're a seasoned entrepreneur or just starting out, these reads offer practical business-building advice and invaluable insights into…

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EP 57 | Scared to Pay for Ads? 7 Ways to Grow Your Email List for Free 11:05

2M ago11:05

11:05

Email marketing is a powerful tool to make sales for your online business, so growing that list should be a priority for every online business owner. But paying for ads can be a risky investment that many solopreneurs aren’t willing to make in the early stages of business growth. What if I told you there is a way to grow your list without spending …

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EP 56 | The #1 Sales Page Mistake That Can Kill Conversion Rates 8:54

2M ago8:54

8:54

Is your sales page turning visitors into paying customers or scaring them away? In this episode of Copy That Converts, we’re taking a look at the sales pages and uncover a critical mistake that could be sabotaging your conversion rates. But here's the thing: it's probably not what you think! We'll explore the surprising culprit behind low conversio…

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EP 55 | Want People to Buy? Try These Sales Tactics 10:10

3M ago10:10

10:10

Are you struggling to get people to buy your products or services through email marketing? Be sure to tune in to this episode of Copy That Converts for tactics you can use to help close the sale. Instead of blasting sales messages into an inbox every day, try these kinder, gentler (but effective!) tactics instead: Focus your copy on the right thing…

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54 | Busting 4 Myths About Storytelling in Email Marketing 10:35

3M ago10:35

10:35

Today, I’m debunking 4 common myths about storytelling in email marketing. Spoiler alert: Storytelling is crucial for higher conversions! If you want to stand out and make more sales, give this one a listen. Here are the 4 myths we’ll be discussing on today’s episode: Myth #1: "No one wants to read stories in emails." FALSE! Myth #2: "Storytelling …

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EP 53 | How Long Form Content Helped Grow My Email List & Business - MY PODCAST ANNIVERSARY! 9:00

3M ago9:00

9:00

Exciting news - It's my one year podcasting anniversary! 🥳 In this special episode, I share what I've learned about long-form content and how it can help grow your email list and business. Plus, there are prizes to be won!! I’m sharing what I’ve seen using podcasting as the primary long form content and traffic source for my business. Is it worth i…

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EP 52 | Is It Time to Hire a Copywriter? Key Questions to Find the Best Match for Your Business 8:59

4M ago8:59

8:59

Are you feeling overwhelmed with writing copy for your business? Or maybe your current copy isn't converting as you hoped? It might be time to consider outsourcing your copywriting. In this episode, not only will we talk about when to outsource, but you'll also learn how to find the right copywriter for your business. Key traits include: feeling a …

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EP 51 | QUICK TIPS SERIES #6: Build a Better Email List with This One Action 6:37

4M ago6:37

6:37

Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time. The final quick tip episode is here, and we're diving into the controversial topic of double opt-ins…

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EP 50 | QUICK TIPS SERIES #5: Strategic Link Placement for Higher Conversions 7:31

4M ago7:31

7:31

Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time. In this episode, we dive into the power of hyperlinks in your emails. From using clear colors to str…

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EP 49 | QUICK TIPS SERIES #4: Power Up Your Preheader 5:09

4M ago5:09

5:09

Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time. Learn how to make your email marketing 1% better using the power of preheaders.They play a crucial r…

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EP 48 | QUICK TIPS SERIES #3: Retain Readers with a Unique Unsubscribe Message 5:44

5M ago5:44

5:44

Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time. Episode 48 is all about turning the dreaded "unsubscribe" into a positive experience. I’m sharing so…

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EP 47 | QUICK TIPS SERIES #2: Email Personalization Tools and Techniques 5:06

5M ago5:06

5:06

Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time. We’re getting personal on this episode! Using personalization in email marketing can often improve o…

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EP 46 | QUICK TIPS SERIES #1: Strategies for Irresistible Subject Lines 7:14

5M ago7:14

7:14

With the arrival of spring, we're all bustling with activities, and it's the perfect time to dive into a series of quick tips to enhance your email marketing strategies. Over the next six weeks, we'll be sharing short, actionable episodes to help you improve your email marketing game. In today's episode, we focus on the art of creating subject line…

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EP 45 | Behind the Scenes of a Live Launch: What’s Working Now 11:48

5M ago11:48

11:48

Ever wondered what happens behind the scenes at a live launch. Admit it–we’re alla little nosey, I mean, CURIOUS about what’s happening in other businesses…especially if you’ve never launched before! In this episode, we'll dive into the behind-the-scenes of a recent live launch, sharing insights into how the market has changed over the past couple …

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EP 44 | Maximize Your Email Marketing: Repurposing Ideas for Busy Entrepreneurs 6:27

6M ago6:27

6:27

Are you tired of constantly creating new content for your online business? Yeah…ME, TOO! Here’s an idea. 💡 Let's make our marketing work smarter, not harder! Learn how to reuse and repurpose your old email marketing content into other forms of copy for your online business to save time and effort. By the end of this quick episode, you’ll have a few…

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EP 43 | Dealing with Hesitant Buyers? Try a Downsell 7:04

6M ago7:04

7:04

Whether you're in the midst of a live launch or simply looking to boost your sales strategy, understanding the power of a downsell can make a significant impact on your bottom line. You could be leaving money on the table if you don’t have a strategy to deal with buyer hesitancy. – Enter the mighty downsell offer.-- In this episode, we discuss the …

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EP 42 | Live Launch Essentials: Copy You Can't Afford to Forget 10:14

6M ago10:14

10:14

Are you gearing up for a live launch but feeling overwhelmed with all the copywriting needs? I’m covering the three (FOUR!) stages of launching and all the copywriting components you need for each. Get tips on creating high-converting copy that will help you close the deal with confidence. Plus, grab a free launch list checklist in the show notes t…

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EP 41 | How to Write Emails That People Actually Want to Read - Courtney Talley of Salesgirl Social 17:43

6M ago17:43

17:43

If you think email marketing has to be boring, think again! Today, we’re chatting about how to create engaging, personality-filled, story-driven emails that everyone wants to read. Today, I’m excited to share a new podcast episode featuring the amazing Courtney Talley, the author of the daily email Sales Girl Social. You’ll get insider tips on crea…

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EP 40 | Monthly or Weekly Email Newsletter: Which is Best? 9:25

7M ago9:25

9:25

Struggling to decide between a weekly or monthly newsletter for your online business? Let me break it down for you in this podcast episode. 🎧 Do you remember obsessively listening to a song on repeat? That's the power of consistency, and it applies to your email marketing strategy too! 🎶 In this episode, I share why a weekly newsletter can be a gam…

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EP 39 | Three Things Online Business Owners Need for High-Converting Copy 4:44

7M ago4:44

4:44

Hey there, business besties! It's Megan Wisdom, your go-to guide for crafting copy that doesn't just sound good, but also brings in the sales. In our latest bite-sized episode of Copy That Converts, we dive straight into the heart of what makes copy truly effective. I kept it short and sweet because I know you're all about efficiency. But don't let…

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EP 38 | Want to Keep (Not Delete) Email Contacts? Try a Re-Engage Campaign 9:21

7M ago9:21

9:21

Want to clean up your email list but nervous about hitting ‘delete’ and removing subscribers? Then try a re-engage campaign. It is the best method to clean up your list without deleting inactive subscribers. You’ll learn about the importance of regularly cleaning up their email list and how it can lead to a more engaged audience plus improved email…

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EP 37 | Ditch the Dead Weight! Why & How You Should Clean Up Your Email List 8:09

8M ago8:09

8:09

“It took AGES to build my list, and now you want me to DELETE contacts?!?” I know–this feels counterproductive, but regularly cleaning your email list is one of the best things you can do to get higher open rates, better click-through rates, and understand your clients better. Removing unengaged subscribers can actually help your list thrive. Disco…

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EP 36 | 2 Writing Prompts You Can Use in Email Marketing This Week 8:11

8M ago8:11

8:11

In this week’s episode of Copy That Converts, we’re talking about the transformative power of storytelling in email marketing. What can using storytelling in marketing do for your business? Engaging your audience, building brand loyalty, improving conversions...storytelling in marketing can do it all! Whether you’re a seasoned marketer or a busines…

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EP 35 | 3 Steps to take NOW to Save Your Email Marketing: Google’s 2024 Changes 11:19

8M ago11:19

11:19

This is URGENT! In only a few weeks, Google and Yahoo will be implementing updates to their email sender guidelines that affect every email marketer, no matter how large or small your list may be! To avoid permanently ending up in the dreaded SPAM folder, learn the 3 steps you need to take to maintain a happy, healthy inbox and become Google compli…

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EP 34 | Time for a Fresh Start? 10 Tips to Revamp Your Email Marketing This Year 10:49

8M ago10:49

10:49

A new year always feels like a great time for a fresh start! From content consideration to techy things, here are 10 quick tips to consider if you want to revamp or revitalize your email marketing this year. MENTIONED IN THIS EPISODE: Join the free Facebook Community >> Email Marketing Tips for Online Business Owners Connect with Megan Wisdom Copyw…

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EP 33 | Lessons Learned: What I’ll Be Doing Differently for Copywriting and Sales in 2024 13:24

8M ago13:24

13:24

Let's take a walk down memory lane! 2023 was filled with ups and downs for all online business owners. I'm sharing the lessons I learned about copywriting and sales and what I'll keep and what I'll leave behind as we start a brand new year. Listen in and see if you need to change these things, too! Connect with Megan Wisdom Copywriting: ⭐️Get high-…

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EP 32 | 2024 Email Marketing Plan Series: Subject Lines That Shine 14:42

9M ago14:42

14:42

What’s the #1 thing that determines whether or not your email marketing efforts will succeed? The subject line. It’s what determines whether or not a person will click and read that carefully crafted email you created, so let’s get it right! Listen in for best practices and 8 tips to help you create subject lines that shine! MENTIONED IN THIS EPISO…

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EP 31 | 2024 Email Marketing Plan Series: 5 Quick Email Editing Tips 8:43

9M ago8:43

8:43

Do you tend to have typos or a tendency to be extra wordy? Are you looking for ways to improve your email marketing before you hit “send?” Today’s episode contains 5 quick tips to help refine your email marketing and make it your very best before sending it out into the world! MENTIONED IN THIS EPISODE: Download the Confident Copy Calendar, the FRE…

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EP 30 |2024 Email Marketing Plan Series: Batching Dos and Don’ts 14:54

9M ago14:54

14:54

Batching sounds good for meal prep and laundry days, but does it really work when it comes to email marketing? We’re diving into the DOs and DON’Ts of batching when it comes to creating an email marketing plan for your online business. In this episode you’ll learn: How to batch without burnout How a content calendar helps in the batching process Wh…

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EP 29 | 2024 Email Marketing Plan Series: Storytelling Tips 17:46

9M ago17:46

17:46

Download the Confident Copy Calendar, the FREE workbook to help you map out your 2024 email marketing plan! ➡️ CLICK HERE! Want to use more stories in your email marketing but not sure HOW to do it? Listen in to this step-by-step guide on how to incorporate storytelling into your emails to boost sales and buyer loyalty. In this episode you’ll learn…

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EP 28 | 2024 Email Marketing Plan Series: Finding Topic Ideas & Inspiration 15:23

10M ago15:23

15:23

Download the FREE Confident Copy Calendar + workbook to help you map out your 2024 email marketing plan! ➡️ CLICK HERE! “What should I write about?” That’s what we’re tackling in Part 3 of the Plan Your 2024 Email Marketing Series. If you’ve ever struggled with blank page syndrome, listen in as we discuss different ways you can brainstorm topics. Y…

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EP 27 | 2024 Email Marketing Plan Series: Organizing Your Content 15:13

10M ago15:13

15:13

This is part 2 in the Plan Your 2024 Email Marketing Series. Today, we’re digging into a topic that seems off-topic: Organization. Trust me–a lack of organization for your copy and content can leave you frustrated, stressed, and actually wasting precious time and money! Starting with a good organizational plan will benefit your business for many ye…

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EP 26 | 2024 Email Marketing Plan Series: Mapping Out Your Content 9:39

10M ago9:39

9:39

Download the Confident Copy Calendar, the FREE workbook to help you map out your 2024 email marketing plan! ➡️ CLICK HERE! Welcome to the first episode a series designed to help you plan your best business year yet! Let 2024 be the year where you stress less and make more sales! We’re starting with the foundational piece: mapping out your year. Lis…

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EP 25 | Is Email Marketing Dead? 10:13

10M ago10:13

10:13

Email is SO 2001. No one checks their emails. Everyone has thousands of unread emails in their inboxes.SMS marketing is better. If you’ve ever had one of these thoughts, you’re probably thinking that email marketing is a waste of time. But does the data prove that to be true? Tune in to today’s episode as we face the cold, hard truth about the futu…

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EP 24 | How to Use a Small List to Make Big Bucks 9:01

11M ago9:01

9:01

True or False? You can’t launch until you’ve grown a large email list. FALSE. You can have a successful email launch even if you have a small list, but the key is in aligning your goals and expectations with hard data. True or False? You can still make big bucks by sellling to a small email list? TRUE! Today, we’re talking about how you can plan fo…

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EP 23 | Two More Research-Backed Timing Strategies to Use in Email Marketing Today 3:39

11M ago3:39

3:39

Ready for a super quick episode that gives you tips to implement right away? This episode a follow-up to last week’s where we gained insights on WHEN to send emails and WHY. Today, you’ll walk away with two proven, research-backed timing strategies that can help you improve open rates. Spoiler alert! Focusing on the day of the week and minute in th…

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EP 22 | Perfect Timing! Strategies That Can Boost Email Open Rates 7:51

11M ago7:51

7:51

Timing is everything when it comes to email marketing. Scheduling the perfect send time is the first important step in getting your email in front of the eyes that need to see and read it! In today’s episode, we’re talking about timing strategies you can implement to improve open rates. → Have copy questions? Join our FREE Facebook Community. Just …

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EP 21 | Six Email Marketing Pet Peeves That Drive Readers Crazy 11:33

11M ago11:33

11:33

Want to keep your email list happy? Prevent unwanted unsubscribes by avoiding these 6 email pet peeves that consumers report to be the most annoying habits in email marketing today MENTIONED IN THIS EPISODE: EP 10 | Want to Connect to Your Ideal Client? The 1 Thing You Should Do to Stand Out in Marketing EP 15 | Beyond Open Rates: How to Get More P…

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EP 20 | Elevate Your Email Marketing With a Copywriting Collaboration 14:26

12M ago14:26

14:26

If you’ve been looking for a way to make more sales or simply need to buy back your time so you can focus on revenue-generating activities for your online business, then collaborating with a copywriter may be exactly what you need to reach next-level success. In this episode, you’ll get a behind-the-scenes peek into what it’s like to work with a co…

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EP 19 | 10 Mistakes That Can Ruin a Launch 11:20

12M ago11:20

11:20

Ever heard of the Ford Edsel? After 10 years of planning and considerable expense, it became a complete product failure for the Ford Company. In order to avoid your "Edsel moment” for your online business, we’re going to look at 10 things you can avoid to ensure that your launch is a success! MENTIONED IN THIS EPISODE: Get your FREE Launch List, a …

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EP 18 | Spend Less on Leads & Make More Sales with This Strategy 11:40

12M ago11:40

11:40

If you are looking for a way to improve your online sales, there may be a way to do so without spending tons of money generating new leads through ads or trying to get in front of other people’s audiences. In fact, you may already have everything you need! There is an email marketing strategy that can help you get people excited about buying and ge…

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EP 17 | Evergreen vs. Live Launches: Which is the Best Way to Sell? 7:23

1y ago7:23

7:23

As busy business owners, we are all looking for solutions to make life easier. Evergreen funnels seem to be the best way to make sales on autopilot, but are they really all they are cracked up to be? Today, we are going to compare evergreen funnels versus live launching and try to discover which is the best way to sell your product online. Let’s di…

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Email Metrics Mentor Podcasts

Podcasts Worth a Listen

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