Best EMARKETER Podcasts (2024)

1
Reimagining Retail: How Retailers and Brands Can Avoid Leaving Revenue on the Table Throughout the Purchase Funnel | Oct 9, 2024 19:48

5h ago19:48

19:48

On today's podcast episode, we discuss the places throughout the purchase funnel where retailers and brands are leaving revenue on the table. Listen to the conversation with our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Sarah Marzano. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsors…

1
eMarketing to mitigating premature bearing failure. 16:00

16d ago16:00

16:00

Charli has Sean Cleary on this week, one of Empowering's Partners! Sean Cleary finished college in 2008, not the best time to be entering the workforce. He spent a few years teaching physical sciences at the college level, and found a passion for teaching all things STEM. This enthusiasm has served him well in his work as E-marketing Specialist at …

1
The Future of Digital Commerce: Groundbreaking Data, Emerging Trends, and Expert Projections with eMarketer’s Max Willens 48:21

27d ago48:21

48:21

In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran is joined by Max Willens, Senior Analyst at eMarketer, to dive into the future of digital commerce and affiliate marketing. Drawing from exclusive eMarketer research, Max uncovers how emerging trends, including the rise of retail media, shifting consumer behaviors, and the integrat…

1
The Banking & Payments Show: AI Risks to Banks | Oct 8, 2024 18:50

1d ago18:50

18:50

In today's episode of The Banking & Payments Show podcast, we will be discussing the potential risks that AI poses to financial institutions. In the 'Headlines' segment, we will examine an article from BBC.com titled "Could AI Trading Bots Transform the World of Investing," which discusses risk-related issues such as AI bots making financial decisi…

1
From Well Drilling to Director in the Pump Industry 23:49

2d ago23:49

23:49

We are kicking off October Mondays with with Kevin Morrison from EBARA to get things moving as we learn how he quite literally came up in the industry. EBARA Pumps Americas Corporation in Rock Hill, SC. With a deep-rooted connection to his hometown of Richburg, SC, Kevin leverages his extensive experience to oversee the Customer Service, After Mark…

1
The Daily: How Generations Spend Their Digital Time—Gen Z Smartphone Time, Millennials on Social Media, and More | Oct 7, 2024 22:50

2d ago22:50

22:50

On today’s podcast episode, we discuss how much time Gen Z are actually spending on their smartphones, the less discussed places Millennials are spending their social media time, and more. Join host Marcus Johnson, along with analyst Paola Flores-Marquez and vice president of research Jennifer Pearson. Follow us on Instagram at: https://www.instagr…

1
The Weekly Listen: Why Folks Think Meta’s Orion Smart Glasses Are the Future of Computing, Amazon Gets Into Live News, and More | Oct 4, 2024 35:35

5d ago35:35

35:35

On today's podcast episode, we discuss why a surprising amount of people think Meta's Orion smart glasses are the future of computing, whether people will turn to Amazon for live news, what's happening to the middle of the market, why screensaver ads can have a significant impact, who was the richest American in history, and more. Tune in to the di…

1
Strategic Affiliate Marketing: Balancing Reach, Attribution, and ROI 26:19

6d ago26:19

26:19

In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran welcomes Adam Weiss, President of AWIN North America, to discuss how affiliate marketing has evolved into a strategic powerhouse for driving revenue growth. Learn how to balance reach, attribution, and ROI as Adam shares insights on leveraging diverse publisher types, influenc…

1
Human Connection in a Digital World 38:16

6d ago38:16

38:16

Bonus Pod Time! And this one is long time friend, mentor, and former teacher of your very own podcast host Charli K Matthews, Brian Winters! Brian graduated from the University of Alabama with a degree in Education for Secondary Mathematics. While in college, he was a member of the University of Alabama Cross Country team. He taught high school for…

1
The Daily: What Could Happen Now That California Just Vetoed a Huge AI Safety Law and What’s Next for OpenAI? | Oct 3, 2024 22:26

6d ago22:26

22:26

On today’s podcast episode, we discuss the impact of California not signing a controversial AI bill into law, what to watch for next in terms of state or federal AI rules, and how OpenAI is evolving after some high profile departures and a pivot towards a for-profit business model. Join host Marcus Johnson, along with analysts Jacob Bourne and Grac…

1
Reimagining Retail: How Retailers Are Using GenAI and When They Should Absolutely Not Use It | Oct 2, 2024 21:59

7d ago21:59

21:59

On today's podcast episode, we discuss the implementation challenges of GenAI, how smaller retailers should be playing with it, and when you should not use GenAI. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsors…

1
Is Affiliate Marketing Right for Your Brand? Navigating Costs, Networks, and Strategic Partnerships 25:40

8d ago25:40

25:40

In this insightful episode, we sit down with affiliate marketing expert Jeannine Crooks, who brings over 25 years of experience to the table. From working as an affiliate and a merchant to starting her own agency, Jeannine has seen it all. Tune in as she demystifies the affiliate marketing landscape, answering key questions about costs, network par…

1
The Daily: How News Consumption Habits Are Changing—Will WhatsApp Emerge As a Hub, How Many People Use TikTok for News, and More | Oct 1, 2024 21:22

8d ago21:22

21:22

On today’s podcast episode, we discuss if folks will start consuming news on WhatsApp, how people get their news on digital channels, and some interesting generational gaps that exist regarding social media news consumption. Join host Marcus Johnson, along with director of reports editing Rahul Chadha and vice president of media, content, and strat…

1
From Architecture to Engineering Leadership 23:41

9d ago23:41

23:41

Charli has Kathy Nelson on this week to talk donuts and how she landed on engineering. Kathy Nelson, PE is the Founder and Principal at KN Utility Telecom Consulting, a firm specializing in utilities telecommunications strategy. Ms. Nelson has over 31 years of experience in the utility telecommunications industry including a long career of 25 years…

1
Around the World: What Ads Have Been Banned in Different Countries and How Much Do Advertising Bans Work? | Sep 30, 2024 29:30

9d ago29:30

29:30

On today’s podcast episode, host Bill Fisher, forecasting writer Ethan Cramer-Flood, and analysts Matteo Ceurvels and Man-Chung Cheung discuss why there are so many different types of advertising bans in different countries, if they work, and the economic costs. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportu…

1
The Weekly Listen: Brand Logos You Can Feel, Can Amazon’s New “Shark-Tank”-Style Show Catch On, and More | Sep 27, 2024 39:08

12d ago39:08

39:08

On today's podcast episode, we discuss how haptic logos could change the game, if retailer game shows might catch on, whether J. Crew's print catalog reboot is a good idea, Peloton's next move, what folks are actually doing when "working" from home, and more. Tune in to the discussion with host Marcus Johnson, our vice president of content Suzy Dav…

1
ASPE’s Vision, Convention Plans, and Industry Impact 13:52

13d ago13:52

13:52

It's bonus time! Charli has Brian Henry on to talk about ASPE! Brian Henry is the Sr. Director of Affiliate Relations & Education for the American Society of Plumbing Engineers. He has 35 years in the Municipal, Fire, HVAC, and Plumbing industry. He is married to Christine (35 yrs), with three children, Ethan(30), Allie(28), Audrey(14). Along with …

1
The Daily: AI Models That Can “Reason”, The Push to Invent a New AI Device, and The Possibility of “Safe SuperIntelligence” | Sep 26, 2024 24:31

13d ago24:31

24:31

On today’s podcast episode, we discuss what to make of former Apple Chief Design Officer Jony Ive working on a new AI device, what an AI model with “reasoning abilities” can actually do, and whether Ilya Sutskever’s new AI startup can create safe superintelligence. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the…

1
Reimagining Retail: The Unofficial Most Interesting Retailers List (September) | Sep 25, 2024 27:52

14d ago27:52

27:52

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of September. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who…

1
Scaling Revenue in a Multi-Channel World: Mastering Awareness and Demand from TV to TikTok 23:38

15d ago23:38

23:38

In this episode, Gabrielle Richards, Brand Director at Trafilea, an E-commerce Tech Group, joins Kerry Curran to dive into the strategies behind scaling iconic brands like Shapermint, truekind, and Rebel Beauty. Gabrielle shares her journey of redefining brand positioning to emphasize empowerment and body positivity, taking Shapermint from its root…

1
The Daily: Very Specific 2024 Predictions (Fall edition) Part 2—Why ByteDance Will Sell TikTok, A Kids Online Safety Law, and a Dish/DirecTV Merger | Sep 24, 2024 19:42

16d ago19:42

19:42

In part two of this two-part podcast episode, we discuss why China and ByteDance might blink and sell TikTok to a US company, why a law around children's online safety will get passed, and what will happen if Dish Network and DirecTV merge. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell, and Max Willens…

1
The Daily: Very Specific 2024 Predictions (Fall Edition) Part 1—Rejecting GenAI, Chrome’s Consent Workflow, and Tubi Ascends | Sep 23, 2024 23:37

17d ago23:37

23:37

In part one of this two-part podcast episode, we discuss some medium-term predictions that are too specific to be 100% certain about but could still come true, including: why the sentiment towards GenAI might turn, what to expect from Google’s new consent workflow now that it is not phasing out third-party cookies from Chrome, and why Tubi might be…

1
The Weekly Listen: What Happens if TikTok Is (or Isn’t) Banned in the US, What Marketers Get Most Wrong About Consumers, and More | Sep 20, 2024 39:12

20d ago39:12

39:12

On today's podcast episode, we discuss what would happen if TikTok is (or isn’t) banned in America, what marketers get most wrong about consumers, will AI smartphones be impactful right out of the gate, will most companies eventually ask employees to be in the office five days a week, the world's favorite drinks, and more. Tune in to the discussion…

1
The Daily: Google’s Digital Ad Tech Antitrust Trial—The DoJ’s Case Against Them and The Search Giants Defense | Sep 19, 2024 22:10

21d ago22:10

22:10

On today's podcast episode, we discuss what’s going on with Google’s digital advertising technology antitrust trial, the Department of Justice’s (DoJ) case against them, Google’s best defense, and what happens if the DoJ wins. Tune in to the discussion with host Marcus Johnson, senior director of Briefings Jeremy Goldman, and our analyst Evelyn Mit…

1
Reimagining Retail: Gen Z’s Path-to-Purchase—What Most Folks Get Wrong About Them and How Social Media Influences In-Store Behavior | Sep 18, 2024 18:31

22d ago18:31

18:31

On today's podcast episode, we discuss what people get wrong about Gen Z’s path-to-purchase, their relationship with stores, and how they differ from millennials. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Paola Flores-Marquez. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sp…

1
The Daily: How Generations Use Social Media—Gen Z’s Actual Favorite Platform, The One Boomers are Adopting the Fastest, and More | Sep 17, 2024 22:00

23d ago22:00

22:00

On today's podcast episode, we discuss the social media platform that actually gets the most attention from Gen Z, why millennials are losing their native social app, the one boomers are adding to their smartphones the fastest, and more. Tune in to the discussion with host Marcus Johnson and our analyst Paola Flores-Marquez. Reports mentioned in th…

1
The Art of Selling Math to English Majors Strategies for Building Trust Between Sales and Marketing 34:19

23d ago34:19

34:19

In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with Jim Nichols, CEO of Exclamation Marketing, to explore the essential strategies for aligning sales and marketing to drive real revenue growth. With decades of experience across brand, agency, and tech sectors, Jim shares valuable insights on overcoming the discon…

1
IIoT Advancements in Sealing Technology 14:40

24d ago14:40

14:40

Charli has long time friend of the pod, John Brennen, on this week to have a chat the advancement of Industry. John Brennan is the Director of IIoT at A. W. Chesterton, the makers of the Chesterton Connect™ IIoT analytics platform optimized for rotary equipment. John has an extensive background in industrial sales and product marketing from several…

1
The Daily: What to Make of Democratic Countries (Like Brazil) Banning Social Media Apps (Like X) | Sep 16, 2024 22:32

24d ago22:32

22:32

On today's podcast episode, we discuss the significance of a democratic country like Brazil banning X, how it will impact the platform in terms of users and ad dollars, and how advertisers in America are viewing the situation. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and analyst Matteo Ceurvels. …

1
The Weekly Listen: Does Facebook Actually Have a Young Person Problem, the Interactive Ads of the Future, and More | Sep 13, 2024 34:16

27d ago34:16

34:16

On today's podcast episode, we discuss whether Facebook actually has a young person problem, what will be the most popular kinds of interactive ads, if Amazon’s ‘Just Walk Out’ cashierless technology has found a new home, can a ‘Spotify for news’ like service work, where Americans are moving too in the country, and more. Tune into the discussion wi…

1
The Daily: How Travel Is Changing—Has It Actually Fully Recovered and How Budget Airlines Are Pivoting | Sep 12, 2024 20:04

28d ago20:04

20:04

On today's podcast episode, we discuss the travel stats that sum up how the year has gone, if a full recovery is even on the cards, and what’s next for budget airlines. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, and forecasting analyst Zach Goldner. Follow us on Instagram at: https://www.instagram.com…

1
The Power of Authenticity: Unlocking Business Growth Through Trust and Transparency 22:22

28d ago22:22

22:22

In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with seasoned marketing expert Bob Cargill for an engaging conversation on how authenticity and transparency drive business growth. With over 40 years of experience in the industry, Bob shares insights from his journey as a copywriter, creative director, social media…

1
Reimagining Retail: Why So Many New Peer-To-Peer Resale Marketplaces Are Being Launched And How They Can Succeed | September 11, 2024 14:50

29d ago14:50

14:50

On today's podcast episode, we discuss why many retailers are choosing now to launch peer-to-peer marketplaces, why consumers might choose IKEA’s resale platform versus the already established players like Facebook Marketplace and eBay, and what they need to be successful. Listen to the conversation with our analyst Sara Lebow as she hosts analysts…

1
The Banking & Payments Show: Financial Media Networks | September 10, 2024 20:15

30d ago20:15

20:15

On today’s podcast episode of The Banking & Payments Show, we discuss financial media networks, identifying what they are and why financial institutions are creating them. In the ‘Story by Numbers’ segment, we talk about how different advertisers can migrate to financial media networks based on data assets. In the ‘For Arguments Sake’ segment, we d…

1
Unlocking Industrial AI 16:17

1M ago16:17

16:17

This week Charli has Humera Malik on the pod to talk about how AI is already making Industry better. Humera Malik is CEO of Canvass AI, a leading provider of industrial AI software that puts industrial companies in control of their data to achieve operational excellence. The company is recognized by CB Insights as one of the top technology companie…

1
The Daily: Why the California AI Bill Matters So Much, What AI Rules Are Missing, and More | Sep 9, 2024 22:32

1M ago22:32

22:32

On today's podcast episode, we discuss whether AI is more like cars or Google search, what's missing from the new AI bill, and what these new rules mean for the rest of the country. Tune into the discussion with host Marcus Johnson, and analysts Jacob Bourne and Grace Harmon Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponso…

1
The Weekly Listen: Why Pavel Durov’s Arrest Spooked Social Media Giants, Swapping Barcodes for QR Ones, and More | Sep 6, 2024 35:27

1M ago35:27

35:27

On today's podcast episode, we discuss if big tech executives will soon be held responsible for what happens on their platforms, whether Walmart+ is now a legitimate threat to Amazon Prime, how much swapping out barcodes for QR codes moves the needle, how early is too early for holiday marketing, why dogs tilt their heads, and more. Tune in to the …

1
The Daily: What AI Should (and Shouldn’t) Be Allowed to Do in Healthcare | Sep 5, 2024 22:50

1M ago22:50

22:50

On today's podcast episode, we discuss how physicians are thinking about AI, the specific problems in healthcare that AI is trying to solve, and what it should never be used for in the space. Tune in to the discussion with host Marcus Johnson and analyst Rajiv Leventhal. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorshi…

1
Reimagining Retail: What Will Impact This Year’s 2024 Holiday Sales and Why In-store Shopping Will Be a Priority | Sep 4, 2024 17:20

1M ago17:20

17:20

On today's podcast episode, we discuss the main factors that will impact this year's holiday sales, why shopping in-stores will be more of a priority, and how last year's mobile commerce tipping point trend will continue. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor. Follow us on Instagram…

1
The Daily: Why OOH Advertising is Making a Comeback, the Potential of OOH CTV Ads, and More | Sep 3, 2024 16:01

1M ago16:01

16:01

On today's podcast episode, we discuss what was behind the impressive first half of the year growth in out-of-home (OOH) advertising, how the medium is different from before the pandemic, the benefits of OOH TV, and what we can expect from the next few years. Tune in to the discussion with host Marcus Johnson and analyst Yory Wurmser. Reports menti…

1
The Evolution of Influencer Marketing: From PR to Revenue Driver 22:20

1M ago22:20

22:20

In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with Danielle Wiley, CEO and founder of Sway Group, to explore the evolution of influencer marketing from its PR roots to a powerful revenue driver. Learn how influencer strategies can move beyond awareness and reach, driving real results for your business. Danielle …

1
Mastering Change: How to Influence, Evolve, and Innovate 33:12

1M ago33:12

33:12

Charli is joined by long time friend of the pod, Jeff Shiver this week to talk change. Jeff Shiver, CMRP guides people and organizations to overcome their reliability and operational challenges. Working together in partnership, we move beyond the status quo in culture, business results, and most importantly, people. Jeff has over 25+ years of pract…

1
The Weekly Listen: How The New NBA Rights Deal Affects Networks, Viewers and Advertisers, Tapping into Consumer ‘Modes’, and more | Aug 30, 2024 40:59

1M ago40:59

40:59

On today's podcast episode, we discuss how the new NBA media rights deal will affect all the different players, the concept of consumer modes, how much Google’s ‘AI Overviews’ will affect publishers, what will happen to X’s user base next year, the state of America’s vacation culture, and more. Tune in to the discussion with host Marcus Johnson, fo…

1
The Future of Marketing 26:01

1M ago26:01

26:01

Bonus Episode Time! Jim Nowakowski joins Charli to chat about Marketing. Jim has been a business strategist, speaker, and author since starting his company in 1990. His business experience, along with his dynamic presentation style, is a key reason why companies utilize his firm for marketing and marketing communications. Jim presents business idea…

1
The Daily: The Relationship Between Where People Spend Their Media Time and The Ad Dollars That are Trying to Reach Them | Aug 29, 2024 17:33

1M ago17:33

17:33

On today's podcast episode, we discuss where ad dollars outweigh time spent with media, where time outweighs the ad dollars, and where the two are most closely aligned. Tune in to the discussion with host Marcus Johnson and forecasting writer Ethan Cramer-Flood. Reports mentioned in this episode: https://content-na1.emarketer.com/us-ad-spending-vs-…

1
We've Moved to a Different Location! 0:25

1M ago0:25

0:25

Check out new episodes of Reimagining Retail every Wednesday here, with the rest of our network of EMARKETER audio programming. You can also listen to Reimagining Retail on Apple Podcasts, Spotify, Pandora, Stitcher, YouTube, or wherever you listen to podcasts.By eMarketer

1
Reimagining Retail: The Unofficial Most Interesting Retailers List (August) | Aug 28, 2024 24:54

1M ago24:54

24:54

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of August. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's …

1
From Startup to Global Brand: Scaling with Strategy and Heart 28:12

1M ago28:12

28:12

Are you ready to boost your company's revenue and growth? Join us on this episode of Revenue Boost: A Marketing Podcast as host Kerry Curran dives into "From Startup to Global Brand: Scaling with Strategy and Heart" with Amanda Knappman, a marketing leader with 20 years of experience. Discover the strategies Amanda used to scale Peace Out Skincare …

1
The Daily: Why CMOs Tenure is Falling, The Main Ways the Role is Changing, and How GenAI is Helping Them Work | Aug 27, 2024 19:18

1M ago19:18

19:18

On today's podcast episode, we discuss the reason why CMOs at top US advertisers are leaving their roles sooner, the main ways the role is changing, and how GenAI is helping them with their jobs. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Kelsey Voss. Reports mentioned in this episode: https…

1
Preserving Expertise, Harnessing AI, and Training the Next Generation 21:37

1M ago21:37

21:37

Charli is joined on the pod this week by Mike Mancini to talk about his journey thought the industry. Mike Mancini started his career in 1974 at Ingersoll-Rand designing pumps for the US Navy SSN 688 and Trident submarine program. He was Vice President of Worldwide Aftermarket Services for Ingersoll-Dresser Pumps. He had profit responsibility for a…

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